mandiri kartu kredit
Mandiri Kartu Kredit is the credit card division of PT Bank Mandiri (Persero) Tbk, Indonesia's largest state-owned bank, offering 28+ card products to individual consumers, corporate, SME, and government segments across Indonesia. Revenue is generated through interchange, interest, annual fees, and co-brand partnerships with Shopee, Traveloka, MyPertamina, and Marriott Bonvoy.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What mandiri kartu kredit does
Mandiri Kartu Kredit is the credit card product division of PT Bank Mandiri (Persero) Tbk (IDX: BMRI), one of Indonesia's largest state-owned banks. The division operates a portfolio of more than 28 distinct card products spanning lifestyle (SKYZ, Platinum, Fengshui), travel (Signature, Traveloka, Marriott Bonvoy), golf (Golf Signature, Golf Platinum), automotive and fuel (MyPertamina), e-commerce co-brand (Shopee), priority and elite tiers (Prioritas, World Elite, World Elite Heritage), corporate and SME (Corporate Card, SME Card), government lines (Kartu Kredit Pemerintah, Kartu Kredit Indonesia / KKI), special-design community cards, and a digital-first virtual card (Mandiri Livin' Everyday). Cards are distributed and serviced through Bank Mandiri's nationwide branch network, the Livin' by Mandiri mobile banking application, telesales (Mandiri Call 14000), the official website mandirikartukredit.com, and merchant partner channels.
The technology backbone is the Livin' by Mandiri digital banking platform, which supports virtual card issuance, cardless transactions, QRIS payments with credit card as funding source, Tap to Pay contactless functionality, Power Cash withdrawals, Power Installment conversion, Power Bill auto-pay, and Livin' Poin loyalty point management. International acceptance is delivered through partnerships with Visa, Mastercard, and JCB. The business is licensed and supervised by OJK and Bank Indonesia, holds PBI 14/2/PBI/2012 compliance for electronic payment cards, and is a participant in the LPS deposit insurance program.
The revenue model is multi-stream: interchange fees from merchants on cardholder purchases, interest income on outstanding balances and cash advances at 1.75%, annual membership fees (Rp 300,000 main card, Rp 150,000 supplementary), cash advance fees (6% or Rp 150,000 minimum), late payment fees (1% of total bill, max Rp 100,000), installment processing fees, Mandiri Protection insurance fees (0.55% of total bill), and interchange from co-brand card spend with Shopee, Traveloka, Pertamina, Marriott Bonvoy, and Lippo Malls. Go-to-market is hybrid: physical branches plus digital self-service, with targeted promotional campaigns at merchant outlets and high-spend verticals (luxury watches/fashion via Time International, retail via MAP Fashion and INFORMA, fuel via MyPertamina). Customer segments range from mass-market individual consumers (Mandiri Plus Card, requiring Rp 10 million monthly income) to high-net-worth priority banking customers, corporate accounts, and government entities.
mandiri kartu kredit firmographics
Firmographics- Name
- mandiri kartu kredit
- Legal name
- PT Bank Mandiri (Persero) Tbk
- Website
- https://mandirikartukredit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mandiri Kartu Kredit is the credit card division of PT Bank Mandiri (Persero) Tbk, Indonesia's largest state-owned bank, offering 28+ card products to individual consumers, corporate, SME, and government segments across Indonesia. Revenue is generated through interchange, interest, annual fees, and co-brand partnerships with Shopee, Traveloka, MyPertamina, and Marriott Bonvoy.
- Ownership category
- akta.pro rank
mandiri kartu kredit industry classification
Industry- Product category
- Consumer Credit Card Services
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Card Issuing Platforms (Issuer Processing) (FSAGABAD)
- akta.pro secondary industries
- Commercial & Corporate Card Schemes (FSAMAAAF), Card Issuing & Program Management Platforms (BPAMAFAH), General-Purpose Credit Card Schemes (FSAMAAAA)
Keywords
Where mandiri kartu kredit is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
mandiri kartu kredit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual/Membership Fees: Credit card annual fees charged to cardholders, including main card and supplementary card fees
- Interest Income: Interest charged on outstanding balances and cash advances at 1.75% retail rate and cash advance rate
- Merchant Transaction Fees: Interchange fees received from merchants when cardholders make purchases using Mandiri credit cards
- Cash Advance Fees: Fees charged for cash withdrawals, 6% of withdrawal amount or Rp 150,000 whichever is greater
- Late Payment Fees: Fees charged for delayed payments, 1% of total bill maximum Rp 100,000
- Installment Processing: Fees and interest from installment transactions through Power Installment feature
- Insurance/Protection Fees: Mandiri Protection fees charged at 0.55% of total bill
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mandiri Plus Card standard pricing |
| Subscription | Annual | Premium Cards (Signature, World Elite) |
| Subscription | Annual | Co-brand Cards (Shopee, Traveloka, MyPertamina) |
| Other | Pay-as-you-go | Income Requirement |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
mandiri kartu kredit product offering
Product offeringCore offering
Mandiri Kartu Kredit issues and manages a portfolio of over 28 distinct credit card products for Indonesian consumers, corporations, SMEs, and government entities under the Bank Mandiri brand. The offering spans lifestyle, travel, golf, automotive, shopping co-brand, priority banking, corporate, and government-issued cards, integrated with the Livin' by Mandiri digital banking app, and supported by features such as Livin' Poin rewards, Power Cash, Power Installment, Power Bill, QRIS, Tap to Pay, and virtual card issuance.
