L'Aiglon

What L'Aiglon does

L'Aiglon, operated by HASCOET SARL, is a third-generation family-owned high-end ready-to-wear multi-brand fashion retailer founded in 1965 and headquartered at 50-58 Place Saint-Corentin in Quimper, Brittany, France. The company operates five physical storefronts across three Brittany cities — Quimper (headquarters), Brest (separate men's and women's stores on rue Traverse), and Lorient (separate men's and women's stores on rue des Fontaines) — together with a PrestaShop-based e-commerce storefront (laiglon-store.com) that delivers across metropolitan France. Its assortment covers men's and women's ready-to-wear (jackets, coats, knitwear, shirts, jeans, trousers, skirts, dresses, accessories) and footwear, curated across 55+ international designer brands including Stone Island, Isabel Marant, AMI Paris, Golden Goose, Ralph Lauren, Autry, Ganni, Mackage, Ba&sh, Maison Kitsuné, and C.P. Company, with pricing spanning roughly €39 basic items to €950+ premium outerwear.

The business model is direct-to-consumer retail, monetized through one-time product sales (in-store and online) and ancillary services including custom tailoring ("Sur Mesure") and gift cards (€50-€300 denominations, 24-month validity). Go-to-market relies on the Brittany retail network, the national e-commerce site, an email newsletter (with a 10% subscriber coupon), a points-based loyalty program (€10 voucher per €165 online spend), and a referral scheme (10% dual-side discount); the tech stack is a standard off-the-shelf PrestaShop storefront with no proprietary features, public API, or disclosed AI capabilities, supported by PayPal 3x installment payments from €150 and standard EU credit card processing. The customer base is individual B2C consumers in metropolitan France seeking premium fashion with personalized in-store advisory and curated international brands, and ownership is fully family-controlled with no disclosed external investors, parent entity, or funding history.

Name

L'Aiglon

Legal name

HASCOET SARL

Website

https://laiglon-store.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Aiglon is a third-generation, family-owned high-end multi-brand fashion retailer in Brittany, France, operating five stores across Quimper, Brest, and Lorient plus a national e-commerce site, selling curated men's and women's ready-to-wear, footwear, and accessories from 55+ international designer brands.

Ownership category

akta.pro rank

Product category

Premium Multi-Brand Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Premium ready-to-wear
• Multi-brand fashion retail
• Designer clothing boutiques
• Custom tailoring services
• Fashion e-commerce

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time product sales through both physical stores and e-commerce platform. The company sells premium ready-to-wear clothing, shoes, and accessories for men and women, featuring over 55 international designer brands. Products range from entry-level items around €40 to premium pieces exceeding €500.
2. Custom Tailoring (Sur Mesure): Bespoke tailoring services for suits and custom clothing, offering made-to-measure creations for customers seeking personalized elegance.
3. Gift Cards: Sale of gift vouchers in denominations of €50, €100, €150, €200, €250, and €300, valid for 24 months from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

L'Aiglon is a third-generation family-owned multi-brand fashion retailer selling premium ready-to-wear clothing, footwear, and accessories for men and women through three physical boutiques in Brittany (Quimper, Brest, Lorient) and an e-commerce platform. The curated assortment features 55+ international designer brands including Stone Island, Isabel Marant, AMI Paris, Golden Goose, Ralph Lauren, and Ganni, complemented by made-to-measure tailoring services (sur mesure) and gift card offerings.

