The Mary Potter Foundation

What The Mary Potter Foundation does

The Mary Potter Foundation Inc is an Australian charitable foundation established in 1987 and incorporated in 1988 in South Australia, headquartered at Calvary North Adelaide Hospital in North Adelaide. It is the sole dedicated fundraising body for Mary Potter Hospice, a 15-bed specialist palliative care inpatient unit operating within Calvary North Adelaide Hospital. The Foundation also funds the Calvary Palliative Home Care Service and the RESTORE wellness program for cancer patients at Kimberley House, and operates community programs including Caring Hearts Grief Support Group.

The Foundation is 100% donation-funded, with no government or insurance revenue, and operates with a small staff of approximately 6 employees plus a board of directors. Revenue streams include individual one-time donations, the Heart for Hospice monthly giving program (starting at $10/month), $10 annual memberships, bequests and legacies, corporate partnerships and sponsorships (including major multi-decade partners such as CUB, Coopers, West End, SA Power Networks, and Bird in Hand), and proceeds from annual events — most notably the Walk for Love (1,200+ attendees), Chip In for Mary Potter Golf Day, Sponsor the Sparkle Christmas trees, Lighting of the Loving Tree, and Barbara's High Tea. Memorial giving is productized via the Tree of Love program (Silver $250, Gold $500, Mini-Tree $5,000 leaves).

The Foundation funds a portfolio of patient and family programs at the hospice: holistic medical care (a multi-disciplinary palliative care team), Fra Angelico Creative Arts (ceramic hand-and-fingerprint mementos), the Calvary Life Stories biography service (six confidential sessions producing bound family keepsakes), complementary therapy, pet visits, the Family Kitchen, individual and group experiences, and quilts for patient beds. Its technology stack consists of standard nonprofit operational tools (Blackbaud Raisers Edge for donor CRM, Mailchimp for email, Funraisin/MyCause for online fundraising, Trybooking for events, and Stripe/PayPal/Secure Pay for payments); the Foundation has no proprietary technology, no public API, and no AI/ML capabilities. The organization is governed by a board chaired by Scott Bryant (appointed November 2024) with Kellie McDonald as Deputy Chair and Ashlee Fischer as Treasurer; the Executive Director role is held by Kristen Hardy (joined June 2025).

Name

The Mary Potter Foundation

Legal name

The Mary Potter Foundation Inc

Website

https://marypotter.org.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mary Potter Foundation is a South Australian charitable foundation, founded 1987, that is the sole dedicated fundraiser for Mary Potter Hospice — a 15-bed specialist palliative care unit at Calvary North Adelaide Hospital — funding inpatient hospice care, home-based palliative care, cancer wellness programs, and patient/family support services entirely through community donations, corporate partnerships, and events.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Fundraising

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH)

Keywords

• Palliative care fundraising
• Hospice charity
• End-of-life care
• Community fundraising
• Memorial programs

Headquarters

HQ city

North Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting hospice care. The foundation relies 100% on donations from the community to fund care, programs, and services.
2. Monthly Giving (Heart for Hospice): Recurring monthly donations through the Heart for Hospice program. Donors contribute any amount monthly, with annual tax receipts issued in July. For $10/month, donors provide vital nursing care for one full day every year.
3. Membership: Annual membership at $10 per person, enabling supporters to become members of the incorporated association and ensure ongoing governance and fundraising capability.
4. Bequests and Legacies: Gifts in wills ensure compassionate care is available for future patients and families. The foundation actively promotes leaving a gift in one's will.
5. Corporate Partnerships and Sponsorships: Business partners sponsor events (Golf Day, Loving Tree), provide in-kind support (food, wine, services), and make annual grants. Major sponsors include CUB, Coopers, West End (Golf Day since 2012), SA Power Networks, and others.
6. Events: Revenue from community events including Walk for Love, golf days, high teas, and other fundraisers. Participants register and fundraise through these events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Mary Potter Foundation is a charitable foundation that funds Mary Potter Hospice, a 15-bed specialist palliative care unit at Calvary North Adelaide Hospital, plus the Palliative Home Care Service and RESTORE cancer care program. It raises donations through individual giving, monthly giving, memberships, bequests, corporate partnerships, events, and memorial purchases, then deploys those funds to deliver inpatient palliative care, home-based palliative care, complementary therapy, grief support, creative arts, biography services, pet therapy, family amenities, and personalized patient experiences.

