Evidence Based Birth
Evidence Based Birth® is a bootstrapped, woman-owned online platform that provides peer-reviewed childbirth education and accredited continuing education to expecting parents and birth professionals (doulas, midwives, nurses, childbirth educators) across the U.S. and 10+ countries, supported by a 1,000+ member professional community and 300+ certified instructors.
- Company typePrivate
- Founded2012
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Evidence Based Birth does
Evidence Based Birth® (Evidence Based Birth®, Inc.) is a woman-owned, Kentucky-based C-Corporation founded in April 2012 by Dr. Rebecca Dekker, a PhD nurse researcher. The company operates an online platform that publishes peer-reviewed, evidence-based educational content on childbirth topics for two primary audiences: expecting parents and families seeking decision-making support, and birth professionals (doulas, midwives, nurses, childbirth educators, lactation consultants, physicians) seeking continuing education and a peer community. The product portfolio is built on a WordPress website with a Shopify storefront and a custom online learning portal (Evidence Based Birth® Academy), comprising 23+ peer-reviewed Signature Articles with English and Spanish one-page handouts, a weekly podcast with 350+ episodes (8+ million downloads), a hybrid flipped-classroom childbirth class taught by certified instructors, a Professional Membership with 27+ hours of accredited CE courses (KBN, AAFP, AMCB, NARM approved), a 12-week Instructor Program certifying 300+ instructors across 50+ communities, and the book 'Babies Are Not Pizzas.' The team is fully remote with approximately 9 members.
The business model is multi-stream and bootstrapped, with no outside investors, advertising, or sponsorships. Revenue is generated through (1) Professional Membership subscriptions at $69/month, $129-$186/quarter, and $619-$828/year; (2) Individual CE courses priced $69-$347; (3) Instructor Program enrollment at $599 plus $199 annual renewal; (4) Shopify merchandise sales; and (5) book sales across Amazon, Apple, Kobo, Audible, and the EBB shop. Distribution combines a direct-to-consumer e-commerce storefront, a self-serve professional learning platform, and an independent instructor network that teaches local classes (EBB does not take a cut of instructor ticket sales). Go-to-market is community-led, driven by content marketing (podcast, blog, social), referrals from the 1,000+ professional members across all 50 U.S. states and 10+ countries, and word-of-mouth from instructor-taught classes. The editorial-independence policy is positioned as a core credibility mechanism.
Evidence Based Birth firmographics
Firmographics- Name
- Evidence Based Birth
- Legal name
- Evidence Based Birth®, Inc.
- Website
- https://evidencebasedbirth.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evidence Based Birth® is a bootstrapped, woman-owned online platform that provides peer-reviewed childbirth education and accredited continuing education to expecting parents and birth professionals (doulas, midwives, nurses, childbirth educators) across the U.S. and 10+ countries, supported by a 1,000+ member professional community and 300+ certified instructors.
- Ownership category
- akta.pro rank
Evidence Based Birth industry classification
Industry- Product category
- Childbirth and Maternal Health Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Evidence Based Birth is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evidence Based Birth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Professional Membership (EBB Academy): Monthly, quarterly, and annual subscription membership providing access to all continuing education courses, PDF library, live monthly training sessions, specialty calls, and community access. Revenue is recurring and predictable.
- Individual Continuing Education Courses: One-time purchase of individual online courses ranging from $69-$347. Courses include video lessons, lecture handouts, and contact hour certificates. Provides 6-month access including updates.
- Instructor Program Enrollment: Initial enrollment fee of $599 for the instructor training program plus $199 annual renewal fee. Includes 12-week training, curriculum, license to teach EBB classes, and community access.
- Online Shop Sales: Sales from Evidence Based Birth® branded merchandise, due date buttons, birth affirmation cards, and birth worker supplies through the Shopify storefront.
- Book Sales - Babies Are Not Pizzas: Sales of the book 'Babies Are Not Pizzas: They're Born, Not Delivered' by Dr. Rebecca Dekker in digital, paperback, hardcover, and audiobook formats through Amazon, Apple, Kobo, and the EBB shop.
- Childbirth Class Revenue (Instructors): Instructors sell tickets to EBB Childbirth Classes and workshops directly to parents. EBB advertises classes for free on the events calendar but does not take a portion of ticket sales. Instructors order optional supplies from the EBB shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EBB Professional Membership - Monthly |
| Subscription | Pay-as-you-go | EBB Professional Membership - Quarterly |
| Subscription | Annual | EBB Professional Membership - Annual |
| One time/ perpetual license | Pay-as-you-go | Individual CE Courses (most courses) |
| One time/ perpetual license | Pay-as-you-go | Flagship Course - How to Help Families Get Evidence Based Care |
| One time/ perpetual license | Multi-year contract | EBB Instructor Program - Initial Enrollment |
| Subscription | Annual | EBB Instructor Program - Annual Renewal |
| One time/ perpetual license | Pay-as-you-go | Babies Are Not Pizzas Book |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Evidence Based Birth product offering
Product offeringCore offering
Evidence Based Birth® operates an online childbirth education platform that publishes peer-reviewed Signature Articles, free PDF handouts, and a weekly podcast for parents and families. The company sells a subscription-based Professional Membership (EBB Academy) with continuing education courses, certifies birth professionals through a 12-week Instructor Program, and offers a hybrid flipped-classroom EBB Childbirth Class delivered through a 300+ instructor network. Revenue is generated through memberships, course sales, instructor licensing, and a Shopify e-commerce shop for merchandise and the founder's book.
Product overview
Evidence Based Birth® is a woman-owned, Kentucky-based C-Corp offering an educational platform centered on evidence-based childbirth information. The portfolio includes free Signature Articles and one-page handouts on the main website, a subscription-based Professional Membership providing 27+ hours of CE courses and community access, a certified Instructor Program for training birth professionals, and the EBB Childbirth Class using a hybrid flipped-classroom format. Additional offerings include standalone CE courses (Big Babies, Due Dates, Failure to Progress, etc.), the Savvy Birth Workshop series for parents and professionals, a weekly Podcast with 350+ episodes, the book 'Babies Are Not Pizzas,' and an e-commerce shop. The company operates as a for-profit entity funded entirely through its programs and product sales.
Differentiator
Problem solved
Functional benefit
Brands
- Evidence Based Birth® Academy: Online portal for educating professionals about the latest research evidence on childbirth, including Professional Membership and Instructor Program.
- EBB Childbirth Class
- Savvy Birth Workshop
- Savvy Birth Pro Workshop
- Comfort Measures for Labor and Delivery Nurses
Products and services
- EBB Professional Membership Recurring subscription membership providing birth professionals (doulas, midwives, nurses, childbirth educators) with unlimited access to continuing education courses, monthly live training, specialty calls, an exclusive PDF library, and a private community of 1,000+ birth workers.
- EBB Instructor Program 12-week certification training program for experienced birth workers to teach the official EBB curriculum, including the Childbirth Class, Savvy Birth Workshops, and Comfort Measures workshops. Includes 15-month license to use EBB branding and free advertising on the EBB events calendar.
- EBB Childbirth Class Hybrid flipped-classroom childbirth education with six instructor-led sessions and five weeks of online video content (closed captions in English and Spanish), a spiral-bound workbook, and bonus breastfeeding and newborn care content. Limited to six families per cohort.
- Savvy Birth Workshop for Parents A 3-hour workshop (also offered in 1-hour format) teaching expecting parents how to advocate for evidence-based care, understand birth options, and communicate respectfully with healthcare providers.
- Savvy Birth Pro Workshop A 3-hour professional development workshop for birth professionals focused on helping clients obtain evidence-based care while building bridges with healthcare providers. Eligible for nursing contact hours.
- Comfort Measures for Labor and Delivery Nurses Hands-on workshop teaching comfort measure techniques and strategies to overcome barriers to providing comfort measures in clinical labor and delivery settings.
- Individual Online CE Courses Standalone pre-recorded continuing education courses including Big Babies + Gestational Diabetes, Due Dates + Advanced Maternal Age, Failure to Progress, PROM/GBS/Newborn Procedures, Hospital Bans, and the flagship How to Help Families Get Evidence Based Care. Approved for nursing contact hours, AAFP Prescribed credits, and ACNM contact hours.
- Babies Are Not Pizzas: They're Born, Not Delivered Book by Dr. Rebecca Dekker, available in paperback, hardcover, ebook, and audiobook formats through the EBB shop, Amazon, Apple Books, Kobo, Barnes & Noble, and Audible. Explores institutional care during childbirth.
- EBB Shop Shopify-based online store selling Evidence Based Birth branded merchandise including inspirational t-shirts, due date buttons, birth affirmation cards, pocket guides, and birth worker supplies.
- EBB Podcast Weekly podcast covering evidence-based birth topics, birth stories, and expert interviews, distributed through Apple Podcasts, Spotify, and YouTube. Has surpassed 8 million total downloads.
Quantifiable outcome
- Articles have been viewed by more than 20 million people worldwide
- +3 more outcomes
Companies that use Evidence Based Birth
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Evidence Based Birth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Evidence Based Birth partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights7 records
Evidence Based Birth competitors and assessment
Company assessmentDirect peers
- DONA International: DONA International is the largest doula training and certification organization, offering professional membership, continuing education, and a directory of certified doulas. It competes with EBB for the same birth-professional audience and shares the recurring membership + directory model.
