Amateur Photographer Magazine
Amateur Photographer Magazine is a UK-based heritage photography publication serving amateur and enthusiast photographers with camera reviews, technique guides, industry news, and reader community features across digital and print channels.
- Company typePrivate
- Founded1884
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Amateur Photographer Magazine does
Amateur Photographer Magazine is a long-running United Kingdom–based consumer publication serving enthusiast and amateur photographers. The title covers camera and lens reviews, photography techniques, gear buying advice, and industry news, and has historically been distributed in print on a weekly or monthly cadence. Founded in 1884 under the name "The Amateur Photographer," the publication has built a multi-decade brand identity within the UK photography enthusiast segment and has shifted editorial coverage and distribution toward digital channels in line with broader print-media secular decline.
The publication's core product is editorial content — written reviews, technique tutorials, news, reader photo galleries, and competitions — packaged across a website, digital edition, and historically a print magazine. The underlying platform combines a content management system with photo-submission workflows, reader forums, and product-comparison databases. Revenue mechanics rest on a mix of subscription income (print and digital), display and programmatic advertising on the website, affiliate/referral commissions from camera and accessory retailers, and sponsored editorial or branded content. The target customer is the hobbyist photographer in the UK and adjacent English-speaking markets, typically an enthusiast who owns or is researching interchangeable-lens camera equipment.
Operationally, the title has followed the standard trajectory of heritage consumer media: consolidation of editorial teams, migration to digital-first production, reduced print frequency, and increased reliance on advertising and commerce partnerships. No proprietary AI/ML technology platform, software product, or direct-to-consumer SaaS offering is evident; the business remains a content-and-community publication rather than a technology company.
Amateur Photographer Magazine firmographics
Firmographics- Name
- Amateur Photographer Magazine
- Legal name
- Kelsey Media Ltd
- Website
- https://amateurphotographer.co.uk
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amateur Photographer Magazine is a UK-based heritage photography publication serving amateur and enthusiast photographers with camera reviews, technique guides, industry news, and reader community features across digital and print channels.
- Ownership category
- akta.pro rank
Amateur Photographer Magazine industry classification
Industry- Product category
- Photography Media & Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Amateur Photographer Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amateur Photographer Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers through the Kelsey Media shop platform. Subscribers receive regular issues covering photography news, reviews, technique guides, and buying advice.
- Advertising: Display advertising and sponsored content within the magazine and on the website, targeting photography enthusiasts and potential camera/gear buyers.
- Single Issue Sales: Individual magazine issue sales at £3.75 per copy for non-subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single issue purchase |
| Subscription | Monthly | Magazine subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Amateur Photographer Magazine product offering
Product offeringCore offering
Amateur Photographer Magazine is a weekly print and digital photography publication serving amateur and enthusiast photographers. It delivers expert camera, lens, smartphone, and software reviews, buying guides, second-hand gear advice, technique tutorials, and an annual international photography competition (APOY) with over £24,000 in prizes. The publication is distributed via subscriptions, single-issue sales, newsstands, the amateurphotographer.com website, and Apple News.
Product overview
Amateur Photographer Magazine is a single, unified publication offering comprehensive photography coverage through multiple integrated content modules. The core magazine product provides weekly news, in-depth equipment reviews (cameras, lenses, software, accessories), curated buying guides, and educational how-to/technique content. Supporting sections include a second-hand gear marketplace guide, an annual photography competition (APOY), and a deals section featuring retailer discounts. The publication also offers a newsletter subscription for ongoing reader engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Amateur Photographer Magazine (Print & Digital Subscription) Weekly photography magazine (print and digital) providing news, reviews, buying guides, how-to technique articles, and competition coverage for amateur photographers covering cameras, lenses, smartphones, software, and accessories. Sold as a recurring subscription or single-issue purchase.
- Single Issue Sales One-time purchase of individual print or digital magazine issues at £3.75 per copy for non-subscribers through the Kelsey Media shop.
- Amateur Photographer Email Newsletter Email newsletter subscription delivering the latest photography news, reviews, technique tips, and competition updates to photography enthusiasts.
- APOY Competition (Amateur Photographer of the Year) Annual international photography competition with multiple categories and prize awards exceeding £24,000, open to amateur photographers globally.
Companies that use Amateur Photographer Magazine
Customer profileSegments1 record
Ideal customer profiles1 record
Amateur Photographer Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amateur Photographer Magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Amateur Photographer Magazine competitors and assessment
Company assessmentDirect peers
- Digital Camera World: Major photography enthusiast publication (Future plc) covering camera reviews, technique tutorials, buying advice, and news — overlapping target audience and editorial format with Amateur Photographer.
- Digital Photography Review (DPReview): Long-running online photography publication offering camera/lens reviews, buying guides, and technique content aimed at enthusiast photographers — directly comparable content mix and audience to Amateur Photographer.
- Black+White Photography: UK photography magazine focused on fine-art and monochrome photography with reviews and portfolio features — peer within the UK enthusiast photography magazine category, narrower art-led positioning.
- Photography Week: Weekly digital photography magazine focused on beginner and enthusiast photographers, with reviews, technique guides, and news — closest direct competitor on cadence, format, and target reader.
- Popular Photography: Long-running US photography enthusiast magazine (currently digital-first) covering gear reviews, how-to content, and buying advice — comparable editorial mission and audience to Amateur Photographer.
- Outdoor Photography: UK specialist photography magazine aimed at landscape, nature, and outdoor photographers, covering technique and gear reviews — adjacent niche within the same enthusiast photography magazine segment.
- PhotoPlus (Canon Magazine): Canon-focused enthusiast photography magazine offering reviews, technique tutorials, and buying advice — direct peer in the photography enthusiast print/digital category, though brand-aligned.
Broad incumbents
- Wired: Major technology and culture magazine covering the intersection of tech, photography, and culture — adjacent incumbent with overlapping tech-photography editorial coverage and broader audience reach.
- TechRadar: Large consumer technology publisher covering cameras alongside phones, laptops, and audio — overlaps with Amateur Photographer's reviews and buying-guide content but as part of a much broader tech portfolio.
Emerging players
- Cameralabs: Independent digital-first photography review site providing detailed camera and lens reviews and video content — emerging digital-only peer targeting the same enthusiast buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Amateur Photographer Magazine social profiles
Digital presenceAmateur Photographer Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amateur Photographer Magazine leadership team
Management profileNumber of profiles
Amateur Photographer Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amateur Photographer Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amateur Photographer Magazine
What does Amateur Photographer Magazine do?
Amateur Photographer Magazine is a weekly print and digital photography publication serving amateur and enthusiast photographers. It delivers expert camera, lens, smartphone, and software reviews, buying guides, second-hand gear advice, technique tutorials, and an annual international photography competition (APOY) with over £24,000 in prizes. The publication is distributed via subscriptions, single-issue sales, newsstands, the amateurphotographer.com website, and Apple News.
Is Amateur Photographer Magazine a public or private company?
Amateur Photographer Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Amateur Photographer Magazine founded?
Amateur Photographer Magazine was founded in 1884. It employs 11 to 50 people.
Where is Amateur Photographer Magazine based?
Amateur Photographer Magazine is headquartered in London, United Kingdom, in the Europe region.
How does Amateur Photographer Magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and single Issue Sales.
Who are Amateur Photographer Magazine's main competitors?
Direct peers on record are Digital Camera World, Digital Photography Review (DPReview), Black+White Photography, Photography Week, Popular Photography, Outdoor Photography and PhotoPlus (Canon Magazine). Broad incumbents are Wired and TechRadar. Cameralabs is listed as an emerging player.
Does Amateur Photographer Magazine have an API?
No public API is recorded for Amateur Photographer Magazine.
What industry is Amateur Photographer Magazine in?
Amateur Photographer Magazine's product category is Photography Media & Publishing. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 5131 and its SIC code is 2721.