What ReadyAmerica does

Ready America is a privately held, family-owned disaster-preparedness supply company headquartered in Vista, California, operating since the early 1990s. It manufactures and distributes a broad portfolio of emergency products spanning survival kits, long-shelf-life food and water, PPE, first aid and trauma supplies, sanitation and shelter-in-place equipment, emergency lighting, communication devices, fire safety gear, and earthquake safety fasteners. The company serves individual consumers, corporations, government agencies and municipalities, healthcare facilities, and schools, positioning itself as a full-line supplier across the disaster-readiness category.

The product base combines commodity emergency goods with several proprietary or differentiated lines: Aqua Literz UHT-pasteurized emergency drinking water in hermetically sealed seven-layer cartons with 5–10 year shelf lives; Mayday food bars (U.S. Coast Guard approved) and 25-year-shelf-life meal kits; and the QuakeHOLD! brand of furniture and appliance earthquake fasteners, which won a 2024 Consumer Reports "Best" designation. The company also operates in-house fabrication (custom sewing and metal fabrication in Glendora) to build custom-branded safety kits and mobile Emergency Response Trailers, and runs the "Big Shaker" mobile earthquake simulator as an education and marketing asset. Water products carry ISO 18813:2022 compliance, and the company holds a FEMA contract for AquaLiterz.

The business monetizes through four channels: direct e-commerce via readyamerica.com; wholesale distribution through national retail chains (Home Depot, Walmart, Amazon, Lowe's, Ace Hardware, Staples, TrueValue); direct B2B/government contracts (FEMA, New York City, City of Scottsdale); and custom/branding professional services. Pricing is unit-based and publicly disclosed, with bulk/wholesale tiers for resellers. Operations are concentrated in California with distribution depots in Hayward and Seattle supporting QuakeHOLD! Industrial installations across the Pacific Northwest. No funding rounds, revenue figures, or institutional backing are disclosed.

Name

ReadyAmerica

Legal name

Ready America, Inc.

Website

https://readyamerica.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Ready America is a family-owned disaster-preparedness supplier making survival kits, long-shelf-life food and water (Aqua Literz), QuakeHOLD! earthquake fasteners, PPE, and fire safety gear, sold to consumers, businesses, governments, schools, and hospitals via retail and direct channels.

Ownership category

akta.pro rank

Product category

Disaster Preparedness Supplies

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI)

akta.pro secondary industries

Emergency Preparedness Planning & Readiness (HLAJAGAA), Emergency Response Equipment Planning, Staging & Resource Logistics (EUAHALAH)

Keywords

• Disaster preparedness supplies
• Emergency survival kits
• Earthquake safety fasteners
• Shelf-stable emergency food
• Emergency drinking water

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct sales of disaster preparedness products through the Ready America website, including survival kits, food, water, and safety equipment
2. Retail Distribution: Wholesale distribution through national retail chains including Home Depot, Walmart, Amazon, Lowe's, Ace Hardware, Staples, and TrueValue
3. Government & Corporate Contracts: Direct B2B sales to government agencies and corporate clients including FEMA contracts and custom emergency response solutions
4. Custom/Branding Services: Customized emergency kit production with client logos embroidered on backpacks and custom safety kit configurations

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels9 records

Core offering

ReadyAmerica designs, manufactures, and distributes disaster preparedness and emergency response products, including survival kits, long-shelf-life emergency food and water (5-25 years), earthquake fasteners (QuakeHOLD!), PPE, first aid and trauma supplies, sanitation and shelter-in-place equipment, emergency lighting, communication devices, and fire safety products. The company also builds custom-branded emergency kits and mobile Emergency Response Trailers for government agencies, municipalities, healthcare facilities, schools, and corporate clients.

Product overview

ReadyAmerica is a disaster preparedness supply company offering a comprehensive portfolio of emergency products organized into two main divisions: Ready America (emergency kits, food, water, PPE, first aid, shelter, lighting, communication, and fire safety) and QuakeHOLD! (earthquake fasteners and furniture safety). The core product lines include survival kits and supplies, food and water products (featuring proprietary brands like Aqua Literz, Mayday Food Bars, and Heater Meals), PPE, first aid/trauma supplies, sanitation and shelter-in-place equipment, CERT equipment, emergency lighting, communication devices, fire safety products, and custom-built Emergency Response Trailers. The company also operates Big Shaker, the world's largest mobile earthquake simulator, for educational demonstrations. Water products use UHT pasteurization technology in seven-layer cartons with 5-10 year shelf lives. The company acquired Aqua Blox drinking water rights in 2016 and secured a FEMA contract for Aqua Literz emergency water in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• QuakeHOLD!: Earthquake safety fasteners and furniture securing straps
• Big Shaker
• Aqua Literz
• Aqua Blox

Products and services

• Survival Kits & Supplies Comprehensive disaster preparedness kits including Disaster Kits, Outdoor Survival Kits, Pet Survival Kits, CERT Kits, School Emergency Kits, First Aid & Trauma Kits, Search & Rescue kits, and Rolling Kits for individuals, families, and organizations.
• Food & Water (5, 10, and 25-year shelf life) Emergency food with 5, 10, and 25-year shelf lives (food bars and meals) and emergency water with 5 and 10-year shelf lives (Aqua Literz, filtration systems, storage containers, bottles, and purification treatments) for household and institutional preparedness.
• Aqua Literz Emergency Drinking Water Emergency drinking water in hermetically sealed seven-layer cartons with 5-year and 10-year shelf lives, UHT pasteurized, with resealable caps. Sold through retail and awarded a FEMA contract.
• PPE / Personal Protective Equipment Pandemic kits, gloves, masks, gowns, thermometers, goggles/glasses/face shields, and sanitizer/spray/wipes for emergency preparedness and pandemic response.
• First Aid & Trauma Kits Bleed control products, pandemic control/PPE, general first aid supplies, and triage/mass casualty equipment for emergency medical response in homes, schools, workplaces, and field response.
• Sanitation & Shelter-in-Place Kits Hygiene and toiletries, toilet kits, cots and mats, tents/shelters/canopies, blankets/sleeping bags/pillows, tarps and accessories for extended emergency shelter situations.
• CERT Supplies Community Emergency Response Team supplies including CERT Kits, shirts, hats, hard hats, books, command boards, guides, and vests for trained volunteer responders.
• Emergency Lighting AirStar emergency lighting products, flashlights, crank/solar powered lights, and light sticks for power outage and emergency situations.
• Communication Equipment Emergency communication devices including radios, bullhorns, and whistles for disaster coordination and alerts.
• QuakeHOLD! Earthquake Fasteners Earthquake furniture securing straps and safety fasteners for home and office, hospitals, labs, auto/RV, and marine applications. QuakeHOLD! Furniture Securing Straps awarded BEST by Consumer Reports for furniture anchor kits.
• Fire Safety Products Fire safety equipment including extinguisher strapping, fire extinguishers, fire blankets, swimming pool fire pumps, and wildfire protection kits.
• Big Shaker Mobile Earthquake Simulator World's largest mobile earthquake simulator used for earthquake preparedness education and demonstrations at universities, corporate events, and public events such as the Great California ShakeOut.
• Emergency Response Trailers (ERT) Custom-built mobile emergency response trailers that organize and manage all disaster supply and response needs in one mobile unit; first deployed to a major biotechnology company in February 2016.
• Mayday Food Bars Emergency food ration bars with 5 to 10-year shelf life, U.S. Coast Guard approved, available in 400, 1200, 2400, and 3600 calorie counts and multiple flavors.
• Heater Meals Self-heating meal entrees with up to 5-year shelf life, requiring no refrigeration, available in assorted varieties including Southwest Chicken, Homestyle Chicken, Zesty BBQ, Italian Pasta, and Hearty Beef Stew.
• 24-Hour Emergency Meal Kit Complete meal kit with three meal pouches and utensils, providing 41 grams of protein and 1,010 calories with a 25-year shelf life. Requires no cooking or boiling water.
• Aqua Blox Emergency Drinking Water Emergency preparedness drinking water products acquired by Ready America in 2016; water sourced from municipal supply and UHT pasteurized.
• Water Storage Solutions Water storage containers including 5-gallon, 30-gallon, and 55-gallon barrels with tamper caps, siphon pumps, bung wrenches, and water preserver concentrates for long-term storage.
• Custom Trauma Kit Comprehensive medical trauma kit for clinical and home environments containing splints, bandages, gauze, burn gel, emergency blankets, nitrile gloves, biohazard bags, and CPR equipment.
• Water Purification Products Water purification treatments including drops, tablets, and filters that treat up to 30-60 gallons using chlorine dioxide and enhance water taste.
• Custom Safety Kits Custom-branded emergency safety kits with embroidered logos containing survival supplies, first aid, lighting, and emergency equipment tailored for organizations and municipalities, such as the kit created for the City of Scottsdale.

Quantifiable outcome

• Consumer Reports awarded QuakeHOLD! Furniture Securing Straps as BEST in furniture anchor kits

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, minor and flagship.

• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor national retail partner for Ready America disaster preparedness products available in Home Depot stores and online.
• WalmartcoreChannel Partner/ Reseller/ DistributorRetail distribution partner making Ready America products available through Walmart stores and Walmart.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for Ready America products available on Amazon.com.
• Lowe'smajorChannel Partner/ Reseller/ DistributorHome improvement retail partner for Ready America products sold in Lowe's stores.
• Ace HardwaremajorChannel Partner/ Reseller/ DistributorIndependent hardware retailer network distributing Ready America and QuakeHOLD! products.
• StaplesmajorChannel Partner/ Reseller/ DistributorOffice supplies retail partner for Ready America emergency preparedness products.
• TrueValueminorChannel Partner/ Reseller/ DistributorIndependent hardware retailer cooperative distributing Ready America products.
• FEMAflagshipStrategic or Co-development PartnerFederal Emergency Management Agency awarded Ready America a contract for AquaLiterz emergency drinking water supply for disaster response.
• New York CitymajorStrategic or Co-development PartnerMajor municipal government contract to supply emergency drinking water for New York City.
• The City of ScottsdaleminorStrategic or Co-development PartnerCustom safety kit configuration created for Scottsdale's emergency preparedness program.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Augason Farms: Augason Farms is an emergency food and long-term storage specialist offering shelf-stable meals, water, and preparedness kits through retail (Walmart, Costco) and online. Highly comparable on the food/water side of ReadyAmerica's catalog.
• 4Patriots: 4Patriots is a leading D2C emergency food and survival-supply brand selling survival food, water filtration, solar generators, and disaster kits directly to prepper and general-consumer households. Directly comparable to ReadyAmerica's long-shelf-life food and emergency kit portfolio.
• Emergency Essentials: Emergency Essentials (BePrepared) is a long-standing preparedness retailer offering emergency food, water storage, first aid, lighting, and survival kits through e-commerce. Overlaps directly with ReadyAmerica's kits and food/water categories.
• North American Rescue: North American Rescue specializes in tactical and mass-casualty medical kits, hemorrhage control, and trauma supplies for military, law enforcement, and institutional customers. Closely overlaps with ReadyAmerica's trauma, first aid, and CERT product lines.
• Safetec of America: Safetec manufactures first aid, PPE, and emergency preparedness supplies sold to government, institutional, and industrial buyers. Comparable to ReadyAmerica's PPE, first aid, and trauma-kit lines on the institutional and B2B side.
• Wise Company: Wise Company is one of the largest direct-to-consumer emergency food and preparedness retailers in the US, with multi-year shelf-life food rations and emergency kits sold through mass retailers and online. It is a direct competitor to ReadyAmerica's Mayday Food Bars, 24-Hour Emergency Meal Kits, and survival-kit lines.

Broad incumbents

• Cintas: Cintas is a large broad-line provider of workplace first aid, safety, and preparedness services and supplies via a route-based distribution model. A larger incumbent competing for institutional and corporate emergency preparedness contracts where ReadyAmerica's custom kits compete.
• Acme United: Acme United's First Aid Only and PhysiciansCare brands supply first aid kits, trauma supplies, and PPE through retail and institutional channels. A broader-incumbent competitor with overlapping first-aid and emergency kit offerings.
• Honeywell Safety Products: Honeywell offers a broad portfolio of industrial PPE, emergency lighting, and respiratory protection across global industrial and institutional channels. Overlaps with ReadyAmerica's PPE, AirStar emergency lighting, and contractor-grade safety categories.
• 3M Personal Safety Division: 3M markets N95 respirators, PPE, and consumer safety products through major retailers including Home Depot and Walmart, where it competes head-to-head with ReadyAmerica's pandemic kits, masks, and emergency preparedness SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/readyamericainc
• Facebookfacebook.com/ReadyAmerica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyAmerica