Motovicity Distribution
Motovicity Distribution is a B2B wholesale distributor of aftermarket automotive and powersports performance parts, serving pre-approved dealers across the United States through four purpose-built distribution centers totaling 1.5 million square feet.
- Company typePrivate
- Founded2002
- HeadquartersHorsham, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Motovicity Distribution does
Motovicity Distribution, operating under the Turn 14 Distribution brand, is a B2B wholesale distributor of aftermarket performance parts serving the automotive and powersports industries. Founded in 2002 and headquartered in Horsham, Pennsylvania, the company functions as an intermediary between performance parts manufacturers and a pre-approved network of SMB dealers across the United States, with a stated footprint of hundreds of employees across six locations in five states.
The company operates 1.5 million square feet of purpose-built distribution space across four facilities in Pennsylvania, Indiana, Texas, and Nevada. Distribution infrastructure is supported by proprietary technology developed in-house, including an inventory management software system that determines product placement within the racking system, shares real-time inventory data with manufacturer and dealer partners, and performs continuous cycle counting to preempt stock shortages. A precision electronic order picker guidance system supports fulfillment accuracy, contributing to a stated 10-minute order-to-ship window and 24-hour returns processing cycle.
Revenue is generated through wholesale distribution markup — purchasing products from manufacturers at wholesale rates and reselling to dealers at distributor pricing under negotiated terms. The go-to-market is sales-led, with dedicated Sales Specialists (industry veterans with backgrounds in manufacturing, retail, e-commerce, tuning, and racing) assigned to each dealer based on their specific market segment. Customer segments span Sport Compact, Domestic Performance, Truck & Off-road, Jeep, European Performance, Truck Accessories, ATV/UTV, and motorcycle categories including Street, Dirt, and Cruiser. The company also operates cooperative advertising, collaborative race sponsorships, and event-driven grassroots marketing across multiple social channels, with a separate Powersports vertical branded independently from the core automotive business.
Motovicity Distribution firmographics
Firmographics- Name
- Motovicity Distribution
- Legal name
- Turn 14 Distribution Inc.
- Website
- https://motovicity.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Motovicity Distribution is a B2B wholesale distributor of aftermarket automotive and powersports performance parts, serving pre-approved dealers across the United States through four purpose-built distribution centers totaling 1.5 million square feet.
- Ownership category
- akta.pro rank
Motovicity Distribution industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industry
- Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where Motovicity Distribution is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Motovicity Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution/Markup: Generates revenue through the margin between wholesale acquisition of products from manufacturers and resale pricing to dealers. As a wholesale distributor, the company purchases products at wholesale rates and sells to dealers at distributor pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for registered dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Motovicity Distribution product offering
Product offeringCore offering
Motovicity Distribution (operating through Turn 14 Distribution) is a wholesale distributor of aftermarket automotive performance and powersports parts, purchasing products from manufacturers at wholesale rates and reselling them at distributor pricing to pre-approved dealers. The company operates four purpose-built distribution centers totaling 1.5 million square feet and serves dealers across eleven product categories including Sport Compact, Domestic Performance, Truck & Offroad Performance, Jeep, Truck Accessories, European Performance, Cruiser, ATV/UTV, Dirt, Street, and Apparel.
Product overview
Turn 14 Distribution is a multi-category automotive and powersports distribution company offering a unified platform for dealers to source performance parts and accessories. The portfolio spans automotive categories (Sport Compact, Domestic Performance, Truck & Offroad Performance, Jeep, Truck Accessories, European Performance) and powersports categories (Cruiser, ATV/UTV, Dirt, Street, Apparel). The company operates proprietary inventory management software and real-time data systems across four distribution centers to fulfill orders with industry-leading accuracy.
Differentiator
Problem solved
Functional benefit
Products and services
- Sport Compact Performance Parts Distribution Wholesale distribution of performance parts and accessories for sport compact vehicles, supplied to independent performance dealers across the US through purpose-built distribution centers and dedicated Sales Specialists.
- Domestic Performance Parts Distribution Wholesale distribution of performance parts for domestic American-made vehicles (including Roush product lines), offered to dealers through the company's distribution centers and direct sales organization.
- Truck & Off-road Performance Parts Distribution Wholesale distribution of diesel and off-road performance parts, including suspension, fuel systems, and off-road components for trucks and off-road vehicles.
- Jeep Parts Distribution Wholesale distribution of Jeep-specific parts and accessories, including LED lighting upgrades and other Jeep-focused performance accessories.
- Truck Accessories Distribution Wholesale distribution of truck accessories, vehicle covers, and apparel to truck accessory dealers across the US.
- European Performance Parts Distribution Wholesale distribution of performance parts for European-made vehicles, supplied to European vehicle performance dealers through the company's sales and distribution network.
- Cruiser Motorcycle Parts Distribution Wholesale distribution of cruiser motorcycle parts and accessories, including premium exhaust systems from manufacturers such as Akrapovic.
- ATV / UTV Parts Distribution Wholesale distribution of parts and accessories for ATVs and UTVs, including electric off-road components, sold to powersports ATV/UTV dealers.
- Dirt Bike Parts Distribution Wholesale distribution of dirt bike parts and accessories to off-road dirt bike dealers.
- Street Motorcycle Parts Distribution Wholesale distribution of street motorcycle parts and accessories, including premium exhaust systems, to street motorcycle dealers.
- Branded Apparel Distribution Wholesale distribution of branded apparel and merchandise to automotive and powersports dealers.
Quantifiable outcome
- 10-minute order-to-ship window
- +3 more outcomes
Companies that use Motovicity Distribution
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Motovicity Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motovicity Distribution partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- FASS Fuel SystemscoreFASS Fuel Systems is a manufacturer of fuel/air separation systems for diesel trucks. Turn 14 Distribution serves as a distribution partner, making FASS products available to their dealer network across automotive performance segments.
- AkrapoviccoreAkrapovic is a premium exhaust system manufacturer for motorcycles and automobiles. Turn 14 Distribution distributes Akrapovic products to dealers in sport compact, street, and powersports segments.
- RoushcoreRoush Performance is a manufacturer of performance parts and vehicles. Turn 14 Distribution serves as a distribution partner for Roush products including domestic performance applications.
- CovercraftcoreCovercraft manufactures vehicle covers and automotive accessories. Turn 14 Distribution distributes Covercraft products to dealers through their truck accessories and apparel categories.
- DeatschWerkscoreDeatschWerks specializes in performance fuel pumps, fuel rails, and fuel system components. Turn 14 Distribution distributes DW products to sport compact and performance dealers.
- ExedycoreExedy is a manufacturer of clutch and transmission components for automotive applications. Turn 14 Distribution distributes Exedy products across domestic performance and sport compact segments.
- FORM LightingcoreFORM Lighting produces automotive LED lighting upgrades. Turn 14 Distribution distributes FORM Lighting products to Jeep and truck accessory dealers.
- BilsteincoreBilstein is a leading manufacturer of shock absorbers and suspension components. Turn 14 Distribution distributes Bilstein products across multiple segments including sport compact, truck/off-road, and powersports.
- Elektric Off RoadcoreElektric Off Road manufactures electric off-road components and accessories. Turn 14 Distribution serves as distribution partner for UTV, ATV, and off-road performance dealers.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Motovicity Distribution competitors and assessment
Company assessmentDirect peers
- Summit Racing Equipment: Major U.S. distributor of performance racing parts and accessories selling to enthusiasts, racers, and dealers. Directly comparable product categories (engine, drivetrain, suspension) and B2B/B2C hybrid distribution model.
- WPS (Western Power Sports): Wholesale distributor of powersports parts and accessories for motorcycle, ATV/UTV, and snowmobile dealers. Direct overlap in the powersports category with comparable dealer-focused distribution and supplier relationships.
- JEGS Automotive: Mail-order and online retailer/distributor of performance and racing parts serving enthusiasts and dealers. Comparable product breadth in performance categories and similar reliance on enthusiast demand cycles.
- Meyer Distributing: Wholesale distributor of automotive and powersports aftermarket products with multiple U.S. distribution centers. Direct competitor in the B2B parts distribution space with overlapping product categories and dealer-focused sales model.
- Turn 5: Digital-first aftermarket performance parts retailer/distributor (AmericanMuscle, ExtremeTerrain, AmericanTrucks) operating a similar dealer/DTC model in sport compact, off-road, and truck categories. Highly comparable in product mix, target customer, and category breadth, though more DTC-skewed.
- Keystone Automotive Operations: National wholesale distributor of automotive aftermarket parts and accessories serving collision, RV, and powersports dealers. Comparable B2B distribution model, multi-category approach, and national warehouse footprint.
Broad incumbents
- Holley Performance Products: Leading manufacturer and distributor of performance products for car and truck enthusiasts with a broad multi-brand portfolio. While primarily a manufacturer, Holley competes for shelf space at performance dealers and overlaps in customer base and category coverage.
- Parts iD / Parts Geek: Large e-commerce aftermarket auto parts platform selling to both consumers and installers. Overlaps in product categories and target end-users, though broader and less specialty-focused than performance-only distributors.
Emerging players
- Race Sport Lighting: Specialty distributor of automotive LED lighting and accessory products serving dealers and installers. Comparable channel model in a focused subset of the aftermarket category (lighting) where Motovicity also distributes (FORM Lighting).
- Tucker Sno-Cat / Power Sports Network: Powersports parts distributor and dealer network serving motorcycle, ATV, and marine segments. Comparable in powersports category focus and dealer-channel model, though with narrower geographic concentration.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Motovicity Distribution social profiles
Digital presenceMotovicity Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motovicity Distribution leadership team
Management profileNumber of profiles
Profiles1 record
Motovicity Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motovicity Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motovicity Distribution
What does Motovicity Distribution do?
Motovicity Distribution (operating through Turn 14 Distribution) is a wholesale distributor of aftermarket automotive performance and powersports parts, purchasing products from manufacturers at wholesale rates and reselling them at distributor pricing to pre-approved dealers. The company operates four purpose-built distribution centers totaling 1.5 million square feet and serves dealers across eleven product categories including Sport Compact, Domestic Performance, Truck & Offroad Performance, Jeep, Truck Accessories, European Performance, Cruiser, ATV/UTV, Dirt, Street, and Apparel.
Is Motovicity Distribution a public or private company?
Motovicity Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motovicity Distribution founded?
Motovicity Distribution was founded in 2002. It employs 101 to 250 people.
Where is Motovicity Distribution based?
Motovicity Distribution is headquartered in Horsham, United States, in the North America region.
How does Motovicity Distribution make money?
One revenue line is on record: product Distribution/Markup.
Who are Motovicity Distribution's main competitors?
Direct peers on record are Summit Racing Equipment, WPS (Western Power Sports), JEGS Automotive, Meyer Distributing, Turn 5 and Keystone Automotive Operations. Broad incumbents are Holley Performance Products and Parts iD / Parts Geek. Emerging players are Race Sport Lighting and Tucker Sno-Cat / Power Sports Network.
Does Motovicity Distribution have an API?
No public API is recorded for Motovicity Distribution.
What industry is Motovicity Distribution in?
Motovicity Distribution's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAOAJAJ, Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile). Its NAICS code is 42312 and its SIC code is 5013.