ANFAP

What ANFAP does

ANFAP — Associação Nacional dos Facilitadores de Pagamento — is a Brazilian non-profit civil association founded in 2020 to represent payment facilitators, sub-acquirers (subcredenciadores), PSPs (Payment Solution Providers), and marketplaces operating in Brazil's electronic payments ecosystem. The organization is governed by elected directors drawn from the payment facilitation industry itself (President Luciano Maynard, Vice President Rodrigo Soares, and Counselor Bruno Becco) and is headquartered in Pedreira, São Paulo, Brazil under CNPJ 43.013.777/0001-01. Its core function is collective advocacy and ecosystem coordination rather than proprietary technology development — ANFAP maintains published references to the participant lists of the four major Brazilian card networks (Visa, Mastercard, Elo, and American Express) and provides advisory support for members navigating Brazilian Central Bank regulatory requirements for sub-acquirers.

The association monetizes through two annual membership tiers: Comunidade at R$1,320/year and Conexão at R$2,640/year, both offering the ANFAP Seal, a benefits portal, the Mapa dos Facilitadores (mapa.anfap.com.br) directory listing, Discord community access, WhatsApp founders group, event discounts, and committee participation. Beyond dues, ANFAP delivers value through partner-enabled benefits (JS Consultor, eveo, Delbank, Radar Pag, NDM Advogados, B2gether), the Conexão ANFAP online event series, ANFAP Talk presentations, training, certifications, regulatory process advisory, and an open-source initiative. Go-to-market is community-led, relying on direct enrollment via the website, social channels (LinkedIn, Instagram, Facebook), and word-of-mouth within the Brazilian payment ecosystem. Customer segments span physical-world facilitators (70% of members), e-commerce facilitators (50%), and marketplaces (30%), reflecting a horizontally segmented SMB and mid-market member base with no disclosed enterprise concentration.

Name

ANFAP

Legal name

ANFAP - Associação Nacional dos Facilitadores de Pagamento

Website

https://anfap.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ANFAP is a Brazilian non-profit association founded in 2020 that represents payment facilitators, sub-acquirers, PSPs, and marketplaces through tiered annual memberships (R$1,320–R$2,640), delivering regulatory advocacy, card-network homologation references, networking events, and partner-enabled benefits to its members.

Ownership category

akta.pro rank

Product category

Payment Industry Trade Association

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Payment facilitator association
• Sub-acquirer membership
• Payment industry advocacy
• PSP community network
• Brazilian payments trade association

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ANFAP generates revenue through annual membership fees from payment facilitators, sub-acquirers, PSPs, and marketplaces. The association offers two tiers: Comunidade (Community) at R$1,320/year and Conexão at R$2,640/year. Membership provides access to benefits including certifications, networking, and advocacy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ANFAP is a Brazilian national non-profit trade association that provides annual membership services to payment facilitators, sub-acquirers (subcredenciadores), PSPs, and marketplaces. Its core offerings are two annual membership tiers (Comunidade at R$1,320/year and Conexão at R$2,640/year) that bundle the ANFAP certification seal, a benefits portal with negotiated partner discounts, an interactive facilitator map, a Discord and WhatsApp community, exclusive online events, regulatory advocacy with the Brazilian Central Bank, training, and networking with card networks (Visa, Mastercard, Elo, Amex) and partner firms.

Product overview

ANFAP (Associação Nacional dos Facilitadores de Pagamentos) is a national trade association for payment facilitators, sub-acquirers (subcredenciadores), and marketplaces in Brazil, rather than a technology product company. The association operates membership-based plans (Comunidade at R$1,320/year and Conexão at R$2,640/year) that provide access to services including the ANFAP Seals certification, a Benefits Portal with negotiated discounts, an interactive Map of Payment Facilitators (mapa.anfap.com.br), the ANFAP Discord Community with WhatsApp founders group, exclusive online events called Conexão ANFAP, and opportunities for mentorship and speaking engagements at industry events. The association focuses on advocacy, knowledge sharing, and fostering cooperation among payment solution providers (PSPs) in the Brazilian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Comunidade (Community Membership) Annual membership tier for Brazilian payment facilitators, sub-acquirers, PSPs, and marketplaces priced at R$1,320/year. Includes the ANFAP Seal, voting rights in assemblies, early access to sector research, Benefits Portal access, company listing on the ANFAP website and Facilitator Map, direct communication channels for up to 5 members, discounts on events and partnerships, committee participation, ANFAP Talk presentation opportunities, Discord community and founders WhatsApp group access, individual mentorship and speaker opportunities, national event benefits, exclusivity to Conexão ANFAP online event, and blog collaboration.
• Plano Conexão (Connection Membership) Premium annual membership tier for Brazilian payment facilitators, sub-acquirers, PSPs, and marketplaces priced at R$2,640/year. Includes all Comunidade benefits plus expanded access to ANFAP events, exclusive online content, and enhanced networking opportunities targeted at companies seeking deeper engagement with the association's ecosystem.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationVisa is one of the major payment card networks operating in Brazil. ANFAP maintains a homologated facilitator list published on Visa's participant website, enabling members to verify their registration and compliance with Visa's payment network requirements.
• MastercardcoreTechnology or IntegrationMastercard is a major payment card network in Brazil. ANFAP provides its members with access to Mastercard's participant list and facilitates connections between facilitators and the card network.
• ElocoreTechnology or IntegrationElo is a Brazilian payment card brand. ANFAP maintains a list of facilitators homologated for the Elo payment network, providing members with network connectivity verification.
• American ExpresscoreTechnology or IntegrationAmerican Express is a global payment network operating in Brazil. ANFAP provides its members access to American Express's PSP participant documentation and facilitates network integration.
• JS ConsultorminorGTM or Marketing PartnerPartner consulting firm providing services or benefits to ANFAP members, listed on the partnership section of the association's website.
• eveominorGTM or Marketing PartnerPartner company offering services or benefits to ANFAP members, featured in the association's partnership showcase.
• DelbankminorGTM or Marketing PartnerPartner financial institution providing services or benefits to ANFAP member companies, listed in the partnership section.
• Radar PagminorGTM or Marketing PartnerPartner company in the payment solutions ecosystem providing services to ANFAP member facilitators.
• NDM AdvogadosminorImplementation/ SI/ Consulting PartnerPartner law firm providing legal services to ANFAP members, particularly in regulatory and compliance matters related to payment facilitation.
• B2getherminorGTM or Marketing PartnerPartner company offering solutions or services to ANFAP member payment facilitators.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ABFintechs: Brazilian fintech industry association representing a broad cross-section of fintech verticals including payments. Comparable to ANFAP as a Brazilian fintech/payments association, with overlapping membership and a similar advocacy and networking mandate but a broader fintech remit.
• Electronic Transactions Association (ETA): U.S.-based global trade association for the payments industry, representing payments companies of all sizes. Directly comparable as a payments-sector membership body offering advocacy, education, networking, and certification — the U.S. counterpart to ANFAP's role in Brazil.
• Merchant Advisory Group (MAG): U.S. payments industry association representing merchants and the payments ecosystem. Comparable to ANFAP in providing a member-driven forum for payments-industry participants, advocacy, and networking — though merchant-led rather than facilitator-led.
• ABECS (Associação Brasileira das Empresas de Cartões de Crédito e Serviços): Brazilian industry association representing card issuers, acquirers, and payment services companies. Comparable to ANFAP as a Brazilian payments trade body, though focused on the card-issuer/acquirer side rather than the payment facilitator/sub-acquirer niche.

Regional players

• Câmara Brasileira de Comércio Eletrônico (camara-e.net): Brazilian Chamber of E-Commerce, the leading industry body for e-commerce in Brazil. Comparable as a Brazilian digital-commerce membership association with advocacy, events, and certification offerings — overlapping with ANFAP's e-commerce facilitator membership segment.
• Brasscom: Brazilian Association of Information Technology and Communication Companies. Comparable as a Brazilian technology-industry association engaged in regulatory advocacy and member services, but covering a broader ICT scope rather than specializing in payments.

Broad incumbents

• PCI Security Standards Council: Global standards body for payment card industry security, responsible for PCI-DSS. Comparable to ANFAP as a payments-industry institution issuing certifications and standards that payment facilitators must adhere to, though operating globally and at a much larger scale.
• Febraban (Federação Brasileira de Bancos): Brazilian Federation of Banks, the dominant industry body representing financial institutions in Brazil. Comparable as a Brazilian financial-services trade association with regulatory advocacy, though operating at a far larger scale and focused on banks rather than payment facilitators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/OficialANFAP/?ref=pages_you_manage
• LinkedInlinkedin.com/company/76586309/admin
• Instagraminstagram.com/anfapoficial?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANFAP