What Peninsula Grammar does

Peninsula Grammar is an independent co-educational day and boarding school located in Mount Eliza on the Mornington Peninsula, Victoria, Australia. Founded in 1961 and operating across five sub-schools — Kindergarten (K3–K4), Junior School (Prep–Year 4), Middle School (Years 5–8), Pre-Senior School (Year 9), and Senior School (Years 10–12) — the school serves approximately 1,400 students and is staffed by 251–500 employees. Its academic core is the Victorian Certificate of Education (VCE), with the Class of 2024 reporting 18% of students achieving an ATAR of 95 or above and a Dux score of 99.55. Distinctive facilities include the 2021 ALATUS building (The CORE for ideation and the Institute of WIT for research, targeted at Years 5–9) and the S.J. Brennan Sports Field, which opened 8 May 2025 with a World Athletics-standard six-lane track and FIFA-certified soccer pitch. Co-curricular breadth is significant: 27 music ensembles, 73 sport teams across ten disciplines in the 2025 summer season, Australian Army Cadets (established 1965), performing arts productions at professional venues, and a structured outdoor education program. Wellbeing is delivered through Positive Education frameworks and dedicated Heads of Wellbeing and Respectful Relationships. The technology footprint is conventional: Microsoft Office 365 (Zenith parent portal, Outlook-based campus tour booking), SchoolTV wellbeing content, and standard CRM-style enrolment tooling.

The business model is not-for-profit in legal form but commercially disciplined in operation. Recurring revenue is generated primarily through year-level-differentiated tuition fees, on-campus boarding fees for Senior School students (up to 40 weeks per year), and dedicated international student fees under CRICOS Provider Code 00333A. A separate licensing-style revenue stream is derived from the VCE Offshore program delivered through five partner schools — four in China (Pudong Foreign Language School, Taixing No.1 Senior School, Zhengzhou Foreign Languages School, Heze No.1 Middle School) and one in Malaysia (PISA Malaysia) — operating under Victorian Curriculum and Assessment Authority (VCAA) accreditation. Customer segments are horizontal across four groups: domestic Mornington Peninsula families (primary), international students, Senior School boarders, and international partner schools. Go-to-market is direct-to-consumer for domestic enrolments (campus tours, prospectus requests, Open Days managed through the school's enrolment office) and channel-partner for international enrolments via a published list of approved international agents. Governance rests with an independent Board of Directors; there is no parent company, private equity owner, or external institutional investor. Mrs. Leandra Turner was appointed as the fifth Principal in 2025, succeeding Stuart Johnston after his 15-year tenure.

Name

Peninsula Grammar

Legal name

Peninsula Grammar

Website

https://peninsulagrammar.vic.edu.au

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Peninsula Grammar is an independent co-educational K-12 day and boarding school on the Mornington Peninsula, Victoria, serving approximately 1,400 students across five sub-schools, with revenue from tuition, boarding, international student fees, and a VCE Offshore licensing program delivered through five partner schools in China and Malaysia.

Ownership category

akta.pro rank

Product category

Independent K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• Independent K-12 education
• Boarding school programs
• VCE secondary education
• Co-curricular programs
• International student programs

Headquarters

HQ city

Mount Eliza

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Enrolment Fees: As an independent school, Peninsula Grammar generates revenue primarily through tuition fees charged to enrolled students across its K-12 program. Fees vary by year level and are published on the school's fees page. The school also offers academic and general excellence scholarships.
2. Boarding Fees: The school operates boarding facilities for Senior School students, generating revenue from boarders who live on campus for up to 40 weeks per year. Boarding is an additional cost on top of tuition.
3. VCE Offshore Program Licensing: Peninsula Grammar delivers the VCE (Victorian Certificate of Education) offshore through five partner schools internationally (Pudong Foreign Language School, Taixing No.1 Senior School, PISA Malaysia, Zhengzhou Foreign Languages School, Heze No.1 Middle School), generating revenue through this transnational education program.
4. International Student Fees: The school enrols international students and charges dedicated international student fees, separate from domestic tuition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Peninsula Grammar is an independent co-educational day and boarding school educating approximately 1,400 students from three-year-old Kindergarten (K3) through Year 12, organised across five sub-schools (Kindergarten, Junior, Middle, Pre Senior, Senior). The school sells K-12 academic education, on-campus boarding for Senior School students up to 40 weeks per year, an international student program (CRICOS 00333A), a VCE Offshore licensing program delivered through five partner schools in China and Malaysia, and an extensive co-curricular program covering sport, music, performing arts, cadets, and outdoor education.

