Fresh Branding

What Fresh Branding does

Fresh Creative Studios (operating under the name Fresh Branding, website mmmthatsfresh.com) is a Nashville, Tennessee-based private creative agency that serves exclusively the food and beverage industry. The company is structured as a professional services firm offering six interconnected service lines: brand development, marketing and content creation, graphic design and print management, photography and videography, website development, and commerce and merchandise (including sourcing and fulfillment of uniforms, packaging, and retail merchandise). Clients include a mix of consumer packaged goods brands, restaurants, hotels, breweries, wineries, distilleries, and bars, with named accounts spanning SMB operators (Little Hats Italian Market, East Side Banh Mi) through enterprise F&B brands (High West, Nelson's Greenbrier Distillery, Copper & Kings, Martin's Bar-B-Que Joint, Goo Goo Cluster, Pennington Distilling Co.).

The firm's core operating asset is its in-house full production studio, which enables on-brand product and lifestyle photography and video production either in-studio or on location nationwide, reducing reliance on external vendors. The merchandise offering extends the agency into physical goods and recurring fulfillment, a relatively unusual vertical-integration move for a sub-50-person creative shop. There is no proprietary technology platform, no AI/ML capability disclosure, no API or software product, and no patents or trademarks referenced in available data.

The business model is project-based, quote-driven professional services revenue with no publicly disclosed pricing. GTM motion is direct client engagement (enterprise field sales) complemented by a content marketing/blog channel and Specialty Food Association membership for industry credibility and referrals. The company employs 11-50 people, operates from a single Nashville headquarters at 1001 West Kirkland Ave., and is led by CEO Jesse Goldstein. No investors, funding rounds, M&A activity, or ownership structure beyond private independent operation are disclosed.

Name

Fresh Branding

Legal name

Fresh Creative Studios

Website

https://mmmthatsfresh.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Creative Studios is a Nashville-based private creative agency that exclusively serves the food and beverage industry, offering brand development, marketing, graphic design, photography and videography, website development, and merchandise sourcing and fulfillment to restaurants, distilleries, breweries, CPG brands, hotels, and bars.

Ownership category

akta.pro rank

Product category

Food & Beverage Creative & Branding Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Rebrand & Brand Refresh Programs (MPAAAEAJ), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Food beverage branding
• Creative agency services
• Brand identity design
• Food industry marketing
• Website development services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative & Branding Services: The company generates revenue through providing comprehensive creative services including brand development, graphic design, photography and videography, website development, and merchandise production. Revenue is project-based and likely varies by scope, complexity, and client size.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fresh Branding (Fresh Creative Studios) provides a complete suite of creative, branding, and marketing services exclusively for the food and beverage industry. Offerings span brand identity development, marketing campaigns, graphic design and print management, photography and videography production, website development, and bespoke retail merchandise and operational elements including uniforms and packaging from concept through fulfillment.

Product overview

Fresh Creative Studios is a Nashville-based creative agency specializing in the food and beverage industry. The company offers a unified suite of six interconnected creative and branding services: Brand Development (logo and brand identity creation), Marketing & Content Creation (campaign strategy and execution), Graphic Design & Print Management (menus, packaging, signage), Photography & Videography (product and lifestyle assets), Website Development, and Commerce & Merchandise (sourcing and fulfillment). These services work together to provide complete creative, branding, and marketing support to help food and beverage clients establish effective identities and grow their businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Crafting engaging brand identities for entrepreneurs and organizations in the food and beverage industry, whether starting from scratch or refining existing concepts, to help clients appeal to their target customers.
• Marketing & Content Creation Creating and executing marketing campaigns leveraging food and beverage industry expertise to impact clients' bottom line.
• Graphic Design & Print Management Creating and executing visual assets including menu design, packaging, signage, and environmental design for food and beverage clients.
• Photography & Videography Producing on-brand product and lifestyle photography and video assets in a full in-house production studio or on location around the country for food and beverage clients.
• Website Development Building, designing, and refining websites with a nuanced understanding of the needs of food and beverage clients, their customers, and their industries.
• Commerce & Merchandise Creating bespoke retail merchandise and operational elements such as uniforms and packaging for the food and beverage industry, from concept through design, sourcing, and fulfillment.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Specialty Food AssociationcoreOthersFresh Creative Studios maintains active membership in the Specialty Food Association, a trade organization representing the specialty food industry. This membership provides industry credibility, access to networking events, and potential client referrals within the food and beverage sector.

Recent moves1 record

Expansion highlights4 records

Direct peers

• The Food Group: Food and beverage creative agency offering brand strategy, design, and content services to CPG and foodservice clients. Direct peer because of identical vertical focus and similar full-service creative model.
• Eric Mower + Associates (em creative): Multi-office agency with a long-standing food and beverage practice serving CPG and restaurant clients. Comparable on vertical specialization within F&B and on full-service brand and marketing scope.
• GYK Antler: Creative agency known for food, beverage, and restaurant marketing campaigns. Comparable due to vertical alignment and similar mix of brand development and content production services.
• Ingredient Communications: Food-focused creative and PR agency serving CPG and restaurant brands with brand-building and storytelling services. Comparable to Fresh Creative Studios' vertically specialized F&B approach.
• Sterling-Rice Group: Boulder-based creative agency widely recognized for food and beverage brand-building work. It is a direct peer because it serves the same CPG and food clients with comparable brand development and campaign capabilities.
• Gatesman: Pittsburgh-based independent agency with a strong food and beverage client roster including restaurants and packaged goods. Direct peer because of F&B vertical depth and integrated creative + digital offering.
• FoodMix Marketing Communications: Illinois-based agency exclusively focused on food and beverage marketing communications. Direct peer due to identical vertical specialization and overlapping brand, packaging, and digital service offerings.

Regional players

• The Tombras Group: Tennessee-headquartered independent agency with food and beverage clients and a similar creative + production model. Regional peer sharing the Southeast U.S. base and overlapping client types.

Broad incumbents

• Landor & Fitch: Global brand consulting and design network with a major food and beverage practice. Broader incumbent due to multi-industry portfolio and significantly larger scale than FCS.
• Siegel+Gale: Global branding and design firm serving CPG, food, and beverage clients among many others. Broader incumbent — overlaps on brand identity work but not specialized exclusively to F&B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Branding