Well Foundation

What Well Foundation does

Well Foundation is a registered New Zealand charitable trust (CC32061), founded in 2014, that operates as the official fundraising charity for Te Whatu Ora Health New Zealand Waitematā, channelling donor capital into North Shore and Waitākere Hospitals in Auckland. The foundation has cumulatively deployed over $18 million across hundreds of projects, including the $5 million Special Care Baby Unit at Waitākere Hospital (opened 2022), New Zealand's first public-hospital da Vinci surgical robot, the country's first large-scale indoor Hospital Healing Garden (opened July 2024 inside the new Tōtara Haumaru building), AccuVein vein finders, Mindray neonatal monitors, and a Virtual Reality urodynamic training programme. It serves the ~700,000 residents of Auckland's North and West through both in-hospital services and community programmes (STEPS-A youth mental health, Niho Kura oral health, KARE Project for frail older adults).

The foundation operates a hybrid fundraising model spanning five revenue streams: individual donations (one-time, recurring, in-memory, and tribute), corporate partnerships and sponsorships (anchored by nib NZ and a three-year Forsyth Barr commitment from October 2024), legacy bequests through its Gift in Will programme, charity events (Henderson Rotary Business Luncheons, Drive 4 Life Charity Golf Tournament), and trust/foundation grants (The Trusts, Breast Cancer Foundation NZ, Hugo Charitable Trust, Hector Trust, Phyllis Raithby Wilson and Bruton Sweet Trust). Major-gift anchor partners have included The Trusts ($2M for SCBU) and Breast Cancer Foundation NZ ($1M for breast diagnostic services). Pricing is limited to event attendance ($175 single ticket / $1,750 table for Henderson Rotary Business Luncheons); no products or services are sold commercially.

The foundation is governed by an independent Board of Trustees chaired by David Downs (CEO, New Zealand Story Group), with Deputy Chair Craig Donaldson (ex-Deutsche Bank/Merrill Lynch/RBS), clinical trustees Dr Janak De Zoysa and Dr Laura Chapman (Chief Medical Officer, Health NZ Waitematā), and governance oversight from Health NZ Group Director Operations Brad Healey. Patron Sir Bob Harvey (six-term Mayor of Waitākere City) was appointed in 2025 alongside Ambassador Tom Abercrombie. A small executive team of 1–10 staff, led by CEO Ruth Morse (ex-Starship Foundation) and Director of Fundraising Heidi Wilde (ex-Paralympics NZ), operates from offices co-located inside both hospitals. The foundation holds no patents, generates no proprietary technology IP, and operates exclusively within the Auckland region.

Name

Well Foundation

Legal name

Well Foundation

Website

https://wellfoundation.org.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Well Foundation is the official fundraising charity for North Shore and Waitākere Hospitals in Auckland, deploying donor capital into medical equipment, facility upgrades, and community health programmes across the region since 2014.

Ownership category

akta.pro rank

Product category

Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Healthcare fundraising
• Hospital charity
• Community philanthropy
• Medical equipment funding
• Corporate sponsorship programmes

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals, including grateful patients and family members who wish to express gratitude for care received. Donors can give via website, direct deposit, or in-memory/tribute donations.
2. Corporate Sponsorships: Partnerships with businesses such as nib NZ and Forsyth Barr who provide financial support in exchange for association with healthcare initiatives. Three-year initial partnership terms with Forsyth Barr.
3. Legacy Bequests: Gifts in Will allowing donors to leave percentage of estate, specific sums, or items to support future healthcare projects. Recommended as most powerful giving method for lasting impact.
4. Event Fundraising: Charity events including Henderson Rotary Business Luncheons ($175 single/$1,750 table) and Drive 4 Life Charity Golf Tournament generating funds for hospital projects.
5. Trust and Foundation Grants: Funding from charitable trusts including The Trusts ($2M for SCBU), Breast Cancer Foundation NZ ($1M), Hector Trust, Hugo Charitable Trust, Phyllis Raithby Wilson and Bruton Sweet Trust for specific projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Well Foundation is the official charity for Te Whatu Ora Health New Zealand Waitematā, raising funds from individuals, corporates, trusts and community organisations to deliver healthcare projects at North Shore and Waitākere Hospitals. It channels donations into medical equipment (e.g., da Vinci surgical robot, AccuVein, Mindray neonatal monitors), facility upgrades (Special Care Baby Unit, Hospital Healing Garden), clinical training (VR Urodynamics, Blue Phantom ultrasound models) and community health programmes (STEPS-A youth mental health, KARE elder care, mobile health clinics).

