Sydassistans
Sydassistans is a family-owned Swedish personal assistance provider, founded in 1994 in Malmö, employing 350+ assistants to deliver LSS-funded disability assistance services across the Skåne region under Försäkringskassan and municipal contracts.
- Company typePrivate
- Founded1994
- HeadquartersLimhamn, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sydassistans does
Sydassistans is a Swedish personal assistance provider founded in 1994 in Limhamn, Malmö, by the Ohlsson family, and is currently wholly owned by Anneli Wahlberg following a 2014 ownership transition. The company delivers one-to-one personal assistance services to people with disabilities under Sweden's LSS framework (Lag om stöd och service till vissa funktionshindrade), operating across the Skåne region. It employs more than 350 personal assistants alongside a small office staff of 15–20, and CEO Anders Persson has led the company since 2002.
The company's core offering is a single service line — personal assistance for disabled clients — funded either through Försäkringskassan (the Swedish Social Insurance Agency) or by the client's home municipality. There is no proprietary technology stack; operations are administered through an external scheduling platform, Tidvis. The business model is effectively a labor-arbitrage public-sector services contract, with revenue determined by government-set reimbursement rates for billable assistance hours delivered under LSS arrangements. The company is a member of Fremia, and its CEO chairs a Fremia committee addressing LSS issues, embedding the firm in industry-level policy dialogue.
Commercially, Sydassistans competes primarily on service quality, continuity of care, and regulatory expertise rather than on technology or price. Recognition such as the 2021 "Company of the Year in Greater Malmö" award indicates an established local brand, and the long-standing monthly-salary employment model for assistants is positioned as a differentiator versus competitors using hourly or per-assignment staffing. The customer base is many individual assistance recipients, but the single payer is the Swedish public sector, which materially shapes the risk profile.
Sydassistans firmographics
Firmographics- Name
- Sydassistans
- Legal name
- Sydassistans AB
- Website
- https://sydassistans.se
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sydassistans is a family-owned Swedish personal assistance provider, founded in 1994 in Malmö, employing 350+ assistants to deliver LSS-funded disability assistance services across the Skåne region under Försäkringskassan and municipal contracts.
- Ownership category
- akta.pro rank
Sydassistans industry classification
Industry- Product category
- Disability Personal Assistance Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industry
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)
Keywords
Where Sydassistans is headquartered
LocationHeadquarters
- HQ city
- Limhamn
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sydassistans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Personlig assistans (Personal Assistance Services): Sydassistans provides personal assistance services to individuals with disabilities. The cost is covered by Försäkringskassan (Social Insurance Agency) for clients needing more than 20 hours/week of basic needs assistance, or by the municipality for those needing fewer hours. Clients pay nothing themselves. Revenue is recurring based on government contracts and client assignments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Government-funded personal assistance — no client payment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sydassistans product offering
Product offeringCore offering
Sydassistans provides personal assistance (personlig assistans) to individuals under 66 with extensive daily-care needs due to disability, enabling self-determined and independent living. Core activities cover help with personal hygiene, meals, dressing, communication, and other daily activities, delivered by over 350 employed personal assistants. The company bundles free application and appeals support for Försäkringskassan and municipal decisions, legal advisory, training for assistants, and 24/7 on-call support; all services are funded by Swedish public authorities at no cost to the client.
Product overview
Sydassistans operates as a family-owned personal assistance provider offering a single, unified service line — personal assistance for people with disabilities — supplemented by several embedded modules and support functions. The core product is Personlig assistans, covering daily living support for individuals under 65. This is extended by a dedicated children's assistance programme (Assistans för barn), free application and appeals support (Ansökningsstöd), legal services (Juridisk service), a structured training programme (Utbildningar), a GDPR-aligned privacy management framework (Integritetspolicy), an internal whistleblowing channel (Visselblåsarfunktion), and a 24/7 on-call phone service (Beredskapstelefon). All offerings are delivered by over 350 personal assistants based in Malmö/Limhamn and are funded through Försäkringskassan or the municipality under LSS legislation.
Differentiator
Problem solved
Functional benefit
Products and services
- Personlig assistans (Personal Assistance Service) Core personalised support service for people with disabilities under 65 years of age who need extensive daily help, enabling an independent and self-directed life. Covers assistance with personal hygiene, meals, dressing, communication, and other daily activities; funded by Försäkringskassan (when basic-needs assistance exceeds 20 hours/week) or the municipality (fewer than 20 hours/week), so clients pay nothing.
- Assistans för barn (Assistance for Children) Specialised personal assistance for children with disabilities, with no lower age limit, provided in close collaboration with parents. Assistants are recruited in cooperation with the family and undergo enhanced vetting including criminal record checks. Aims to enable children to live as independently as possible according to their age and participate in age-appropriate activities.
Companies that use Sydassistans
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Sydassistans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sydassistans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fremia (formerly KFO)coreSydassistans is a member of Arbetsgivarföreningen Fremia and follows the collective agreement that Fremia has negotiated with Kommunal. This covers salary regulations, insurance, working hours, and vacation rules. The company also participates in Fremia's industry committee for personal assistance through its VD Anders Persson as committee chair.
Scale indicators5 records
Recent moves7 records
Expansion highlights1 record
Sydassistans competitors and assessment
Company assessmentBroad incumbents
- Ambea AB: One of the largest Scandinavian care groups, operating Nytida and other disability-services brands with personal assistance and broader social-care services. Broader incumbent — overlapping service categories but with a wider portfolio than Sydassistans's focused LSS model.
Direct peers
- Humana AB: One of Sweden's largest private providers of personal assistance under LSS legislation. Directly comparable to Sydassistans in that both deliver Försäkringskassan-funded personal assistance services to people with disabilities, though Humana operates at national scale.
- Frösunda Omsorg AB: Major Swedish personal assistance provider serving LSS-eligible clients nationwide. Directly comparable in service model — daily personal assistance to individuals with disabilities funded by Försäkringskassan — and competes for the same client pool.
- Tindra Personlig Assistans: Swedish personal assistance company operating under LSS with comparable service scope (daily personal assistance, support with applications). Direct peer competing for the same client demographic in overlapping Swedish geographies.
- Olivia Personlig Assistans: Swedish personal assistance provider focused on the LSS market with a similar client-value proposition. Direct peer given overlapping service offering (personal assistance to people with disabilities) and similar funding model.
- Attendo AB: Large Nordic care provider whose Swedish operations include personal assistance under LSS. Comparable as a multi-service care provider with personal assistance as one of several service lines, competing for the same client base as Sydassistans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sydassistans social profiles
Digital presenceSydassistans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sydassistans leadership team
Management profileNumber of profiles
Profiles6 records
Sydassistans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sydassistans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sydassistans
What does Sydassistans do?
Sydassistans provides personal assistance (personlig assistans) to individuals under 66 with extensive daily-care needs due to disability, enabling self-determined and independent living. Core activities cover help with personal hygiene, meals, dressing, communication, and other daily activities, delivered by over 350 employed personal assistants. The company bundles free application and appeals support for Försäkringskassan and municipal decisions, legal advisory, training for assistants, and 24/7 on-call support; all services are funded by Swedish public authorities at no cost to the client.
Is Sydassistans a public or private company?
Sydassistans is a private company. It is classified as family owned and is currently operating.
When was Sydassistans founded?
Sydassistans was founded in 1994. It employs 101 to 250 people.
Where is Sydassistans based?
Sydassistans is headquartered in Limhamn, Sweden, in the Europe region.
How does Sydassistans make money?
One revenue line is on record: personlig assistans (Personal Assistance Services).
Who are Sydassistans's main competitors?
Ambea AB is listed as a broad incumbent. Direct peers are Humana AB, Frösunda Omsorg AB, Tindra Personlig Assistans, Olivia Personlig Assistans and Attendo AB.
Does Sydassistans have an API?
No public API is recorded for Sydassistans.
What industry is Sydassistans in?
Sydassistans's product category is Disability Personal Assistance Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 624120 and its SIC code is 8300.