InJoy Health Education

What InJoy Health Education does

InJoy Health Education is a privately held, Longmont, Colorado-based content company founded in 1988 that develops and distributes evidence-based perinatal and parenting education. Its core business is a portfolio of 10 curricula spanning pregnancy, birth, breastfeeding, postpartum, newborn care, NICU, grandparenting, multiples, infant and child safety, and fatherhood, delivered through multiple formats including books plus companion web apps, on-demand streaming video libraries, eClasses, DVD/USB video programs, PowerPoint programs, standalone web apps, and tear pads. The platform supports 22 languages with read-along audio and accessibility features, and integrates with major healthcare LMS platforms (HealthStream, Workday Learning, Cornerstone OnDemand, Elsevier, NetLearning) via SCORM/xAPI packaging.

The company sells through two principal go-to-market motions: enterprise direct sales to hospitals, health systems, and public-health agencies on custom-priced organization-wide annual licenses for patient education and staff training, and a self-serve direct-to-consumer subscription channel for independent childbirth educators and doulas priced at $155.88/year for the Natural Birth & Beyond Video Library. Customization and white-label branding services are offered for institutional customers, and co-production partnerships with ILCA, ICEA, PAC/LAC, the National WIC Association, and the Baby-Friendly Hospital Initiative embed InJoy content within accrediting bodies and federal nutrition programs. CE-credit-bearing staff training eCourses for labor, postpartum, and breastfeeding support generate recurring enterprise revenue, while patient-facing curricula generate per-unit transactional revenue with volume discounts above 500 units.

Revenue mechanics are a mix of subscription/recurring (on-demand video libraries, staff training eCourses, organization-wide annual licensing), one-time license (physical and digital educational materials), and professional services (customization and branding). Content is aligned with ACOG, AWHONN, AAP, CDC, ABM, NHTSA, and AHA guidelines and is validated by a Medical Review Board. The company has won a 2025 DANDA Award and consecutive 2018 and 2021 ClearMark Plain Language Awards, and operates an active marketing program across blog, podcast, webinars, virtual summits, email, and social channels.

Name

InJoy Health Education

Legal name

InJoy Health Education

Website

https://injoyhealtheducation.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

InJoy Health Education, founded 1988 and headquartered in Longmont, Colorado, produces evidence-based video, book, and digital curricula on pregnancy, birth, postpartum, breastfeeding, newborn care, and infant safety, sold to hospitals, public-health agencies, and independent childbirth educators in 22 languages via subscription, licensing, and unit sales.

Ownership category

akta.pro rank

Product category

Health Education Content & Services

NAICS

Educational Support Services (6117), Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Parenting Skills & Child Development Education (EDACALAA), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Perinatal education content
• Childbirth education materials
• Patient education videos
• Nurse staff training
• Postpartum discharge education

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Educational Materials Sales: Sale of physical and digital educational materials including books, DVDs, USBs, and PowerPoint programs to healthcare facilities and educators. Products sold in various formats with customization options available.
2. Subscription Access: Annual subscription-based access to video libraries including Natural Birth & Beyond, Parenting Video Library, Home Visitation Library, and Infant & Child Safety Video Library. Auto-renews annually with optional add-ons for Spanish language and teen parent content.
3. Staff Training eCourses: Organization-wide annual licensing of nurse training eCourses for labor and postpartum staff development. CE credits included at no additional cost. Compatible with major LMS platforms.
4. Customization & Branding Services: Customization of materials with organization branding including logos, colors, service information, and custom pages for white-labeled perinatal education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

InJoy Health Education produces and sells evidence-based, video-driven perinatal and parenting education content for healthcare professionals and consumers. Core offerings include Books + Web Apps (Understanding Pregnancy, Birth, Postpartum Health & Baby Care, Breastfeeding, Newborn, NICU, etc.), On-Demand Video Libraries (Home Visitation, Parenting, Natural Birth & Beyond, Infant & Child Safety), eClasses, DVD/USB video programs, PowerPoint programs, Educator Media Libraries, and LMS-compatible staff training eCourses. Delivered to hospitals, health systems, public health agencies, and independent childbirth educators/doulas.

