Meyer Distributing
Meyer Distributing is a family-owned national wholesale distributor of over 1,000 automotive specialty product lines, serving thousands of retailers, dealers, and installers across the U.S. and Canada via its Meyer Online B2B platform and dedicated Meyer Logistics next-day delivery fleet.
- Company typePrivate
- Founded1937
- HeadquartersJasper, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Meyer Distributing does
Meyer Distributing, Inc. is a family-owned national wholesale distributor of automotive specialty products headquartered in Jasper, Indiana. Operating since the mid-1980s under founder Mike Braun (with corporate origins tracing to 1937 as Meyer Body Company), the company distributes over 1,000 product lines across automotive parts and accessories, wheels and tires, Jeep and off-road, contractor, RV and towing, and powersports categories to thousands of retailers, dealers, and installers across the United States and Canada. Meyer deliberately does not supply mass merchandisers, a structural choice designed to protect its wholesale customers from direct retail price competition.
The company's operating platform combines a proprietary B2B eCommerce system (Meyer Online), a dedicated owned delivery fleet (Meyer Logistics), and a network of strategically positioned warehouses supporting next-day delivery to most U.S. locations. Meyer Online is offered free of charge to registered wholesale customers with unlimited user accounts, supporting inventory visibility across multiple warehouses, order placement, real-time pricing, and account management. The bilingual (English/Spanish) call center with additional French support operates 8AM-8PM Eastern, complemented by sub-brands ProMaxx Automotive and Big End Performance.
Meyer generates revenue through transaction-fee wholesale distribution margins on the sale of products to retailers and wholesalers, with growth driven by selective acquisitions of wholesale distribution businesses, exclusive or strategic distribution partnerships with manufacturers (e.g., ARB 4x4, Worksport, Norsk Lithium, Kingpin Lighting), and infrastructure expansion such as the new Midland, Texas cross-dock facility. Recent acquisitions of Surelock Security Co. and the wholesale business of Alamo Auto Supply in late 2025 broadened both product categories and customer reach. The company has been recognized three times as SEMA Warehouse Distributor of the Year (2010, 2015, 2017) and remains privately held with no outside investors.
Meyer Distributing firmographics
Firmographics- Name
- Meyer Distributing
- Legal name
- Meyer Distributing, Inc.
- Website
- http://meyerdistributing.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Meyer Distributing is a family-owned national wholesale distributor of over 1,000 automotive specialty product lines, serving thousands of retailers, dealers, and installers across the U.S. and Canada via its Meyer Online B2B platform and dedicated Meyer Logistics next-day delivery fleet.
- Ownership category
- akta.pro rank
Meyer Distributing industry classification
Industry- Product category
- Automotive Parts Wholesale Distribution
- akta.pro primary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
Keywords
Where Meyer Distributing is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Meyer Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Meyer Distributing operates as a warehouse distributor earning margins on the sale of automotive, powersports, RV, and towing products to retailers and wholesalers. The company distributes over 1,000 product lines from various manufacturers.
- Acquired Wholesale Business: Meyer acquires wholesale distribution businesses (such as Alamo Auto Supply's wholesale business) and integrates them into its national platform, expanding its customer base and catalog access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free B2B eCommerce Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Meyer Distributing product offering
Product offeringCore offering
Meyer Distributing is a family-owned national wholesale distributor that sells automotive specialty products—including parts, accessories, wheels, tires, RV, towing, powersports, and off-road/Jeep items—to registered retailers, installers, and dealers across the United States. The company distributes over 1,000 product lines from strategically positioned warehouses, provides free B2B ordering through its proprietary Meyer Online platform, and delivers next-day service via its owned Meyer Logistics fleet.
Product overview
Meyer Distributing is a family-owned national wholesale distributor of automotive specialty products operating on a platform-plus-services model. The company distributes over 1,000 product lines across categories including Automotive Parts & Accessories, Wheels & Tires, Jeep & Off Road, Contractor, RV & Towing, and Powersports. The core offering is supplemented by Meyer Online (proprietary B2B eCommerce platform), Meyer Logistics (next-day delivery service via owned fleet), and sub-brands ProMaxx Automotive and Big End Performance. The company recently expanded into secure storage products through the acquisition of Surelock Security Co.
