Hauert

What Hauert does

Hauert HBG Dünger AG is a Swiss specialty fertilizer manufacturer founded in 1663 and headquartered in Grossaffoltern, Canton of Bern. The company produces mineral, organic-mineral, and biological fertilizers serving two horizontal customer segments: private home-garden consumers (via the hauert.com online shop, garden centers, and the Plantiful dosing-system product line) and professional B2B users (golf courses, sports turf, horticulture nurseries, agriculture, and landscaping, served through a dedicated field sales force in Switzerland and the Hauert MANNA subsidiary in Germany).

Hauert's product portfolio is anchored by a set of proprietary manufacturing technologies developed over decades: GRANUTEC granulation (high-quality mineral granules, since 2017), Sphero granulation (organic-mineral dust-free granules, since 2005), Kompaktor compactor technology (since 1985), Pelletspresse pellet production (biological fertilizers, ~10mm pellets that slow mineralization by 20–30%), Tardit slow-release nitrogen fertilizer (since 1972), and a patented in-house methylene urea (MU) production process operational at Delfzijl, Netherlands since 2015 via a joint venture with ChemCom Industries. Consumer-facing brands include Plantiful (Solupearls instant fertilizer with integrated dosing cap, launched 2025) and Biorga (organic gardening, acquired 1988); professional lines include the Expert lawn fertilizer range and the Tardit/MU slow-release series.

The business operates four production sites across Switzerland (Suberg/Grossaffoltern), Germany (Nürnberg, Ammerbuch), and the Netherlands (Delfzijl), with wholly-owned subsidiaries Hauert MANNA Düngerwerke GmbH and Hauert Günther Düngerwerke GmbH in Germany and acquired Swiss Green Sportstättenunterhalt AG for sports turf. Revenue is generated primarily through one-time product sales across both channels, supplemented by professional soil-analysis and advisory services through the in-house Hauert Labor (since 1985). The company is privately held by the Hauert family across generations, with Philipp Hauert serving as CEO since 2006 and Christoph Büscher as CMO since 2020.

Name

Hauert

Legal name

Hauert HBG Dünger AG

Website

https://hauert.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hauert is a Swiss specialty fertilizer manufacturer (founded 1663) producing mineral, organic-mineral, and biological fertilizers for private home gardeners and professional users including golf courses, sports turf, horticulture, and agriculture across Switzerland, Germany, and the Netherlands.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industries

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

Keywords

• Specialty fertilizers
• Slow-release fertilizers
• Organic garden fertilizers
• Professional turf nutrition
• Soil analysis laboratory

Headquarters

HQ city

Grossaffoltern

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer Product Sales: Hauert produces and markets fertilizers for professional and home garden use. Products are sold through online shop (B2C), field sales force (B2B), and through garden centers/dealers. Product range includes mineral, organic-mineral, and biological fertilizers in various forms (granules, pellets, compacts, liquids).
2. Laboratory Services: Hauert operates its own testing and advisory laboratory (Hauert Labor) providing soil analysis and related consulting services for customers.
3. Plantiful Instant Fertilizer System: Innovative dosing system product line (Plantiful) with integrated bottle dosing and refill packs, sold as consumer packaged goods through online shop and retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hauert manufactures and sells specialty fertilizers — mineral, organic-mineral, and biological — in granular, pellet, compact, and liquid forms for both private home gardeners (B2C, online shop) and professional users in sports turf, horticulture, agriculture, and nurseries (B2B, field sales). The portfolio is anchored by proprietary technologies including GRANUTEC and Sphero granulation, Tardit and methylene urea slow-release chemistry, Solupearls instant water-soluble granules (Plantiful brand), the Kompaktor compactor, and the Pelletspresse biological pellet press; the company also runs an in-house soil analysis and advisory laboratory (Hauert Labor).

Product overview

Hauert is a Swiss fertilizer manufacturer offering a comprehensive portfolio of products across both consumer and professional segments. The product range is organized around multiple delivery technologies and target markets: Plantiful is the consumer-facing instant fertilizer system featuring an innovative integrated dosing bottle with Solupearls technology; Tardit represents the slow-release fertilizer line using methyleneurea technology; Biorga covers organic gardening products; and professional lines include Expert lawn fertilizers and agricultural pellets. Manufacturing technologies include GRANUTEC for dust-free mineral granules, Sphero for organic-mineral granulates, pellet presses for biological fertilizers, and Kompaktor for mineral compacts. The company also operates laboratory services for soil analysis and serves international markets through the acquired MANNA brand in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Biorga: Sub-brand for garden fertilizers, liquid fertilizers, composters, and soil improvers for private consumers.
• Plantiful
• GRANUTEC
• Tardit

