Broken Clock

What Broken Clock does

Broken Clock Brewing Cooperative is a member-owned craft brewery cooperative operating a single taproom at 1712 Marshall St. NE in Northeast Minneapolis, Minnesota. The core operation is a 300-capacity taproom with seating for 140 and 20 beer tap lines serving rotating craft beers including Red Coats Hazy IPA, Lil Haze, and Down By the River Pilsner, complemented by specialty products such as THC-infused beverages (Community Garden, 10mg THC water) and alcoholic slushies. Production runs on a pilot and commercial batch brewing system; distribution is concentrated on-site with secondary off-premise retail through a 'Where to Buy' locator across the Minneapolis metro.

The business model combines transaction-based revenue streams with a cooperative ownership structure. Day-to-day revenue is generated through on-site taproom beer sales, food service from the permanently stationed Twice A Day food truck (Tuesday–Sunday), coffee and espresso from the co-located Curioso Coffee Bar (opening at 7 a.m. on weekdays), and private event rentals of the B-Side Lounge ($90+/hour, up to 80 guests) and Full Taproom ($600+/hour, up to 300 guests). Capital is raised through four tiers of one-time lifetime memberships: Single ($200), Joint ($300), Brewer ($350), and Joint Brewer ($500), which confer voting rights, board participation, beer discounts, and dividend eligibility when the Board declares profitability.

The cooperative serves a diversified consumer base of local craft beer enthusiasts, member-owners, hobbyist communities (trivia, Magic: The Gathering, Smash Bros, board games, yoga), dog owners, and private event hosts. The company runs 20+ recurring events per month and maintains active Facebook, Instagram, and Twitter channels to drive foot traffic. It partners with Brewing Change Collaborative on The Messenger social-justice beer series, with Trivia Mafia and Twin Cities Brew Crew on weekly events, and with Rudos Promotions on the annual Cornslam event. The cooperative employs 7 core staff: a Head Brewer, Assistant Brewer, Sales Manager, Operations Manager, Event & Marketing Manager, Event/Social Media Coordinator, and Front of House Manager. No external parent company, institutional investors, or funding rounds are disclosed.

Name

Broken Clock

Legal name

Broken Clock Brewing Cooperative

Website

https://brokenclockbrew.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Broken Clock Brewing Cooperative is a member-owned craft brewery operating a single Northeast Minneapolis taproom with 20 taps, on-site food truck, co-located coffee bar, private event rentals, and tiered lifetime membership ownership serving local craft beer enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Taproom services
• Private event venue
• Member-owned cooperative
• Food truck service

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. On-site taproom beer sales: Direct sales of craft beer from 20 tap lines in the taproom, with seating for 140 and capacity of 300. Includes happy hour promotions, member discounts, and seasonal beer releases.
2. Food service: Revenue from the Twice A Day food truck permanently located at the taproom, operating Tuesday through Sunday with a menu of food items. Additional hot dog specials and partnerships with external food vendors.
3. Coffee and espresso drinks: Curioso Coffee Bar operates inside the taproom, offering espresso and coffee drinks for additional revenue share or rental arrangement.
4. Membership fees: One-time lifetime membership fees ranging from $200 (Single) to $500 (Joint Brewer), providing ongoing member engagement and loyalty.
5. Private event venue rental: Hourly rental of the B-Side Lounge (up to 80 people, starting at $90/hour) and Full Taproom (up to 300 people, starting at $600/hour) for private events including weddings, receptions, corporate gatherings, and fundraisers.
6. Off-site beer retail: Distribution of canned and bottled beer through a 'Where to Buy' retail locator covering the Minneapolis metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Broken Clock Brewing Cooperative is a member-owned craft brewery operating a single taproom in Northeast Minneapolis. It brews and sells craft beer on premises through 20 tap lines, and combines that with food service (Twice A Day food truck), in-house coffee (Curioso Coffee Bar), private event rentals (B-Side Lounge and Full Taproom), and tiered cooperative membership. The offering is centered on an on-site hospitality experience complemented by off-site retail distribution of canned and bottled beer in the Minneapolis metro area.