Product overview

The Mary Potter Foundation is a charitable organization that provides funding and support for Mary Potter Hospice, a 15-bed specialist palliative care unit at Calvary North Adelaide Hospital. The Foundation does not offer a technology product but rather a portfolio of hospice care services, fundraising programs, memorial initiatives, and therapeutic offerings. Core services include inpatient palliative care, the Palliative Home Care Service, and RESTORE cancer wellness program. Patient and family support encompasses Complementary Therapy, Fra Angelico Creative Arts, Calvary Life Stories Program, Pet Visits, Family Kitchen, Individual Support experiences, and Group Experiences. Memorial programs include the Tree of Love (engraved leaves), Loving Tree (Christmas lights), and sponsorship programs. Fundraising vehicles include Heart for Hospice monthly giving, Walk for Love annual event, Chip In for Mary Potter Golf Day, and the Mary Potter Moments Appeal. The Foundation also facilitates community engagement through Caring Hearts Grief Support Group, volunteering, membership, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Heart for Hospice: Monthly giving program where donors contribute $10 per month to provide vital nursing care for patients in the Mary Potter Hospice.

Products and services

• Mary Potter Hospice A 15-bed specialist palliative care inpatient unit at Calvary North Adelaide Hospital offering end-of-life care for patients with life-limiting illnesses, featuring individual rooms with ensuites, outdoor garden access, communal lounges, family kitchen, and 24-hour chapel. Patients are admitted by referral from a GP or specialist.
• Palliative Home Care Service Home-based palliative care delivered by the Calvary Palliative Home Care team, extending Mary Potter hospice care beyond the inpatient facility to patients in their own homes throughout South Australia.
• RESTORE Cancer Care Wellness program for cancer patients at Calvary North Adelaide Hospital providing massage, acupuncture, reflexology during chemotherapy, and information workshops to ease side effects of treatment.
• Holistic Medical Care Multi-disciplinary palliative care team including doctors, nurses, social workers, pastoral care, and allied health professionals addressing patients' physical, practical, emotional, and spiritual needs.
• Complementary Therapy Free therapeutic services including massage, beauty therapy, and reflexology for patients and family members to reduce pain, stress, and provide relaxation during hospice care.
• Fra Angelico Creative Arts Art therapy program where patients create ceramic artwork using hand and fingerprints, producing personalized mementos with messages for families.
• Calvary Life Stories Program Biography service where trained volunteers record patients' life stories over six confidential sessions, producing bound books with photos as treasured family keepsakes.
• Pet Visits Regular visits from Therapeutic Dogs Services Inc. therapy pets and encouragement of patients' own pets to visit, bringing comfort and positive distraction.
• Caring Hearts Grief Support Group Monthly grief support meetings for family members who have lost loved ones at Mary Potter Hospice or the Palliative Home Care Service, held on the second Tuesday of each month, providing peer support and healing resources.
• Family and Visitor Kitchen A fully-stocked kitchen in the hospice heart available to all patients, families, and visitors, providing meals, coffee, and a home-away-from-home gathering space.
• Individual Support Personalized support to help patients and families make the most of each day through special experiences like birthday celebrations, anniversary flowers, or recreating memories.
• Group Experiences Special events and activities for patients and families including pizza nights, Christmas in July, AFL Grand Final celebrations, and other social gatherings.
• Support Staff for Special Events Additional support staff providing extra attention and coordination of special events for patients and families beyond standard clinical care.
• Quilts for Patient Beds Hand-made quilts donated by community quilters, offered to each hospice patient for comfort during their stay and given to families as keepsakes.
• Fly Away Birds for Hospice Fabric birds hung on patient doors to signal to staff and volunteers that a family requests privacy during their time at the hospice.
• Tree of Love A wall sculpture at the hospice entrance where donors can dedicate engraved leaves (Silver $250, Gold $500, Mini-Tree $5,000) to memorialize loved ones while supporting hospice care.
• Loving Tree Annual Christmas program where lights on a tree at the hospice entrance honor loved ones, supporting patients and families in care during the holiday season.
• Sponsor the Sparkle Christmas program where businesses sponsor illuminated trees outside patient rooms during the holiday season to bring love and care to families.
• Heart for Hospice Monthly giving program where donors contribute regular amounts (starting at $10/month) specifically to fund vital nursing care in the hospice, with annual tax receipts issued in July.
• Leaving a Gift in Your Will Bequest and legacy giving program allowing supporters to leave a gift in their will to ensure compassionate care is available for future patients and families.
• Mary Potter Foundation Membership Annual membership at $10 per person enabling supporters to become members of the incorporated association and ensure ongoing governance and fundraising capability.
• Walk for Love Annual community walk event held each May to honor loved ones, celebrate memories, and raise funds for compassionate palliative care, drawing 1,200+ attendees.
• Chip In for Mary Potter Golf Day Annual golf day fundraising event supporting hospice projects, including the Family Kitchen refurbishment, sponsored by major partners CUB, Coopers, and West End since 2012.
• Bella Day Annual Melbourne Cup Day event honoring Amanda and her family, celebrating the special care received at the hospice.
• Mary Potter Moments Appeal Fundraising campaign supporting special moments and experiences for patients, such as themed events, outings, and personalized celebrations such as beach parties, themed dinners, and concerts.
• Additional Nursing Hours Appeal Targeted fundraising appeal to fund additional nursing hours for hospice care, complementing the foundation's core clinical service delivery.

Quantifiable outcome

• Hundreds of patients and families receive compassionate care annually through foundation-funded programs
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

26 partnerships are on record, tiered supporting, major and core.

• BidfoodsupportingGTM or Marketing Partner · 1 January 2020Chip In for Mary Potter Golf Day Hole Sponsor since 2020, supporting fundraising events.
• Calvary North Adelaide Hospital and Calvary Central Districts HospitalsupportingGTM or Marketing Partner · 1 January 2018Joint Drink Cart Sponsors for Chip In for Mary Potter since 2018, supporting golf day events.
• Peter Kittle Motor CompanysupportingGTM or Marketing Partner · 1 January 2013Chip In for Mary Potter Hole Sponsor since 2013, supporting golf day fundraising events.
• CUB (Carlton United Breweries)majorGTM or Marketing Partner · 1 January 2012Major Chip In for Mary Potter Golf Day Sponsor since 2012, providing event sponsorship.
• CoopersmajorGTM or Marketing Partner · 1 January 2012Major Chip In for Mary Potter Golf Day Sponsor since 2012, providing event sponsorship.
• West EndmajorGTM or Marketing Partner · 1 January 2012Major Chip In for Mary Potter Golf Day Sponsor since 2012, providing event sponsorship.
• SipnSavesupportingGTM or Marketing Partner · 1 January 2012Chip In for Mary Potter Hole Sponsor since 2012, supporting golf day fundraising events.
• Thomas FoodssupportingGTM or Marketing Partner · 1 January 2012Chip In for Mary Potter Hole Sponsor since 2012, supporting golf day fundraising events.
• Hurley Hotel GroupsupportingGTM or Marketing Partner · 1 January 2012Amazing partners since 2008 and now Hole Sponsors of Chip In for Mary Potter since 2012.
• Franklin AdvisorysupportingGTM or Marketing Partner · 1 January 2012Chip In for Mary Potter Hole Sponsor since 2012, supporting golf day fundraising events.
• Big Screen VideosupportingGTM or Marketing Partner · 1 January 2012Chip In for Mary Potter Hole Sponsor since 2012, supporting golf day fundraising events.
• Vili'ssupportingGTM or Marketing Partner · 1 January 1995Amazing partner since 1995, now making a weekly Sweet Treat trolley available for patients and visitors in the Hospice - delicious treats donated weekly.
• San RemosupportingGTM or Marketing PartnerProvides annual support for the Aldo Crotti Memorial Scholarships program to support learning and development of palliative care staff.
• The Family CooksupportingGTM or Marketing PartnerProvides delicious ready-to-eat meals made with locally sourced South Australian produce.
• Kalymnos PastriessupportingGTM or Marketing PartnerGenerously donates delicious treats to the Hospice Family Kitchen every week.
• Bird in HandsupportingGTM or Marketing PartnerA family-owned winery cultivating cool-climate wine that captures the spirit of South Australia's Adelaide Hills.
• JurliquesupportingGTM or Marketing PartnerPioneers of Holistic Beauty Naturally Effective Skincare, providing products for complementary therapy program.
• AONsupportingGTM or Marketing PartnerGolf Day Hole Sponsor supporting fundraising events.
• Bradley Trade ServicessupportingGTM or Marketing PartnerGolf Day Hole Sponsor supporting fundraising events.
• Magain Real EstatesupportingGTM or Marketing PartnerGolf Day Hole Sponsor supporting fundraising events.
