Old Sugar Distillery

What Old Sugar Distillery does

Old Sugar Distillery is a privately held craft distillery based in Madison, Wisconsin, founded in 2010. The company produces a portfolio of spirits including whiskey, rum, and liqueurs, and supplements its product revenue with on-site event space and distillery tours. This dual model — manufactured consumer goods plus experiential hospitality — is a common structure for small American craft distilleries seeking to capture direct-to-consumer margins and build local brand affinity.

The business operates at a small scale, with firmographic data indicating 1-10 employees. Its distribution is anchored by the physical Madison facility, which serves both as a production site and as a venue for events and consumer-facing tours. The company's website (oldsugardistillery.com) was inaccessible at the time of data capture, returning only a verification/loading page, which limits visibility into current product lines, pricing, distribution partnerships, or expansion activity. No information about supplier relationships, distribution agreements, online sales channels, or wholesale accounts is available in the supplied data.

There is no evidence of external funding, institutional investment, parent company ownership, or subsidiary structure. The company is privately held with no IPO activity. Given the absence of disclosures on revenue, ownership, leadership, and partnerships, the company's competitive position, financial trajectory, and strategic direction beyond the core craft distillery and venue model cannot be characterized with confidence from the available data.

Name

Old Sugar Distillery

Website

https://oldsugardistillery.com

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

Old Sugar Distillery is a privately held craft distillery in Madison, Wisconsin, founded in 2010, that produces whiskey, rum, and liqueurs and supplements product sales with on-site event space and tours.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft distillery spirits
• Small-batch whiskey
• Artisanal rum liqueurs
• Distillery tours events
• Craft spirits production

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Old Sugar Distillery is a craft distillery that produces whiskey, rum, and liqueurs. In addition to manufacturing and selling its own spirits, the company operates an on-site event space and offers distillery tours to visitors. The business is based in Madison, United States, and was founded in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Whiskey Small-batch distilled whiskey made and sold by Old Sugar Distillery for consumer purchase.
• Craft Rum Small-batch distilled rum made and sold by Old Sugar Distillery for consumer purchase.
• Liqueurs Artisanal liqueurs produced by Old Sugar Distillery for consumer purchase.
• Distillery Tours Guided tours of the distillery offered to visitors and spirits enthusiasts.
• Event Space Venue space at the distillery location available for private events and gatherings.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Corsair Distillery: Tennessee craft distillery producing whiskey, gin, rum, and specialty spirits with taproom experiences. Directly comparable multi-category craft producer with on-site tours and events.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon and rye with a visitor center. Comparable craft whiskey producer with on-site tour and tasting experiences.
• Koval Distillery: Chicago-based craft distillery producing whiskey, gin, and specialty liqueurs with on-site tours and a tasting room. Directly comparable as a Midwest craft producer across multiple spirit categories with an integrated visitor experience.
• Tuthilltown Spirits (Hudson Whiskey): New York craft distillery producing whiskey, gin, and liqueurs with a tasting room. Comparable small-batch craft spirits producer across multiple categories with on-site consumer experiences.
• Caledonia Spirits (Barr Hill): Vermont craft distillery producing gin and whiskey with a strong tasting room and visitor program. Comparable multi-category craft producer with significant direct-to-consumer/event-driven revenue.
• FEW Spirits: Midwest craft distillery (Evanston, IL) producing whiskey and gin with a tasting room and distillery tours. Closely matches Old Sugar Distillery's model of small-batch spirit production combined with on-site experiential revenue in the same regional market.
• Death's Door Distillery: Wisconsin-based craft distillery producing vodka, gin, and whiskey with on-site tasting experiences. Directly comparable to Old Sugar Distillery in scale, geography (same Wisconsin market), and product mix of craft spirits plus a consumer-facing experience.
• Smooth Ambler: West Virginia craft distillery producing whiskey and other spirits. Comparable small-batch craft producer with an aged inventory pipeline similar to Old Sugar Distillery's whiskey program.
• J. Henry & Sons: Wisconsin craft distillery producing aged whiskey, gin, and vodka from local grains. Comparable as a small Wisconsin craft producer in the same state liquor and distribution environment with a similar product breadth.

Broad incumbents

• Woodford Reserve: Established Kentucky bourbon brand with a major distillery tour and tasting program. Comparable as a whiskey producer operating tours and event experiences, but at vastly larger scale and with national distribution reach that Old Sugar Distillery does not yet have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/OldSugarMadison
• Facebookfacebook.com/oldsugar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Sugar Distillery