Moca
Moca (MO.CA S.p.A.) is an Italian B2B distributor serving gelaterias, pasticcerie, bakeries, and Ho.Re.Ca. operators with its Delizia semi-finished product line, exclusive distribution of 30+ premium equipment brands, custom lab design, training (Delizialab), and packaging (Wandy&Co). Founded in 1952 and headquartered in Coriano (Rimini), it operates across Italy.
- Company typePrivate
- Founded1952
- HeadquartersCoriano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moca does
MO.CA S.p.A. is an Italian B2B distributor and solutions provider serving artisan gelaterias, pasticcerie, bakeries, pizzerias, and the broader Ho.Re.Ca. sector. Founded in 1952 in Morciano di Romagna and headquartered in Coriano (Rimini), the company operates a single-country Italian distribution model that combines its own-brand Delizia line of more than 20,000 semi-finished products (gelato bases, pastes, variegates, toppings, pastry mixes, panettone and colomba inputs) with exclusive distribution rights for 30+ premium international brands of professional equipment, including Carpigiani (gelato machines), Rational (iCombi Pro, iVario), OEM/Ali Group (pizza ovens), Isa, Hiber, Unox, Polin, Callebaut, Domori, and Agrimontana.
The company monetizes across five distinct streams: (1) recurring B2B product sales via the mocab2b.com portal and a nationwide commercial agent network, (2) equipment distribution — new, demo, and certified used — with optional long-term 'noleggio operativo' rental (e.g., SUPERTOP OEM pizza oven at approximately €287/month over 60 months), (3) custom laboratory design and turnkey furnishing services, (4) professional training via the Delizialab academy, and (5) seasonal and customizable packaging through the Wandy&Co sub-brand. Go-to-market combines direct sales (agents and a project-based enterprise team for large equipment), event-driven acquisition (annual Bakery Show and Gelato Show at HQ, Pacojet Challenge), and B2B e-commerce. Customer segments are primarily Italian SMB Ho.Re.Ca. professionals with no disclosed enterprise revenue anchors, supporting a long-tail, low-concentration revenue profile.
Moca firmographics
Firmographics- Name
- Moca
- Legal name
- MO.CA S.p.A.
- Website
- https://moca.it
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moca (MO.CA S.p.A.) is an Italian B2B distributor serving gelaterias, pasticcerie, bakeries, and Ho.Re.Ca. operators with its Delizia semi-finished product line, exclusive distribution of 30+ premium equipment brands, custom lab design, training (Delizialab), and packaging (Wandy&Co). Founded in 1952 and headquartered in Coriano (Rimini), it operates across Italy.
- Ownership category
- akta.pro rank
Where Moca is headquartered
LocationHeadquarters
- HQ city
- Coriano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Moca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales (Proprietary Brands): Sale of proprietary branded semi-finished products (Delizia brand) for gelato, pastry, and bakery — including bases, pastes, variegates, toppings, spreads, and chocolate coatings. Revenue is generated through direct B2B e-commerce (mocab2b.com), commercial agent network, and at events.
- Equipment Sales (New, Demo, Used): Sale of professional food equipment including Carpigiani gelato machines, Rational ovens, OEM pizza ovens, Hiber refrigeration, Isa display cases, Unox ovens, Polin ovens, and more. Equipment is sold new, as demo units, or certified used. Long-term rental (noleggio operativo) is also offered as an alternative to purchase.
- Laboratory Design & Furnishing Services: Project-based services including space planning, custom furniture and workstations (e.g., cocktail stations), equipment specification, installation, and post-sale technical support for Ho.Re.Ca establishments.
- Professional Training (Delizialab): Fees from professional courses, demonstrations, and one-to-one training sessions held at the Delizialab academy. Some courses are free or low-cost as a customer retention and product education tool.
- Packaging Sales (Wandy&Co): Sale of seasonal and customizable packaging (Christmas, Easter, everyday) for panettoni, colombe, Easter eggs, and general food products, including personalization services for small quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment Purchase (new, demo, used) |
| Subscription | Multi-year contract | Long-term Equipment Rental (Noleggio Operativo) |
| Other | Pay-as-you-go | Professional Training Courses |
| Usage-based | Pay-as-you-go | B2B Product Orders (Delizia and other brands) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Moca product offering
Product offeringCore offering
MO.CA is a B2B distributor and solutions integrator for the Ho.Re.Ca sector, supplying artisan gelaterias, pastry shops, bakeries, pizzerias, and restaurants with semi-finished products (Delizia brand), professional equipment (exclusive distribution of Carpigiani, Rational, OEM, ISA, Hiber, Unox, Polin and more), packaging (Wandy&Co), custom laboratory design and turnkey furnishing, and professional training through the Delizialab academy. The company combines proprietary product brands with exclusive distribution rights for 30+ international equipment manufacturers across 20,000+ SKUs, supported by a commercial agent network, two B2B e-commerce portals, and direct project sales.