Product overview

Peninsula Grammar is a K-12 coeducational independent school offering a comprehensive educational program across five sub-schools: Kindergarten (K3-K4), Junior School (Prep-Year 4) featuring the Discovering Me program, Middle School (Years 5-8) with the Becoming Me program, Pre Senior School (Year 9) with Challenging Me, and Senior School (Years 10-12) with Inspiring Me. The school provides boarding facilities for up to 40 weeks annually, co-curricular programs spanning Sport, Music, Performing Arts, Cadets, and Outdoor Education, plus wellbeing and counselling services. An international student program (CRICOS 00333A) and VCE Offshore partnerships extend the school's reach globally. The ALATUS facility supports Years 5-9 with dedicated spaces for project-based learning and research.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindergarten Program (K3-K4) Early childhood education program for students aged 3-4 years (K3 and K4), featuring a child-centred approach that ignites curiosity, nurtures creativity, and fosters a lifelong love of learning. The program incorporates the Zones of Regulation framework and Social Thinking teaching approach.
• Junior School Program (Prep-Year 4) Primary education program covering Preparatory to Year 4, delivered under the 'Discovering Me' program that allows students to exhibit curiosity, creativity, and a genuine passion for learning with a strong emphasis on overall wellbeing.
• Middle School Program (Years 5-8) Adolescent-focused sub-school experience for Years 5-8, designed around the 'Becoming Me' program to meet the needs, passions and social development of adolescents. Delivered through the purpose-built ALATUS building (The CORE and Institute of WIT).
• Pre Senior School Program (Year 9) Year 9 program featuring the 'Challenging Me' initiative that equips students for Senior School success through off-campus opportunities via Challenge Block experiences.
• Senior School Program (Years 10-12) Upper secondary education for Years 10-12 delivering the Victorian Certificate of Education (VCE). The 'Inspiring Me' Program fosters leadership, responsibility, accountability, and respect, creating a safe, supportive and collaborative learning environment. 18% of Class of 2024 achieved an ATAR of 95+; Dux achieved 99.55.
• Boarding Facilities On-campus boarding accommodation for Senior School students, providing a home-away-from-home for up to 40 weeks per year for domestic and international students. Includes boarding staff, scholarships, and a dedicated recreation program.
• International Students Program Specialized program for international students including enrolment procedures, dedicated support services, English as an Additional Language (EAL) support, and dedicated international student fees. The school holds CRICOS Provider Code 00333A enabling student visa sponsorship.
• VCE Offshore Program International VCE delivery program in which Peninsula Grammar licenses the Victorian Certificate of Education curriculum to five offshore partner schools (Pudong Foreign Language School, Taixing No.1 Senior School, PISA Malaysia, Zhengzhou Foreign Languages School, and Heze No.1 Middle School) under Victorian Curriculum and Assessment Authority (VCAA) accreditation. Includes professional development for offshore teachers.
• Co-Curricular Programs Comprehensive co-curricular offerings including Sport (73 teams in 2025 across Badminton, Basketball, Cricket, Equestrian, Sailing, Softball, Swimming, Touch Football, Triathlon, Volleyball), Music (27 ensembles), Performing Arts, Cadets, Little Giants, and International Experiences that complement academic learning.
• Wellbeing Programs Holistic wellbeing support including counselling services, Respectful Relationships education, spirituality programs, and Positive Education initiatives led by the Head of Wellbeing and Head of Respectful Relationships.
• Scholarships Academic Excellence and General Excellence Scholarships for prospective students, including boarding scholarships for eligible students.
• Outdoor Education Outdoor education program providing experiential learning opportunities through adventure activities and environmental exploration.
• The Peninsula Collection Uniform Shop Pop-up uniform shop located in Mt. Eliza, offering on-site uniform fitting and ordering services. Operates strictly by appointment to provide personalized service to enrolled families.
• ALATUS Learning Facility Purpose-built learning facility for Years 5-9 students, housing The CORE (Centre of Re-thinking Education) on the ground floor for debate, ideation, and creation activities, and the Institute of WIT (Wisdom, Ideas, Thought) on the first floor for research and lecture series on contemporary world issues. The facility underpins the Middle School Becoming Me program.
• S.J. Brennan Sports Field Major school sporting facility (formerly North Oval, renamed Brennan Oval in 2020) with a six-lane athletics track, competition-standard jumping and throwing areas, and a FIFA-certified synthetic soccer pitch with floodlighting. Supports the school's sport co-curricular program across 73 teams and 10 disciplines.

