Divino

What Divino does

Divino eG (legal name Divino Nordheim Thüngersheim eG) is a registered German wine cooperative founded in 1950, headquartered in Nordheim in the Franconian (Franken) Main river wine region. The cooperative aggregates production from member wine growers and sells the resulting Franconian wines through three complementary distribution channels: an owned e-commerce storefront (divino-wein.de, built on Shopware), two physical vinothek retail locations in Nordheim and Thüngersheim (with adjacent hospitality via the partner establishment Baumanns-Bistro), and a presence on the Kaufland online marketplace.

The product portfolio spans eight named wine lines organized by price and quality tier: JUVENTA entry-level Gutswein (€6–€6.90/bottle), DIVINO Ortswein village wines from Nordheim, Thüngersheim, and Escherndorf (~€7.60/bottle), Terroir (premium single-vineyard, designated as the future Erste Lage tier), Charakter F. (exceptional-site wines), Edel & Süß (sweet specialties including Beerenauslese and Eiswein), Großes Gewächs top-tier dry grand wines (~€18.90/bottle), Primo ultra-premium limited cuvées (created 2016, barrique-aged), and Frei alcohol-free wines (from vintage 2023), with vegan wines also available from vintage 2023. Pricing follows a unit model with multi-pack carton volume discounts (6er/12er cartons offering 16–18% savings), free domestic shipping in Germany above €90, and international shipping across five zone tiers.

The revenue model is transactional one-time direct wine sales to individual consumers (B2C), supplemented by ancillary experiential revenue from wine tastings, wine walks, seminars, and wine tourism at the winery locations. Customer acquisition runs through a monthly email newsletter (Divino-News) with a €10 first-order incentive for subscribers, active social media presence on Instagram and Facebook, paid search via Google Ads and Microsoft Advertising, content marketing through the DIVINO Magazin, and event marketing. The company operates a loyalty/bonus system for repeat customers and uses customer reviews on product pages as bottom-of-funnel social proof. Leadership is structured per German cooperative governance: a managing executive board (Gerald Wüst, Geschäftsführender Vorstand), chaired by Günter Höhn (Vorsitzender des Vorstands), with supervisory oversight under Aufsichtsratsvorsitzender Thomas Hemmelmann.

Name

Divino

Legal name

Divino eG

Website

https://divino-wein.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Divino eG is a German wine cooperative founded in 1950 producing and direct-selling Franconian wines via its own e-commerce shop (divino-wein.de), two physical vinotheks in Nordheim and Thüngersheim, and the Kaufland marketplace, serving individual wine consumers across multiple price tiers from entry-level to ultra-premium.

Ownership category

akta.pro rank

Product category

Franconian Winery (Wine Production & Retail)

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Franconian wine production
• Wine cooperative
• Online wine retail
• Winemaking services
• Regional wine sales

Headquarters

HQ city

Nordheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: DIVINO generates revenue primarily through the direct sale of Franconian wines to consumers via its own online shop (divino-wein.de) and two physical vinotheks (wine shops) in Nordheim and Thüngersheim. Wines are sold in various formats including single bottles, multi-packs (6er/12er cartons), and mixed tasting packages. The company also sells through the marketplace Kaufland. Revenue is one-time transactional, with a customer loyalty/bonus system in place.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Divino is a Franconian winemaking cooperative (Winzergenossenschaft) that produces, ages, and sells wines across multiple quality tiers — from entry-level Gutsweine (Juventa) through village wines (Ortswein) to ultra-premium cuvées (Primo, Großes Gewächs) — primarily via its own e-commerce shop (divino-wein.de) and two physical vinothek locations in Nordheim and Thüngersheim, with supplementary distribution through the Kaufland marketplace. The cooperative also offers curated wine packages, wine tastings and events, alcohol-free wines, and a customer bonus/loyalty system.

Product overview

Divino is a wine cooperative (Winzergenossenschaft, founded over 70 years ago, legally known as Divino Nordheim Thüngersheim eG) producing and selling Franconian wines (Frankenweine) from the Main river region. The core offering is the online wine shop (divino-wein.de), complemented by two physical vinotheks (wine shops) in Nordheim and Thüngersheim and the associated Baumanns-Bistro. The product portfolio is organized into multiple wine lines spanning price and quality tiers: JUVENTA (entry-level Gutsweine), DIVINO Ortswein (village wines reflecting regional terroir in the Bocksbeutel bottle), Terroir (premium single-vineyard wines, future Erste Lage), Charakter F. (extraordinary wines from exceptional sites), Edel & Süß (rare sweet wine specialties), Großes Gewächs (top-tier dry grand wines), and Primo (ultra-premium, barrique-aged limited cuvées). Additional offerings include alcohol-free wines (Frei line), wine packages (Weinpakete/Probierpakete), wine events and tastings, a loyalty/bonus system, an email newsletter, and an editorial magazine. The Primo line, created in 2016, represents the most exclusive tier, while JUVENTA serves as the accessible entry point.

Differentiator

Problem solved

Functional benefit

Brands

• Juventa: Youthful, playful quality wine line symbolizing joy of life, spontaneity, and cheerful lightness. Includes wines perfect for summer enjoyment.
• DIVINO Ortswein
• Terroir
• Charakter F.
• Edel & Süß
• Großes Gewächs
• Primo
• Frei

Products and services

• JUVENTA Wine Line Entry-level youthful Gutswein (estate wine) line including white, red, rosé, secco, and sparkling wines (~€6/bottle) targeted at everyday wine consumers and gift buyers.
• DIVINO Ortswein Line Mid-tier village wines (Ortsweine) from Nordheim, Thüngersheim, and Escherndorf in the iconic Bocksbeutel bottle (~€7.60/bottle), expressing the regional Franconian terroir.
• Terroir Wine Line Premium single-vineyard wines from selected parcels of Franconia's best vineyards, designated to become the Erste Lage (First Growth) tier with strict quality management.
• Charakter F. Wine Line Premium tier wines from exceptional Franconian vineyard sites with distinctive stylistic identity, made from strictly selected classic Franconian grape varieties.
• Edel & Süß Wine Line Sweet wine specialties (Süßweinspezialitäten) from Auslese to Eiswein, produced only in the very best years, with significant aging potential.
• Großes Gewächs Wine Line Top-tier dry grand wines representing the pinnacle of Franconian viticulture, internationally benchmarked (~€18.90/bottle for 2022 Weißer Burgunder and Chardonnay GGs).
• Primo Wine Line Ultra-premium limited cuvée wines hand-harvested from selected vineyards, aged in barrique, with multi-year bottle maturation, produced in strictly limited quantities.
• Frei — Alcohol-Free Wine Line Alcohol-free de-alcoholized wines including FREI Secco, FREI Müller-Thurgau, and FREI Rosé, offering 0% alcohol options for consumers seeking non-alcoholic choices.
• Weinpakete (Wine Packages / Tasting Sets) Curated wine packages and tasting sets, including mixed cases such as the 'DIVINO Ortswein & DIVINO Franken Probierpaket' (6 bottles) and JUVENTA Probierpaket, offering volume discounts.
• DIVINO Vinothek Nordheim Physical wine shop (vinothek) at the Zehnthofkeller headquarters in Nordheim offering in-person wine tasting, purchases, and event hosting.
• DIVINO Vinothek Thüngersheim Second physical wine shop (vinothek) in Thüngersheim, open Wednesday to Saturday 10:00–18:00, offering wine tastings and direct purchases.
• Wine Events & Tastings (Weinproben) Organized wine events including wine tastings (Weinproben), wine hikes (Weinwanderungen), wine seminars (Weinseminare), and seasonal events, with ticketed entry.
• Bonussystem (Loyalty Program) Loyalty/bonus program rewarding repeat customers with benefits for repeat purchases.

Quantifiable outcome

• 35% rise in revenue over the past year (for the Edinburgh-based Italian restaurant Divino)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FAIR CHOICE (DINE e.V.)coreOthers · 1 January 2025DIVINO received FAIR CHOICE sustainability certification from the Deutsches Institut für Nachhaltige Entwicklung e.V. (DINE e.V.) at Hochschule Heilbronn at the end of 2025. The certification covers holistic and future-oriented working methods, resource-efficient energy and material use, biodiversity, regional engagement, and fair social practices. The FAIR CHOICE logo will appear on all DIVINO wines from vintage 2025 onwards.
• PayPal (Europe) S.a.r.l. et Cie, S.C.A.coreTechnology or IntegrationDIVINO uses PayPal Checkout as its primary online payment processor, supporting PayPal balance, credit card, SEPA direct debit, and invoice purchasing (via Ratepay). PayPal also performs credit checks for invoice purchasing options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawesko Holding AG: Germany's largest online wine retailer, selling a multi-thousand-SKU range of wines DTC through its own e-commerce storefronts and marketplaces. Comparable to Divino as a DTC-led German wine retailer, but at much larger national scale and with broader portfolio rather than a single-regional producer-retailer focus.
• Moselland eG: Large German Winzergenossenschaft producing wines from the Mosel region. Closely comparable to Divino on cooperative ownership structure, member-grower base, multi-tier portfolio, and D2C operations, with the key difference being Mosel-region focus versus Divino's Franconia focus.
• Badischer Winzerkeller eG: German wine cooperative in Baden producing and marketing regional wines across multiple quality tiers. Comparable to Divino in cooperative model, multi-tier portfolio, and own-brand retail strategy, though Baden-focused rather than Franconian.
• Vier Jahreszeiten Winzer eG: Rheinhessen-based German wine cooperative with a broad multi-tier portfolio and integrated marketing. Comparable to Divino as a Winzergenossenschaft-led producer/retailer with similar scale and national grocery/wholesale reach.
• Reh Kendermann GmbH: Privately held German wine company producing branded and private-label wines across multiple German regions. Comparable to Divino in the multi-region German wine CPG business but more wholesale-led and broader in portfolio, making it a competitor for both shelf space and consumer attention.
• Deutsches Weintor eG: Pfalz-based German wine cooperative with integrated vinotheks, event spaces and DTC operations. Closely comparable to Divino on cooperative governance, regional single-origin positioning, and blend of e-commerce plus physical retail/tourism.

Others

• Verband Deutscher Prädikatsweingüter (VDP): Germany's leading association of quality wine estates, defining the VDP classification and tasting standards. Relevant to Divino as an industry body governing the prestige tier (Großes Gewächs, Erste Lage) that Divino competes in, though it is an association rather than a competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/divino.nordheim.thuengersheim
• Instagraminstagram.com/divinonordheimthuengersheimeg
• Xx.com/divino_nordheim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divino