Away Resorts
Away Resorts operates 26+ UK holiday parks across 10 regions, selling short-break accommodation, holiday home ownership, touring/camping, and on-park leisure services directly to UK families, couples, and holiday home buyers.
- Company typePrivate
- Founded2008
- HeadquartersHempstead, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Away Resorts does
Away Resorts is a UK-based holiday park operator that runs a network of 26+ parks across 10 regions of Great Britain, including Cornwall, Dorset, Essex, Hampshire, Isle of Wight, Lincolnshire, North Wales, Nottinghamshire, Scotland, and Yorkshire. The company sells short-break and seasonal holiday accommodation (caravans, lodges, glamping, cottages, touring, and camping), holiday home ownership (new, pre-owned, and luxury lodges from £20,000 to over £100,000), and on-park revenue lines including food and beverage, golf, water sports, fishing, spa, and entertainment programming. Its target customers are UK families (primary), couples, touring/camping enthusiasts, and holiday home buyers seeking managed investment or second-home opportunities, with subletting management services for owners.
The business operates a direct-to-consumer model through its website, a 0330 phone contact centre, and on-park sales teams, supported by FCA-regulated consumer credit for ownership finance, a dedicated Owners Portal, and a mobile app. The platform is built on a cloud-based booking and reservation system with property management capabilities, integrating online booking, open weekends, and try-out day events as conversion channels. Multiple group entities are FCA-authorised for consumer credit broking. Away Resorts was originally backed by CBPE Capital (2008) and subsequently Permira Credit (2017), and has executed inorganic growth through acquisitions of Cosways Holiday Park (2016) and Sandy Balls Estate (2017). In March 2026, the company divested Gara Rock Hotel & Spa to Ocean Cove Group, indicating ongoing portfolio rationalisation.
Revenue mechanics combine transactional holiday bookings (short breaks from £189), one-time holiday home sales with multi-year pitch fee commitments, recurring touring/camping pitch revenue, and on-park ancillary spend. The company holds industry recognitions including a BTA 23 UK Parks Silver Award and The Beautiful South Award Gold 2022-23, and trades under Away Resorts Limited (Companies House registration 06458827), headquartered in Hemel Hempstead. Leadership comprises CEO Carl Castledine and Non-Executive Chairman Gary Fletcher.
Away Resorts firmographics
Firmographics- Name
- Away Resorts
- Legal name
- Away Resorts Limited
- Website
- https://awayresorts.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Away Resorts operates 26+ UK holiday parks across 10 regions, selling short-break accommodation, holiday home ownership, touring/camping, and on-park leisure services directly to UK families, couples, and holiday home buyers.
- Ownership category
- akta.pro rank
Away Resorts industry classification
Industry- Product category
- Holiday Parks & Resorts
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)
Keywords
Where Away Resorts is headquartered
LocationHeadquarters
- HQ city
- Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Away Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Holiday Accommodation Bookings: Revenue from short breaks and holiday accommodation bookings including weekend breaks, midweek breaks, and seasonal holidays (spring, summer, autumn, winter). Customers book directly through the website or via phone contact centers.
- Holiday Home Ownership Sales: Sale of static caravans, holiday homes, and luxury lodges to consumers who purchase as second homes or investment properties. Revenue includes the sale of new and pre-owned caravans, pitch fees, and subletting management services. Finance options are available through FCA-regulated credit brokers.
- Touring and Camping: Revenue from touring pitches and camping accommodation across multiple park locations in the UK.
- On-Park Revenue: Income from on-park facilities and services including food and beverage, activities, entertainment, spa services, beauty treatments, and retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short break holidays from £189 |
| Unit Pricing | Multi-year contract | Holiday home ownership starting from £20,000 |
| Unit Pricing | One time/ perpetual license | Christmas Day Lunch pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Away Resorts product offering
Product offeringCore offering
Away Resorts operates a network of more than 26 UK holiday parks providing self-catering caravan and lodge accommodation, glamping, touring and camping pitches, and holiday home ownership. Guests book short breaks and family holidays at distinctive park locations across the UK, with on-site food and beverage, entertainment, and leisure facilities such as swimming, water sports, and golf.
Product overview
Away Resorts operates a unified holiday park platform comprising 26+ UK holiday parks across 10 regions (Cornwall, Yorkshire, Hampshire, Lincolnshire, Isle of Wight, Essex, Nottinghamshire, North Wales, Scotland, and Dorset). The core offering includes diverse accommodation types (caravans, lodges, glamping, touring, camping, cottages, apartments) alongside leisure facilities (swimming pools, golf courses, water sports, fishing), entertainment programming, and food & beverage venues. The business extends into holiday home ownership through a dedicated sales and financing program, supported by an Owners Portal for account management and a mobile app for guest services. The portfolio includes branded parks (e.g., Retallack Resort, Sandy Balls) and hotel properties (Boston West Hotel, Kenwick Hotel), positioning Away Resorts as a comprehensive UK staycation and holiday ownership operator rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Park Accommodation
Companies that use Away Resorts
Customer profileSegments4 records
Ideal customer profiles2 records
Away Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Away Resorts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Christie & CominorChristie & Co acted as the broker for the sale of Gara Rock Hotel & Spa from Away Resorts to Ocean Cove Group Limited. The transaction was completed in under five weeks after being launched to the market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Away Resorts competitors and assessment
Company assessmentDirect peers
- Haven Holidays: UK's largest holiday park operator with 40+ parks targeting similar family and coastal/countryside audiences. Direct overlap with Away Resorts' family short-break and touring/camping offerings across similar UK geographies.
- Forest Holidays: UK cabin/lodge operator in Forestry England locations offering hot-tub breaks and family activities. Comparable to Away Resorts' lodge product line and couples/family short-break positioning.
- Parkdean Resorts: Major UK holiday park operator with 65+ parks across England, Scotland and Wales, offering caravans, lodges and touring. Closely comparable on park network scale, ownership programmes and family segment focus.
- Butlin's: Iconic UK family resort brand operating three large coastal resorts with on-site entertainment, dining and activities. Comparable to Away Resorts' family entertainment-led value proposition at the larger resort format.
- Center Parcs UK: UK forest village resorts offering lodges, indoor/outdoor activities and short breaks for families and couples. Direct competitor in the premium short-break lodge market with comparable on-park amenity depth.
- Haulfryn Group: UK luxury holiday home and lodge park operator focused on ownership and short breaks. Direct comparable on ownership programme structure and premium lodge positioning.
- Hoseasons: Major UK holiday letting and parks distributor covering lodges, parks and boating holidays. Comparable booking/distribution model for short-break and lodge accommodation in the UK.
Regional players
- John Fowler Holidays: South West England-focused holiday park operator with parks in Cornwall and Devon. Comparable on family caravan/lodge parks and touring offering, but with regional (South West) rather than national footprint.
Broad incumbents
- Bourne Leisure (Haven, Butlin's, Warner): Parent of Haven, Butlin's and Warner Leisure Hotels — the dominant UK holiday park/resort conglomerate. Directly comparable on family short-break product and on-park entertainment, but operates at materially larger scale and broader segment reach.
Emerging players
- Bluestone National Park Resort: Wales-based all-year short-break resort with lodges, activities and spa facilities. Comparable premium lodge/activity offering targeting families and couples, though single-site rather than multi-park.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Away Resorts social profiles
Digital presenceAway Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Away Resorts leadership team
Management profileNumber of profiles
Profiles2 records
Away Resorts funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Away Resorts M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Away Resorts
What does Away Resorts do?
Away Resorts operates a network of more than 26 UK holiday parks providing self-catering caravan and lodge accommodation, glamping, touring and camping pitches, and holiday home ownership. Guests book short breaks and family holidays at distinctive park locations across the UK, with on-site food and beverage, entertainment, and leisure facilities such as swimming, water sports, and golf.
Is Away Resorts a public or private company?
Away Resorts is a private company. It is classified as private equity controlled and is currently operating.
When was Away Resorts founded?
Away Resorts was founded in 2008. It employs 501 to 1,000 people.
Where is Away Resorts based?
Away Resorts is headquartered in Hempstead, United Kingdom, in the Europe region.
How does Away Resorts make money?
Four revenue lines are on record. Holiday Accommodation Bookings are the primary driver. The others are holiday Home Ownership Sales, touring and Camping and on-Park Revenue.
Who are Away Resorts's main competitors?
Direct peers on record are Haven Holidays, Forest Holidays, Parkdean Resorts, Butlin's, Center Parcs UK, Haulfryn Group and Hoseasons. John Fowler Holidays is listed as a regional player. Bourne Leisure (Haven, Butlin's, Warner) is listed as a broad incumbent. Bluestone National Park Resort is listed as an emerging player.
Does Away Resorts have an API?
No public API is recorded for Away Resorts.
What industry is Away Resorts in?
Away Resorts's product category is Holiday Parks & Resorts. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 721214 and its SIC code is 7000.