Bulmer Leisure Holiday Parks

What Bulmer Leisure Holiday Parks does

Bulmer Leisure Holiday Parks is a privately-held, family-owned operator of two luxury holiday park resorts on Anglesey, North Wales: Silver Bay Holiday Park in Rhoscolyn (a seaside resort with private access to the only Green Coast Award beach on Anglesey) and Woodland Falls Holiday Park in Lligwy (a countryside woodland retreat near Sunday Times' 2021 "best beach in the UK" at Lligwy). The company sells static caravans, lodges, and eco lodges for ownership, with prices ranging from £29,995 for pre-owned caravans to £340,000 for luxury lodges, paired with licence periods of up to 50 years. On-site facilities include indoor heated pools, spas, gyms, The Deckhouse Restaurant, Lligwy Beach Café, a private boat park, and a children's entertainment programme. Charlie Bulmer serves as Managing Director of the third-generation family business.

The business generates revenue through three streams: one-time holiday home sales, recurring annual licence/pitch fees tied to multi-year licence agreements (15 years on new caravans, 50 years on new lodges), and a fractional shared ownership scheme at Silver Bay starting from £69,992 for a 1/4 share. Distribution runs entirely through direct-to-consumer channels — the bulmerleisure.co.uk website, brochure downloads, request-a-callback, in-park tours, and an inside-sales phone line (01407 860860). Customer segments are consumer personas: families seeking pet-friendly coastal getaways, retirees and couples seeking tranquil retreats, and environmentally conscious buyers attracted to the UK's first eco lodges for sale with air source heat pumps and solar panels.

Operationally, the company has invested £1.6 million in a Silver Bay leisure complex, holds a 5-Star Holiday Village Rating, and is BS3632-compliant across new homes. Sustainability is a positioning pillar: a 50% carbon reduction target by 2030, EV charging infrastructure, the Save the Bees programme (20,000 bees) at Woodland Falls, and memberships with the National Trust, North Wales Wildlife Trust, RSPB, and Red Squirrel Trust. Awards include Green Coast Award, Green Flag Award, David Bellamy Woodlands Badge, and The Guardian's recognition of Lligwy Beach Café as one of the UK's ten best beach cafés.

Name

Bulmer Leisure Holiday Parks

Legal name

Bulmer Leisure

Website

https://bulmerleisure.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Bulmer Leisure is a third-generation family business operating two luxury UK holiday parks — Silver Bay (seaside) and Woodland Falls (countryside) on Anglesey, Wales — selling static caravans, lodges, and eco lodges directly to consumer buyers through one-time sales and recurring licence fees.

Ownership category

akta.pro rank

Product category

Holiday Park Resorts

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Luxury Eco-Resorts (THAGACAK)

Keywords

• Holiday park operations
• Static caravan sales
• Luxury lodge sales
• Holiday home ownership
• Eco lodge development

Headquarters

HQ city

Pentre-briwnant

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Home Sales: Sale of static caravans, lodges, and eco lodges at both Silver Bay and Woodland Falls holiday parks. Properties range from caravans (£29,995-£79,995) to luxury lodges (£165,000-£340,000) with licence periods up to 50 years.
2. Licence/Pitch Fees: Ongoing licence fees for holiday home placements at the parks. New caravans come with 15-year licences and new lodges with 50-year licences, providing recurring revenue and long-term customer relationships.
3. Fractional Ownership: Luxury Lodge Fractional Shared Ownership Scheme at Silver Bay allowing multiple owners to share seasons and costs, with 1/4 shares available from £69,992.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bulmer Leisure Holiday Parks operates two luxury holiday park resorts on Anglesey, North Wales — Silver Bay Holiday Park (a seaside resort in Rhoscolyn) and Woodland Falls Holiday Park (a countryside retreat in Lligwy). The company sells static caravans, lodges, and eco lodges for ownership with licence periods up to 50 years, alongside a fractional shared ownership scheme. On-site facilities include leisure complexes, restaurants, spa, gym, private beach access, and family entertainment programmes.

Product overview

Bulmer Leisure Holiday Parks operates two luxury holiday park resorts on Anglesey, Wales—Silver Bay Holiday Park (seaside resort in Rhoscolyn) and Woodland Falls Holiday Park (countryside retreat in Lligwy)—offering holiday home ownership through static caravans, lodges, and eco lodges for sale. The portfolio includes brand new holiday homes manufactured by ABI, Swift, Tingdene, Carnaby, and Willerby (compliant with BS3632 regulations) alongside pre-owned options, with licence periods up to 50 years for new lodges. Additional offerings include a fractional shared ownership scheme at Silver Bay, on-site leisure facilities (pool, spa, gym), dining venues (The Deckhouse Restaurant, Lligwy Beach Café), and sustainability initiatives including eco lodges with Air Source Heat Pumps and solar panels. The parks provide direct beach access to Green Coast Award winning beaches and cater to both families and pet owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Bay Holiday Park A luxury seaside holiday park resort in Rhoscolyn, Anglesey offering holiday home ownership with private access to Silver Bay Beach (Green Coast Award winning), a leisure complex with indoor heated pool, spa, gym, The Deckhouse Restaurant and Bar, and a children's entertainment programme.
• Woodland Falls Holiday Park A luxury countryside holiday park in Lligwy, Anglesey nestled in woodland between Moelfre and Benllech, offering holiday homes including the UK's first luxury eco lodges, plus The Oaklands bar, coffee lounge, games room, and state-of-the-art gymnasium.
• Static Caravans for Sale Luxury static caravans (both pre-owned and new) available for purchase at both Anglesey holiday parks. Pre-owned caravans range from £29,995–£79,995 with 10–15 year licences; new caravans come with 15-year licences.
• Luxury Lodges for Sale Luxury lodges for purchase at Silver Bay and Woodland Falls holiday parks, priced £165,000–£340,000 with licences extending to 2064–2070. Sea view plots command premium pricing.
• Eco Lodges for Sale Luxury eco lodges fitted with Air Source Heat Pumps and solar panels for sustainable, self-sufficient holiday living, available at Woodland Falls. Priced £199,000–£240,000 with 50-year licences.
• Luxury Lodge Fractional Shared Ownership Scheme A fractional shared ownership scheme at Silver Bay Holiday Park allowing multiple owners to share the seasons and holiday experiences at a fraction of the full cost of lodge ownership. 1/4 shares available from £69,992 with 10-year licences.

Quantifiable outcome

• Green Coast Award for Silver Bay Beach - first private business to apply for this award
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bodnant Welsh Food CentreminorStrategic or Co-development PartnerSilver Bay announced a partnership with Bodnant Welsh Food Centre, a local food destination offering Welsh produce and culinary experiences. This partnership enhances the dining options available to holiday home owners at Silver Bay.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Away Resorts: Mid-sized UK holiday park operator with seaside and countryside parks offering caravan and lodge ownership plus holidays. Closely comparable business model and target customer to Bulmer Leisure.
• Darwin Escapes: UK holiday park operator with multiple lodge and caravan parks across Britain. Comparable ownership-model parks operator serving similar family and retiree segments.
• Pebble Bank Holiday Park: Smaller independent UK holiday park in Weymouth offering caravan ownership and family amenities. Comparable regional, family-owned caravan park operator though smaller in scale and lacking the eco-lodge differentiation.
• Parkdean Resorts: UK's largest holiday park operator by number of parks, with static caravan and lodge ownership alongside holiday rentals. Directly comparable business model with similar ownership/licence economics and UK seaside/coastal focus.
• Forest Holidays: UK operator of luxury cabin and lodge stays in forested locations, with sustainability credentials and on-site facilities. Directly comparable to Bulmer's Woodland Falls eco-lodge offering on the eco-lodge/in-nature positioning.

Broad incumbents

• Center Parcs UK: UK woodland holiday village operator offering family short breaks and ownership-style lodges. Comparable on luxury family countryside accommodation and on-site amenities, though it operates at larger scale with a national footprint.
• Hoseasons (Wyndham Destinations): Major UK holiday lettings and parks broker now part of Wyndham. Comparable as a UK holiday parks distribution and booking platform; overlaps with Bulmer's parks through the broader ownership/lettings ecosystem.
• Bourne Leisure (Haven, Butlins, Warner): The UK's largest holiday park operator (Haven, Butlins, Warner Leisure Hotels). Comparable as a direct competitor in UK holiday parks and ownership models, but at vastly greater scale across seaside and countryside locations.

Regional players

• Landal GreenParks: European holiday parks operator (primarily Netherlands/Germany/Belgium) with sustainability focus. Comparable eco-resort positioning though it operates outside the UK market.
• Berthlwyd Hall Holiday Park: Small Welsh holiday park near Snowdonia offering caravan ownership. Comparable as a North Wales family caravan park, though lacking premium lodges and eco-lodge positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silverbayanglesey
• LinkedInlinkedin.com/company/bulmer-leisure-holiday-parks
• Instagraminstagram.com/silverbayholidaypark
• Xx.com/BulmerLeisure

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulmer Leisure Holiday Parks