Tindra personlig assistans AB

What Tindra personlig assistans AB does

Tindra personlig assistans AB is a privately held Swedish personal assistance provider founded in 2005 and headquartered in Klippan, Skåne, with approximately 46 employees and 42 active clients as of late 2020. The company delivers personlig assistans — personalized support for individuals with significant and lasting functional variations — under Sweden's LSS framework, holding IVO authorization and operating through both direct private contracts and LOV (Lagen om Valfrihetssystem) municipal agreements in Örkelljunga, Höganäs, and (as of 2025) Staffanstorp municipalities. Revenue is generated through government-regulated schablonersättning, funded via Försäkringskassan or municipalities, with pricing effectively set by the state rather than the company.

The business runs a "totalentreprenad" model where Tindra assumes full responsibility for the assistance relationship, deploying its own employed personal assistants to deliver consistent support from a limited assistant pool per client. The go-to-market is sales-led but community-driven: local events (TindraStjärna music festival, TindraPåskCup parafootball, Tindrapromenaden), Facebook, and word-of-mouth referrals feed both client acquisition and employer branding. Recent strategic moves include a premium tier (Tindra Premium, February 2025), expansion into escort/companion service (ledsagarservice) in Staffanstorp (February 2025), and a planned household-services (RUT-eligible) offering (March 2025).

Technology and AI are not material differentiators — Tindra uses a third-party time-tracking system (FastTid) and operates a labor-intensive service model where human assistants are the core deliverable. The principal regulatory and market exposure is the April 2025 government investigation into welfare fraud within personal assistance, which may tighten compliance and reporting requirements across the sector. Ownership is founder/family-controlled with Jonas Svärd Urkedal as VD, no disclosed external investors, and the company is affiliated with employer organization KFO/Fremia under collective agreements with Kommunal.

Name

Tindra personlig assistans AB

Legal name

Tindra personlig assistans AB

Website

https://tindraassistans.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tindra personlig assistans AB is a Swedish LSS-authorized personal assistance provider founded in 2005 in Klippan, Skåne, serving roughly 42 clients with disabilities across multiple Skåne municipalities via direct contracts and LOV municipal agreements.

Ownership category

akta.pro rank

Headquarters

HQ city

Klippan

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services (LSS): Tindra provides personal assistance services under Sweden's Lagen om Stöd och Service (LSS) to individuals with disabilities. Revenue is generated through government-funded compensation schemes where municipalities or the Swedish Social Insurance Agency (Försäkringskassan) reimburse approved assistance hours. The company operates as an authorized assistance provider holding permits from IVO (Inspektionen för Vård och Omsorg).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tindra personlig assistans AB delivers personal assistance services under Sweden's LSS law to individuals with large and lasting functional variations, acting as a full-service provider (totalentreprenad) managing all aspects of assistance. The company assigns a limited number of dedicated personal assistants per client to ensure continuity, and is expanding into escort service (ledsagarservice) and a premium service tier. Services are funded predominantly through government reimbursement via municipalities and Försäkringskassan.

Product overview

Tindra personlig assistans AB operates as a personal assistance service provider offering a unified core service of personalized assistance for individuals with disabilities. The company was founded in 2005 and positions itself as a modern, flexible family business taking full responsibility for personal assistance (totalentreprenad model). The primary offering is Personlig assistans (Personal Assistance), complemented by Ledsagarservice (Escort Service) launched in Staffanstorp municipality. The company has announced plans to expand into Hushållsnära tjänster (Household Services) and introduced a premium tier called Tindra Premium. All services are delivered through a network of personal assistants coordinated from the company's office in Klippan, Skåne.