Differentiator
Problem solved
Functional benefit
Brands
- Meyer Online: Company's B2B eCommerce platform allowing customers to view inventory across multiple warehouses, place orders, manage accounts, and track deliveries - offered free of charge.
- Meyer Logistics
- ProMaxx Automotive
- Big End Performance
Products and services
- Meyer Online B2B eCommerce Platform Free B2B eCommerce platform allowing registered wholesale customers to view real-time inventory across multiple nationwide warehouses, place and modify orders, track deliveries, manage accounts, and access pricing information. Available at no charge with unlimited user accounts per registered wholesale customer.
- Meyer Logistics Delivery Service Company-owned dedicated delivery fleet providing next-day delivery to most U.S. locations from strategically positioned warehouses, with customer service cell phones for direct communication with drivers.
- ProMaxx Automotive Private-label automotive parts sub-brand distributed through Meyer Distributing to wholesale customers.
- Big End Performance Private-label performance automotive parts sub-brand distributed through Meyer Distributing to wholesale customers.
- Surelock Security Products Safes and secure storage products designed and manufactured by Surelock Security Co., acquired by Meyer Distributing in November 2025 and distributed through Meyer's national wholesale platform.
Companies that use Meyer Distributing
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Meyer Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Meyer Distributing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and standard.
- Worksport Ltd.coreMeyer Distributing secured Worksport as its first multinational distribution partner. Meyer gained access to over 3.5 million square feet of warehouse space and thousands of dealers across North America for distributing Worksport's tonneau covers and automotive accessories. Initial orders placed for tonneau covers with projected $36M+ annualized revenue opportunity combining B2B and B2C channels.
- Kingpin LightingstandardMeyer Distributing announced a new partnership with Kingpin Lighting, adding the premium 12-volt lighting brand to its aftermarket lineup with nationwide dealer access. Kingpin Lighting specializes in high-performance scene lighting for trucks, trailers, campers, UTVs and toolboxes. The partnership expands Kingpin's reach through Meyer's network across the USA and Canada.
- Norsk LithiumstandardStrategic partnership with Norsk Lithium, a manufacturer of lithium batteries for the marine, ice fishing and outdoor markets. The partnership leverages Meyer Distributing's distribution network to expand access to Norsk Lithium's products including Lithium Iron Phosphate and Lithium-ion chemistries. Partnership driven by growing customer demand for lithium batteries in the Marine and RV sector.
- ARB 4x4 AccessoriescoreExclusive wholesale partnership with ARB 4x4 Accessories to provide nationwide distribution of the ARB Ascent Truck Cap to U.S. retailers and dealers. Meyer Distributing received exclusive rights to distribute the product across the United States. This represents a strategic distribution expansion for both companies in the truck accessories market.
- Alamo Auto SupplycoreAlamo Auto Supply sold its wholesale distribution business to Meyer Distributing with the transaction effective December 15. The deal enables Alamo to concentrate on its growing fleet and retail accessory sales while ensuring wholesale customers continue to be supported by Meyer Distributing's national platform. Meyer will onboard Alamo's wholesale accounts, providing expanded catalog access, broader geographic coverage, and integrated logistics.
- Surelock Security Co.coreMeyer Distributing Inc. acquired Surelock Security Co. from Outdoor Brands, LLC in a finalized sale. Surelock specializes in designing and manufacturing safes and secure storage products. This acquisition expands Meyer Distributing's diverse product portfolio and supports Surelock's growth through Meyer's national distribution platform.
- TurtleboxstandardMeyer Distributing announced a new partnership with Turtlebox to add their outdoor speakers to its product line. Turtlebox speakers are positioned as audio equipment engineered to be loud and designed to withstand tough outdoor conditions. The announcement marks a distribution expansion for Turtlebox into Meyer Distributing's network.
- ACARI EngineeringstandardMeyer Distributing announced a new distribution partnership with ACARI Engineering to include ACARI's drill-free vehicle solutions in its product offerings. The collaboration aims to expand ACARI's reach in the commercial vehicle market through Meyer's extensive delivery network.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Meyer Distributing competitors and assessment
Company assessmentBroad incumbents
- AutoZone: AutoZone is the largest U.S. retailer/distributor of aftermarket automotive parts. While primarily retail rather than wholesale, it competes for the same end-customer pool and shapes competitive dynamics across Meyer's product categories.
