Kulbardi

What Kulbardi does

Kulbardi is a privately held Australian B2B e-commerce operator headquartered in Kewdale, Western Australia, founded in 2013. The company sells workplace supplies across 13+ categories — including office supplies, office equipment, technology and ergonomics, copy paper, kitchen supplies, facilities supplies, workplace safety, furniture, workwear, and promotional merchandise — to Australian businesses through its kulbardi.com.au storefront, with account-based pricing, 30-day payment terms, and free metro delivery on qualifying orders.

The platform integrates an Ink/Toner Finder search tool, an E-Print Portal for managed print services, and a Sustainable Products filter for FSC-certified and Indigenous-owned SKUs. Underlying the catalogue is a multi-brand resale model featuring suppliers such as Marbig, Avery, Fellowes, Canon, Optix, Tork, Northfork, and Lavazza, alongside an in-house Aboriginal Collection (Binda Botanicals, Jila Coffee, Gijaru Work Gear, Ocher Bee) developed through the Bibbulmun Fund partnership program with Vittoria, Moccona, and Lavazza.

Revenue is generated primarily through transactional product sales, with a secondary clearance channel for excess inventory. Kulbardi monetizes its Supply Nation Certified Indigenous Supplier status to serve government agencies and corporates with Indigenous procurement policies, and its broader B2B positioning targets Australian SMBs and enterprise accounts seeking consolidated workplace procurement. The company employs 11–50 people and has held Supply Nation Supplier of the Year for three consecutive years (2015–2017) and the 2024 First Nations Philanthropy Award.

Name

Kulbardi

Legal name

Kulbardi

Website

https://kulbardi.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kulbardi is an Australian Indigenous-owned B2B e-commerce platform selling office supplies, facilities products, kitchen supplies, and an Aboriginal Collection to government and corporate buyers via kulbardi.com.au with account-based pricing and 30-day payment terms.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Computer & Office Equipment (3570), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Office supplies
• Workplace supplies
• B2B e-commerce
• Facilities products
• Indigenous supplier

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Direct e-commerce sales of workplace supplies including office equipment, facilities supplies, kitchen, furniture, and promotional merchandise to Australian businesses with account-based pricing and 30-day payment terms.
2. Clearance/Clearout Sales: Discounted inventory sales through clearance section to move excess stock.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kulbardi is an Australian Indigenous-owned B2B e-commerce platform that supplies office supplies, office equipment, technology and ergonomics, copy paper, kitchen supplies, facilities/janitorial supplies, workplace safety equipment, furniture, work wear, and promotional merchandise to Australian businesses. The platform operates with account-based pricing, a 30-day payment terms program for corporate accounts, and integrates procurement tools such as an Ink/Toner Finder and an E-Print Portal for managed print services.

Product overview

Kulbardi is an Australian-owned office supplies and workplace solutions e-commerce platform offering a comprehensive range of products across multiple categories. The core offering consists of Office Supplies, Office Equipment, Technology and Ergonomics, Copy Paper, Kitchen Supplies, Facilities Supplies, Workplace Safety, and Furniture. The company also provides specialized services including Print Management through its E-Print Portal, and features an Aboriginal Collection supporting Indigenous Australian products including Binda Botanicals sunscreen, Jila Coffee, Gijaru Work Gear, Keipa Hydration, and Ocher Bee merchandise. Additional offerings include Work Wear and Promotional Merchandise. The platform operates as a multi-brand marketplace featuring products from suppliers like Northfork, SABCO, Cleanlink, Marbig, Avery, Fellowes, and Compass, with a focus on Australian Made products and Indigenous business partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies General office supplies including account books, notebooks, pads, archive boxes and storage, binders, indices and sheet protectors, desk accessories, diaries and planners, document filing and presentation, pens, pencils, highlighters, markers, labels, sticky notes, tape and adhesives, and picture frames, aimed at Australian businesses for workplace procurement.
• Office Equipment Office machines and equipment including binding machines, calculators, cash registers and POS systems, collaboration meeting boards, corkboards and pinboards, glassboards, guillotines and trimmers, laminating machines, laser and inkjet printers and consumables, projectors, scanners, shredders, and whiteboards, for Australian businesses and workplaces.
• Technology and Ergonomics Technology products and ergonomic solutions including audio equipment, Bluetooth trackers, cables and chargers, computers and accessories, data storage, docking stations, ergonomic products, IT cleaning supplies, keyboards and mice, monitors, tablet and phone accessories, telephony, TVs and mounts, and webcams, for Australian business IT and ergonomic procurement needs.
• Copy Paper Paper products in A3, A4, and A5 sizes plus specialty paper from brands including Optix, Quill, Reflex, Colour Copy, Canon, Epson, and Double A, for Australian business printing and document needs.
• Kitchen Supplies Canteen and kitchen supplies including food and snacks, kitchenware and equipment, milk, whitener and sugar, outdoor living products, tea, coffee and hot beverages, and water, juice and cold beverages from brands including Lipton, Tork, BioPak, Devondale, Arnotts, Nescafe, and Lavazza, for workplace pantries and kitchens.
• Facilities Supplies

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Supply NationcoreGTM or Marketing PartnerSupply Nation formally certifies Kulbardi as an Indigenous-owned business. Kulbardi has been nominated as Supply Nation Certified Indigenous Supplier of the Year for three years running (2015, 2016, 2017) and sponsors Corporate Member of the Year categories. Supply Nation provides a directory listing for procurement teams to source from Indigenous businesses.
• Vittoria CoffeeflagshipGTM or Marketing PartnerVittoria Coffee partners with Kulbardi to Give Back to Aboriginal Australia. For every selected Vittoria coffee product sold through Kulbardi, $1 is donated to the Bibbulmun Fund.
• MocconaflagshipGTM or Marketing PartnerMoccona partners with Kulbardi to Give Back to Aboriginal Australia. For every selected Moccona coffee product sold through Kulbardi, $1 is donated to the Bibbulmun Fund.
• LavazzaflagshipGTM or Marketing PartnerLavazza partners with Kulbardi to Give Back to Aboriginal Australia. For every selected coffee product sold, $1 is donated to the Bibbulmun Fund. Additionally, Lavazza donates $10 directly to the Bibbulmun Fund for every selected coffee machine sold through Kulbardi.
• Bibbulmun FundflagshipStrategic or Co-development PartnerThe Bibbulmun Fund is Kulbardi's philanthropic initiative supporting Aboriginal Australia. The fund receives donations from partner coffee brands (Vittoria, Moccona, Lavazza) per product sold. Supports projects including Kimberley Flood Relief, Adelaide Crows STEMfooty Program, and The Pinnacle Foundation Scholarship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Staples Inc. North American B2B office products giant and parent of the former Staples Australia business. Comparable business model (multi-category B2B office supplies with account pricing) at much larger scale.
• Officeworks: Wesfarmers-owned retail chain dominating Australian office, stationery, technology and furniture sales. Overlaps with Kulbardi on most categories but is largely B2C/retail with separate business accounts and a national store footprint.
• J.B. Hi-Fi Office (formerly E&I Office Furniture and supplies): Australian retail chain with growing office and technology categories. Less B2B-focused than Kulbardi but competes for technology, furniture and consumables purchases in the SME segment.
• Bunzl: Global distribution group serving foodservice, cleaning, hygiene and safety end-markets. Overlaps with Kulbardi's janitorial, kitchen and workplace safety ranges as a broad-line incumbent distributor.

Regional players

• Supply Nation Certified peers: Other Supply Nation Certified Indigenous-owned suppliers compete for the same Indigenous procurement mandate spend in Australia, though most are in different categories (cleaning, construction, professional services) rather than office supplies.

Direct peers

• Winc Australia: Australia's largest dedicated B2B workplace supplies and office products distributor (formerly Staples Australia). Competes head-to-head with Kulbardi across office supplies, furniture, technology and consumables, with a similar multi-category B2B catalogue and account-based model.
• COS (Complete Office Supplies): Australian B2B office supplies and workplace solutions provider. Closely overlaps Kulbardi on office supplies, stationery, furniture and promotional merchandise sold to commercial customers.
• Lyreco: Global B2B distributor of workplace products and services with Australian operations. Directly comparable on product range (office, janitorial, kitchen, PPE) and B2B account pricing, but operating at materially larger scale.

Emerging players

• Slingshot Workplace Solutions: Australian emerging provider focused on managed workplace and procurement services. Smaller than Kulbardi but overlaps in serving Australian businesses seeking consolidated workplace procurement, often in technology and supplies.
• Bionic (formerly Bidhive / ListingExpress): Australian business utilities and procurement comparison platform connecting SMEs to suppliers including office and workplace categories. Partially overlaps with Kulbardi's SMB customer acquisition motion rather than product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KulbardiAU
• Facebookfacebook.com/KulbardiAU
• LinkedInlinkedin.com/company/kulbardiau

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kulbardi