Product overview

Broken Clock Brewing Cooperative is a member-owned craft brewery operating a single-location taproom experience in Northeast Minneapolis. The core product is craft beer brewed on premises, complemented by food service through an on-site food truck (Twice A Day), coffee service through Curioso Coffee Bar, and private event rentals of the B-Side Lounge and full taproom. The cooperative offers tiered membership programs enabling community ownership. The company hosts regular events including trivia, yoga, tournaments, and spoken word nights. All offerings are unified under the cooperative ownership model and share the single physical taproom location at 1712 Marshall St. NE, Minneapolis.

Differentiator

Problem solved

Functional benefit

Brands

• The Messenger: A collaborative beer created in partnership with Brewing Change Collaborative (BCC), representing a union of two collectives focused on social change and community empowerment.
• Twice A Day
• Curioso Coffee Bar
• B-Side Lounge

Products and services

• Craft Beer (On Tap) On-site brewed craft beer served from 20 tap lines, including flagships (Red Coats Hazy IPA, Lil Haze, Down By the River Pilsner) and rotating seasonal flavors, plus specialty drinks such as Community Garden 10mg THC water and alcoholic slushies. Sold to taproom visitors and through off-site retail in the Minneapolis metro area.
• Curioso Coffee Bar In-house coffee bar operated in partnership with Curioso, a Minneapolis-based coffee roasting company. Offers espresso and coffee drinks alongside the beer selection, opening at 7 a.m. on weekdays to extend the venue into a morning destination.
• Twice A Day Food Truck Permanent on-site food truck operating Tuesday through Sunday with a full menu of gourmet hot dogs and other food items, including vegetarian and vegan options. Provides an integrated food offering for taproom visitors.
• B-Side Lounge Private Event Space Private event space within the taproom with a vinyl record theme, seating for 60 and capacity up to 80, featuring a private bar with 4 beer taps, cocktail options, and Minneapolis skyline views. Weekday rental rates start at $90/hour.
• Full Taproom Private Event Rental Full taproom private rental option with capacity for 300 guests (seating for 140), featuring 20 tap lines, Mississippi River views, and access to arcade games including pinball machines. Weekday rental rates start at $600/hour.
• Cooperative Membership Member-owned cooperative membership tiers offering ownership stakes in the brewery. Single membership ($200) and Joint membership ($300) provide voting rights, discounts, and perks; Brewer ($350) and Joint Brewer ($500) add brewing involvement, brewer roundtables, brew day participation, and potential pilot system access.
• Minneapolis Taproom Experience Main taproom experience at 1712 Marshall St. NE Suite 100, Minneapolis, featuring indoor and outdoor seating overlooking the Mississippi River, 20 tap lines, arcade and pinball machines, board games, a kids play area, and family-friendly and dog-friendly amenities. Open daily with extended hours on weekends.
• Community Events Programming Calendar of recurring weekly and monthly community events including Member Monday, Industry Night, Trivia Mafia (Tuesdays), Sunday Yoga, Board Game Thursdays, Cribbage Tournament, Pinball Tournament, Smash Bros tournaments, spoken word nights, live music, and themed events such as Dog Days of Summer and Cornslam.

Quantifiable outcome

• One-time lifetime membership with dividends when the Board declares profitability
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Curioso Coffee BarcoreStrategic or Co-development PartnerCurioso Coffee Bar operates a second brick-and-mortar location inside the Broken Clock taproom, offering espresso and coffee drinks alongside the beer selection. Curioso is a Minneapolis-based coffee roasting company focused on localism, sustainability, and community art cultivation. The partnership creates a unique morning-to-evening destination offering both coffee and craft beer in one location.
• Brewing Change Collaborative (BCC)coreStrategic or Co-development PartnerThe Messenger beer series is a collaborative product between BCC and BCBC, created to amplify voices of Black existence and drive change within the craft beer industry. The collaboration represents an organic union dedicated to social justice and community empowerment, with BCC bringing advocacy expertise and BCBC providing brewing and distribution.
• Rudos PromotionsminorGTM or Marketing PartnerPartnership for the annual Cornslam event featuring Lucha Libre wrestling, corn-themed food vendors, cornhole tournament, and live WWE SummerSlam viewing. Rudos Promotions handles event promotion and production while Broken Clock provides the venue and specialty brews.
• Twice A Day Food TruckcoreStrategic or Co-development PartnerTwice A Day is the permanent food truck located at the Broken Clock taproom, operating Tuesday through Sunday with a full food menu. The truck is co-branded and represents a stable, integrated food and beverage offering for taproom visitors.
• Twin Cities Brew CrewminorGTM or Marketing PartnerTwin Cities Brew Crew hosts monthly Magic: The Gathering Commander (EDH) and Cube Draft nights at the Broken Clock taproom. The partnership draws the trading card game community into the brewery on a recurring monthly basis.
• Trivia MafiaminorGTM or Marketing PartnerTrivia Mafia runs weekly Tuesday trivia nights (6:30–8:30pm) at the Broken Clock taproom, with prizes awarded to 1st and 2nd place teams. Drives recurring weekly foot traffic and community engagement.
• Treat Me Too Dog TreatsminorGTM or Marketing PartnerTreat Me Too Dog Treats provides goods for Dog Days of Summer events, where customers with dogs receive $1 off their beer or seltzer and enjoy puppy pools outside the taproom.
• Pet Central Animal HospitalminorGTM or Marketing PartnerPet Central Animal Hospital partners on Dog Days of Summer events at the taproom, providing a veterinary presence and community outreach opportunity.
• Dendy PretendyminorGTM or Marketing PartnerDendy Pretendy hosts weekly Smash Bros tournaments (every Monday, 6pm) at Broken Clock, with a tiered incentive structure that unlocks free snacks, ice cream, and pizza based on participant registration numbers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlackStack Brewing: St. Paul craft brewery with taproom, can releases, and Twin Cities distribution. Comparable craft IPA/hazy-led portfolio, taproom-led brand experience, and regional event programming.
• Indeed Brewing Company: Minneapolis-based craft brewery with a taproom-focused model and rotating seasonal releases, competing directly for taproom visits and off-premise shelf space in the Twin Cities. Same production-plus-on-premise consumption structure as Broken Clock.
• 612 Brew: Minneapolis craft brewery with a taproom and Twin Cities distribution. Comparable in size, production-plus-taproom model, and target local enthusiast customer base.
• Inbound BrewCo: Minneapolis-area craft brewery with taproom, food, and events focus. Comparable on small-scale craft production, on-premise consumption model, and Minneapolis-metro distribution.
• Fulton Brewing: Minneapolis craft brewery combining a taproom experience with broader distribution. Closely comparable on product mix (flagship IPAs and lagers), taproom-led brand building, and Minneapolis-metro distribution footprint.
• Bauhaus Brew Labs: Northeast Minneapolis craft brewery with a destination taproom, food service, and events programming. Operates in the same immediate geography and competes for the same local craft beer enthusiast and private-event customer.
• Modist Brewing: Minneapolis craft brewery operating a taproom with experimental and rotating beer offerings plus food partners. Directly comparable on craft beer innovation, taproom-centric GTM, and Twin Cities event programming.

Emerging players

• Bang Brewing: Small Minneapolis nano-brewery with a taproom and community-oriented identity. Comparable scale and on-premise craft beer focus, though with a smaller footprint and more limited distribution than Broken Clock.

Broad incumbents

• Surly Brewing Co. Larger, established Twin Cities craft brewery with a destination beer hall, restaurant, and full distribution. Competes for the same regional taproom and event business but at meaningfully greater scale and broader geographic distribution.

Regional players

• Northgate Brewing: Minnesota craft brewery operating a taproom-style venue with rotating lineup and community events. Comparable community-centric taproom model though positioned in a different Twin Cities submarket.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brokenclockbrew
• Facebookfacebook.com/brokenclockbrewing
• Instagraminstagram.com/brokenclockbrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broken Clock