Products and services

• Plantiful Instant Fertilizer System Instant plant food system with an integrated dosing mechanism built into the bottle cap, using Solupearls technology for 100% water-soluble, dust-free granular fertilizers. Designed for private home gardeners who want easy, correctly dosed feeding for indoor, balcony, and garden plants across multiple plant-specific variants (Universal, Tomato, Hydrangeas, Flowers & Balcony, Citrus & Tub Plants, Orchids, Indoor Plants).
• Tardit Slow-Release Fertilizer Long-release nitrogen fertilizer based on methylene urea technology, providing extended nutrient supply without surge growth. Used by professional turf managers, horticultural operations, and home gardeners; includes specialized lawn formulations such as Tardit Rasen.
• Biorga Organic Gardening Product Line Organic gardening range including garden fertilizer, liquid fertilizer, composter, rock powder, tomato fertilizer, berry and fruit fertilizer, raised bed fertilizer, horn meal, composted manure, and soil improver with biochar. Marketed to private consumers under the Biorga brand, acquired in 1988.
• Hauert Liquid Fertilizers Liquid fertilizer range for private consumers, including Hauert Universal, Hauert Fleurs (Flowers), Hauert Agrumes & Palmiers (Citrus & Palms), Hauert Orchidées (Orchids), Hauert Cactus, and Hauert Spray de nutrition foliaire (Foliar Spray). Dilution rates and bottle sizes vary by plant type.
• Expert Rasendünger (Professional Lawn Fertilizer) Professional-grade mineral slow-release lawn fertilizer produced with GRANUTEC quality. Targets greenkeepers, sports field managers, and landscaping professionals requiring homogeneous, dust-free granules for high-value turf.
• Hauert Labor (Laboratory Services) In-house testing and consulting laboratory established in 1985, offering soil analysis services and expert fertilizer recommendations for professional customers.
• MANNA Product Line German fertilizer brand acquired in 2018 and rebranded as Hauert MANNA Düngerwerke GmbH (Nürnberg). The MANNA product line serves German-speaking markets outside Switzerland, distributed through Hauert MANNA's German sales and distribution operations.
• Hauertkugeln (Hauert Fertilizer Balls) Branded round fertilizer ball product introduced in 2012, designed for easy application and used as a recognizable Hauert consumer format.
• Biological Pellets (Pelletspresse) Biological fertilizers produced on Hauert's pellet presses, approximately 10mm long with smooth surface. The pellet form slows soil mineralization by 20-30%, providing an additional slow-release effect; primarily for agriculture and professional users.
• Kompaktate (Compacts) Mineral fertilizers produced using Hauert's Kompaktor compaction technology (operational since 1985), forming low-dust granules via roller pressing, with dust-binding agent applied since 2005.
• GRANUTEC Granules High-quality mineral fertilizer granules produced using GRANUTEC granulation technology since January 2017. Dust-free, round, compact granules with uniform size and high flowability for homogeneous fertilization.
• Sphero Granulates Dust-free organic-mineral fertilizers produced using Hauert's Sphero granulation technology (introduced 2005). Rounded granule format with improved application properties.

Quantifiable outcome

• Plantiful is 40% more efficient than conventional liquid fertilizers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TRANSEX BERN AGminorOthers · 1 January 2023TRANSEX BERN AG became Hauert's new logistics partner in April 2023, handling shipping and logistics operations.
• BienenSchweiz (Swiss Beekeepers Association)minorStrategic or Co-development Partner · 1 January 2020Partnership between Hauert (fertilizer producer) and BienenSchweiz (Swiss Beekeepers Association). Announced May 2020, supporting bee health and pollination sustainability initiatives.
• SWISS GREEN Sportstättenunterhalt AGcoreStrategic or Co-development Partner · 1 January 2017Acquisition of Swiss lawn specialist SWISS GREEN Sportstättenunterhalt AG based in Lohn, completed in 2017. Part of Hauert's strategy to expand its sports turf expertise and market presence.
• ChemCom IndustriescoreStrategic or Co-development Partner · 1 January 2015Joint venture with Dutch company ChemCom Industries for methylene urea production at Delfzijl, Netherlands. The partnership leverages ChemCom's existing production processes to enable Hauert to manufacture long-chain methylene urea in consistently high quality. 360 days per year production capacity. Strategic for Hauert's entry into the growing slow-release nitrogen fertilizer market.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Haifa Group: Israel-based specialty plant nutrition company with controlled-release and water-soluble fertilizer products serving horticulture and specialty agriculture; competes with Hauert in the European professional segment.
• Compo / Compo Expert: European specialty fertilizer manufacturer with overlapping mineral, organic-mineral, and slow-release product lines serving home gardeners, horticulture, and professional turf. Closest direct competitor to Hauert across DACH markets.
• DCM / CUXIN: European organic and biological fertilizer specialist (DCM Belgium, CUXIN Germany) with overlapping Biorga-style organic product positioning and home-garden distribution in DACH.

Emerging players

• Plantworks Ltd (biologicals) / Lallemand Plant Care: Biological and microbial fertilizer / biostimulant specialist. Competes with Hauert's biological fertilizer and Biorga organic positioning as the bio-input segment grows in Europe.
• Lebosol Dünger GmbH: German specialty foliar fertilizer and biostimulant producer; comparable in size and product overlap to Hauert's professional plant nutrition range.

Broad incumbents

• Yara International: World's largest nitrogen fertilizer producer with growing specialty crop nutrition offerings. Sets global nitrogen pricing that affects Hauert's input costs and competes in agricultural nitrogen blends.
• K+S AG: Major German fertilizer producer with a broader commodity-and-specialty portfolio. Competes with Hauert in potassium-rich blends and serves overlapping professional agricultural customers in DACH.
• ICL Group (Everris / Osmocote): Global specialty fertilizer incumbent whose Osmocote controlled-release nitrogen product competes directly with Hauert's Tardit line. Much larger R&D, manufacturing, and distribution footprint than Hauert.
• Scotts Miracle-Gro: Global consumer lawn-and-garden brand. Overlaps with Hauert's home garden Plantiful and Biorga lines in retail channels; larger brand and marketing budget.
• Bayer Garden / Bayer Crop Science (consumer): Plant care and consumer gardening arm of Bayer; competes with Hauert's consumer portfolio in European garden center shelves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hauertschweiz
• Instagraminstagram.com/hauert_duenger
• LinkedInlinkedin.com/company/hauert
• YouTubeyoutube.com/channel/UCEQaW6lZ8XK3JXZ9ZxX5c3g

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauert