DiNicola Insurance Services
DiNicola Insurance Services is a privately held commercial insurance brokerage founded in 2001 in San Francisco, placing business insurance, employee benefits, and risk management services for SMB clients across hospitality, manufacturing, construction, technology, healthcare, and wholesale verticals.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DiNicola Insurance Services does
DiNicola Insurance Services is a privately held commercial insurance brokerage founded in 2001 and headquartered at 919 Irving Street, Suite 103, in San Francisco, California, operating under California insurance license 0G53204. The firm serves small and mid-sized businesses—primarily across hospitality, food manufacturing, construction, technology, healthcare, and wholesale/distribution—delivering tailored insurance placements across workers' compensation, general liability, commercial property, cyber liability, management liability, errors & omissions, commercial auto, and crime lines, alongside an employee benefits practice covering group health, 401(k), group life, disability, long-term care, and wellness programs. Revenue is generated through carrier commissions on placed policies and fees for risk management advisory services, with pricing quote-based and customized to each client's industry, risk profile, claims history, and coverage needs.
The firm's underlying technology is industry-standard insurance management tooling rather than any proprietary platform, and the operating model is sales-led, centered on direct advisory relationships between insurance professionals and business clients. Distribution is delivered exclusively through in-person and phone consultations; a strategic partnership with Pacific Interstate Insurance Brokers (PiiB) extends carrier market access and quoting capacity. Marketing is built around an active blog (posts dated 2023–2026), client testimonials, and a client portal offering on-demand training, handbooks, and risk management resources. The go-to-market emphasis is on vertical-specific expertise accumulated over nearly two decades in the San Francisco Bay Area, supported by complementary risk management services such as claims management, experience mod management, loss control, OSHA/Cal-OSHA compliance, contract review, disaster recovery planning, and return-to-work programs.
DiNicola Insurance Services firmographics
Firmographics- Name
- DiNicola Insurance Services
- Legal name
- DiNicola Insurance Services
- Website
- https://dinicolains.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DiNicola Insurance Services is a privately held commercial insurance brokerage founded in 2001 in San Francisco, placing business insurance, employee benefits, and risk management services for SMB clients across hospitality, manufacturing, construction, technology, healthcare, and wholesale verticals.
- Ownership category
- akta.pro rank
DiNicola Insurance Services industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG)
- akta.pro secondary industry
- Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)
Keywords
Where DiNicola Insurance Services is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DiNicola Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: DiNicola Insurance Services operates as a commercial insurance brokerage earning commissions from insurance carriers. They provide comprehensive insurance solutions including workers' compensation, general liability, commercial property, cyber liability, management liability, commercial auto, crime, and errors & omissions insurance. Revenue is generated through commissions paid by insurance carriers on policies placed for clients, as well as fees for risk management and employee benefits advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized commercial insurance programs tailored to business size, industry, and risk profile |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DiNicola Insurance Services product offering
Product offeringCore offering
DiNicola Insurance Services is a San Francisco-based commercial insurance brokerage that places business insurance policies (workers' compensation, general liability, commercial property, cyber liability, management liability, commercial auto, crime, and errors & omissions) with carriers on behalf of business clients. The firm supplements brokerage with employee benefits advisory (group health, 401(k), life, disability, long-term care, wellness) and risk management services (claims management, loss control, OSHA compliance, contract review, experience mod management, disaster recovery, return-to-work programs). Revenue is earned primarily through commissions paid by insurance carriers.
Product overview
DiNicola Insurance Services is a commercial insurance brokerage offering a comprehensive portfolio of business insurance products and employee benefits. Their core business insurance offerings include Workers' Compensation Insurance, Management Liability Insurance, General Liability Insurance, Cyber Liability Insurance, Errors & Omissions Insurance, Commercial Auto Insurance, Crime Insurance, and Commercial Property Insurance. The company also provides employee benefits including Group Health Insurance, Wellness Programs, 401(k) Retirement Plans, Group Life Insurance, Group Long-Term Care Insurance, and Group Short-Term and Long-Term Disability Insurance. Additionally, DiNicola offers risk management services comprising Claims Management, Contract Review, Disaster Recovery, Experience Mod Management, Loss Control, OSHA Compliance, and Return-to-Work Programs. Founded in 2001, the company serves businesses throughout the United States with industry-specific expertise in hospitality, manufacturing, construction, healthcare, technology, and wholesale sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Workers' Compensation Insurance
Quantifiable outcome
- Free experience modification audit to identify errors that generate retroactive refunds when corrected
- +1 more outcomes
Companies that use DiNicola Insurance Services
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
DiNicola Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DiNicola Insurance Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pacific Interstate Insurance Brokers (PiiB)coreThrough a strategic partnership with Pacific Interstate Insurance Brokers (PiiB), DiNicola Insurance Services is able to offer a wider variety of insurance solutions that meet client needs and budget requirements. This partnership extends their market access and carrier relationships, enabling them to provide more comprehensive coverage options across different insurance markets.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
DiNicola Insurance Services competitors and assessment
Company assessmentEmerging players
- Next Insurance: Digital-native commercial insurance carrier-broker serving small businesses with embedded, AI-driven underwriting—an insurtech competitor threatening the SMB end of DiNicola's customer book.
- Insureon: Digital-first commercial insurance marketplace targeting small businesses, directly competing for DiNicola's SMB customer base in workers' comp, GL, and BOP lines with a tech-enabled distribution model.
Direct peers
- Brown & Riding Insurance Services: Specialty commercial insurance brokerage with vertical specialization across hospitality, manufacturing, construction, and similar industries—comparable niche vertical approach to DiNicola's industry-specific model.
- Insurance Office of America: Privately held, full-service commercial insurance brokerage offering P&C, employee benefits, and risk management to mid-market businesses—an analogous bundled offering to DiNicola's three-pillar structure.
- Heffernan Insurance Brokers: Independent commercial insurance brokerage headquartered in Walnut Creek, CA, serving mid-market and SMB clients across California with a similar industry-vertical specialization model and partnership-based carrier access.
- Woodruff Sawyer: San Francisco-based independent commercial insurance brokerage focused on mid-market businesses, directly competing with DiNicola in the same Bay Area geography and similar industry verticals.
Broad incumbents
- USI Insurance Services: Large national property/casualty and employee benefits brokerage serving mid-market to enterprise clients, representing a roll-up competitor with substantially broader scale and carrier leverage.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm covering commercial P&C, employee benefits, and risk consulting—a scaled incumbent that could absorb DiNicola's book through producer recruiting or acquisition.
- NFP (an Aon company): Property/casualty, benefits, and wealth management brokerage with a roll-up acquisition strategy that targets high-quality independent agencies like DiNicola for tuck-in deals.
Regional players
- Keenan & Associates: California-headquartered insurance brokerage and consulting firm specializing in workers' compensation, employee benefits, and property/casualty for public agencies and private employers—directly overlapping DiNicola's core workers' comp focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
DiNicola Insurance Services social profiles
Digital presenceDiNicola Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiNicola Insurance Services leadership team
Management profileNumber of profiles
DiNicola Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiNicola Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiNicola Insurance Services
What does DiNicola Insurance Services do?
DiNicola Insurance Services is a San Francisco-based commercial insurance brokerage that places business insurance policies (workers' compensation, general liability, commercial property, cyber liability, management liability, commercial auto, crime, and errors & omissions) with carriers on behalf of business clients. The firm supplements brokerage with employee benefits advisory (group health, 401(k), life, disability, long-term care, wellness) and risk management services (claims management, loss control, OSHA compliance, contract review, experience mod management, disaster recovery, return-to-work programs). Revenue is earned primarily through commissions paid by insurance carriers.
Is DiNicola Insurance Services a public or private company?
DiNicola Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DiNicola Insurance Services founded?
DiNicola Insurance Services was founded in 2001. It employs 1 to 10 people.
Where is DiNicola Insurance Services based?
DiNicola Insurance Services is headquartered in San Francisco, United States, in the North America region.
How does DiNicola Insurance Services make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are DiNicola Insurance Services's main competitors?
Emerging players on record are Next Insurance and Insureon. Direct peers are Brown & Riding Insurance Services, Insurance Office of America, Heffernan Insurance Brokers and Woodruff Sawyer. Broad incumbents are USI Insurance Services, Arthur J. Gallagher & Co. and NFP (an Aon company). Keenan & Associates is listed as a regional player.
Does DiNicola Insurance Services have an API?
No public API is recorded for DiNicola Insurance Services.
What industry is DiNicola Insurance Services in?
DiNicola Insurance Services's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAJAEAG, Workers’ Compensation for Small Business & Pay-As-You-Go Programs, with a secondary code of HLAEAAAK, Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness). Its NAICS code is 524210 and its SIC code is 6411.