Product overview
MO.CA S.p.A. is an Italian B2B distributor and solutions provider serving gelaterias, pastry shops, bakeries, pizzerias, and the broader Ho.Re.Ca sector. Founded in 1952 and headquartered in Coriano (Rimini), the company offers a comprehensive portfolio centered on its own-brand Delizia line of semifinished products for gelato (bases, pastes, variegates, toppings, spreadable creams), pastry (Delicake, Delipuglia flour blends, DelilevPlus for panettone/colomba), and bakery. Complementing this is a machinery and equipment division (new and certified used) spanning ice cream machines, ovens, display cases, and refrigeration — distributed brands include Carpigiani, Rational, OEM, Hiber, ISA, Unox, and others — available for purchase or long-term rental. The offering extends to packaging and wrapping solutions (including the Wandy&Co sub-brand for seasonal packaging), custom design and furnishing services for professional spaces, and professional training through the Delizialab school. Digital channels include the B2B e-commerce portal (mocab2b.com) and the dedicated machinery portal (macchinari.moca.it). The company also provides fiscal incentive consulting (iperammortamento/Transizione 5.0) for equipment investments.
Differentiator
Problem solved
Functional benefit
Brands
- Delizia: A brand of semi-finished products for professional gelato, pastry, and bakery, known for quality, innovation, and ease of use. Includes bases, pastes, variegates, and toppings.
- Delizialab
- Wandy&Co
- BIO BIO
Products and services
- Delizia Gelateria (Gelato Semi-Finished Products) Own-brand semi-finished product line for artisan gelato production, including neutral bases, pastes and flavorings, variegates and crumble, gelato espresso and creams, chocolate coatings, spreadable creams, toppings, and crunchies. Includes specialty variants such as lactose-free and Clean Label bases. Targeted at professional gelaterie.
- Delizia Pasticceria e Panetteria (Pastry and Bakery Semi-Finished Products) Own-brand semi-finished products for pastry and bakery, including Delicake (plum cakes, yogurts, shortcrusts, biscuits), Delipuglia (pre-balanced flour for Pugliese bread and focaccia), DelilevPlus (for panettone and colomba), Delicroissant (croissant base), and various creams and spreads. Used for creating croissants, babà, krapfen, and bomboloni. Targeted at professional pasticcerie and panetterie.
- Macchinari e Attrezzature (Professional Equipment Distribution) Distribution of professional machinery and equipment for gelaterias, pastry shops, bakeries, pizzerias, and restaurants, including ice cream machines, ovens, display cases, refrigerators, freezers, blast chillers, planetary mixers, and espresso coffee machines. Available for purchase or long-term rental (noleggio operativo). Includes post-sale technical support and consultation.
- Packaging e Confezionamento (Packaging Solutions) Packaging and wrapping solutions for gelato, pastry, bakery, and food products, including boxes, cups, bags, containers, ribbons, picks, and seasonal collections. Customization services available even in small quantities for boxes, gelato cups, glasses, cake boxes, shopping bags, trays, and gelato containers. Targeted at gelaterie, pasticcerie, and food producers.
- Wandy&Co (Seasonal Packaging Sub-Brand) Specialized packaging division for festive and seasonal packaging, with strong focus on Christmas (panettone, colomba) and Easter (eggs) collections. Offers customization, decorative accessories including bobbins, ribbons, boxes, and shopping bags, with personalization available even in small quantities. Showroom located in Riccione.
- Progettazione e Arredamento su Misura (Custom Laboratory Design and Furnishing) Custom design and furnishing services for gelaterias, pastry shops, bakeries, pizzerias, restaurants, bars, and food laboratories. Includes space planning, layout design, bespoke furniture and workstations, equipment specification, end-to-end project management from concept to installation, and post-sale support. Targeted at professional Ho.Re.Ca operators opening or renovating spaces.
- Delizialab (Professional Training Academy) Professional training school offering courses, demonstrations, and one-to-one training sessions for gelato makers, pastry chefs, bakers, and Ho.Re.Ca professionals. Courses taught by Italian and international masters and cover gelato, pastry, bakery, and professional kitchen techniques. Includes annual events Gelato Show and Bakery Show. Targeted at Ho.Re.Ca professionals seeking skills development.
