Weil Pump

What Weil Pump does

Weil Pump is a US-based manufacturer of commercial and industrial pumping solutions, founded in 1993 and headquartered in Cedarburg, Wisconsin, operating as a wholly-owned subsidiary of WILO SE, the German global pump conglomerate. The company designs and sells a broad portfolio of pumps and supporting systems, including single-seal and double-seal submersible pumps, cast stainless steel pumps, vertical pumps, grinder/slicer/vortex pumps, dry well pumps, end-suction centrifugal pumps, and condensate return pumps. This pump range is complemented by electrical control panels and level controls, basins and accessories, water booster systems, pre-engineered packaged wastewater systems, and Oil Smart oil-water detection systems, positioning Weil Pump as an integrated solutions provider for wastewater, sewage, water supply, drainage, and industrial fluid handling applications rather than a discrete-pump component vendor.

The company operates a channel-driven go-to-market model, distributing products through a network of local sales representatives and trained independent agents across the United States, supported by a dedicated agent login portal and an agent training program (next session scheduled August 19-20, 2026). More recently, Weil Pump has extended into direct e-commerce via the Weil Store online storefront, broadening accessibility to mid-market and smaller buyers. End customers are primarily commercial facilities, industrial operations, and municipal applications requiring reliable fluid handling and wastewater management, with differentiation centered on the WILO SE parent brand, full-product-portfolio breadth, and specialized sealing technology for submerged and solids-laden environments.

Weil Pump's business model is a one-time equipment sale motion with non-publicly-disclosed pricing (quotes on request), distributed through the agent/rep channel plus the Weil Store direct channel. Revenue figures are not publicly disclosed. The company is led by Managing Director CEO Jeff Plaster. The technology base is mechanical and electromechanical (pumps, motors, control panels, basins), with no disclosed AI, software, or data-platform layer in the current product set. Strategic posture appears defensive-steady: maintain North American wastewater channel depth, incrementally expand the integrated solutions portfolio, and leverage parent-group global infrastructure rather than pursue independent geographic or technology disruption.

Name

Weil Pump

Legal name

Weil Pump

Website

https://weilpump.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Weil Pump is a Cedarburg, Wisconsin-based manufacturer of wastewater, sewage, and industrial pumping equipment, operating as a subsidiary of WILO SE. It sells submersible, centrifugal, vertical, and grinder pumps plus control panels, booster systems, packaged wastewater systems, and oil-water separation systems to commercial, industrial, and municipal customers across North America via a rep-and-agent channel.

Ownership category

akta.pro rank

Product category

Industrial Pumps & Fluid Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Centrifugal Pumps (IMAHANAA)

Keywords

• Wastewater pumps
• Submersible pumps
• Centrifugal pumps
• Booster systems
• Industrial fluid handling

Headquarters

HQ city

Rosamond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Pump Sales: Sale of industrial pumping equipment including submersible pumps, vertical pumps, centrifugal pumps, and grinder pumps for commercial and industrial applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Weil Pump manufactures and sells industrial and commercial pumping solutions, including submersible, centrifugal, vertical, grinder, and specialty pumps. The portfolio extends to packaged wastewater treatment systems, control panels, basins, booster systems, and Oil Smart oil-water separation systems. Products are sold through a network of local sales representatives, independent agents, and an online Weil Store serving customers across North America.

Product overview

Weil Pump is a manufacturer of industrial and commercial pumping solutions, offering a comprehensive portfolio of pump products and related systems. The core product line centers on Pumps — encompassing submersible, centrifugal, vertical, grinder, and specialty pump types — complemented by Control Panels and Level Controls for automation, Basins and Accessories for installation, Booster Systems for water pressure applications, Packaged Wastewater Systems for pre-engineered treatment, and Oil Smart Systems for oil-water separation. The company operates under the WILO SE family of brands and serves markets across North America and globally through a network of sales representatives and agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumps Core product category encompassing submersible, centrifugal, vertical, grinder, slicer, vortex, dry well, end-suction, and condensate return pumps for commercial and industrial fluid handling applications.
• Control Panels and Level Controls Electrical control systems and level monitoring devices that manage pump operation, automation, and fluid level monitoring in pumping applications.
• Basins and Accessories Collection basins and complementary accessories for sump and sewage pump installations, providing containment and mounting solutions.
• Booster Systems Pressurized water booster systems designed to increase water pressure in commercial and municipal water distribution networks.
• Packaged Wastewater Systems Pre-engineered, factory-assembled wastewater treatment and pumping systems for municipal and industrial applications.
• Oil Smart Systems Oil detection and monitoring systems that identify and separate oil from water in pumping applications, preventing environmental contamination.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tsurumi Pump: Japanese pump manufacturer with strong North American distribution in submersible and dewatering pumps for construction, industrial, and wastewater applications — directly comparable to Weil Pump's submersible line.
• Liberty Pumps: Privately held US manufacturer of submersible, grinder, sewage, and effluent pumps plus packaged systems, with similar size, channel model, and target customers to Weil Pump.
• Zoeller Pump Company: Family-owned US manufacturer of submersible, sump, sewage, and grinder pumps plus packaged systems, very closely comparable to Weil Pump in product mix, scale, and channel approach.
• Gorman-Rupp Company: US pump manufacturer producing submersible, centrifugal, and self-priming pumps for water, wastewater, and industrial applications, overlapping directly with Weil Pump's commercial/industrial product lines.

Broad incumbents

• Xylem Inc. Global water technology leader whose Flygt and Goulds Water Technology brands compete directly with Weil Pump's submersible, centrifugal, and wastewater pump lines across commercial, industrial, and municipal customers.
• Franklin Electric Co. Publicly traded manufacturer of pumps, motors, and fueling systems with a strong presence in water and wastewater pumping that competes in the same end markets as Weil Pump.
• EBARA Corporation: Japanese pump manufacturer with global operations across submersible, centrifugal, and wastewater pumps serving industrial, commercial, and municipal customers — comparable to Weil Pump at a larger scale.
• KSB SE & Co. KGaA: German pump and valve manufacturer with global operations in building services, water, wastewater, and industrial pumping, competing broadly with Weil Pump's portfolio in commercial and municipal segments.
• Sulzer Ltd. Swiss industrial engineering company producing pumps and related equipment for water, wastewater, and industrial processes with overlapping solutions to Weil Pump's centrifugal and wastewater offerings.
• Pentair plc: Global water solutions company offering pumps, filtration, and treatment equipment to commercial, industrial, and residential customers, including flow and wastewater technologies that overlap with Weil Pump's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wilousallc?lang=en
• YouTubeyoutube.com/user/WILOUSALLC
• Facebookfacebook.com/wilousa
• LinkedInlinkedin.com/company/wilo-usa-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weil Pump