Rajasthan Association of North America

What Rajasthan Association of North America does

Rajasthan Association of North America (RANA, also branded as RANA Rajasthan Alliance of North America) is a 501(c) nonprofit, non-religious cultural organization founded in 1986 and headquartered at 1313 N Milpitas Blvd #285 in Milpitas, California. Its stated mission is to preserve and promote the languages, literature, history, traditions, heritage, religions, and culture of the Indian state of Rajasthan for the diaspora community in the San Francisco Bay Area. The organization serves Rajasthani and broader Indian-American families across Milpitas, Fremont, Dublin, Newark, and surrounding Northern California communities.

RANA's core offerings are two annual ticketed cultural events, Holi Hungama (Festival of Colors, typically held in March) and Diwali celebrations (Festival of Lights), complemented by year-round community programs: RANA Saheli for women's empowerment, RANA YUVA for youth engagement, the RANA Entrepreneur Center for diaspora business support, the Adopt a Village philanthropic initiative for rural Rajasthan, and the RANA Dance Group for traditional Rajasthani folk performances. Event attendance has regularly exceeded 3,000 people, with flagship events self-described as the biggest Holi celebration in California.

Revenue is generated through three streams: per-event ticket sales (sold via TicketTailor with all-inclusive entry, music, food, and drinks pricing), annual memberships, and corporate sponsorships (Gold and Wristband tiers). Marketing is conducted through rana.org, Facebook, Twitter/X, YouTube, email newsletters, press releases, and community partnerships. There is no proprietary technology stack; the organization operates as a community-funded event and program operator with volunteer leadership, an elected Executive Committee (current contact Prakash Sharma; past presidents include Lovkesh Karwal and Nirmal Jain), and recurring Gold-tier corporate sponsors including BASIS Independent Fremont, SRS Consulting, Infoobjects, Aria Dining & Banquets, and Papiha Nandy Broadcasting.

Name

Rajasthan Association of North America

Legal name

Rajasthan Association of North America

Website

https://rana.org

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Rajasthan Association of North America is a nonprofit cultural organization serving the Rajasthani and Indian diaspora in the San Francisco Bay Area through annual Holi and Diwali events, community programs for women and youth, and philanthropic initiatives supporting rural Rajasthan.

Ownership category

akta.pro rank

Product category

Cultural Community Events

NAICS

Amusement, Gambling, and Recreation Industries (713), Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Cultural events
• Nonprofit community organization
• Diaspora heritage preservation
• Festival ticketing services
• Community engagement programs

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: RANA generates revenue through ticket sales for Holi Hungama, Diwali celebrations, and other cultural events. Tickets are sold through TicketTailor platform with all-inclusive pricing that includes entry, music, food, and drinks.
2. Membership Fees: Annual membership program providing benefits and access to RANA events and community activities.
3. Sponsorships: Corporate sponsors pay for visibility at RANA events, including Gold Sponsorship and other tiers with branding opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

RANA is a nonprofit cultural organization that produces and sells tickets to large-scale Indian cultural festivals (primarily the annual Holi Hungama Festival of Colors and Diwali celebrations) in the San Francisco Bay Area, complemented by annual memberships, corporate sponsorship packages, and community programs (RANA Saheli, RANA YUVA, RANA Entrepreneur Center, Adopt a Village, and a traditional Rajasthani Dance Group) that preserve Rajasthani heritage and engage the Indian diaspora.

Product overview

RANA (Rajasthan Association of North America) is a non-profit cultural organization that serves as a community hub for Rajasthani diaspora in the San Francisco Bay Area. The organization operates a portfolio of cultural events and community programs rather than a technology product. Its flagship offerings include Holi Hungama (annual Festival of Colors celebrating the Hindu spring festival of Holi) and Diwali Celebrations (annual Festival of Lights), both featuring traditional Rajasthani food, live music, and cultural performances. Supporting programs include RANA Saheli (women's empowerment), RANA YUVA (youth engagement), RANA Entrepreneur Center (business development), Adopt a Village (philanthropic initiative), and the RANA Dance Group. The organization was established in 1986 and hosts events primarily in Milpitas and Fremont, California.

Differentiator

Problem solved

Functional benefit

Brands

• RANA Saheli: Women's empowerment and support program within RANA focused on community engagement and women's welfare.
• RANA YUVA
• RANA Entrepreneur Center
• Adopt a Village

Products and services

• Holi Hungama Annual Festival of Colors celebrating the Hindu spring festival of Holi, with all-inclusive tickets covering entry, music, food, and drinks. Held at Bay Area venues such as Cardoza Park (Milpitas), Mission San Jose Park (Fremont), and ICC Community Center (Milpitas). Featured elements include organic color powders, Bollywood live entertainment, traditional Rajasthani cuisine, and family-friendly programming, drawing 3,000+ attendees.
• Diwali Celebrations Annual Diwali festival featuring live Bollywood music performances, traditional Rajasthani dinner, and cultural dances including Ghoomer. Past events have been held at venues such as Oasis Palace Restaurant (Newark) and Ambrose Banquet, Shannon Center (Dublin).
• RANA Annual Membership Annual subscription membership providing members benefits and access to RANA events and community activities, billed annually.
• Corporate Sponsorship Packages Tiered sponsorship packages for RANA events, including Gold Sponsorship and Wristband Sponsor tiers, providing corporate branding visibility and on-site activation opportunities to businesses targeting the South Asian community.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered gold sponsor, wristband sponsor and venue partner.

