Pigeon Control Advisory Service

What Pigeon Control Advisory Service does

Pigeon Control Advisory Service (PiCAS) is an independent, UK-incorporated consultancy (PiCAS UK Ltd, company number 05206567) that provides expert, commercially unbiased advice on the control of pigeons and other problem bird species including gulls, ducks, geese, starlings, sparrows and corvids. The firm operates through two entities: PiCAS UK Ltd, which serves clients within the United Kingdom, and PiCAS International, which serves clients worldwide. The company is led by Director Guy Merchant and is headquartered in Gosport, Hampshire.

PiCAS's core technology is its non-lethal, holistic and sustainable bird control methodology. The firm pioneered Artificial Breeding Facilities (ABFs), a population-control technique based on removing real eggs and replacing them with dummy eggs to halt reproduction, which it cites as 100% effective and capable of producing 50% flock reduction within four years and up to 95% within five years (e.g., Nottingham City Hospital from 1,200 to 65 birds). Its Area-Wide Control model combines ABFs, designated feeding areas, deterrents and proofing, and public education campaigns into a four-part framework aimed at local authorities and large institutional sites.

PiCAS generates revenue through professional services fees for consultancy engagements, including telephone consultancy, site surveys and assessments, and architect design services. Distribution is direct via PiCAS UK and PiCAS International, with customer acquisition supported by content marketing on picasuk.com, public education campaigns run on behalf of clients, media/PR outreach, and referrals from the Royal Society for the Protection of Birds (RSPB). The company explicitly disclaims any commercial ties to pest control product vendors or service providers, reinforcing its independent advisory positioning.

Name

Pigeon Control Advisory Service

Legal name

PiCAS UK Ltd

Website

https://picasuk.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PiCAS is an independent UK-based consultancy specialising in non-lethal, holistic bird control advice for local authorities, hospitals, property managers and architects, delivering Artificial Breeding Facility programmes and area-wide control systems worldwide through its UK and International entities.

Ownership category

akta.pro rank

Product category

Wildlife Management Services

akta.pro primary industry

Bird Control & Deterrent Systems (IMAIAHAL)

akta.pro secondary industries

Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification) (HSAMAGAN), Bird Trapping, Removal & Relocation (Where Permitted) (HSAMAGAF)

Keywords

• Bird control consultancy
• Pigeon control services
• Humane wildlife management
• Pest bird deterrents
• Avian pest management

Headquarters

HQ city

Gosport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consultancy Services: PiCAS provides independent consultancy services to a wide range of clients worldwide, offering expert advice on the control of all bird species. The company has no commercial links or ties to pest control products or pest control service providers, ensuring independent expert advice.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PiCAS is an independent bird control consultancy providing expert, commercially unbiased advice on all aspects of bird control, specializing in non-lethal, holistic and sustainable systems. The company delivers consultancy via site surveys and assessments, telephone consultancy, and architect services, with each client receiving a bespoke control system tailored to its specific requirements. Core methodologies include Artificial Breeding Facilities (egg removal with dummy replacement), designated feeding areas, deterrents and proofing, and public education campaigns.

Product overview

PiCAS (Pigeon Control Advisory Service) is an independent consultancy organization consisting of two entities: PiCAS UK Ltd providing professional bird control consultancy services within the United Kingdom, and PiCAS International servicing clients worldwide. The company specializes in non-lethal, holistic and sustainable bird control systems, offering expert advice on controlling various bird species including pigeons, gulls, ducks, geese, starlings, sparrows, and corvids. Their core service portfolio includes Artificial Breeding Facilities (dovecotes and pigeon lofts), Area-Wide Control Programs, Deterrents and Proofing Services, Designated Feeding Areas, Public Education Campaigns, Telephone Consultancy Service, Site Surveys and Assessments, and Architect Services. PiCAS has no commercial links or ties to pest control products or service providers, ensuring independent expert advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Breeding Facilities (ABF) Pioneered by PiCAS, this service designs and recommends dovecote-based systems for town/city-wide control with designated feeding areas, and loft-based systems for specific buildings or sites. The ABF method reduces pigeon flock size through egg removal and replacement with dummy eggs, achieving 50-95% population reduction over 4-5 years.
• Area-Wide Control Programs Comprehensive holistic four-part approach to pigeon control for local authorities, town/city centre management agencies, and facilities managers, integrating artificial breeding facilities, designated feeding areas, deterrents and proofing, and public education campaigns.
• Deterrents and Proofing Services Expert and independent advice on the most appropriate bird control products and physical controls to resolve specific problems, frequently recommending cost-effective alternatives to industry-standard products.
• Designated Feeding Areas Design of centralized feeding sites where members of the public can legitimately feed pigeons, combined with artificial breeding facilities to contain and control pigeon populations as part of an area-wide strategy.
• Public Education Campaigns Design and delivery of comprehensive public information campaigns to reduce public feeding and encourage building proofing, including leaflets, signage, Pigeon Warden programs, and media involvement for local authority clients.
• Telephone Consultancy Service Remote expert advice service offered to property owners and managers experiencing bird control problems, enabling them to source, install, maintain and manage chosen systems in-house.
• Site Surveys and Assessments On-site evaluation services to identify bird control needs and recommend appropriate control systems, forming the basis of each bespoke client engagement.
• Architect Services Specialist bird control consultancy services for architects and building design professionals requiring advice on integrating bird control measures into new builds or renovation projects.

Quantifiable outcome

• 50% reduction in pigeon flock size in 4 years using artificial breeding facilities
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• The Federation of Small Businesses (FSB)minorOthersPiCAS is a member of the Federation of Small Businesses, a UK business organization supporting small businesses.
• Camberley and District Animal Welfare Group (CADAWG)coreStrategic or Co-development PartnerCADAWG was instrumental in setting up the meeting with Surrey Heath Borough Council and voluntarily serviced the pigeon loft on behalf of the council, removing eggs and caring for sick or injured pigeons. This partnership demonstrates effective collaboration between local government, wildlife groups, and PiCAS.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bird-X, Inc. US-based bird control product company offering visual, auditory, physical, and electronic deterrents along with consultation services to commercial and municipal customers. Comparable bird-species focus and overlapping customer base of property owners and facility managers.
• Bird-B-Gone, Inc. US-based manufacturer and supplier of bird deterrent products (spikes, netting, shock tracks, visual deterrents) serving commercial properties, government facilities, and architects. Comparable end customers and bird-control focus, though operates as a product vendor rather than independent consultancy.
• Nixalite of America, Inc. US manufacturer and supplier of bird deterrent products (spikes, wire systems, netting) serving architects, property managers, and industrial sites. Comparable end customers and architectural specification channel; product-vendor business model differs from PiCAS's advisory model.

Broad incumbents

• Rentokil Initial plc: UK-headquartered global pest control and hygiene services giant offering bird control as part of its broader integrated pest management portfolio to commercial and municipal clients. Directly comparable customer segments (local authorities, hospitals, property managers) but operates at much larger scale and through product/service delivery rather than independent advisory.
• Terminix Global Holdings: US-based major pest control service provider (now part of Rentokil Initial) offering bird control and wildlife management within a broad residential and commercial pest portfolio. Comparable target customers (commercial properties, healthcare, municipalities) but operates at massive scale through technician-delivered services.
• Anticimex AB: Swedish-headquartered international pest control group operating across Europe, Asia and the Americas, offering bird control services as part of a broader pest management portfolio. Comparable commercial/municipal customer base but serves through integrated service delivery rather than independent advisory.
• Orkin, LLC: US-headquartered pest control operator (subsidiary of Rollins, Inc.) offering bird control and wildlife management services to commercial, industrial and residential customers. Overlapping commercial and municipal customer base but delivers through technician-led service contracts rather than independent expert advisory.

Emerging players

• Bird Control Group BV: Netherlands-based company developing automated laser and visual bird deterrent technology for industrial sites, airports and agriculture. Comparable end-problem (bird nuisance on buildings and sites) but approaches it via proprietary technology products rather than holistic consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/picas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pigeon Control Advisory Service