SAROM Packaging
SAROM Packaging is a Romanian glass packaging distributor founded in 1992, serving wine, spirits, beer, non-alcoholic, pharmaceutical, and cosmetics producers across Eastern Europe with 923+ bottles, jars, closures, and decoration services from its Bucharest headquarters, now part of Berlin Packaging's EMEA division.
- Company typePrivate
- Founded1992
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SAROM Packaging does
SAROM Packaging is a Romanian glass packaging supplier founded in 1992 as a family business and headquartered at Delea Veche nr. 24, Bucharest. Following an acquisition completed on June 4, 2025, the company operates as part of Berlin Packaging's EMEA division. SAROM distributes a catalogue of 923+ glass bottles, jars, corks and closures, capsules and hoods, barrels, pharmaceutical/cosmetics glass, and decoration services, serving wine, beer, spirits, non-alcoholic beverage, pharmaceutical, and cosmetics producers primarily in Romania and the Republic of Moldova, with reach extended through Berlin Packaging's global network of 100+ locations and 1,700+ packaging producers.
The company's core products center on glass bottles spanning volumes from 0.2L to 1,500L across multiple colors (Bordeaux, Burgundy, Rhein, Sparkling, Atypical) and proprietary formulations marketed as Hi-Fi Glass® (enhanced quality control), Licorice® Color (UV-protective darker glass for wine), Pure Flint® (high transparency), and Vintage Flint® (recycled-content flint). In-house decoration services include screen printing, coating, hot stamping, acid etching, ink jet printing, laser etching, and metallization. Pharmaceutical and cosmetics packaging — molded glass vials (Types 1, 2, 3), tubular vials (2R–100R), ampoules, droppers, and pumps — is positioned around USP, JP, and EP compliance. The 2024-launched Danube Wine Collection is a branded sub-line of 10 city-inspired premium wine bottles signaling design-led product development. CETIE membership (2022) underwrites a technical-standards posture.
SAROM operates a sales-led go-to-market via direct consultation, monetized through one-time product sales (bottles, closures, barrels) and bundled professional services through its Creative Lab offering, which the company states can deliver 30%+ cost savings to clients via integrated bottle, closure, capsule, hood, and label design. Pricing is quote-based and not publicly disclosed. The company employs 11–50 people and maintains Romanian warehouses with a minimum stock of 1 million bottles, with transport and delivery handled in-house. Named enterprise customers include the Alexandrion Group, and customer segments span large spirits producers, regional wineries, craft and large-scale brewers, and regulated pharmaceutical/cosmetics clients.
SAROM Packaging firmographics
Firmographics- Name
- SAROM Packaging
- Legal name
- Sarom Packaging
- Website
- https://sarom.eu
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SAROM Packaging is a Romanian glass packaging distributor founded in 1992, serving wine, spirits, beer, non-alcoholic, pharmaceutical, and cosmetics producers across Eastern Europe with 923+ bottles, jars, closures, and decoration services from its Bucharest headquarters, now part of Berlin Packaging's EMEA division.
- Ownership category
- akta.pro rank
SAROM Packaging industry classification
Industry- Product category
- Glass Packaging
- NAICS
- Glass Container Manufacturing (327213), Glass and Glass Product Manufacturing (3272)
- SIC
- Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
- akta.pro secondary industries
- Pharmaceutical & Medical Glass Packaging (Vials, Ampoules, Syringes) (IMALAEAB), Wide-Mouth & Storage Glass Packaging (Canisters, Utility Jars) (IMALAEAI), Primary Pharmaceutical Packaging (Blister Packs, Bottles, Vials, Ampoules) (IMALAIAA)
Keywords
Where SAROM Packaging is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
SAROM Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Glass Packaging Product Sales: Sale of glass bottles, jars, and containers for wine, beer, spirits, non-alcoholic beverages, pharmaceuticals, and cosmetics. Products include standard catalog items and personalized/customized bottles.
- Creative Lab Services: Integrated master-service offering including bottle decoration, corks & closures, capsules & hoods, and label concept & design. Clients can save 30% or more by accessing the bundled service package.
- Closures and Accessories: Sale of corks (natural, champagne, micro-granular), aluminum screw caps, plastic screw caps, and special closures for bottles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catalogue products available with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SAROM Packaging product offering
Product offeringCore offering
SAROM Packaging manufactures and distributes glass bottles, jars, closures, capsules, and barrels for the wine, beer, spirits, non-alcoholic beverage, pharmaceutical, and cosmetics industries. The company offers an integrated Creative Lab service bundling bottle selection, decoration (screen printing, hot stamping, acid etching, metallization, laser etching), corks, capsules, and label design, supported by a catalogue of 923+ products and Romanian warehouses holding a minimum stock of one million bottles.