• Aria Dining & Banquetsgold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. Fine Indian cuisine restaurant in Silicon Valley serving the Bay Area's best Indian food in banquet facilities accommodating over 500 guests.
• Papiha Nandy Broadcasting Companygold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. South Asian entertainment company since 1987 providing broadcasting and entertainment services.
• SRS Consulting Incgold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. Business consulting services company providing business analytics and consulting.
• Infoobjectsgold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. Cloud consulting company helping enterprises transform applications and infrastructure.
• BASIS Independent Fremontgold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. Private school offering globally benchmarked BASIS Curriculum for transitional kindergarten through grade 8.
• Vegan Outreachgold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. 501c3 nonprofit organization working to end violence towards animals since 1993.
• Riya Collectivegold sponsorGTM or Marketing Partner · 1 March 2019Gold sponsor for RANA Holi Hungama 2019. Online platform for renting high-end Indian fashion for men and women.
• Brilliant Minds Academywristband sponsorGTM or Marketing Partner · 1 March 2019Wristband sponsor for RANA Holi Hungama 2019. College prep and tutoring services provider in Fremont, Dublin, and San Ramon.
• VisitorsCoveragegold sponsorGTM or Marketing Partner · 1 March 2015Gold sponsor for RANA Holi 2015. Most popular insurance site for parents visiting USA.
• Isolutionstekgold sponsorGTM or Marketing Partner · 1 March 2015Gold sponsor for RANA Holi 2015. Integration solutions technology company.
• KeepItDesigold sponsorGTM or Marketing Partner · 1 March 2015Gold sponsor for RANA Holi 2015. Online platform serving the South Asian community.
• ICC Community Centervenue partnerOthersEvent venue for RANA Holi Hungama 2026 located at 525 Los Coches St, Milpitas, CA 95035.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TiE Silicon Valley: Bay Area chapter of The Indus Entrepreneurs, focused on fostering Indian-American entrepreneurship through events, mentorship, and networking. Comparable as an established Indian diaspora organization with overlapping entrepreneurship programming (similar to RANA Entrepreneur Center) and the same corporate sponsorship ecosystem.
• American Association of Physicians of Indian Origin (AAPI): Large national organization representing Indian-American physicians with regional chapters hosting cultural and networking events. Comparable as a broader, more established Indian diaspora organization with similar event-driven revenue and corporate sponsorship models.

Direct peers

• India Association of San Francisco Bay Area: Long-standing Bay Area Indian-American community organization hosting cultural events, festivals, and programs. Directly comparable as a regional cultural nonprofit serving the same Indian diaspora with overlapping events (Diwali, Holi) and sponsorship base.
• India Community Center: Milpitas-based Indian-American community organization that hosts cultural events, classes, and programs for the South Asian diaspora. Direct peer as both a venue partner for RANA's Holi 2026 and as a competing/overlapping cultural community hub serving the same Bay Area Indian-American demographic.
• Bay Area Kashmiri Association: Regional cultural nonprofit serving the Kashmiri diaspora in the San Francisco Bay Area. Directly comparable as a sub-national Indian diaspora organization hosting cultural events, festivals, and community programs in the same geographic market with the same event-driven and sponsorship-based revenue model.
• Federation of Indian Associations of Northern California: Umbrella organization coordinating multiple Indian-American cultural and community groups in Northern California. Comparable as a regional organizer of South Asian cultural events and festivals competing for the same Bay Area diaspora audience and corporate sponsorship dollars.

Regional players

• Sadhana: A Hindu Community Center: Northern California Hindu community center hosting cultural events, religious celebrations, and youth programs. Comparable as a Bay Area South Asian cultural nonprofit operating sub-programs (youth, community service) similar to RANA Saheli and YUVA, and competing for the same regional sponsorship base.
• Sikh Cultural Society of San Francisco Bay Area: Bay Area Sikh community organization hosting cultural events, religious celebrations, and community programs. Comparable as a regional South Asian cultural nonprofit with similar event-driven revenue model (tickets, memberships, sponsorships) and community focus, though serving a different diaspora sub-group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/RANACalifornia
• YouTubeyoutube.com/user/RANABayArea
• Facebookfacebook.com/ranabayarea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajasthan Association of North America