Product overview

InJoy Health Education offers a comprehensive platform of evidence-based perinatal and parenting education products and services, established in 1988. The core offering consists of 10 Complete Understanding Curriculums covering pregnancy through early parenthood: Understanding Pregnancy, Understanding Birth (4th Edition), Understanding Postpartum Health & Baby Care, Understanding Breastfeeding, Understanding Your Newborn, Understanding the NICU & Your Baby, Understanding Grandparenting, Understanding Your Multiples, Understanding Infant & Child Safety, and Understanding Fatherhood. These are delivered through multiple formats including Books + Web Apps (the flagship combination), On-Demand Video Libraries (Home Visitation, Parenting, Natural Birth & Beyond, Infant & Child Safety), Online Education/eClasses, Video Programs (DVD/USB), PowerPoint Programs, Educator Media Libraries, and standalone Web Apps. Staff development is supported through the Practices for Labor & Postpartum Nurses eCourse Suite (4 courses co-produced with ILCA and ICEA), while the Complete Postpartum Teaching Solution provides multi-format education from pregnancy through 6 months postpartum. Additional offerings include specialty resources for teen parents, bereavement (Grief & Healing), and customization/branding services for healthcare organizations. The platform supports 22 languages and integrates with major Learning Management Systems including NetLearning, HealthStream, Workday Learning, Cornerstone OnDemand, and Elsevier.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Understanding Curriculums Comprehensive childbirth and parenting education curriculum series covering pregnancy through early parenthood. Includes 10 distinct curriculum titles delivered across multiple formats for healthcare institutions and independent educators.
• Complete Postpartum Teaching Solution Multi-format patient education curriculum spanning pregnancy through 6 months postpartum, including books, web apps, online modules, DVDs, and digital video licensing. Covers postpartum health, warning signs, newborn care, feeding, and special situations like NICU and bereavement.
• Practices for Labor & Postpartum Nurses eCourse Suite Collection of 4 evidence-based online training courses for nursing staff covering labor comfort and communication, exclusive breastfeeding support, and postpartum care with maternal mental health focus. Each course is approximately 90 minutes and includes CE credits.
• Understanding Pregnancy Book + Web App (2nd Edition) Prenatal education resource combining 52-page full-color printed book with companion web app featuring 19 videos, 85 web pages, parent's toolbox, and multi-language access in 22 languages. Available in English and Spanish.
• Understanding Birth Book + Web App (4th Edition) Childbirth education resource with 76-page printed guide and companion web app containing 94 video clips, 227 web pages, companion journal, and unique journey sections for special situations. Includes birth stories, comfort techniques, and postpartum education.
• Understanding Postpartum Health & Baby Care Book + Web App Postpartum discharge education resource with 52-page book and web app featuring 55 videos, 205 web pages, personalized learning path, and education through 6 months postpartum. Available in standard and Baby-Friendly versions.
• Understanding the NICU & Your Baby Book + Web App (4th Edition) NICU-specific patient education resource with book and web app featuring 22 videos and 100 web pages. Covers NICU staff and equipment, premature babies, medical conditions, feeding, and discharge preparation. Available in English and Spanish.
• Hospital Birth Essentials: From Labor to Recovery Express Online Module Quick online module guiding parents through the full hospital birth experience from labor through postpartum recovery. Approximately 60 minutes, includes 67 web pages, 17 video clips, and access in 22 languages. Supports HCAHPS goals.
• Home Visitation Video Library On-demand streaming service with 143 evidence-based video clips and 36 handouts for home visiting programs. Covers pregnancy through age 2, with optional teen library add-on (38 clips). Works offline via native app.
• Parenting Video Library On-demand video library with 100 video clips and 25 PDFs for teaching parenting skills from newborn through age 5. Covers health, emotional health, discipline, play, milestones, self-care, fatherhood, grandparenting, and sibling preparation.
• Natural Birth & Beyond: Independent Educators Video Library Streaming video library for independent childbirth educators with 48 video clips and 13 handouts covering natural birth philosophy, pain management, birth stories, and postpartum topics. Priced at $155.88/year for self-employed educators.
• Understanding Infant & Child Safety Video Library On-demand streaming service with 35 video clips and 20 handouts for teaching infant and child safety. Covers car safety, safe sleep, home safety, CPR, and first aid. Grounded in guidance from NHTSA, AAP, CDC, and AHA.
• Practices to Increase Exclusive Breastfeeding: Core Concepts eCourse Staff training eCourse co-produced with ILCA covering foundational breastfeeding support in 4 modules (approximately 90 minutes). Includes CE contact hours, facilitator's guide, and compatibility with major LMS platforms.
• Practices to Increase Exclusive Breastfeeding: Managing Common Challenges eCourse Advanced staff training eCourse co-produced with ILCA addressing common breastfeeding challenges in 3 modules (approximately 90 minutes). Covers newborn challenges, latch issues, and milk production. Includes CE contact hours.
• Customization & Branding Services Customization options allowing organizations to add logos, redesign covers and internal pages, customize web app access cards, and add organization-specific content to books, web apps, eClasses, PowerPoint programs, and Educator Media Libraries.
• Digital Delivery Licensing for Systems Enterprise-level digital video licensing and streaming solutions for hospital systems and public health agencies with multi-user access and organization-wide deployment capabilities.
• A Guide to Grief & Healing After the Loss of Your Baby Book + Web App Perinatal bereavement resource for families experiencing pregnancy or infant loss. Includes book and web app with grief support content and resources.
• Teen Video Library Specialty video library with content specifically created for teen parents. Available as add-on to Home Visitation Video Library with 38 additional clips and 16 handouts in formats relatable to teen audiences.
• Understanding Breastfeeding Book + Web App Breastfeeding education resource following ILCA, ABM, and AAP guidelines. Includes step-by-step instructions, 3D animations, and guidance on latch, positions, milk production, and troubleshooting.
• Understanding Your Newborn Book + Web App Newborn care education resource covering the first six weeks and beyond, following American Academy of Pediatrics guidelines. Includes book and web app with videos on newborn traits, behaviors, crying, comfort, and feeding.
• Books + Web Apps Format Line Complete product format line combining printed books with companion web apps, including standalone web apps for Self-Care After Birth and Grief & Healing, plus the full Understanding series.

