Creative Colors
Creative Colors S.A. is a Bogotá-based B2B private label cosmetics manufacturer (maquiladora), operating as the Colombian subsidiary of Germany's Schwan Cosmetics. It develops and manufactures color cosmetics and dermo-cosmetic skincare lines for trademark-holding beauty brands across 11 Latin American markets.
- Company typePrivate
- Founded1996
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Creative Colors does
Creative Colors S.A. is a Bogotá-based, privately held B2B cosmetics contract manufacturer (maquiladora) operating as the Colombian subsidiary of Germany's Schwan Cosmetics, trading as Creative Colors – Schwan Cosmetics. Founded in 1994 and headquartered in Bogotá's Zona Franca, the company develops and manufactures complete color cosmetics lines (eyes, brows, lips, face) and a tiered dermo-cosmetic skincare portfolio (Essential, Expert, Advanced) for third-party beauty brands that hold registered trademarks. Its go-to-market is sales-led, direct B2B, restricted to clients with trademarks registered with SIC (Superintendencia de Industria y Comercio), and conducted through a formalized 3-step process covering consultation, formulation development, and full-line manufacturing.
The company's underlying technology is an integrated cosmetics R&D laboratory with an extensive proprietary formula catalog across makeup and skincare categories, supported by customization and decoration capabilities (tampography, silk screening, stamping, labeling) and packaging solutions (shrink wrap, labels, cartonage, blisters). Products incorporate standard cosmetic actives such as hyaluronic acid, niacinamide, retinol, AHA/BHA/PHA acids, ceramides and UV filters. There is no disclosed use of AI/ML, software platforms, or proprietary data assets; the competitive basis is formulation know-how, manufacturing scale, and parent-group integration.
The revenue model is professional services-style private label manufacturing on a quote-based engagement: clients pay for formulation development and contract production of branded cosmetic lines. Pricing is not publicly disclosed. The company markets primarily through its corporate website, Instagram, Facebook and LinkedIn, and is not visible to end consumers. It operates as part of a multinational cosmetics group, with no disclosed outside investors, funding rounds, M&A activity, or financial disclosures.
Creative Colors firmographics
Firmographics- Name
- Creative Colors
- Legal name
- Creative Colors S.A.
- Website
- https://creativecolors.com.co
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Colors S.A. is a Bogotá-based B2B private label cosmetics manufacturer (maquiladora), operating as the Colombian subsidiary of Germany's Schwan Cosmetics. It develops and manufactures color cosmetics and dermo-cosmetic skincare lines for trademark-holding beauty brands across 11 Latin American markets.
- Ownership category
- akta.pro rank
Creative Colors industry classification
Industry- Product category
- Contract Cosmetics Manufacturing
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
Keywords
Where Creative Colors is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Creative Colors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing (Maquila): Full-service cosmetics manufacturing for third-party beauty brands. Develops and manufactures complete makeup and skincare lines on behalf of client brands under their private label.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Creative Colors product offering
Product offeringCore offering
Creative Colors is a B2B private label cosmetics manufacturer (maquiladora) that develops and produces complete makeup and skincare lines—covering eyes, brows, lips, face, and dermo-cosmetic skincare—on behalf of beauty brand clients with registered trademarks. The end-to-end service spans R&D formulation development, manufacturing, customization decoration (tampography, screen printing, stamping, labeling), and packaging solutions, delivered through a 3-step consultation, formulation, and manufacturing process.
Product overview
Creative Colors is a colombo-German cosmetics manufacturer specializing in Private Label contract manufacturing (maquila) for beauty brands. The company operates as a unified product portfolio covering four main categories: Ojos (eye products including mascaras, eyeliners, eyeshadows, pencils), Cejas (brow products including liners, mascaras, fillers), Labios (lip products including lipsticks, tints, glosses, balms), and Rostro (face products including foundations, concealers, powders, primers). The Skincare sub-line is organized into three tiers: ESSENTIAL (essential formulas), EXPERT (premium actives), and ADVANCED (differentiated concentrations), and includes cleansers, serums, creams, and gels. The company also offers complete customization services including tampography, silk screening, stamping, and labeling for brand personalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Ojos (Eye Products) Complete line of private label eye makeup products including mascaras, liquid eyeliners (bottle and felt-tip), eyeshadows (liquid and compact), retractable and wooden pencils, and accessories. Manufactured for beauty brand clients.
- Cejas (Brow Products) Complete brow product line for private label manufacturing including liquid brow liners, retractable brow liners, wooden brow pencils, brow mascaras, creams, powders, and styling products for eyebrow definition and filling.
- Labios (Lip Products) Full private label lip cosmetics line including bar lipsticks, liquid lipsticks, lip tints, liquid glosses, lip balms and moisturizers, wooden pencils, retractable pencils, and multi-functional lip products.
- Rostro (Face Products) Complete private label facial makeup range including foundations, concealers, loose and pressed powders, highlighters and blushes, liquid makeup, pre-makeup primers, makeup removers, and face care products.
- Skincare Dermo-cosmetic private label skincare line organized in three tiers: ESSENTIAL (essential formulas), EXPERT (intensified with premium next-generation actives), and ADVANCED (differentiated active concentrations). Includes cleansers, serums, creams, gels, and eye care products.
- Private Label Cosmetic Manufacturing (Maquila) End-to-end cosmetics contract manufacturing (maquila) service for private label beauty brands. Includes formulation development, product design, customization options (tampography, silk screening, stamping, labeling), and packaging solutions delivered through a 3-step consultation, formulation, and manufacturing process.
Quantifiable outcome
- Transforms brand ideas into successful cosmetic products through comprehensive 3-step manufacturing process.
Companies that use Creative Colors
Customer profileSegments1 record
Ideal customer profiles1 record
Creative Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Creative Colors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schwan CosmeticscoreParent company Schwan Cosmetics provides international expertise and standards to Creative Colors operations in Colombia. Creative Colors operates as Schwan Cosmetics Colombia, combining German cosmetics manufacturing standards with local Latin American market knowledge.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Creative Colors competitors and assessment
Company assessmentRegional players
- Biocoslab: Brazilian cosmetics contract manufacturer offering private label and brand development services across makeup and skincare. Comparable regional LATAM peer operating in an adjacent geography to Creative Colors' core market.
Others
- Albea Group: Global leader in beauty packaging with complementary formulation and full-service contract manufacturing capabilities. Comparable as an ecosystem participant supplying packaging, decoration, and turnkey solutions to the same beauty brand customers Creative Colors serves.
Direct peers
- Alkos Group: French private label cosmetics manufacturer with strong European footprint in color cosmetics and skincare formulation and filling. Comparable as a B2B full-service contract manufacturer for beauty brands.
- Intercos Group: Italian global leader in private label color cosmetics manufacturing, serving prestige and mass beauty brands with color, skincare, and hair care products. Comparable contract manufacturing scale and B2B brand-servicing model.
- Mana Products: US-based private label cosmetics manufacturer founded in 1975, specializing in color cosmetics formulation, filling, and packaging. Closely comparable in business model, scale, and category focus to Creative Colors' maquila operations.
- Ancorotti Cosmetics: Italian private label cosmetics manufacturer specializing in mascara, eyeliner, eyebrow, and lip products. Highly comparable in category mix (eye, brow, lip) and B2B contract manufacturing model.
- Cosmax: Korean-headquartered global private label cosmetics and skincare manufacturer with operations across Asia, the US, and Europe. Competes directly with Creative Colors for beauty brand manufacturing contracts across makeup and skincare categories.
- Kolmar Korea: One of Korea's largest cosmetics contract manufacturers offering full-service private label development, manufacturing, and packaging for makeup and skincare. Directly comparable as a multi-category contract manufacturer serving brand customers.
- Schwan Cosmetics: Parent company of Creative Colors and global leader in private label color cosmetics manufacturing. Directly comparable as a contract manufacturer of lip, eye, brow, and face products serving beauty brands worldwide with German engineering standards.
Broad incumbents
- Natura &Co: Major Brazilian beauty conglomerate with vertically integrated manufacturing operations across color cosmetics, skincare, and fragrance. Comparable as a LATAM beauty manufacturing incumbent operating at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Creative Colors social profiles
Digital presenceCreative Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Colors leadership team
Management profileNumber of profiles
Profiles1 record
Creative Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Colors
What does Creative Colors do?
Creative Colors is a B2B private label cosmetics manufacturer (maquiladora) that develops and produces complete makeup and skincare lines—covering eyes, brows, lips, face, and dermo-cosmetic skincare—on behalf of beauty brand clients with registered trademarks. The end-to-end service spans R&D formulation development, manufacturing, customization decoration (tampography, screen printing, stamping, labeling), and packaging solutions, delivered through a 3-step consultation, formulation, and manufacturing process.
Is Creative Colors a public or private company?
Creative Colors is a private company. It is classified as corporate owned and is currently operating.
When was Creative Colors founded?
Creative Colors was founded in 1996. It employs 101 to 250 people.
Where is Creative Colors based?
Creative Colors is headquartered in Bogotá, Colombia, in the Latin America region.
How does Creative Colors make money?
One revenue line is on record: private Label Manufacturing (Maquila).
Who are Creative Colors's main competitors?
Biocoslab is listed as a regional player. Albea Group is listed as an others. Direct peers are Alkos Group, Intercos Group, Mana Products, Ancorotti Cosmetics, Cosmax, Kolmar Korea and Schwan Cosmetics. Natura &Co is listed as a broad incumbent.
Does Creative Colors have an API?
No public API is recorded for Creative Colors.
What industry is Creative Colors in?
Creative Colors's product category is Contract Cosmetics Manufacturing. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter). Its SIC code is 2844.