Bulmer Leisure Holiday Parks
Bulmer Leisure is a third-generation family business operating two luxury UK holiday parks — Silver Bay (seaside) and Woodland Falls (countryside) on Anglesey, Wales — selling static caravans, lodges, and eco lodges directly to consumer buyers through one-time sales and recurring licence fees.
- Company typePrivate
- Founded1986
- HeadquartersPentre-briwnant, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bulmer Leisure Holiday Parks does
Bulmer Leisure Holiday Parks is a privately-held, family-owned operator of two luxury holiday park resorts on Anglesey, North Wales: Silver Bay Holiday Park in Rhoscolyn (a seaside resort with private access to the only Green Coast Award beach on Anglesey) and Woodland Falls Holiday Park in Lligwy (a countryside woodland retreat near Sunday Times' 2021 "best beach in the UK" at Lligwy). The company sells static caravans, lodges, and eco lodges for ownership, with prices ranging from £29,995 for pre-owned caravans to £340,000 for luxury lodges, paired with licence periods of up to 50 years. On-site facilities include indoor heated pools, spas, gyms, The Deckhouse Restaurant, Lligwy Beach Café, a private boat park, and a children's entertainment programme. Charlie Bulmer serves as Managing Director of the third-generation family business.
The business generates revenue through three streams: one-time holiday home sales, recurring annual licence/pitch fees tied to multi-year licence agreements (15 years on new caravans, 50 years on new lodges), and a fractional shared ownership scheme at Silver Bay starting from £69,992 for a 1/4 share. Distribution runs entirely through direct-to-consumer channels — the bulmerleisure.co.uk website, brochure downloads, request-a-callback, in-park tours, and an inside-sales phone line (01407 860860). Customer segments are consumer personas: families seeking pet-friendly coastal getaways, retirees and couples seeking tranquil retreats, and environmentally conscious buyers attracted to the UK's first eco lodges for sale with air source heat pumps and solar panels.
Operationally, the company has invested £1.6 million in a Silver Bay leisure complex, holds a 5-Star Holiday Village Rating, and is BS3632-compliant across new homes. Sustainability is a positioning pillar: a 50% carbon reduction target by 2030, EV charging infrastructure, the Save the Bees programme (20,000 bees) at Woodland Falls, and memberships with the National Trust, North Wales Wildlife Trust, RSPB, and Red Squirrel Trust. Awards include Green Coast Award, Green Flag Award, David Bellamy Woodlands Badge, and The Guardian's recognition of Lligwy Beach Café as one of the UK's ten best beach cafés.
Bulmer Leisure Holiday Parks firmographics
Firmographics- Name
- Bulmer Leisure Holiday Parks
- Legal name
- Bulmer Leisure
- Website
- https://bulmerleisure.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bulmer Leisure is a third-generation family business operating two luxury UK holiday parks — Silver Bay (seaside) and Woodland Falls (countryside) on Anglesey, Wales — selling static caravans, lodges, and eco lodges directly to consumer buyers through one-time sales and recurring licence fees.
- Ownership category
- akta.pro rank
Bulmer Leisure Holiday Parks industry classification
Industry- Product category
- Holiday Park Resorts
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Luxury Eco-Resorts (THAGACAK)
Keywords
Where Bulmer Leisure Holiday Parks is headquartered
LocationHeadquarters
- HQ city
- Pentre-briwnant
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bulmer Leisure Holiday Parks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Holiday Home Sales: Sale of static caravans, lodges, and eco lodges at both Silver Bay and Woodland Falls holiday parks. Properties range from caravans (£29,995-£79,995) to luxury lodges (£165,000-£340,000) with licence periods up to 50 years.
- Licence/Pitch Fees: Ongoing licence fees for holiday home placements at the parks. New caravans come with 15-year licences and new lodges with 50-year licences, providing recurring revenue and long-term customer relationships.
- Fractional Ownership: Luxury Lodge Fractional Shared Ownership Scheme at Silver Bay allowing multiple owners to share seasons and costs, with 1/4 shares available from £69,992.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Static Caravans - Pre-Owned and New |
| One time/ perpetual license | Multi-year contract | Luxury Lodges |
| One time/ perpetual license | Multi-year contract | Eco Lodges |
| Subscription | Annual | Holiday Home Ownership (Pitch/Licence Fees) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bulmer Leisure Holiday Parks product offering
Product offeringCore offering
Bulmer Leisure Holiday Parks operates two luxury holiday park resorts on Anglesey, North Wales — Silver Bay Holiday Park (a seaside resort in Rhoscolyn) and Woodland Falls Holiday Park (a countryside retreat in Lligwy). The company sells static caravans, lodges, and eco lodges for ownership with licence periods up to 50 years, alongside a fractional shared ownership scheme. On-site facilities include leisure complexes, restaurants, spa, gym, private beach access, and family entertainment programmes.
Product overview
Bulmer Leisure Holiday Parks operates two luxury holiday park resorts on Anglesey, Wales—Silver Bay Holiday Park (seaside resort in Rhoscolyn) and Woodland Falls Holiday Park (countryside retreat in Lligwy)—offering holiday home ownership through static caravans, lodges, and eco lodges for sale. The portfolio includes brand new holiday homes manufactured by ABI, Swift, Tingdene, Carnaby, and Willerby (compliant with BS3632 regulations) alongside pre-owned options, with licence periods up to 50 years for new lodges. Additional offerings include a fractional shared ownership scheme at Silver Bay, on-site leisure facilities (pool, spa, gym), dining venues (The Deckhouse Restaurant, Lligwy Beach Café), and sustainability initiatives including eco lodges with Air Source Heat Pumps and solar panels. The parks provide direct beach access to Green Coast Award winning beaches and cater to both families and pet owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Silver Bay Holiday Park A luxury seaside holiday park resort in Rhoscolyn, Anglesey offering holiday home ownership with private access to Silver Bay Beach (Green Coast Award winning), a leisure complex with indoor heated pool, spa, gym, The Deckhouse Restaurant and Bar, and a children's entertainment programme.
- Woodland Falls Holiday Park A luxury countryside holiday park in Lligwy, Anglesey nestled in woodland between Moelfre and Benllech, offering holiday homes including the UK's first luxury eco lodges, plus The Oaklands bar, coffee lounge, games room, and state-of-the-art gymnasium.
- Static Caravans for Sale Luxury static caravans (both pre-owned and new) available for purchase at both Anglesey holiday parks. Pre-owned caravans range from £29,995–£79,995 with 10–15 year licences; new caravans come with 15-year licences.
- Luxury Lodges for Sale Luxury lodges for purchase at Silver Bay and Woodland Falls holiday parks, priced £165,000–£340,000 with licences extending to 2064–2070. Sea view plots command premium pricing.
- Eco Lodges for Sale Luxury eco lodges fitted with Air Source Heat Pumps and solar panels for sustainable, self-sufficient holiday living, available at Woodland Falls. Priced £199,000–£240,000 with 50-year licences.
- Luxury Lodge Fractional Shared Ownership Scheme A fractional shared ownership scheme at Silver Bay Holiday Park allowing multiple owners to share the seasons and holiday experiences at a fraction of the full cost of lodge ownership. 1/4 shares available from £69,992 with 10-year licences.
Quantifiable outcome
- Green Coast Award for Silver Bay Beach - first private business to apply for this award
- +4 more outcomes
Companies that use Bulmer Leisure Holiday Parks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Bulmer Leisure Holiday Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bulmer Leisure Holiday Parks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bodnant Welsh Food CentreminorSilver Bay announced a partnership with Bodnant Welsh Food Centre, a local food destination offering Welsh produce and culinary experiences. This partnership enhances the dining options available to holiday home owners at Silver Bay.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bulmer Leisure Holiday Parks competitors and assessment
Company assessmentDirect peers
- Away Resorts: Mid-sized UK holiday park operator with seaside and countryside parks offering caravan and lodge ownership plus holidays. Closely comparable business model and target customer to Bulmer Leisure.
- Darwin Escapes: UK holiday park operator with multiple lodge and caravan parks across Britain. Comparable ownership-model parks operator serving similar family and retiree segments.
- Pebble Bank Holiday Park: Smaller independent UK holiday park in Weymouth offering caravan ownership and family amenities. Comparable regional, family-owned caravan park operator though smaller in scale and lacking the eco-lodge differentiation.
- Parkdean Resorts: UK's largest holiday park operator by number of parks, with static caravan and lodge ownership alongside holiday rentals. Directly comparable business model with similar ownership/licence economics and UK seaside/coastal focus.
- Forest Holidays: UK operator of luxury cabin and lodge stays in forested locations, with sustainability credentials and on-site facilities. Directly comparable to Bulmer's Woodland Falls eco-lodge offering on the eco-lodge/in-nature positioning.
Broad incumbents
- Center Parcs UK: UK woodland holiday village operator offering family short breaks and ownership-style lodges. Comparable on luxury family countryside accommodation and on-site amenities, though it operates at larger scale with a national footprint.
- Hoseasons (Wyndham Destinations): Major UK holiday lettings and parks broker now part of Wyndham. Comparable as a UK holiday parks distribution and booking platform; overlaps with Bulmer's parks through the broader ownership/lettings ecosystem.
- Bourne Leisure (Haven, Butlins, Warner): The UK's largest holiday park operator (Haven, Butlins, Warner Leisure Hotels). Comparable as a direct competitor in UK holiday parks and ownership models, but at vastly greater scale across seaside and countryside locations.
Regional players
- Landal GreenParks: European holiday parks operator (primarily Netherlands/Germany/Belgium) with sustainability focus. Comparable eco-resort positioning though it operates outside the UK market.
- Berthlwyd Hall Holiday Park: Small Welsh holiday park near Snowdonia offering caravan ownership. Comparable as a North Wales family caravan park, though lacking premium lodges and eco-lodge positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bulmer Leisure Holiday Parks social profiles
Digital presenceBulmer Leisure Holiday Parks compliance and trust
Trust signalCompliance8 records
Bulmer Leisure Holiday Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulmer Leisure Holiday Parks leadership team
Management profileNumber of profiles
Profiles1 record
Bulmer Leisure Holiday Parks subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bulmer Leisure Holiday Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulmer Leisure Holiday Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulmer Leisure Holiday Parks
What does Bulmer Leisure Holiday Parks do?
Bulmer Leisure Holiday Parks operates two luxury holiday park resorts on Anglesey, North Wales — Silver Bay Holiday Park (a seaside resort in Rhoscolyn) and Woodland Falls Holiday Park (a countryside retreat in Lligwy). The company sells static caravans, lodges, and eco lodges for ownership with licence periods up to 50 years, alongside a fractional shared ownership scheme. On-site facilities include leisure complexes, restaurants, spa, gym, private beach access, and family entertainment programmes.
Is Bulmer Leisure Holiday Parks a public or private company?
Bulmer Leisure Holiday Parks is a private company. It is classified as family owned and is currently operating.
When was Bulmer Leisure Holiday Parks founded?
Bulmer Leisure Holiday Parks was founded in 1986. It employs 51 to 100 people.
Where is Bulmer Leisure Holiday Parks based?
Bulmer Leisure Holiday Parks is headquartered in Pentre-briwnant, United Kingdom, in the Europe region.
How does Bulmer Leisure Holiday Parks make money?
Three revenue lines are on record. Holiday Home Sales are the primary driver. The others are licence/Pitch Fees and fractional Ownership.
Who are Bulmer Leisure Holiday Parks's main competitors?
Direct peers on record are Away Resorts, Darwin Escapes, Pebble Bank Holiday Park, Parkdean Resorts and Forest Holidays. Broad incumbents are Center Parcs UK, Hoseasons (Wyndham Destinations) and Bourne Leisure (Haven, Butlins, Warner). Regional players are Landal GreenParks and Berthlwyd Hall Holiday Park.
Does Bulmer Leisure Holiday Parks have an API?
No public API is recorded for Bulmer Leisure Holiday Parks.
What industry is Bulmer Leisure Holiday Parks in?
Bulmer Leisure Holiday Parks's product category is Holiday Park Resorts. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAMAJAF, Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays). Its NAICS code is 7212 and its SIC code is 7000.