Product overview
Mandiri Kartu Kredit is Bank Mandiri's comprehensive credit card portfolio offering over 28 distinct card products across multiple categories. The portfolio includes lifestyle cards (SKYZ, Platinum, Fengshui), travel cards (Signature, Traveloka, Marriott Bonvoy), golf cards (Golf Signature, Golf Platinum), co-brand cards (Shopee, JCB Precious, MyPertamina), priority cards (Prioritas, World Elite), corporate/specialized cards (Corporate, SME, Government), and special design cards (Tzu Chi, Buttonscarves, motorcycle clubs). Key features include Livin'poin loyalty program, Power Bill auto-payment, Power Cash cash advances, Power Installment conversions, contactless Tap to Pay, QRIS payments, virtual cards, and travel/purchase insurance protection. The cards integrate with Livin' by Mandiri mobile app for digital banking services.
Differentiator
Problem solved
Functional benefit
Brands
- Livin'poin: Loyalty rewards program for Mandiri Kartu Kredit holders that allows point accumulation and redemption for discounts and cashback
- Power Bill
- Power Cash
- Power Installment
- Power Buy
- Mandiri Protection
- Tap to Pay
Products and services
- Mandiri Plus Card
Quantifiable outcome
- Livin' Poin earned on every Rp 20,000 transaction for Plus Card
- +2 more outcomes
Companies that use mandiri kartu kredit
Customer profileSegments5 records
Ideal customer profiles2 records
mandiri kartu kredit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
mandiri kartu kredit partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ShopeecoreMandiri Shopee co-brand credit card partnership offering 5X Shopee coins on transactions, cashback up to 100,000 Shopee coins, and installment options at Shopee merchants
- TravelokacoreMandiri Traveloka co-brand card offering 2x Traveloka Poin, up to 100 Traveloka Poin per Rp 10,000 transaction, free installments at Traveloka, and Gold member upgrade benefits
- MyPertamina (Pertamina)coreMyPertamina Card co-brand partnership for fuel transactions and automotive expenses with Pertamina
- Marriott BonvoycoreMarriott Bonvoy Mandiri Card co-brand partnership offering hotel rewards and travel benefits within the Marriott Bonvoy loyalty program
- Lippo MallsminorMandiri Lippo Malls Card co-brand partnership offering rewards and discounts at Lippo Mall shopping centers across Indonesia
- MAP FashionminorOngoing promotional partnership with MAP Fashion (Massimo Dutti, Zara, Pull&Bear, Bershka, Oysho, Stradivarius, Mango, Zara Home) offering up to 20% discount by exchanging Livin' Poin, cashback promotions, and 0% installment options
- JCB InternationalcoreJCB Precious card partnership providing international acceptance, airport lounge access abroad, and travel insurance benefits
- Visa InternationalcoreVisa card network partnership for Signature, Platinum, World Elite, and other Visa-branded cards with international acceptance
- Mastercard InternationalcoreMastercard network partnership providing international payment acceptance and benefits across Mastercard-branded card variants
- INFORMAminorFurniture and home electronics retail partnership offering installment promotions and bonus product offers at INFORMA stores, including Bali opening promotions with up to 24-month installments
- TIME INTERNATIONAL / Luxury Watch & Fashion BrandsminorLuxury goods partnership including Bell & Ross, Breitling, Cartier, Chopard, TAG Heuer, Tissot (watches) and Berluti, Celine, Ermenegildo Zegna, Fendi, Valentino, Tory Burch (fashion) offering 0% installments up to 36 months at boutique locations in major malls
- Livin' Poin Loyalty Program PartnerscoreExtensive network of merchant partners accepting Livin' Poin redemption for discounts, including restaurants, hotels, retail stores, healthcare providers, and entertainment venues across Indonesia
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
mandiri kartu kredit competitors and assessment
Company assessmentEmerging players
- Kredivo / FinAccel: Kredivo is an Indonesian digital credit and BNPL provider targeting e-commerce checkout financing. Comparable to Mandiri Kartu Kredit on consumer credit functionality (especially installment) but with a digital-native onboarding model and merchant-integrated flow that competes for the same Indonesian borrower use case.
Direct peers
- Bank Danamon Credit Cards: Bank Danamon issues general-purpose and co-brand credit cards in Indonesia as a mid-tier private bank issuer. Comparable offering structure, including Visa/Mastercard network cards, installment features, and rewards programs targeting Indonesian retail consumers.
