Guadagnoli

What Guadagnoli does

Guadagnoli Marcello Srl is a family-owned Italian seafood company founded in 1920 in Grosseto, Tuscany, operating an integrated seafood business across three wholly-owned divisions. The core wholesale operation (Ingrosso Prodotti Ittici) distributes fresh, frozen, smoked, and preserved fish products from a 3,500 sqm warehouse at Via Senegal 89 to hundreds of Ho.Re.Ca. (Hotel, Restaurant, Café) accounts throughout Tuscany using an internal delivery fleet and a small commercial team. A retail fishmonger (Fishmarket) sits at the same flagship address, selling fresh, frozen, ready-to-cook, ready-to-eat, sushi (Su-Shì), and finger-food products directly to consumers, supported by the Fishcard loyalty program. The third division operates two fish fast-food restaurants (Fishexpress at Via Senegal 89 and Fishexpress Maremà at the Maremà shopping center), serving panini, fish burgers, and seafood combo menus priced €8.50-€18.50, with orders accepted in-store, via a proprietary iOS/Android app, and via Glovo delivery. The company is privately held by three family-member shareholders (Andrea Guadagnoli, Vanna Vannoni, Fabio Guadagnoli), has approximately 25-30 employees, is registered as an Italian Srl, and reports no external institutional capital or M&A activity. Technology footprint is limited to standard e-commerce and marketing integrations (Glovo, Google Analytics 4, Facebook Remarketing, Google reCAPTCHA), with no disclosed proprietary AI/ML or production-technology IP.

Name

Guadagnoli

Legal name

Guadagnoli Marcello Srl

Website

https://www.guadagnolisrl.it

Company type

Private

Founded year

1920

Operating status

Operating

Short description

Guadagnoli is a family-owned Italian seafood company, founded 1920 in Grosseto, that produces and distributes fresh, frozen, smoked, and preserved fish via wholesale supply to hundreds of Tuscany restaurants, a retail fishmonger (Fishmarket), and two fish fast-food locations (Fishexpress).

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industries

Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing) (AFANADAE), Seafood Markets & Fishmongers (CRAHAHAC), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)

Keywords

• Wholesale seafood distribution
• Retail fishmonger services
• Fish fast food restaurant
• Fresh seafood supply
• Ho.Re.Ca. distribution

Headquarters

HQ city

Grosseto

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Seafood Distribution: Wholesale distribution of fresh, frozen, smoked, and preserved fish products to hundreds of restaurants and hospitality businesses (Ho.Re.Ca.) throughout Tuscany. Core business representing the heartbeat of the company for over 100 years.
2. Retail Fish Market (Fishmarket): Direct-to-consumer sales of fresh fish, frozen products, ready-to-cook items, and prepared dishes at physical retail location. Includes loyalty program (Fishcard) and order-from-home/ritira-in-store service.
3. Fast Food Restaurant (Fishexpress): Fast food service with dine-in, takeout, and delivery options. Fishexpress claims to be Italy's first fish fast food restaurant. Orders placed in-store, via app, or through Glovo delivery platform.
4. Third-Party Delivery (Glovo): Partnership with Glovo for food delivery service, generating commission-based revenue through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Guadagnoli produces, commercializes, and distributes fresh, frozen, smoked, and preserved fish products through three integrated business units: Ingrosso Prodotti Ittici (wholesale distribution to Ho.Re.Ca. restaurants across Tuscany), Fishmarket (retail fishmonger serving individual consumers in Grosseto), and Fishexpress (a fish-based fast food restaurant concept claimed to be Italy's first). The company operates from a 3,500 sqm facility at Via Senegal 89, Grosseto, supported by delivery fleet, mobile ordering app, loyalty program, and third-party delivery partnerships.

Product overview

Guadagnoli is a family-owned Italian seafood company founded in 1920, operating as an integrated seafood business with three main sub-brands: Fishexpress (fast food fish restaurant), Fishmarket (retail fishmonger), and Ingrosso Prodotti Ittici (wholesale distribution). The company produces, commercializes, and distributes fresh, frozen, smoked, and preserved seafood products. Operations span from a 3,500 square meter facility in Grosseto, serving hundreds of restaurants across Tuscany. Supporting offerings include Su-Shì (Japanese sushi service), Fishcard loyalty program, and a mobile ordering app.