Quantifiable outcome

• 18% of the Class of 2024 achieved an ATAR of 95 or above, with Dux Keira Barnes achieving 99.55.
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pudong Foreign Language SchoolcoreStrategic or Co-development Partner · 1 January 2025Peninsula Grammar's longest-standing VCE offshore partner and the highest-performing offshore VCE provider accredited by the Victorian Curriculum and Assessment Authority (VCAA). Located in Shanghai, China. Principal Leandra Turner toured the school in 2025, reinforcing the partnership and setting the tone for future student exchanges and study tours.
• Taixing No.1 Senior SchoolcoreStrategic or Co-development Partner · 1 January 2025VCE offshore partner school in China delivering the Victorian Certificate of Education under Peninsula Grammar's oversight and accreditation.
• PISA MalaysiacoreStrategic or Co-development Partner · 1 January 2025VCE offshore partner school in Malaysia delivering the Victorian Certificate of Education under Peninsula Grammar's oversight and accreditation.
• Zhengzhou Foreign Languages SchoolcoreStrategic or Co-development Partner · 1 January 2025VCE offshore partner school in China delivering the Victorian Certificate of Education under Peninsula Grammar's oversight and accreditation.
• Heze No.1 Middle SchoolcoreStrategic or Co-development Partner · 1 January 2025VCE offshore partner school in China delivering the Victorian Certificate of Education under Peninsula Grammar's oversight and accreditation.
• MLC (Methodist Ladies' College)minorStrategic or Co-development Partner · 1 January 2025MLC and Peninsula Grammar conducted a joint service initiative with Ronald McDonald House during National Boarding Week 2025, bringing together boarding students from both schools to support the charity.
• Victorian Curriculum and Assessment Authority (VCAA)coreOthers · 1 January 2025The Victorian Curriculum and Assessment Authority (VCAA) is the regulatory body that accredits Peninsula Grammar's VCE offshore program. Keynote speakers from the VCAA participated in the VCE Offshore Conference in Shanghai 2025. The program operates under strict regulatory oversight.
• Study Melbourne and AustrademinorOthers · 1 January 2025Representatives from Study Melbourne and Austrade attended the VCE Offshore Conference in Shanghai as keynote speakers, highlighting support for international education and Australian VCE programs abroad.
• George Jenkins TheatreminorChannel Partner/ Reseller/ Distributor · 1 January 2025The George Jenkins Theatre is a professional venue partner for Peninsula Grammar's Middle School production of Finding Nemo Jr., with the school rekindling a partnership following the success of Hairspray Jr. in 2019.
• Frankston Arts CentreminorChannel Partner/ Reseller/ Distributor · 1 January 2025Peninsula Grammar partners with the Frankston Arts Centre as a venue for major productions including Tuck Everlasting (2025) and the Grand Music Showcase (2025), providing professional performance spaces for student productions.
• Ronald McDonald HouseminorOthers · 1 January 2025Ronald McDonald House was the beneficiary of a joint service initiative between Peninsula Grammar's boarding community and MLC during National Boarding Week 2025, supporting families of seriously ill children.
• GRACoswayminorGTM or Marketing Partner · 1 January 2024GRACosway partnered with Peninsula Grammar to co-host a leadership and respectful relationships breakfast event. GRACosway is a consultancy firm that contributed to discussions on leadership, personal accountability, and navigating teenage challenges alongside Alex Rance (former AFL star) and Nathan Jones (former Melbourne captain).

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Haileybury: Large co-educational independent K-12 school in Melbourne with multiple campuses and boarding; Head of Middle School at Peninsula Grammar was recruited from Haileybury, reinforcing strong comparability in scale, co-ed model, and Cambridge/VCE pathways.
• Methodist Ladies' College (MLC): Independent K-12 girls' school in Melbourne with boarding; existing direct partnership with Peninsula Grammar on National Boarding Week service initiatives indicates overlapping student profiles and boarding demographics.
• Caulfield Grammar School: Co-educational independent K-12 school in southeast Melbourne with multiple campuses and a transition to co-education history similar to Peninsula Grammar; competes in the same Victorian independent school market for VCE students.
• Wesley College Melbourne: Co-educational Uniting Church K-12 independent school operating across multiple Melbourne campuses with senior boarding; comparable to Peninsula Grammar in co-ed K-12 model, boarding, and VCE delivery.
• Geelong Grammar: Premier Victorian independent boarding school (K-12); Peninsula Grammar staff (Steven Church) joined from Geelong Grammar, and the schools share a strong boarding heritage and Mornington Peninsula/regional Victorian family draw.

Broad incumbents

• Melbourne Grammar School: Top-tier Melbourne independent boys' K-12 school with boarding; competes for high-ATAR outcomes and similar Mornington Peninsula feeder families but as a single-sex school at the elite tier above Peninsula Grammar.
• Carey Baptist Grammar School: Large co-educational Baptist independent K-12 school with multiple Melbourne campuses; competes in the same Mornington Peninsula-aligned independent school market for VCE students at similar fee positioning.
• Trinity Grammar School, Kew: Independent Anglican boys' K-12 school in inner-Melbourne; competes in the AGSV sporting landscape and for similar VCE-bound families but as a single-sex, non-co-educational provider.
• Scotch College Melbourne: Premier Melbourne independent boys' school and historic AGSV/competition peer; competes for the same Mornington Peninsula feeder demographic but as a single-sex rather than co-educational institution.
• Xavier College Melbourne: Catholic Jesuit K-12 boys' school with multiple campuses and some co-educational elements; competes with Peninsula Grammar in the VCE market and interschool athletics across Melbourne.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeninsulaGrammar
• LinkedInlinkedin.com/company/peninsula-grammar
• Instagraminstagram.com/peninsulagrammar
• Xx.com/PenGrammar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Grammar