Differentiator

Problem solved

Functional benefit

Products and services

• Personlig assistans (Personal Assistance) Personalized, personligt utformat stöd delivered by a limited number of dedicated assistants to individuals with large and lasting functional variations under Sweden's LSS law. Tindra operates as a full-service provider (totalentreprenad) managing all aspects of the assistance engagement. Target users are individuals with disabilities and their families across Skåne.
• Ledsagarservice (Escort/Companion Service) Companion and escort service (ledsagarservice) launched in Staffanstorp municipality, enabling clients to access increased independence and security in daily activities outside the home. Operates under a LOV partnership with Staffanstorps kommun.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Staffanstorps kommuncoreChannel Partner/ Reseller/ Distributor · 28 February 2025Partnership for companion service (ledsagarservice) in Staffanstorps municipality. This is Tindra's first expansion beyond core personal assistance services into complementary services.
• Örkelljunga kommuncoreChannel Partner/ Reseller/ Distributor · 31 January 2024LOV (Lagen om Valfrihetssystem) partnership where Tindra serves as the non-choice alternative for personal assistance in Örkelljunga municipality. Tindra was approved to provide personal assistance services under this choice system.
• Höganäs kommuncoreChannel Partner/ Reseller/ Distributor · 31 January 2024LOV (Lagen om Valfrihetssystem) partnership for personal assistance services in Höganäs municipality. Tindra provides assistance under this municipal choice system.
• Trollenäs IF ParafotbollcoreStrategic or Co-development PartnerLong-standing partnership with Trollenäs IF Parafotboll. Tindra is the main sponsor of the club's parafootball activities, including the annual TindraPåskCup tournament held during Easter in Eslöv. The partnership supports inclusive sports for people with disabilities.
• FUB Klippan/ÅstorpcoreStrategic or Co-development PartnerCollaboration with FUB (Föreningen för Utvecklingsstörda Barn) Klippan/Åstorp for organizing activities including Musik och Dans sessions and TindraStjärna music festival. FUB works for people with intellectual disabilities to live good lives.
• StudiefrämjandetminorStrategic or Co-development PartnerCollaboration with Studiefrämjandet on educational activities including sign language communication courses. Studiefrämjandet is one of Sweden's largest study associations.
• About Human Care Sverige ABminorImplementation/ SI/ Consulting PartnerTraining partnership with About Human Care Sverige AB led by Klas Gunnarsson for CPR/first aid training. Klas is the main instructor for the Swedish CPR Council and provides professional medical training to Tindra staff.
• HÄLSAN FriskvårdscenterminorGTM or Marketing PartnerWellness partner during community events. HÄLSAN offers fitness programs and services to Tindra's customers and employees with special discount offers.
• Therese Massage och HälsaminorGTM or Marketing PartnerWellness partner offering massage and health services. Located adjacent to Tindra's office in Örkelljunga with special pricing for Tindra's customers and employees.
• Juridisk AssistansminorStrategic or Co-development PartnerLegal assistance partnership providing legal support for customers. Juridisk Assistans focuses on rights perspective and assistance justice matters.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Assistanspoolen: Assistanspoolen is a Swedish personal assistance provider operating under the LSS framework with a similar model of assigning dedicated assistant teams to clients. Comparable on regulatory basis, service definition, and target population, with overlapping presence in southern Sweden.
• Omtanken Personlig Assistans: Omtanken is a smaller Swedish LSS personal assistance provider with a similar focus on quality, continuity, and self-determined living for individuals with disabilities. Comparable to Tindra on service design and target segment, though operating in different Swedish regions.
• Albatross Personlig Assistans: Albatross is a regional Swedish personal assistance provider delivering LSS services to individuals with disabilities, including companion services and household support. Closely comparable to Tindra on product mix, regulatory framework, and target customer profile.
• Olivia Personlig Assistans: Olivia is a Swedish LSS personal assistance provider with a similar family-company positioning, focus on dedicated assistant teams, and emphasis on quality and self-determined living. Closely comparable to Tindra on philosophy, service design, and target customer (people with functional variations).
• Frösunda Omsorg AB: Frösunda is a long-established Swedish personal assistance provider now part of the Attendo group, delivering LSS personal assistance, companion services, and household-related support. Directly comparable on service mix and Swedish LSS operating model, with materially greater scale and broader geographic reach.
• Humana AB: Humana is one of Sweden's largest private personal assistance providers, listed on Nasdaq Stockholm and operating under the same LSS framework as Tindra with individual/team assistance, household services, and municipal contracts nationwide. Directly comparable on product, customer base, and funding model, though at materially larger national scale.

Broad incumbents

• Attendo AB: Attendo is a large listed Nordic care provider offering personal assistance alongside elderly care, home care, and residential services. Personal assistance is one segment within a broader portfolio, making it a broad incumbent rather than a focused peer, but relevant for benchmarking scale, labor strategy, and sector positioning.
• Ambea AB (Nytida): Ambea, through its Nytida subsidiary, operates a national Swedish personal assistance and LSS business alongside broader social care services. Functions as a broad incumbent with overlapping personal-assistance capability but operating across many care segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tindraassistans
• LinkedInlinkedin.com/company/tindra-personlig-assistans-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tindra personlig assistans AB