Differentiator

Problem solved

Functional benefit

Brands

• FishExpress: Mobile application for ordering fish fast food, allowing customers to reserve menus and pick up at Fishexpress locations
• Fishcard
• Su-Shì

Products and services

• Ingrosso Prodotti Ittici (Wholesale Seafood Distribution) Wholesale distribution of fresh, frozen, smoked, and preserved fish products to Ho.Re.Ca. businesses (restaurants, hotels, caterers) across Tuscany, operated from a 3,500 sqm warehouse with delivery fleet and commercial team support.
• Fishmarket (Retail Fishmonger / Pescheria) Retail fishmonger at Via Senegal 89, Grosseto, selling fresh, frozen, ready-to-cook, and prepared fish products to local consumers, with order-from-home / in-store pickup service and the Fishcard loyalty program.
• Fishexpress (Fish Fast Food Restaurant) Fast food restaurant at Via Senegal 89, Grosseto, serving fish-based meals including fish burgers, fried fish, seafood pasta, sushi, raw fish dishes, and themed combo menus for dine-in, takeout, app-based pre-order, and Glovo delivery. Positioned as Italy's first fish fast food restaurant.
• Fishexpress Maremà (Fish Burger Paninoteca) Second Fishexpress location at the Maremà shopping center in Grosseto, offering fish-burger and seafood sandwich menus including themed sandwiches (Talamonaccio, Giannella, Collelungo, Buco, Cala di Forno, Fiumara, Roccamare) along with meat and vegetarian options.
• Su-Shì Guadagnoli (Japanese Sushi Service) Japanese sushi service available Fridays by reservation, combining Japanese culinary tradition with Guadagnoli's fresh Italian seafood, offered as a specialist line within the Fishmarket retail operation.
• Il Crudo di Guadagnoli (Raw Fish Platters) Custom raw fish platter service where customers pre-order and pick up tailored platters for takeout. Available Tuesday through Saturday at the Fishmarket.
• Finger Food (Seafood Party Appetizers) Seafood-based party appetizer and finger food catering service featuring seafood tarts, shellfish, and raw fish creations, with a minimum order of 40 pieces.
• Piatti Pronti (Ready-to-Heat Seafood) Ready-to-heat seafood specialties produced 100% in-house, including vacuum-sealed salmon fillets, sea bass, gilt-head bream, cuttlefish, and octopus.

Quantifiable outcome

• Serving hundreds of restaurants throughout Tuscany for wholesale distribution
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• GlovocoreChannel Partner/ Reseller/ DistributorGlovo partnership for food delivery service allowing Guadagnoli products to be delivered to customers in the Grosseto area. Orders placed through the Glovo platform with delivery to customer locations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• La Doria S.p.A. Italian food manufacturer with a multi-category portfolio including seafood and preserved fish; broader food conglomerate with overlapping prepared/preserved seafood capability.
• Fratelli Carli: Long-established Italian food brand with seafood product lines alongside its core pantry specialties; broad incumbent with heritage branding comparable to Guadagnoli's 100-year provenance.
• Conserve Italia: Italian cooperative owner of the Cirio brand and producer of preserved/canned foods including seafood lines; broad incumbent with comparable preserved/heat-treated seafood products.
• Coop Italia: Italian retail cooperative with extensive fish counters and an Ho.Re.Ca. focused services offering; broad incumbent overlapping both the retail fish and foodservice supply functions.
• Esselunga: Major Italian supermarket chain operating fresh fish counters and seafood private label; comparable retail seafood function to Guadagnoli's Fishmarket store at much larger scale.
• Metro Italia (Metro Cash & Carry): Italian cash-and-carry operator serving Ho.Re.Ca. customers with fresh and frozen seafood categories; direct overlap with Guadagnoli's wholesale Ho.Re.Ca. distribution business.

Direct peers

• MARR S.p.A. Italy's leading foodservice wholesale distributor serving Ho.Re.Ca. businesses nationwide; the most direct comparable for Guadagnoli's Ingrosso Prodotti Ittici division in terms of B2B seafood distribution model.
• Findus Italia: Major Italian frozen-food brand with a strong frozen seafood portfolio; comparable to Guadagnoli's value-added frozen and prepared seafood SKUs across retail and foodservice.
• Bofrost Italia: Italian home-delivery frozen food company with catalog-based D2C model similar to Fishmarket plus delivery, addressing the same retail seafood/frozen consumer through refrigerated direct distribution.
• Agroittica Lombarda: Italian aquaculture and seafood processor supplying fish products to Italian retail and foodservice; comparable upstream activity and product overlap with Guadagnoli's processed and value-added seafood range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GuadagnoliGr
• Facebookfacebook.com/guadagnolisrl
• LinkedInlinkedin.com/company/guadagnoli-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guadagnoli