- InJoy Health Education: InJoy Health Education produces evidence-based childbirth, lactation, and postpartum education materials, videos, and CE courses for hospitals, birth centers, and professionals. It is a direct competitor to EBB's professional CE courses and Signature Articles on the healthcare-provider side.
- Lamaze International: Lamaze International is the most established childbirth education organization in the U.S., offering certified instructor-led classes and parent-facing curriculum. It is the closest direct competitor to EBB's childbirth class and Signature Articles, competing for the same parent and professional audiences.
- Spinning Babies: Spinning Babies offers parent-facing childbirth education content and a certified-parent-educator training program focused on fetal positioning and comfort in labor. It directly competes with EBB on childbirth education content and shares the certified-instructor local-class distribution model.
- HypnoBirthing (Mongan Method): HypnoBirthing Institute trains certified practitioners to deliver a branded childbirth education method through local classes. Like EBB, it sells a proprietary curriculum to instructors and consumer-facing classes to parents, making it a comparable branded childbirth-education franchise.
- CAPPA (Childbirth and Postpartum Professional Association): CAPPA trains and certifies childbirth educators, postpartum doulas, and lactation educators, offering professional membership, CE courses, and instructor networks. Its certification-plus-membership model closely parallels EBB Academy and the EBB Instructor Program.
- The Bradley Method: Bradley Method® (American Academy of Husband-Coached Childbirth) trains and certifies instructors to teach a structured 12-week natural childbirth curriculum. It is directly comparable to EBB's instructor program and childbirth class model, sharing the certified-instructor-distributed education model.
Broad incumbents
- BabyCenter: BabyCenter is a large, established pregnancy and parenting content platform reaching tens of millions of parents monthly with medically-reviewed articles, tools, and email guides. It overlaps with EBB's parent-facing free content and newsletter but lacks EBB's professional CE and instructor network.
Emerging players
- Mother.ly: Mother.ly is a digital motherhood platform offering evidence-based content, courses, and a community for expecting and new mothers. It competes with EBB on parent-facing content quality and digital community, though it lacks EBB's professional CE accreditation and instructor-licensed childbirth class business.
- La Leche League International: La Leche League is a long-established lactation and breastfeeding support organization with local group meetings and trained leaders. It is comparable to EBB on the parent-education and trained-volunteer-distribution dimensions and is an adjacent competitor as EBB expands into lactation content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Evidence Based Birth social profiles
Digital presenceEvidence Based Birth compliance and trust
Trust signalCompliance4 records
Evidence Based Birth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evidence Based Birth leadership team
Management profileNumber of profiles
Profiles9 records
Evidence Based Birth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evidence Based Birth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evidence Based Birth
What does Evidence Based Birth do?
Evidence Based Birth® operates an online childbirth education platform that publishes peer-reviewed Signature Articles, free PDF handouts, and a weekly podcast for parents and families. The company sells a subscription-based Professional Membership (EBB Academy) with continuing education courses, certifies birth professionals through a 12-week Instructor Program, and offers a hybrid flipped-classroom EBB Childbirth Class delivered through a 300+ instructor network. Revenue is generated through memberships, course sales, instructor licensing, and a Shopify e-commerce shop for merchandise and the founder's book.
Is Evidence Based Birth a public or private company?
Evidence Based Birth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evidence Based Birth founded?
Evidence Based Birth was founded in 2012. It employs 1 to 10 people.
Where is Evidence Based Birth based?
Evidence Based Birth is headquartered in Lexington, United States, in the North America region.
How does Evidence Based Birth make money?
Six revenue lines are on record. Professional Membership (EBB Academy) is the primary driver. The others are individual Continuing Education Courses, instructor Program Enrollment, online Shop Sales, book Sales - Babies Are Not Pizzas and childbirth Class Revenue (Instructors).
Who are Evidence Based Birth's main competitors?
Direct peers on record are DONA International, InJoy Health Education, Lamaze International, Spinning Babies, HypnoBirthing (Mongan Method), CAPPA (Childbirth and Postpartum Professional Association) and The Bradley Method. BabyCenter is listed as a broad incumbent. Emerging players are Mother.ly and La Leche League International.
Does Evidence Based Birth have an API?
No public API is recorded for Evidence Based Birth.
What industry is Evidence Based Birth in?
Evidence Based Birth's product category is Childbirth and Maternal Health Education. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDACANAK, Parent-Facing Home Learning & Family Engagement Apps. Its NAICS code is 611710 and its SIC code is 8200.