- CIMB Niaga Credit Cards: CIMB Niaga's credit card business is a major Indonesian franchise from a regional ASEAN bank. Competes head-to-head with Mandiri on general-purpose, rewards, and travel card tiers, with comparable Visa/Mastercard network partnerships and similar digital app-based card management.
- BNI Credit Cards (Bank Negara Indonesia): BNI's credit card portfolio is issued by another major Indonesian state-owned bank. Closely comparable in target market, product structure (general-purpose plus co-brand), reliance on Visa/Mastercard networks, and distribution through state-bank branch networks and government payroll relationships.
- BRI Credit Cards (Bank Rakyat Indonesia): BRI issues consumer and corporate credit cards through Indonesia's largest state-owned bank by asset size, focused on mass-market and SME segments. Directly comparable in issuing model, product mix, and reliance on parent bank's distribution rails, with similar regulatory exposure under OJK.
- HSBC Indonesia Credit Cards: HSBC Indonesia issues Visa and Mastercard-branded credit cards targeted at premium and internationally active segments. Comparable to Mandiri's JCB Precious, Visa Signature, and World Elite tiers in international acceptance, travel insurance, and lounge access benefits.
- Citibank Indonesia Credit Cards: Citibank Indonesia issues credit cards focused on affluent and rewards-heavy segments, similar to Mandiri's Prioritas and World Elite tiers. Closely comparable product positioning, network partnerships (Visa/Mastercard), and reliance on bank-led co-brand alliances with airlines and retailers.
- BCA Card (Bank Central Asia): BCA Card is the credit card portfolio of PT Bank Central Asia Tbk, Indonesia's largest private bank. Directly competes with Mandiri Kartu Kredit across consumer, corporate, and co-brand segments using a similar bank-issued general-purpose model with Visa/Mastercard network partnerships.
Broad incumbents
- Visa Inc. Visa is the global card network on which Mandiri Kartu Kredit's Visa-branded products (Platinum, Signature, World Elite) operate. Listed as a BROAD_INCUMBENT because it is a scheme/operator rather than a direct competitor, but it directly enables Mandiri's card issuance economics through interchange and acceptance.
- Mastercard: Mastercard is a global card network partner supporting several Mandiri card tiers. Listed as BROAD_INCUMBENT because it operates the rails rather than competing for cardholders, but its acceptance footprint and reward programs are integral to Mandiri's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
mandiri kartu kredit social profiles
Digital presencemandiri kartu kredit compliance and trust
Trust signalCompliance4 records
mandiri kartu kredit financial estimates
Financial estimateRevenue estimate
Valuation estimate
mandiri kartu kredit leadership team
Management profileNumber of profiles
Profiles2 records
mandiri kartu kredit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mandiri kartu kredit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mandiri kartu kredit
What does mandiri kartu kredit do?
Mandiri Kartu Kredit issues and manages a portfolio of over 28 distinct credit card products for Indonesian consumers, corporations, SMEs, and government entities under the Bank Mandiri brand. The offering spans lifestyle, travel, golf, automotive, shopping co-brand, priority banking, corporate, and government-issued cards, integrated with the Livin' by Mandiri digital banking app, and supported by features such as Livin' Poin rewards, Power Cash, Power Installment, Power Bill, QRIS, Tap to Pay, and virtual card issuance.
Is mandiri kartu kredit a public or private company?
mandiri kartu kredit is a private company. It is classified as public and is currently operating.
When was mandiri kartu kredit founded?
mandiri kartu kredit was founded in 2017. It employs 11 to 50 people.
Where is mandiri kartu kredit based?
mandiri kartu kredit is headquartered in Jakarta, Indonesia, in the Asia region.
How does mandiri kartu kredit make money?
Seven revenue lines are on record. Annual/Membership Fees are the primary driver. The others are interest Income, merchant Transaction Fees, cash Advance Fees, late Payment Fees, installment Processing and insurance/Protection Fees.
Who are mandiri kartu kredit's main competitors?
Kredivo / FinAccel is listed as an emerging player. Direct peers are Bank Danamon Credit Cards, CIMB Niaga Credit Cards, BNI Credit Cards (Bank Negara Indonesia), BRI Credit Cards (Bank Rakyat Indonesia), HSBC Indonesia Credit Cards, Citibank Indonesia Credit Cards and BCA Card (Bank Central Asia). Broad incumbents are Visa Inc. and Mastercard.
Does mandiri kartu kredit have an API?
No public API is recorded for mandiri kartu kredit.
What industry is mandiri kartu kredit in?
mandiri kartu kredit's product category is Consumer Credit Card Services. Its primary akta.pro industry code is FSAGABAD, Card Issuing Platforms (Issuer Processing), with a secondary code of FSAMAAAF, Commercial & Corporate Card Schemes. Its NAICS code is 522210 and its SIC code is 6141.