• Beach EnergysupportingGTM or Marketing PartnerGolf Day Hole Sponsor supporting fundraising events.
• CCA (Coca-Cola Amatil)supportingGTM or Marketing PartnerChip In for Mary Potter Hole Sponsor since 2012, supporting golf day fundraising events.
• Wicks EstatesupportingGTM or Marketing PartnerGolf Day Hole Sponsor since 2012, supporting fundraising events.
• SantossupportingGTM or Marketing PartnerGolf Day Hole Sponsor supporting fundraising events.
• Platinum Pharmacy GroupsupportingGTM or Marketing PartnerSupporting the foundation through donations and community support.
• Calvary Health CarecoreStrategic or Co-development PartnerMary Potter Hospice operates within Calvary North Adelaide Hospital. The foundation supports Mary Potter Hospice, Cancer Care at Kimberley House, and Calvary Hospital through fundraising. Sharon Kendall serves as SA Regional Chief Executive at Calvary and board member.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cancer Council SA: South Australian cancer-focused charitable organization that fundraises for cancer research, prevention, and patient support. Comparable as a regionally focused health charity that runs events, manages corporate partnerships, and depends on community donations to fund patient services.
• Silver Chain Group: Major Australian provider of home-based palliative care and aged care services, including hospice support. Comparable as a palliative/home care operator that complements the foundation's Palliative Home Care Service mission.
• Flinders Foundation: South Australian hospital-affiliated fundraising foundation supporting patient care, research, and equipment at Flinders Medical Centre. Direct peer as a hospital-aligned charity raising funds for clinical and patient-experience programs in the same region.
• The Hospital Research Foundation: South Australian charitable foundation funding hospital-based medical research and patient care across multiple hospital sites. Comparable as a regional hospital fundraising charity with events, monthly giving, and corporate partnerships.

Broad incumbents

• Little Company of Mary Health Care (Calvary): National Catholic not-for-profit health and aged care provider that operates the hospital sites where Mary Potter Hospice is located. Comparable as the parent operator of the foundation's primary beneficiary and partner.
• Peter MacCallum Cancer Foundation: Major Australian cancer fundraising foundation supporting cancer research and patient care. Comparable as a large, established health charity with similar fundraising mechanisms (events, monthly giving, bequests, corporate partnerships).
• National Heart Foundation of Australia: Major national health charity funding research and patient support for heart disease. Comparable as a large health charity with established fundraising infrastructure, events, and donor programs that operate in the same South Australian market.

Regional players

• Royal Adelaide Hospital Research Fund: South Australian hospital-affiliated charity supporting research and patient care at the Royal Adelaide Hospital. Comparable as a regional hospital fundraising foundation competing for the same donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/themarypotterfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mary Potter Foundation