Quantifiable outcome

• Improves patient satisfaction and HCAHPS scores through consistent discharge education
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• International Lactation Consultant Association (ILCA)coreStrategic or Co-development PartnerCo-produced breastfeeding staff training eCourses including 'Practices to Increase Exclusive Breastfeeding: Core Concepts' and 'Practices to Increase Exclusive Breastfeeding: Managing Common Challenges'. Content reflects current lactation science and aligns with Baby-Friendly and state-based breastfeeding initiatives. CE contact hours and L-CERPs included through ILCA.
• International Childbirth Education Association (ICEA)coreStrategic or Co-development PartnerTrusted partner of ICEA. Co-produced 'Practices to Improve Labor Comfort & Communication' eCourse with ICEA. ICEA-certified childbirth educators identified as ideal users for Natural Birth & Beyond Video Library.
• Perinatal Advisory Council: Leadership, Advocacy and Consultation (PAC/LAC)coreStrategic or Co-development PartnerCE contact hours for labor comfort and communication eCourse provided through PAC/LAC. Content aligned with perinatal nursing best practices and standards.
• National WIC AssociationsecondaryStrategic or Co-development PartnerPartnership to offer nutrition curriculum products supporting WIC educators and families. Products designed to support WIC program requirements and breastfeeding education initiatives.
• Baby-Friendly Hospital InitiativecoreStrategic or Co-development PartnerProducts designed to support Baby-Friendly Hospital Initiative requirements including Step 3 staff training and patient education materials. Baby-Friendly versions of materials available (without formula information).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BabyCenter: Pregnancy and parenting content platform (owned by Everyday Health Group) producing editorial, video, and app-based education for expectant and new parents — directly comparable to InJoy's parent-facing web apps and video libraries.
• The Bump: Pregnancy and parenting content brand (part of The Knot Worldwide) delivering week-by-week content, registries, and education tools — comparable to InJoy's direct-to-consumer pregnancy/parenting content offerings.
• What to Expect: Long-standing pregnancy and parenting content brand (based on the Heidi Murkoff books) with web, app, and video content targeting expectant mothers — directly comparable audience and editorial mission to InJoy's Understanding Pregnancy/Birth products.
• Lamaze International: Non-profit childbirth education organization producing evidence-based curriculum and instructor certification for independent educators and hospitals — overlaps directly with InJoy's Natural Birth & Beyond library and ICEA-style educator channel.

Emerging players

• Maven Clinic: Digital maternity and family health platform bundling virtual care with pregnancy/postpartum education for employers and payers — an emerging player competing for the same hospital and payer education budgets as InJoy.
• Mahmee: Maternal and infant health platform providing in-person and virtual postpartum support plus education to hospitals, payers, and Medicaid programs — an emerging peer operating in the same perinatal education and support category.
• Wildflower Health: Digital women's and family health platform delivering personalized maternal and pediatric education plus care navigation — an emerging competitor for the same hospital-system and health-plan education contracts.

Broad incumbents

• Elsevier Health: Major medical publisher and LMS provider that sells clinical education content and platforms to hospitals and nursing programs — an incumbent peer and explicitly named LMS integration partner of InJoy.
• HealthStream: Healthcare workforce learning and LMS platform used by hospitals for staff training and CE tracking — a named integration partner for InJoy's eCourses and a broader incumbent in the same healthcare-education ecosystem.
• Wolters Kluwer Health: Global medical publisher (Lippincott, Ovid) producing evidence-based clinical and patient education content, including maternal/neonatal references sold to hospitals and nursing schools — a broader incumbent in the same healthcare education category as InJoy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/injoybirth
• YouTubeyoutube.com/user/InJoyVideos
• Facebookfacebook.com/InJoyEducation
• LinkedInlinkedin.com/company/injoy-health-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InJoy Health Education