More Prepared LLC

What More Prepared LLC does

More Prepared LLC is an emergency preparedness supplier founded in 2005 and headquartered in Torrance, California, selling pre-configured and custom-assembled emergency kits, food, water, first aid, and operational response supplies. The company serves four primary customer segments: K-12 schools and districts (the largest cohort, with 2,100+ schools served including LAUSD, Chino Valley USD, and Albuquerque Public Schools), workplaces and businesses (kits sized by headcount from 1 to 1,000+), government and public agencies (via GSA Schedule, CMAS, GoodBuy Cooperative, and SAM.gov), and consumer families and individuals. Products are predominantly physical goods sourced from third-party manufacturers (SOS, Mayday, Datrex, Mainstay, Mountain House, ReadyWise, LifeStraw) and assembled into More Prepared-branded kits, with no proprietary software or AI components.

The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront at moreprepared.com supplemented by phone sales, alongside a dedicated B2B channel with quote-based custom kit configuration, custom branding, volume pricing, and Net 30 terms for qualified agencies and school districts. Pricing is unit-based across 12 documented tiers ranging from $0.10 pet ID cards to $12,999 1,000-person enterprise kits, with replenishment supplies (food bars, water pouches, first aid components) providing repeat-purchase exposure on existing kit accounts. Marketing relies on organic social, email, content/blog, video, and BBB accreditation rather than paid performance.

The company is an SBA-certified Woman-Owned Small Business (WOSB) and WBENC-certified woman-owned enterprise, holding no external funding rounds and operating as a privately-held, organically-grown LLC since inception. Scale markers reported by the company include 21 years in business, 700,000+ kits shipped, 2,100+ schools and districts served, and coverage across all 50 US states plus territories.

Name

More Prepared LLC

Legal name

More Prepared LLC

Website

https://moreprepared.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

More Prepared LLC is a Torrance, California-based emergency preparedness supplier, founded in 2005, selling pre-configured and custom emergency kits, food, water, and first aid supplies primarily to K-12 schools, workplaces, and government agencies via e-commerce, GSA/CMAS contracts, and dedicated B2B support.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Kits and Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Emergency Preparedness Planning & Readiness (HLAJAGAA)

akta.pro secondary industries

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL), Community Resilience, Preparedness Training & Exercises (HLAJAGAL)

Keywords

• Emergency preparedness supplies
• School lockdown kits
• Workplace emergency kits
• 72-hour survival kits
• Emergency food and water

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Emergency Kit Product Sales: Direct sales of pre-configured and custom emergency preparedness kits to schools, workplaces, government agencies, and consumers. Products include classroom lockdown kits, workplace emergency kits, 72-hour kits, go-bags, and specialty response equipment. Revenue from one-time product purchases with no recurring subscription component.
2. Consumable Supplies Sales: Sales of replenishment supplies including emergency food bars, water pouches, first aid components, and other consumable items. Supports ongoing revenue from existing kit customers for maintenance and replacement cycles.
3. Custom Kit Configuration: Custom kit building and branding services for organizations requiring tailored emergency preparedness solutions. Includes logo customization, specialized configurations, and volume deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

More Prepared LLC assembles and sells pre-configured emergency preparedness kits and supplies for institutional and consumer buyers. Core product lines include classroom lockdown kits, workplace emergency kits sized by headcount (1–1,000+ people), 72-hour home/car kits, emergency food and water, first aid, and specialty response kits. The company also provides custom kit design, branding, and volume deployment services with replenishment programs for repeat customers.

Product overview

More Prepared LLC is an emergency preparedness supplies company offering a comprehensive portfolio of physical emergency kits and supplies. The product line centers on emergency kits organized by use case: School Emergency Kits (Classroom Lockdown Kits, Classroom Emergency Go Bags, Student Emergency Kits, School-Wide Emergency Kits, School Replenishment Kits), Workplace Emergency Kits (sized by headcount from 1-20 to 500-1,000 employees), and Home & Car Emergency Kits (72-Hour Kits, Earthquake Kits, Bug-Out Bags, Car & Roadside Kits, Pet Kits). Supporting categories include Emergency Food (Food Bars, MREs, Freeze-Dried Meals), Emergency Water (Drinking Water, Long-Term Storage, Water Purification), First Aid & Medical (Basic Kits, Workplace ANSI/OSHA Kits, Medical Supplies, Emergency Medical Response), and Response/Operational supplies (Shelter-in-Place, Search & Rescue, Floor Warden, PPE, Lighting, Facility Security, Incident Command, Triage). The company also offers Custom Kits with tailored contents and branding, plus Replenishment Kits for maintaining existing supplies. Products come from third-party brands (SOS, Mayday, Datrex, Mainstay, New Millennium, Mountain House, ReadyWise, LifeStraw) alongside More Prepared's own assembled kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Lockdown Kits Pre-configured emergency kits containing sanitation, privacy, communication, and sustained sheltering supplies for K-12 classrooms during extended lockdown or shelter-in-place events. Sold to schools and districts.
• Classroom Emergency Go Bags Portable evacuation-ready kits for teachers and staff during fire drills, active threat events, evacuations, and student reunification. Available in backpack and rolling backpack formats sized for up to 24 occupants. Sold to schools and districts.
• Student Emergency Kits Individual student kits for lockdowns, shelter-in-place, or campus evacuations. Available in Deluxe Hard Case, 3-Day Box, 3-Day Bag, and 1-Day Bag configurations. Sold to schools and parents.
• School-Wide Emergency Kits Large-group kits for gyms, multipurpose rooms, offices, and assembly areas. Range from 40-person to 1,000-person capacity in wheeled bin format. Sold to schools and districts.
• Workplace Emergency Kits Kits sized by employee headcount for small, medium, large, and enterprise workplaces with modular bin systems containing personal and shared supplies. Sold to businesses and government agencies.
• 72-Hour Emergency Kits Three-day self-sufficiency kits for home and car covering 1 to 4+ people. Include food, water, first aid, lighting, and safety supplies. Sold to individuals, families, and small offices.
• Earthquake Emergency Kits Specialized seismic-event kits including gloves, dust masks, lighting, emergency blankets, and tools for debris or damaged structures. Sold to consumers and institutions in earthquake-prone regions.
• Bug-Out Bags / Go Bags Portable emergency kits for rapid evacuation during wildfires, earthquakes, floods, or severe storms. Packaged in backpacks or duffel bags for mobility. Sold to consumers and institutions.
• Car & Roadside Emergency Kits Vehicle emergency kits for breakdowns, accidents, and severe weather. Include visibility, communication, first aid, warmth, and hydration supplies. Sold to individual consumers and fleet operators.
• Pet Emergency Kits Emergency kits for dogs, cats, and household pets including food, water, sanitation, identification, and basic pet care items. Sold to consumers and institutions.
• 72-Hour Emergency Ration Kits Pre-calculated three-day food and water supplies for groups of 50 to 1,000 persons. Available in case-packed (static storage) or rolling bin (mobile) formats. Sold to schools, workplaces, and government agencies.
• Emergency Food Bars Shelf-stable, ready-to-eat caloric bars ranging from 400 to 3,600 calories per unit with up to 10-year shelf life. Sold to individual consumers and institutions as standalone products and kit replenishment.
• Freeze-Dried Meals Long-shelf-life freeze-dried meals (up to 30 years) from Mountain House, Augason Farms, and ReadyWise, just-add-hot-water format. Available in individual pouches and long-term storage buckets. Sold to consumers and institutions.
• Long-Term Water Storage 55-gallon water storage barrels and accessories (siphon pumps, bung wrenches, water preserver concentrate, WaterBrick containers) for long-term household and institutional water reserves. Sold to consumers and institutions.
• Custom Kits Service Custom emergency kit design and build service for schools, government agencies, and employers. Includes tailored kit contents, volume pricing, custom branding options, and dedicated B2B support with multi-year contracts.
• Replenishment Kits Replenishment kits for expired or used items including food, water, first aid components, lighting, and sanitation materials for school, workplace, and home kits. Drives recurring revenue from existing customers.

Quantifiable outcome

• 21 years in business supporting emergency preparedness programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Ready America: Ready America is a closely comparable emergency preparedness retailer selling pre-assembled kits (food, water, first aid, blackout supplies) through e-commerce, with similar target customers across consumer, school, workplace, and government segments.
• Quake Kare: Quake Kare specializes in earthquake, school, and workplace emergency kits assembled with branded supplies, targeting the same school and small-business buyers as More Prepared's earthquake, classroom lockdown, and go-bag lines.
• Wise Company (Emergency Essentials): Wise Company / Emergency Essentials sells long-shelf-life emergency food, freeze-dried meals, and preparedness kits direct-to-consumer and through B2B channels, directly overlapping with More Prepared's food bar, MRE, freeze-dried meal, and 72-hour kit categories.
• 4Patriots: 4Patriots is a direct-to-consumer emergency preparedness brand selling survival food, water filtration, solar generators, and home/auto emergency kits, competing in the same household preparedness demand that drives More Prepared's home and car categories.

Broad incumbents

• Cintas: Cintas is a broad workplace safety and first-aid services provider, including managed first-aid kit replenishment and AED programs, competing for the enterprise workplace preparedness spend More Prepared targets with its headcount-tiered workplace kits.
• School Specialty: School Specialty is a broad K-12 supplies and equipment distributor serving school procurement at scale, with a catalog that increasingly includes safety and emergency preparedness products alongside furniture, instructional, and janitorial categories — a larger incumbent competing for the same school district RFPs More Prepared bids on.
• Honeywell Safety Products: Honeywell is a global safety equipment manufacturer whose PPE, eye/head protection, and emergency lighting lines overlap with More Prepared's preparedness and response product categories, often specified into OSHA-compliant workplace programs alongside kit procurement.

Emerging players

• Mountain House (Oregon Freeze Dry): Mountain House is a freeze-dried emergency and outdoor food brand stocked in More Prepared's assortment and competing directly for the same preparedness-meal buyer via its own e-commerce and retail channels.
• LifeStraw (by Vestergaard): LifeStraw is both a brand More Prepared resells and a competitor for emergency water purification positioning; it overlaps in preparedness kits and outdoor/safety water filtration with growing consumer and institutional pull-through.

Regional players

• Quartermaster (Emergency Supplies / Elite Emergency): Quartermaster and adjacent law-enforcement/tactical retailers carry first aid, CERT, and emergency response kits, overlapping with More Prepared's specialty and CERT kit categories in the broader preparedness community buyer base.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moreprepared
• YouTubeyoutube.com/user/moreprepared
• Facebookfacebook.com/moreprepared
• LinkedInlinkedin.com/company/more-prepared-llc
• Instagraminstagram.com/more_prepared

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Prepared LLC