Product overview
SAROM Packaging operates as a hybrid packaging supplier offering a comprehensive portfolio of glass packaging products and related services for the beverage, food, pharmaceutical, and cosmetics industries. The core product line centers on Bottles & Jars (wine, beer, spirits, non-alcoholic beverages, food jars), complemented by Corks & Closures (natural, champagne, micro-granular corks, screw caps), Barrels (wine and spirit oak barrels), Capsules & Hoods (heat shrink, polyaminate, champagne hoods), Pharmaceuticals & Cosmetics glass vials, and Decoration services (screen printing, hot stamping, acid etching, ink jet, precious metals, metallization). The Danube Wine Collection represents a branded premium sub-line of 10 city-inspired wine bottles. Creative Lab provides integrated packaging design and development services bundling all product categories together. The company operates as part of Berlin Packaging EMEA division following 2025 acquisition.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% or more cost savings by accessing Creative Lab service bundle
- +3 more outcomes
Companies that use SAROM Packaging
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
SAROM Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SAROM Packaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Berlin PackagingflagshipBerlin Packaging completed acquisition of Sarom Packaging and Romgallia in June 2025. Sarom is now part of Berlin Packaging EMEA division, the World's largest Hybrid Packaging Supplier® of glass, plastic, metal packaging and closures. Berlin Packaging has 100+ years experience, 2,100+ packaging professionals, and global network of 1700+ packaging producers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SAROM Packaging competitors and assessment
Company assessmentDirect peers
- Ardagh Glass Packaging: Major global glass packaging producer serving beverage and food markets with bottles and jars. Comparable product mix (wine, beer, spirits bottles) and similar customer verticals to SAROM.
- Wiegand-Glas: German family-run glass packaging manufacturer producing bottles for beverages, food, and pharma. Comparable mid-sized European family heritage and product mix to SAROM.
- Verallia: European pure-play glass packaging manufacturer producing bottles and jars for wine, spirits, beer, soft drinks, and food. Direct competitor to SAROM in CEE glass packaging with owned furnace capacity and similar beverage-focused portfolio.
- Owens-Illinois (O-I Glass): World's largest manufacturer of glass containers, supplying beer, wine, spirits, food, and pharma markets globally. Competes directly with SAROM's bottle and pharma vial offerings through its European operations.
- Stoelzle Glass Group: Austrian glass manufacturer producing pharmaceutical, cosmetic, perfumery, and beverage packaging. Directly comparable to SAROM's pharma/cosmetics vials and ampoules plus premium spirits bottle lines.
- Heinz Glas: German glass manufacturer producing perfume, cosmetics, and pharmaceutical bottles and jars. Highly comparable to SAROM's pharmaceutical & cosmetics segment with similar USP/EP-grade regulatory focus.
- Bruni Glass: Italian specialist in glass packaging and decoration for wine, spirits, and gourmet food. Strong overlap with SAROM's Creative Lab decoration services and Danube Collection-style premium positioning.
- Vetropack: Swiss-headquartered European glass packaging manufacturer with plants across Austria, Czech Republic, Croatia, Slovakia, and other CEE countries. Closest geographic peer to SAROM with overlapping wine, spirits, beer, and food jar lines.
- Vidrala: Spanish and Portuguese glass container manufacturer serving food, beverage, and beer markets. Comparable product focus on bottles and jars for FMCG beverage customers.
Broad incumbents
- Berlin Packaging: Global hybrid packaging supplier and SAROM's parent company post-2025 acquisition. Operates across glass, plastic, and metal packaging with 100+ locations, serving the same beverage, food, pharma, and cosmetics customers but at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SAROM Packaging social profiles
Digital presenceSAROM Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAROM Packaging leadership team
Management profileNumber of profiles
Profiles1 record
SAROM Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAROM Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAROM Packaging
What does SAROM Packaging do?
SAROM Packaging manufactures and distributes glass bottles, jars, closures, capsules, and barrels for the wine, beer, spirits, non-alcoholic beverage, pharmaceutical, and cosmetics industries. The company offers an integrated Creative Lab service bundling bottle selection, decoration (screen printing, hot stamping, acid etching, metallization, laser etching), corks, capsules, and label design, supported by a catalogue of 923+ products and Romanian warehouses holding a minimum stock of one million bottles.
Is SAROM Packaging a public or private company?
SAROM Packaging is a private company. It is classified as corporate owned and is currently acquired.
When was SAROM Packaging founded?
SAROM Packaging was founded in 1992. It employs 11 to 50 people.
Where is SAROM Packaging based?
SAROM Packaging is headquartered in Bucharest, Romania, in the Europe region.
How does SAROM Packaging make money?
Three revenue lines are on record. Glass Packaging Product Sales are the primary driver. The others are creative Lab Services and closures and Accessories.
Who are SAROM Packaging's main competitors?
Direct peers on record are Ardagh Glass Packaging, Wiegand-Glas, Verallia, Owens-Illinois (O-I Glass), Stoelzle Glass Group, Heinz Glas, Bruni Glass, Vetropack and Vidrala. Berlin Packaging is listed as a broad incumbent.
Does SAROM Packaging have an API?
No public API is recorded for SAROM Packaging.
What industry is SAROM Packaging in?
SAROM Packaging's product category is Glass Packaging. Its primary akta.pro industry code is IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water), with a secondary code of IMALAEAB, Pharmaceutical & Medical Glass Packaging (Vials, Ampoules, Syringes). Its NAICS code is 327213 and its SIC code is 3221.