baby-walz
baby-walz is a DACH-focused e-commerce retailer of baby and children's products, serving parents and families in Germany, Austria, and Switzerland with clothing, strollers, car seats, nursery furniture, feeding supplies, and toys.
- Company typePrivate
- Founded1952
- HeadquartersBad Waldsee, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
baby-walz firmographics
Firmographics- Name
- baby-walz
- Legal name
- baby-walz GmbH
- Website
- https://baby-walz.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- baby-walz is a DACH-focused e-commerce retailer of baby and children's products, serving parents and families in Germany, Austria, and Switzerland with clothing, strollers, car seats, nursery furniture, feeding supplies, and toys.
- Ownership category
- akta.pro rank
baby-walz industry classification
Industry- Product category
- Baby and Children's Products Retail
- NAICS
- General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Toddler Apparel (2T–5T) (CRAAAHAB)
Keywords
Where baby-walz is headquartered
LocationHeadquarters
- HQ city
- Bad Waldsee
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
baby-walz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
baby-walz product offering
Product offeringCore offering
baby-walz GmbH is a mail-order and e-commerce retailer specializing in baby and children's products, offering an assortment that includes strollers, car seats, nursery furniture, clothing, feeding products, and toys. The company operates country-specific online storefronts across the DACH region (Germany, Austria, and Switzerland) serving families with newborns and young children.
Differentiator
Problem solved
Functional benefit
Products and services
- Strollers
Companies that use baby-walz
Customer profileSegments1 record
Ideal customer profiles1 record
baby-walz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
baby-walz competitors and assessment
Company assessmentDirect peers
- Windeln.de: Windeln.de is a German online retailer specializing in baby, kids, and maternity products, with comparable e-commerce DNA to baby-walz. Both target the same DACH parents with similar curated assortments and direct-to-consumer storefronts.
- Ernsting's family: Ernsting's family is a German value retailer with strong baby/kids apparel and accessories assortment across physical and online channels. It competes with baby-walz on price-sensitive baby and toddler clothing within the DACH market.
- Babyone: Babyone is a German specialty retailer of baby and toddler products with both online and physical store presence. It competes head-to-head with baby-walz in strollers, car seats, nursery furniture, and apparel across the DACH region.
- Vertbaudet: Vertbaudet is a French-origin European specialty retailer of baby, kids, and maternity clothing and products with a DACH storefront. It overlaps directly with baby-walz's baby apparel and gear assortment and pursues similar parental customer segments.
- Kidsroom: Kidsroom is a German online specialty retailer for baby and children's products (strollers, car seats, furniture, toys) that directly mirrors baby-walz's category mix and DACH customer base, making it a strong direct comparator.
- myToys (Otto Group): myToys is one of Germany's largest online retailers for toys, baby, and children's products, directly competing with baby-walz across categories including baby gear, clothing, and toys. As part of the Otto Group, it has scale advantages in marketing, fulfillment, and assortment breadth.
Broad incumbents
- Otto (Baby & Kids): Otto is one of Germany's largest online retailers and the parent of myToys; it carries a meaningful baby and kids assortment alongside general apparel and home goods, making it a broader incumbent competing for the same parental wallet.
- Mothercare: Mothercare is a long-established global specialist in baby and maternity products with brand recognition in Europe. While broader and partially exiting physical retail, it remains a comparable incumbent in baby/kids specialty retailing and competes in adjacent DACH channels.
- Amazon Germany (Baby category): Amazon is the dominant generalist marketplace in DACH and a major indirect competitor to baby-walz on commodity baby SKUs (feeding, diapers, basic apparel). Its scale, Prime logistics, and pricing power set the competitive ceiling for any specialist retailer in the region.
Regional players
- Smyths Toys: Smyths Toys is a major European toy and baby products retailer (especially strong in Germany and Austria). It competes with baby-walz primarily in toys, strollers, and kids gear within overlapping DACH geographies.
Market position
Customer concentration
baby-walz financial estimates
Financial estimateRevenue estimate
Valuation estimate
baby-walz leadership team
Management profileNumber of profiles
Profiles2 records
baby-walz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
baby-walz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about baby-walz
What does baby-walz do?
baby-walz GmbH is a mail-order and e-commerce retailer specializing in baby and children's products, offering an assortment that includes strollers, car seats, nursery furniture, clothing, feeding products, and toys. The company operates country-specific online storefronts across the DACH region (Germany, Austria, and Switzerland) serving families with newborns and young children.
Is baby-walz a public or private company?
baby-walz is a private company. It is classified as unknown and is currently operating.
When was baby-walz founded?
baby-walz was founded in 1952. It employs 1,001 to 5,000 people.
Where is baby-walz based?
baby-walz is headquartered in Bad Waldsee, Germany, in the Europe region.
Who are baby-walz's main competitors?
Direct peers on record are Windeln.de, Ernsting's family, Babyone, Vertbaudet, Kidsroom and myToys (Otto Group). Broad incumbents are Otto (Baby & Kids), Mothercare and Amazon Germany (Baby category). Smyths Toys is listed as a regional player.
Does baby-walz have an API?
No public API is recorded for baby-walz.
What industry is baby-walz in?
baby-walz's product category is Baby and Children's Products Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 455 and its SIC code is 5600.