Product overview

Well Foundation is a charitable healthcare fundraising organization that operates as the official charity for Te Whatu Ora Health New Zealand Waitematā, supporting North Shore and Waitākere Hospitals. The organization functions as a unified charitable platform offering donation collection services, legacy giving programmes, corporate sponsorship opportunities, and charity event management. Well Foundation channels community generosity into funded healthcare projects including medical equipment, facility enhancements, and clinical programmes such as the Hospital Healing Garden, surgical robotics programme, Special Care Baby Unit, and various community health initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Donations and Fundraising Services Charitable donation collection and processing service enabling individuals and organizations to contribute financially to local healthcare projects at North Shore and Waitākere Hospitals via the foundation's website, direct deposit, and recurring giving options.
• In Memory Giving Programme Tribute page creation and donation collection service allowing supporters to honour loved ones who received care at local hospitals, including online tribute pages and funeral donation envelopes.
• Gift in Will (Bequest Programme) Legacy giving programme enabling donors to leave bequests in their Will to support future healthcare projects, including suggested wording, confidential discussions and a partnership with Footprint online Will provider.
• Corporate Giving and Sponsorship Partnership and sponsorship opportunities for businesses to support local hospitals through tax-deductible donations, payroll giving, matched employee contributions, and branded partnerships (e.g., three-year flagship terms such as Forsyth Barr).
• Charity Events Fundraising event management including the annual Drive 4 Life Charity Golf Tournament and Henderson Rotary Charity Business Luncheon, featuring networking, meals, and charity auctions with ticketing via the Raisely platform.
• Healthcare Project Funding Funding and management of healthcare projects including medical equipment, facility upgrades, clinical training, and therapeutic spaces at North Shore and Waitākere Hospitals, such as the Hospital Healing Garden, da Vinci surgical robotics programme, Special Care Baby Unit, VR Urodynamics training and STEPS-A youth mental health programme.

Quantifiable outcome

• 47% reduction in blood loss for robotic-assisted prostatectomies vs traditional surgery
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered key sponsor, flagship partner, long-term partner, key partner, patron and community partner.

• nib NZkey sponsorGTM or Marketing Partnernib NZ health insurance is a key sponsor of Well Foundation. Supports children's play area revamp at Waitākere Hospital Rangatira Ward and children's therapy gym refurbishment. Also partners on mobile nib 'check-up clinic' providing free health screenings at community events across Auckland.
• Forsyth Barrflagship partnerGTM or Marketing PartnerLeading investment firm Forsyth Barr partnered with Well Foundation in October 2024 for an initial three-year term. Sponsorship demonstrates commitment to enhancing healthcare experiences. Forsyth Barr's North Shore office funded Blue Phantoms training equipment and participates in volunteering opportunities at the hospital.
• North Shore Rotarylong-term partnerGTM or Marketing PartnerLong-standing partnership spanning over 20 years with North Shore Rotary's Drive 4 Life Charity Golf Day raising over $270,000 for North Shore Hospital. Funds supported upgrade of five transport ventilators for critically ill children and babies.
• Henderson Rotarykey partnerGTM or Marketing PartnerHenderson Rotary hosts annual Charity Business Luncheons featuring Prime Minister and supports therapy playground refurbishment ($65,000 raised). Partners with Well Foundation on community fundraising initiatives.
• Sir Bob HarveypatronGTM or Marketing PartnerSir Bob Harvey serves as Patron of Well Foundation, bringing decades of community advocacy and West Auckland leadership. Previously ribbon-cutter for Waitākere Hospital opening in 2005, now champions ICU fundraising campaign.
• Auckland Regional Dental Servicecommunity partnerStrategic or Co-development PartnerAuckland Regional Dental Service van was given nib co-branded makeover to become mobile 'check-up clinic' providing free dental care and health screenings at community events, addressing that 47% of Kiwis are behind on general health checks.

Scale indicators16 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Waikato Medical Research Foundation: NZ regional health-research grantmaking foundation serving the Waikato region. Same charitable health-funding niche but operates in a different geographic catchment, providing a useful benchmark for NZ regional health charity scale.

Direct peers

• Mary Potter Hospice Foundation: Wellington-based hospice charity with an analogous fundraising model — community-led donations, bequests, events, and trust grants funding clinical services. Useful comparator for NZ mid-sized health-charity operating discipline.
• Starship Foundation: New Zealand's leading children's hospital charity, fundraising for Starship Children's Hospital in Auckland. Highly comparable model: official hospital charity, corporate partnerships, community events, individual donations, and trust grants — same playbook as Well Foundation but at a national scale.
• Auckland Health Foundation: Auckland-region hospital fundraising charity supporting Auckland City Hospital and Greenlane Clinical Centre. Most direct geographic and functional peer — both raise funds for public hospital equipment, facilities, and patient-experience projects under similar Health NZ-aligned models.
• Sydney Children's Hospitals Foundation: Major Australian children's hospital foundation raising funds for Sydney Children's Hospitals Network. Comparable as an established hospital charity with corporate partnerships, individual giving, events, and capital campaigns for equipment and facilities.
• The Hospital Research Foundation Group: Australian hospital charity raising funds for hospital equipment, research, and patient care across multiple hospitals in South Australia. Closest cross-Tasman peer — same hospital-charity, multi-stream fundraising, and equipment-purchase model.
• Cure Kids: New Zealand's largest child health research charity, funding medical research and equipment across the country. Comparable as a NZ-based health-focused grantmaking charity with corporate partnerships (including nib NZ historically) and major-gift fundraising.
• Fred Hollows Foundation NZ: NZ affiliate of an international health-focused charity raising funds for eye health programmes. Comparable as a NZ-registered health charity with individual giving, corporate partnerships, and bequest programmes targeting health outcomes.

Broad incumbents

• New Zealand Red Cross: Large national humanitarian charity with healthcare-related programmes, broad donor base, bequest programme, and corporate partnerships. Represents a "scaled-up" charitable model showing what Well Foundation could become with broader scope.

Others

• Community Foundations of New Zealand: Network umbrella for community and grantmaking foundations across NZ, including some with health foci. Relevant as an ecosystem-level peer in the philanthropic infrastructure Well Foundation operates within.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/wellfoundation_
• Facebookfacebook.com/WellFoundationNZ
• LinkedInlinkedin.com/company/well-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Foundation