Product overview

L'Aiglon is a third-generation family-owned high-end ready-to-wear fashion retailer founded in 1965, operating physical stores in Quimper, Brest, and Lorient (Brittany, France) alongside an e-commerce platform. The business operates as a multi-brand fashion boutique offering curated collections of men's clothing (jackets, coats, sweaters, shirts, t-shirts, jeans, pants, shorts, accessories), women's clothing (jackets, coats, dresses, tops, shirts, jeans, pants, skirts, accessories), and footwear (sneakers, dress shoes) for both genders. The portfolio includes 55 designer brands including Stone Island, Isabel Marant, AMI Paris, Golden Goose, Ralph Lauren, Autry, Kujten, Ganni, Mackage, Maison Kitsuné, Drôle de Monsieur, Ba&sh, Jérôme Dreyfuss, C.P. Company, and Arte Antwerp. Additional offerings include a custom tailoring service (Sur Mesque) for made-to-measure suits, gift cards in denominations of €50-€300, and loyalty programs. The company emphasizes personalized customer service, free shipping on orders over €100-€150, and 3x installment payment options via PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Ready-to-Wear (Hommes) Men's clothing collection including jackets, coats, sweaters, sweatshirts, shirts, polos, t-shirts, jeans, pants, shorts, swimwear, and accessories such as caps, scarves, hats, and belts. Targeted at male customers seeking high-end ready-to-wear from international designer brands.
• Women's Ready-to-Wear (Femmes) Women's clothing collection including jackets, coats, sweaters, cardigans, dresses, shirts, tops, t-shirts, jeans, pants, skirts, shorts, and accessories such as jewelry, bags, scarves, hats, and belts. Targeted at female customers seeking premium ready-to-wear from international designer brands.
• Footwear (Chaussures) Shoes for men and women, including sneakers and dress shoes from various luxury and contemporary designer brands carried in-store and online.
• Custom Tailoring (Sur Mesure) Bespoke made-to-measure tailoring service for suits and custom clothing, offering personalized creations for customers seeking tailored fit and personal style.
• Gift Cards (Chèques Cadeaux) Gift vouchers available in denominations of €50, €100, €150, €200, €250, and €300, valid for 24 months from purchase date and redeemable across all in-store and online merchandise.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sarenza: Sarenza is a French online footwear retailer carrying a multi-brand assortment of contemporary and designer sneakers, dress shoes and boots from many of the same labels L'Aiglon carries (Golden Goose, Autry, etc.). It directly competes with L'Aiglon's "Chaussures" category on selection and price-driven promotions.
• Cyrillus: Cyrillus is a French multi-brand apparel retailer offering womenswear, menswear and childrenswear with a curated boutique-style assortment. It is comparable to L'Aiglon on multi-brand ready-to-wear positioning and online-plus-storefront distribution, although at a more accessible mid-market price point.
• 24S (LVMH): 24S is LVMH's multi-brand e-commerce platform curating premium and luxury fashion (clothing, footwear, accessories) from designer labels worldwide. It is the closest direct peer to L'Aiglon online because both offer a curated multi-brand boutique experience across men's and women's ready-to-wear and footwear, albeit with a global online-only footprint versus L'Aiglon's regional physical + online model.
• BazarChic: BazarChic is a French online multi-brand fashion retailer offering curated premium and contemporary ready-to-wear, footwear and accessories. It competes with L'Aiglon's e-commerce business on a multi-brand boutique position with members-only promotions and discount-driven pricing.
• Place des Tendances (Galeries Lafayette): Place des Tendances is the online multi-brand fashion edit operated by Galeries Lafayette, offering curated premium and contemporary womenswear, menswear, footwear and accessories. It competes head-to-head with L'Aiglon's e-commerce offering because both positions focus on a hand-picked portfolio of designer brands with boutique-style presentation.

Broad incumbents

• La Redoute: La Redoute is a major French online retailer offering multi-brand womenswear, menswear, footwear and home categories. It overlaps with L'Aiglon in multi-brand apparel and footwear retail but sits in a more accessible price tier and competes primarily on digital scale rather than curated boutique service.
• Mr Porter (Net-a-Porter Group / Richemont): Mr Porter is the global online destination for premium and luxury menswear, carrying many of the same designer labels L'Aiglon stocks (Stone Island, AMI Paris, Ralph Lauren). It competes for the same affluent male customer with deeper assortment and international shipping, but at a significantly higher price tier and digital scale.
• Printemps: Printemps is a French department store chain offering premium and luxury fashion, footwear, accessories and beauty, with a flagship Haussmann location and growing digital footprint. Comparable to L'Aiglon on multi-brand premium assortment but significantly larger in scale, store count, and category breadth.
• Le Bon Marché: Le Bon Marché is Paris's iconic luxury department store carrying an extensive edit of premium and luxury fashion, footwear, and accessories across men's and women's. It is a broader incumbent than L'Aiglon: same retail philosophy of curating prestigious international brands, but at national and tourist scale rather than regional Brittany.
• Galeries Lafayette: Galeries Lafayette is France's flagship department store chain carrying premium, designer and luxury fashion for men, women and children across multiple categories. It overlaps with L'Aiglon as a multi-brand destination for international designer labels, but operates at national scale with broader price-point coverage including mass-premium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Aiglon