- SUPERTOP BLACK EDITION OEM Pizza Oven Professional pizza oven reaching 450°C with capacity for up to 9 pizzas of 35cm in a single batch. Features 6 independent heat zones, digital consumption management, touchscreen display, programmable ignition, self-cleaning, and front-access maintenance. Available for purchase or long-term rental at approximately €287/month for 60 months. Distributed under exclusive OEM (Ali Group) partnership.
- iCombi Pro Rational (Intelligent Combination Oven) Intelligent combination oven managing dry heat and steam, featuring iCookingSuite for automatic cooking parameter adjustment and iProductionManager for optimizing batch sequencing. Includes iDensityControl technology for consistent quality and reduced consumption. Available for purchase or long-term rental. Distributed under exclusive Rational partnership for Italy.
- iVario Rational (Intelligent Cooking System) Intelligent cooking system replacing pots, fryers, braisers, and pasta cookers in one compact instrument. Reduces preparation time by up to 40% and energy consumption by 30% compared to traditional systems. Available new or certified used/refurbished, with purchase or long-term rental options. Distributed under exclusive Rational partnership for Italy.
- Maestro Carpigiani (Multifunction Gelato Machine) Multifunction machine with 19 functions for artisan gelato production, combining pasteurization and churning capabilities. Produces gelato, sorbets, semifreddo, granite, hot creams and sauces, hot gelato, and tempered chocolate. Available in new and certified used/refurbished versions. Distributed under exclusive Carpigiani partnership.
- One Show VP RV TN Built ISA (Refrigerated Display Case) Professional refrigerated display case for gelaterias, pastry shops, bars, and Ho.Re.Ca establishments. Features ventilated refrigeration system (TN), stainless steel and glass construction, LED internal lighting, digital control panel, and built-in design. Dimensions: 1200mm x 740mm x 960mm; weight 210kg; 230V/1Ph/50Hz. Distributed under exclusive ISA partnership.
Quantifiable outcome
- Transizione 5.0 tax credit up to 45% on qualifying equipment purchases, reducing real investment cost for modernizing Ho.Re.Ca. laboratories
- +4 more outcomes
Companies that use Moca
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Moca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Moca partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- OEM (Ali Group)coreMO.CA announced a new collaboration with OEM, a world leader in pizza equipment and part of Ali Group (the world's #1 professional equipment group). Partnership covers OEM modular ovens (electric and gas) and spiral mixers for pizzerias, with production capacity up to 270 pizzas/hour. MO.CA also provides pizza training courses as part of the partnership.
- CarpigianicoreOfficial exclusive distributor of Carpigiani gelato equipment including Maestro (19-function multifunction machine), soft gelato machines, display cases, and all associated accessories and spare parts. MO.CA offers both new and certified used Carpigiani machines with technical support and maintenance services.
- RationalcoreOfficial Rational partner for Italy, distributing iCombi Pro ovens (6-1/1 and other sizes), iVario multifunction cookers, and related equipment. MO.CA provides consultation, training, post-sale assistance, and offers both new and demo units with long-term rental options.
- IsacoreOfficial distributor of Isa gelato display cases, refrigerated cabinets, and professional refrigeration equipment for gelaterie and pasticcerie. MO.CA offers Isa products in new and demo conditions.
- HibercoreOfficial distributor of Hiber professional refrigeration equipment, including blast chillers, refrigerated counters, and cold chain management solutions designed to reduce energy consumption while maintaining product quality.
- UnoxcoreOfficial distributor of Unox professional ovens for bakeries, pasticcerie, and Ho.Re.Ca. establishments. Unox ovens feature advanced cooking technology with optimized energy consumption.
- PolincoreOfficial distributor of Polin professional ovens, particularly for bakery applications. Polin ovens are known for efficiency, technology, and flexible solutions.
- CallebautcoreExclusive distributor of Callebaut chocolate and cocoa products for artisan gelato and pastry applications. Callebaut is a globally recognized premium chocolate brand.
- Domori / AgricacaocoreDistributor of Domori and Agricacao premium chocolates used in artisan pastry and gelato production. Domori is renowned for high-quality chocolate made from fine cacao varieties.
- AgrimontanacoreDistributor of Agrimontana candied fruits and fruit-based ingredients, highly valued by master pastry chefs for panettoni, colombe, and Easter products. Agrimontana is known for traditional candying processes and premium raw material selection.
- Wandy&CocoreWandy&Co is MO.CA's specialized packaging division creating exclusive seasonal collections (Christmas, Easter) and everyday customizable packaging for panettoni, colombe, Easter eggs, and food products. Offers personalization even in small quantities. Showroom located in Riccione.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Moca competitors and assessment
Company assessmentBroad incumbents
- Fabbri 1905: Italian manufacturer of premium pastry and ice cream ingredients (notably Amarena cherries and syrups). Comparable in serving artisan gelaterie and pasticcerie with proprietary branded ingredients, though focused primarily on ingredient manufacturing rather than the multi-revenue distribution integration that defines MO.CA.
- METRO Italia: Italian arm of METRO AG's cash & carry business, serving Ho.Re.Ca professionals with food, equipment, and supplies via self-service wholesale depots. Comparable as a multi-category B2B Ho.Re.Ca supplier, though with a broader food/non-food mix and a fundamentally different self-service wholesale format versus MO.CA's specialist consultative distribution.
- Carpigiani: Italian manufacturer of gelato and pastry equipment (Maestro, soft gelato machines, display cases) and a key exclusive partner of MO.CA. Comparable as a premium gelato equipment brand serving the same artisan customer base, but as a global manufacturer rather than a multi-brand distributor.
- Unox: Italian manufacturer of professional combi ovens for bakeries, pastry shops, and Ho.Re.Ca establishments. Comparable as an exclusive MO.CA partner brand serving the same professional customer segments, but operating as a global manufacturer with direct distribution rather than as a multi-brand integrator.
- Marr SpA: Italy's largest food service distributor (publicly listed, ~€1.5B+ revenue), serving restaurants, hotels, and Ho.Re.Ca operators nationwide through a broad catalog. Comparable as a B2B Ho.Re.Ca distribution platform, but with materially broader product breadth, larger scale, and a more generalist food/category mix versus MO.CA's specialist gelato/pastry/bakery focus.
- Ali Group: World's largest commercial food service equipment group and parent of OEM, one of MO.CA's core exclusive partners. Operates a vast portfolio of brands (Hoshizaki, Manitowoc, Scotsman, Beverage-Air, etc.) across all Ho.Re.Ca equipment categories globally, vastly exceeding MO.CA's regional Italian distribution scale.
- Puratos: Belgian-headquartered global supplier of ingredients and solutions for bakery, pastry, and chocolate. Competes in the same Ho.Re.Ca customer segments as MO.CA's Delizia brand with a much broader international footprint, larger R&D-driven innovation pipeline, and a portfolio of proprietary brands analogous to Delizia.
- La Cimbali: Italian-headquartered global manufacturer of professional espresso and coffee machines under the La Cimbali and Faema brands. Comparable as a premium Italian Ho.Re.Ca equipment brand serving similar professional customer segments in bars, hotels, and restaurants, with strong global distribution.
- Rational AG: German global leader in combi-oven technology (iCombi Pro, iVario) for professional kitchens, also an exclusive MO.CA partner. Comparable in serving the same Ho.Re.Ca customers with premium cooking equipment, but at global manufacturer scale with ~€1B+ revenue and direct sales channels worldwide.
Direct peers
- PreGel: Italian manufacturer and global distributor of semi-finished ingredients for artisan gelato, pastry, and bakery, serving the same Ho.Re.Ca customer base as MO.CA. Directly comparable on the proprietary ingredient side of the business, with substantially broader international reach across 100+ countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moca social profiles
Digital presenceMoca compliance and trust
Trust signalCompliance3 records
Moca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moca leadership team
Management profileNumber of profiles
Moca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moca
What does Moca do?
MO.CA is a B2B distributor and solutions integrator for the Ho.Re.Ca sector, supplying artisan gelaterias, pastry shops, bakeries, pizzerias, and restaurants with semi-finished products (Delizia brand), professional equipment (exclusive distribution of Carpigiani, Rational, OEM, ISA, Hiber, Unox, Polin and more), packaging (Wandy&Co), custom laboratory design and turnkey furnishing, and professional training through the Delizialab academy. The company combines proprietary product brands with exclusive distribution rights for 30+ international equipment manufacturers across 20,000+ SKUs, supported by a commercial agent network, two B2B e-commerce portals, and direct project sales.
Is Moca a public or private company?
Moca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moca founded?
Moca was founded in 1952. It employs 11 to 50 people.
Where is Moca based?
Moca is headquartered in Coriano, Italy, in the Europe region.
How does Moca make money?
Five revenue lines are on record. Product Sales (Proprietary Brands) is the primary driver. The others are equipment Sales (New, Demo, Used), laboratory Design & Furnishing Services, professional Training (Delizialab) and packaging Sales (Wandy&Co).
Who are Moca's main competitors?
Broad incumbents on record are Fabbri 1905, METRO Italia, Carpigiani, Unox, Marr SpA, Ali Group, Puratos, La Cimbali and Rational AG. PreGel is listed as a direct peer.
Does Moca have an API?
No public API is recorded for Moca.