- LKQ Corporation: LKQ is a Fortune 500 distributor of aftermarket and recycled automotive parts across North America and Europe, with a specialty-equipment segment overlapping with Meyer's performance and accessory categories at far greater scale.
- Genuine Parts Company (NAPA Auto Parts): Genuine Parts Company is the parent of NAPA, the largest U.S. auto parts distribution network. Operates broadly across automotive aftermarket as a much larger incumbent with overlapping but far broader product and channel coverage than Meyer's specialty focus.
- O'Reilly Auto Parts: O'Reilly is a major U.S. auto parts retailer and distributor with a strong commercial/professional B2B program, competing for the professional installer customer base that anchors Meyer's dealer network.
- Truck Hero (Clarience Technologies): Truck Hero / Clarience Technologies is a major manufacturer and distributor of truck accessories, towing, and RV products with deep relationships in the same end-markets Meyer serves through its RV & Towing and Contractor segments.
Direct peers
- Wheel Pros: Wheel Pros is a major distributor of aftermarket wheels, tires, and related accessories with a B2B platform and broad dealer network. Directly overlaps with Meyer's Wheels & Tires and performance categories.
- Parts iD (PerTronix): Parts iD is a technology-driven automotive parts and accessories eCommerce distributor serving dealers and installers, with overlapping catalog breadth and B2B ordering mechanics similar to Meyer Online.
- Motovicity Distribution: Motovicity is a wholesale distributor specializing in performance and aftermarket automotive parts with a B2B platform and nationwide shipping, directly competing for the same installer and retailer accounts Meyer serves.
- Keystone Automotive Operations: Keystone is one of the largest U.S. specialty automotive aftermarket distributors, carrying categories including RV, towing, Jeep/off-road, and performance parts. Highly comparable to Meyer in horizontal segment coverage and dealer/installer customer base.
- Turn 14 Distribution: Turn 14 Distribution is a national wholesale distributor of performance aftermarket automotive parts and accessories, serving retailers and installers across the U.S. with a multi-category catalog and B2B platform — directly comparable to Meyer Distributing's automotive specialty distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Meyer Distributing social profiles
Digital presenceMeyer Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meyer Distributing leadership team
Management profileNumber of profiles
Profiles2 records
Meyer Distributing subsidiaries and ownership
Company hierarchySubsidiaries3 records
Meyer Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meyer Distributing M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meyer Distributing
What does Meyer Distributing do?
Meyer Distributing is a family-owned national wholesale distributor that sells automotive specialty products—including parts, accessories, wheels, tires, RV, towing, powersports, and off-road/Jeep items—to registered retailers, installers, and dealers across the United States. The company distributes over 1,000 product lines from strategically positioned warehouses, provides free B2B ordering through its proprietary Meyer Online platform, and delivers next-day service via its owned Meyer Logistics fleet.
Is Meyer Distributing a public or private company?
Meyer Distributing is a private company. It is classified as family owned and is currently operating.
When was Meyer Distributing founded?
Meyer Distributing was founded in 1937. It employs 1,001 to 5,000 people.
Where is Meyer Distributing based?
Meyer Distributing is headquartered in Jasper, United States, in the North America region.
How does Meyer Distributing make money?
Two revenue lines are on record. Wholesale Distribution is the primary driver. The others are acquired Wholesale Business.
Who are Meyer Distributing's main competitors?
Broad incumbents on record are AutoZone, LKQ Corporation, Genuine Parts Company (NAPA Auto Parts), O'Reilly Auto Parts and Truck Hero (Clarience Technologies). Direct peers are Wheel Pros, Parts iD (PerTronix), Motovicity Distribution, Keystone Automotive Operations and Turn 14 Distribution.
Does Meyer Distributing have an API?
No public API is recorded for Meyer Distributing.
What industry is Meyer Distributing in?
Meyer Distributing's product category is Automotive Parts Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing).