SAUVAGES

What SAUVAGES does

SAUVAGES is a private communication and creative agency headquartered in Rennes, France, operating as an entity within the KERA Group. Founded in 2005 by François SEBASTIA and Mathieu FOURMOND—who also co-founded the parent KERA Group—the firm delivers professional services organized around three integrated pillars: Stratégie (strategic consulting, brand positioning, competitive benchmarking, brand architecture), Création (visual identity, branding, graphic design, motion design/video, packaging, naming, copywriting), and Activation (360° advertising campaigns, digital and social activation, events, media planning, and experiential marketing). The agency does not offer a software product, platform, or proprietary technology; value delivery is grounded in multi-disciplinary creative talent working in collaborative squads ("bandes organisées") and on integrated strategy-to-execution engagements.

The client portfolio is mixed and sector-diverse, spanning mid-to-large enterprises and regional SMEs in real estate (Groupe CIB, Groupe Legendre, Groupe Giboire, Bati-Armor, CRE'ACTUEL), food and beverage (Cafés Coïc, Belco, Evian, Briochin, Brasserie de l'Hermine), beauty and fashion (Yves Rocher, Cache Cache, L'Oréal), finance (La Française), transport (Keolis Armor/BreizhGo), tourism (Tourisme Bretagne), and animal nutrition (Oqualim). Revenue is generated through project-based and retainer engagements under a professional services model; pricing is not publicly disclosed. Several clients are recurring (Groupe CIB, Belco, Faculté des Métiers collaboration since 2018), and the firm cross-delivers with sister agency MIRADA (KERA Group) for web design, development, and digital production.

SAUVAGES pursues a B2B sales-led go-to-market, acquiring clients via a website contact form, referrals within the KERA Group network, event-based thought leadership (notably the annual Intelligence Marketing Day, with the 2025 edition focused on "Authenticité comme moteur de performance"), and organic social channels (LinkedIn, Instagram). The firm reports a headcount band of 1–10 employees (exact count not disclosed), and no revenue, funding, or M&A data is publicly available.

Name

SAUVAGES

Legal name

SAUVAGES

Website

https://agence-sauvages.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

SAUVAGES is a Rennes-based communication and creative agency offering brand strategy, identity design, and campaign activation services to mid-to-large enterprises and Breton SMEs across diverse sectors, operating as an entity of the KERA Group.

Ownership category

akta.pro rank

Product category

Brand Strategy & Communication Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Brand strategy consulting
• Creative advertising services
• Brand identity design
• Campaign activation
• Communication strategy

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication & Creative Agency Services: Project-based and retainer engagements for strategic consulting, brand identity, creative direction, campaign activation, and digital/social media services. Revenue is generated through fees for strategic counsel, creative production, and communication campaigns across B2B and B2C clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SAUVAGES is a Rennes-based B2B communication and creative strategy agency that delivers integrated brand services across three pillars: Stratégie (brand positioning, competitive benchmarking, brand architecture, responsible communication strategy), Création (visual identity, logo, brand book, advertising concepts, packaging, motion design, copywriting, naming), and Activation (360° advertising campaigns, events, digital activation, social media management, influencer marketing, media planning). Engagements are delivered as project-based and retainer professional services by multidisciplinary in-house teams to enterprise and mid-market clients across France.

Product overview

SAUVAGES is a communication, consulting, and creative strategy agency based in Rennes, France. It operates as a single, unified service offering organized around three core pillars — Stratégie (Strategy), Création (Creation), and Activation — covering the full lifecycle of brand communication from strategic positioning and brand identity to creative direction and market activation. The agency does not offer a software platform or product; its offerings are professional services delivered through multidisciplinary in-house teams. Core service modules include brand identity/branding, advertising campaigns, social media management, event and experiential marketing, motion design and video, copywriting and conceptual writing, web design coordination, and print/packaging design. The agency serves a wide range of industry sectors including real estate, food and beverage, retail, finance, healthcare, tourism, transportation, and professional services, primarily in the Brittany region of France with national and international reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie (Brand Strategy) Strategic consulting covering brand positioning, competitive benchmarking, brand architecture, and responsible corporate communication strategy. The first pillar of the agency's integrated offering, providing strategic foundations before creative execution for B2B clients.
• Création (Creative Direction & Brand Identity) Creative direction and brand identity services including visual identity, logo design, brand books, graphic charters, advertising concepts, key visuals, content creation, illustration, motion design, video, naming, storytelling, and brand manifestos. Delivered by multidisciplinary teams pairing art direction with copywriting for B2B clients.
• Activation (Campaign & Communication Activation) Communication activation services including 360° advertising campaigns, experiential events, point-of-sale activation, digital campaigns, influencer marketing, social media management, display advertising, SEA/search, retargeting, and email newsletters. The final stage where brand strategy and creative identity are brought to market for B2B clients.

Quantifiable outcome

• Intelligence Marketing Day 2025: SAUVAGES demonstrated thought leadership on authenticity as a brand differentiator, citing that 86% of consumers say authenticity is a principal differentiator leading to purchase decisions, rising to 90% among Millennials

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MIRADAcoreStrategic or Co-development PartnerMIRADA is SAUVAGES' sister agency within the KERA Group. The two agencies collaborate on client projects with MIRADA handling web design, development, and digital production (Nova Energie website, Tarmac simulation website, La Française rebranding, Oqualim motion design). MIRADA also referred major clients to SAUVAGES. Both agencies share founders François SEBASTIA and Mathieu FOURMOND.
• Place ClichéminorStrategic or Co-development PartnerPlace Cliché is a professional photography studio that collaborates with SAUVAGES on client photo shoots. SAUVAGES mentions partnering with Place Cliché for photo shoots for clients including Initia (shoot at Place Cliché), Briochin (shooting photo), Groupe Legendre (shoots photos and mood videos), and Gualala (shooting photos).
• Good Buy MediaminorChannel Partner/ Reseller/ DistributorGood Buy Media assisted SAUVAGES with offline and online media planning for the FEP OUEST campaign, specifically to diffuse the communication campaign in Rennes and surrounding areas with expanded digital targeting for a specific audience.
• Marie StumminorStrategic or Co-development PartnerMarie Stum, a graphist and illustrator, collaborated with SAUVAGES on the G2M recipe book project ('Croque la vie!'), providing illustrations for the 70+ acidulated illustrations created for the book dedicated to patients on low-fat diets.
• KERA GroupcoreStrategic or Co-development PartnerSAUVAGES is an entity of KERA Group, a communication group founded by François SEBASTIA and Mathieu FOURMOND. KERA Group encompasses multiple agencies including SAUVAGES and MIRADA. The group provides operational infrastructure, shared resources, and a broader client referral network across its agency entities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Havas Group:

Direct peers

• MIRADA: Sister agency within KERA Group, also based in Rennes and serving overlapping French B2B/B2C clients. Directly comparable creative/digital agency model with web design, motion, and digital production capabilities that complement SAUVAGES' brand and campaign work.
• W&Cie: French independent creative agency offering strategy, brand identity, and 360° campaigns. Direct comparable on integrated B2B creative services for mid-market and enterprise clients.
• Marcel (Publicis): Paris creative agency within Publicis, focused on integrated creative, brand content, and campaigns. Comparable full-service creative offering with similar emphasis on storytelling and brand identity work.
• Herezie: Paris independent creative agency delivering brand strategy, advertising campaigns, and integrated creative. Similar agency-of-record model serving French and international brands across consumer categories.
• Rosapark: Independent Paris-based creative agency with brand strategy and integrated campaign capabilities. Comparable offering across strategy, brand identity, and creative activation for French enterprise clients.
• BETC Paris: Paris-based full-service creative agency (Havas) known for integrated campaigns, brand strategy, and creative production. Closely aligned with SAUVAGES on service mix (strategy + creation + activation) but operates at significantly larger scale.

Broad incumbents

• Publicis Groupe: Global advertising holding company with deep French roots (Paris HQ) offering creative, media, digital, and consulting through multiple networks. Competes for the same enterprise brand strategy and creative mandates but at vastly greater scale and with a much broader portfolio.
• TBWA\France: Paris office of TBWA Worldwide (Omnicom), offering full-service advertising, brand strategy, and creative campaigns. Established incumbent alternative for French enterprise clients seeking integrated creative work.

Emerging players

• Sid Lee: Montreal-origin creative agency (now part of Hakuhodo DY) with strong presence in France, offering brand strategy, creative, and digital. Comparable on integrated creative + digital model serving ambitious consumer-facing brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agencesauvages
• Instagraminstagram.com/agence_sauvages
• Xx.com/Agence_SAUVAGES

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAUVAGES