Deux Lions
Deux Lions Jewelry is a privately held Montreal atelier designing and handcrafting made-to-order jewelry in sterling silver, gold vermeil, and solid gold for men and women, sold direct-to-consumer via a Shopify storefront with bespoke and bridal services.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deux Lions does
Deux Lions Jewelry is a privately held, Montreal-based handcrafted jewelry brand operating under the legal name DEUX LIONS JEWELRY. The company designs and produces rings, necklaces, chains, bracelets, earrings, charms, hair pins, and cufflinks in sterling silver, gold vermeil, and solid gold, accented with genuine stones and pearls, alongside themed collections including Zodiac, Limited Series (e.g., Caramel Stone, Olive Jade, Silver Swan), a Custom Golf Collection, and an Engagement & Wedding Rings line that supports fully bespoke commissions. Every piece is made to order in the company's Montreal atelier, and the brand also retails adjunct items such as gift cards, a branded jewelry box, and a t-shirt.
The business runs a direct-to-consumer, e-commerce-first go-to-market through a Shopify storefront with multi-currency checkout (CAD, USD, EUR, GBP) and free shipping on orders above $350. A by-appointment physical showroom in Montreal complements the online channel and supports bespoke and bridal consultations. The price ladder spans entry-level sterling silver hoops from $40 to premium solid-gold pieces such as the Alexandre Pavé Signet Ring from $2,700, with a curated "Best Sellers Under $150" tier widening accessibility.
Customer segmentation is horizontal across four personas: women and men as primary segments, with secondary use-case segments for couples seeking engagement and wedding jewelry and golfers seeking lifestyle/gift pieces. Distribution is fully owned (no wholesale disclosed), marketing leans on earned media with features in Vogue, Harper's Bazaar, Elle, and Who What Wear, supplemented by an email newsletter. No external funding rounds, parent company, or institutional investors are disclosed, indicating a founder-owned operating model typical of independent artisanal luxury brands.
Deux Lions firmographics
Firmographics- Name
- Deux Lions
- Legal name
- DEUX LIONS JEWELRY
- Website
- https://deuxlionsjewelry.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deux Lions Jewelry is a privately held Montreal atelier designing and handcrafting made-to-order jewelry in sterling silver, gold vermeil, and solid gold for men and women, sold direct-to-consumer via a Shopify storefront with bespoke and bridal services.
- Ownership category
- akta.pro rank
Deux Lions industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Bridal Ring Sets (Engagement + Wedding Band Sets) (CRAKACAC)
Keywords
Where Deux Lions is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Deux Lions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Jewelry Product Sales: Direct sales of handcrafted jewelry including rings, necklaces, bracelets, earrings, and charms for men and women. Products are sold at various price points from $40 to $2,700+, with made-to-order and custom creation options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Sterling Silver pieces starting from $40 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Deux Lions product offering
Product offeringCore offering
Deux Lions Jewelry is a handcrafted jewelry brand based in Montréal that designs and produces made-to-order rings, necklaces, bracelets, earrings, charms, hair pins, and cufflinks from sustainable sterling silver, gold vermeil, solid gold, and genuine stones and pearls for women and men. The brand also creates bespoke engagement and wedding pieces and operates themed collections such as Zodiac, Golf, and Limited Series.
Product overview
Deux Lions Jewelry is a handcrafted jewelry brand based in Montreal, Canada, offering a unified product portfolio of women's and men's jewelry collections. The core offerings include necklaces, chains, charms, earrings, rings, bracelets, hair pins, and zodiac-themed pieces crafted from sustainable gold, silver, and precious stones. Each piece is made to order. The product lineup includes specialty sub-brands such as the Limited Series (exclusive premium pieces), Golf Collection (luxury golf-themed jewelry), and Engagement & Wedding Rings (bespoke bridal jewelry). Supporting collections include New Arrivals (seasonal releases), Combos (curated multi-piece sets), Best Sellers Under $150 (accessible price point), and Gift Cards. The company also offers custom/bespoke jewelry creation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Jewelry Collection Handcrafted women's jewelry including necklaces, chains, charms, earrings, rings, bracelets, hair pins, and zodiac-themed pieces made from sustainable gold, silver, and precious stones; each piece is made to order in the Montréal atelier.
- Men's Jewelry Collection Handcrafted men's jewelry including rings, necklaces, chains, bracelets, earrings, and cufflinks crafted from sustainable gold, silver, and precious stones; each piece is made to order.
- Limited Series Collection Exclusive limited-edition jewelry pieces featuring premium materials such as Caramel Stone, Chateau Pearl, Cherry Stone, Olive Jade, Lemon Drop, and Silver Swan designs with distinctive clasps.
- Golf Collection Exclusive handcrafted golf-themed jewelry collection designed with luxurious metals and gemstones for golfers, featuring bronze, sterling silver, and solid gold pieces intended as luxury gift items.
- Engagement & Wedding Rings Handcrafted engagement and wedding rings made to order in the Montréal atelier using sustainable gold, silver, and precious stones, with bespoke custom creations available for couples seeking unique bridal jewelry.
- Combos Curated jewelry sets combining multiple pieces such as diamond ring combos (Quattro, Tre, Due, Cinque, Fusa), zodiac necklace combos, and chain stacking combinations for women and men.
- Best Sellers Under $150 Popular jewelry pieces priced under $150 including Sterling Silver Hoops, Gold Vermeil Hoops, Agatha Necklace, Edith Hoops, bracelets, and various chains and cuffs.
- Gift Cards Digital gift cards available in various denominations for purchasing Deux Lions jewelry products.
Companies that use Deux Lions
Customer profileSegments4 records
Ideal customer profiles3 records
Deux Lions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deux Lions partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Deux Lions competitors and assessment
Company assessmentDirect peers
- Monica Vinader: UK-based DTC fine jewelry brand known for sustainable materials, demi-fine positioning, and editorial coverage, mirroring Deux Lions' sustainable-luxury narrative and DTC distribution.
- Catbird: Brooklyn-based independent jewelry brand with a strong editorial profile and small-batch handcrafted fine jewelry, sharing Deux Lions' independent artisan positioning and bridal offerings.
- Aurate: New York-based DTC fine jewelry brand with a sustainable gold supply chain and made-to-order ethos, directly competing for the same conscious-luxury consumer as Deux Lions.
- Mejuri: Canadian-founded DTC fine jewelry brand selling directly to consumers via e-commerce with a wide price ladder and everyday-wear positioning, closely matching Deux Lions' core market and model.
- Kimai: London-based DTC fine jewelry brand built around recycled gold and lab-grown diamonds with a made-to-order model, overlapping Deux Lions on sustainable materials and bespoke service.
- Gorjana: California-based DTC jewelry brand offering everyday handcrafted pieces at accessible price points, with comparable women-led brand storytelling and multi-channel retail.
- Jenny Bird: Canadian independent designer jewelry brand sold DTC and through premium retailers, offering handcrafted pieces at accessible luxury price points that compete directly with Deux Lions' women's collection.
Emerging players
- Studebaker Metals: Independent small-batch fine jewelry maker selling handcrafted pieces DTC with a focus on sustainable production, comparable to Deux Lions' artisanal atelier model.
- Vrai: Direct-to-consumer fine jewelry brand built around sustainably lab-grown diamonds, competing for the same conscious bridal and engagement-ring buyer as Deux Lions' wedding line.
Broad incumbents
- Maison Martin Margiela: Established luxury fashion house with a fine jewelry line at premium price points, representing the broader incumbent competitive set that Deux Lions aspires to compete with for editorial attention and luxury gifting budgets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key highlights1 record
Customer concentration
Deux Lions social profiles
Digital presenceDeux Lions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deux Lions leadership team
Management profileNumber of profiles
Deux Lions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deux Lions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deux Lions
What does Deux Lions do?
Deux Lions Jewelry is a handcrafted jewelry brand based in Montréal that designs and produces made-to-order rings, necklaces, bracelets, earrings, charms, hair pins, and cufflinks from sustainable sterling silver, gold vermeil, solid gold, and genuine stones and pearls for women and men. The brand also creates bespoke engagement and wedding pieces and operates themed collections such as Zodiac, Golf, and Limited Series.
Is Deux Lions a public or private company?
Deux Lions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deux Lions founded?
Deux Lions was founded in 2013. It employs 1 to 10 people.
Where is Deux Lions based?
Deux Lions is headquartered in Montréal, Canada, in the North America region.
How does Deux Lions make money?
One revenue line is on record: jewelry Product Sales.
Who are Deux Lions's main competitors?
Direct peers on record are Monica Vinader, Catbird, Aurate, Mejuri, Kimai, Gorjana and Jenny Bird. Emerging players are Studebaker Metals and Vrai. Maison Martin Margiela is listed as a broad incumbent.
Does Deux Lions have an API?
No public API is recorded for Deux Lions.
What industry is Deux Lions in?
Deux Lions's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 45831 and its SIC code is 5944.