Sample Magic
Sample Magic produces and publishes royalty-free samples, synth presets, MIDI, and plugin content for music producers and DJs. Now part of Splice, its catalog spans multiple genres and is distributed exclusively through Splice.com.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sample Magic does
Sample Magic is a UK-based producer and publisher of royalty-free musical content founded in London by the former editor of Attack Magazine. Its catalog covers samples, synthesizer presets, MIDI files, and plugin content spanning genres including house, techno, indie, synthwave, bedroom pop, hip-hop, deep house, soul, jazz hop, and trap. The company was acquired by Splice, after which the full catalog is distributed exclusively through the Splice.com marketplace to a global base of music producers, sound designers, and DJs.
The business operates a hybrid revenue model. Consumer-facing revenue is generated through per-pack sales on Splice and, implicitly, through Splice's subscription-based Sounds service. A parallel B2B line places Sample Magic content with major DAW and hardware manufacturers — Ableton, Akai, Elektron, Korg, and Presonus — for distribution alongside their products. Content is produced by a small in-house team of producers and sound designers based across the UK and the US (Los Angeles and New York), positioning Sample Magic as a boutique, creator-led label within Splice's larger content ecosystem.
Strategic positioning is that of a premium, genre-diverse content brand absorbed into a dominant distribution platform. The unit's competitive relevance derives from catalog depth, brand equity built over more than a decade, and partnership relationships with key hardware/DAW vendors, rather than from proprietary technology or platform infrastructure of its own.
Sample Magic firmographics
Firmographics- Name
- Sample Magic
- Legal name
- Sample Magic LTD
- Website
- https://samplemagic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sample Magic produces and publishes royalty-free samples, synth presets, MIDI, and plugin content for music producers and DJs. Now part of Splice, its catalog spans multiple genres and is distributed exclusively through Splice.com.
- Ownership category
- akta.pro rank
Sample Magic industry classification
Industry- Product category
- Music Sample Libraries
- NAICS
- Record Production and Distribution (51225)
- akta.pro primary industry
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)
- akta.pro secondary industry
- Sample Library & Sound Design Creation (for production use) (MPAIAHAM)
Keywords
Where Sample Magic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sample Magic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sample Pack Sales: Sale of audio sample packs, loops, drums, and presets across multiple genres. Distributed exclusively through Splice marketplace. Revenue generated through individual pack purchases.
- Splice Sounds Subscription: Sample Magic content is available through Splice Sounds, a subscription service allowing users to redeem credits monthly for downloads of samples and other audio materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Royalty-free sample packs available via Splice |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sample Magic product offering
Product offeringCore offering
Sample Magic produces and distributes original, royalty-free pro-audio loops, samples, drums, and synthesizer presets for music producers across electronic and hip-hop genres. All content is created in-house by professional producers, guaranteed 100% copyright cleared, and sold exclusively through the Splice marketplace via individual pack purchases and the Splice Sounds subscription service.
Product overview
Sample Magic is a sample content provider offering royalty-free audio loops, samples, drums, and presets. After joining the Splice family, the company's product offerings are distributed exclusively through Splice.com. Their portfolio includes sample packs across multiple genres (synthwave, bedroom pop, hip-hop, deep house, jazz hop, soulful trap) along with plugins, apps, and courses. The core product consists of professionally crafted sample packs available for download via Splice's subscription service (Splice Sounds).
Differentiator
Problem solved
Functional benefit
Products and services
- Sample Magic Sample Packs
Quantifiable outcome
- 40 sample packs released by single senior content producer
- +1 more outcomes
Companies that use Sample Magic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sample Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sample Magic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SplicecoreSample Magic has joined the Splice family, making Splice.com the exclusive home to all Sample Magic loops and samples. Splice provides the distribution platform, marketplace, and subscription service (Splice Sounds) for all Sample Magic content. This represents a strategic acquisition/integration into the Splice ecosystem.
- Sounds To SampleminorSample Magic founder Sharooz Raoofi is co-founder of Sounds To Sample, which is owned by Beatport. This represents a personal/entrepreneurial connection rather than a formal company partnership.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sample Magic competitors and assessment
Company assessmentDirect peers
- Black Octopus Sound: Royalty-free sample library covering EDM, trap, future bass and more; competes directly via curated multi-genre packs sold through its own store and third-party marketplaces.
- Loopmasters: One of the largest independent royalty-free sample library labels for house, techno, DnB and electronic music; sells per-pack and subscription products with a comparable producer audience and content scope to Sample Magic.
- Samplephonics: UK-based boutique sample and preset label with broad genre coverage and acoustic/electronic content; comparable catalogue size, royalty-free licensing model and producer customer base.
- Cymatics: Royalty-free sample pack label focused on hip-hop, trap, future bass and EDM; offers packs and a subscription product, competing head-to-head with Sample Magic on Splice and via direct sales.
- ADSR Sounds: Royalty-free samples, presets, templates and tutorials aimed at producers; similar pack-based + membership monetization model and overlapping electronic-music customer base.
- Equinox Sounds: Royalty-free sample and MIDI pack store covering multiple genres with à la carte purchases and bundles; comparable catalog scope and customer profile for working producers.
Broad incumbents
- Output: Music production software company (Arcade, instruments, FX) with a curated sound-content subscription; broader portfolio than Sample Magic but overlaps in the sample/preset layer for producers.
- Native Instruments: Major music production platform with instruments, effects and bundled expansions whose sound content competes for the same producer wallet and dashboard real estate as Sample Magic packs.
- BandLab: Cloud-based music creation platform with integrated sounds, loops and samples aimed at a broader creator base; comparable sample/loop content type but bundled into a wider free DAW ecosystem.
Emerging players
- Capsun Pro Audio: Sample and preset label focused on hip-hop, lo-fi, future bass and trap; smaller catalogue but overlapping genre niches and direct competition for producer credits on Splice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sample Magic social profiles
Digital presenceSample Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sample Magic leadership team
Management profileNumber of profiles
Profiles4 records
Sample Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sample Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sample Magic
What does Sample Magic do?
Sample Magic produces and distributes original, royalty-free pro-audio loops, samples, drums, and synthesizer presets for music producers across electronic and hip-hop genres. All content is created in-house by professional producers, guaranteed 100% copyright cleared, and sold exclusively through the Splice marketplace via individual pack purchases and the Splice Sounds subscription service.
Is Sample Magic a public or private company?
Sample Magic is a private company. It is classified as corporate owned and is currently operating.
When was Sample Magic founded?
Sample Magic was founded in 2009. It employs 11 to 50 people.
Where is Sample Magic based?
Sample Magic is headquartered in London, United Kingdom, in the Europe region.
How does Sample Magic make money?
Two revenue lines are on record. Sample Pack Sales are the primary driver. The others are splice Sounds Subscription.
Who are Sample Magic's main competitors?
Direct peers on record are Black Octopus Sound, Loopmasters, Samplephonics, Cymatics, ADSR Sounds and Equinox Sounds. Broad incumbents are Output, Native Instruments and BandLab. Capsun Pro Audio is listed as an emerging player.
Does Sample Magic have an API?
No public API is recorded for Sample Magic.
What industry is Sample Magic in?
Sample Magic's product category is Music Sample Libraries. Its primary akta.pro industry code is MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms, with a secondary code of MPAIAHAM, Sample Library & Sound Design Creation (for production use). Its NAICS code is 51225.