Allan Scott Wines
Allan Scott Family Winemakers is a Marlborough, New Zealand family-owned winery producing around 30 wines across entry-level, premium, and ultra-premium ranges, plus an on-site bistro, cellar door, weddings, and events, selling primarily through direct-to-consumer channels to New Zealand customers.
- Company typePrivate
- Founded1990
- HeadquartersSpring Creek, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Allan Scott Wines does
Allan Scott Family Winemakers is a privately held, family-owned New Zealand winery (legal entity Scott Family Winemakers Limited) founded in 1990 in Marlborough and now led by second-generation siblings Josh Scott and Sara Stocker, who acquired the business from founders Allan and Cathy Scott in 2021. The company produces and sells a portfolio of approximately 30 wines across six ranges: the entry-level Estate Range (Sauvignon Blanc, Pinot Gris, Rosé, Pinot Noir, Riesling from NZD $17), the premium single-vineyard Black Label Range ($23-$35), the experimental By Josh Scott & Cavalier natural and unconventional wines ($20-$45), the ultra-premium The Eli Collection (e.g., $150 Pinot Noir, named after great-grandfather Eli Scott), the Cecilia sparkling range (Brut, Rosé, Méthode Traditionnelle, plus the $2,000 Effervesce aged nine years on the Marlborough Sounds ocean floor), and the Scott Base collection sourced from Central Otago.
Production is built on a vertically integrated vineyard base spanning multiple Marlborough sub-regions (Wallops, Millstone, Moorlands, Omaka in the Wairau Valley, and the coastal Kekerengu site 100 metres from the ocean), with winemaking using traditional techniques including Méthode Traditionnelle, wild fermentation, gravity clarification, and for the By Josh Scott range, dry-farmed, unfined and unfiltered natural winemaking. The product surface extends beyond bottles into an integrated hospitality stack: the Allan Scott Bistro (open daily, seasonal menus led by chef Matt Heath and the Picton Food Cartel team), a cellar door, wedding hosting for up to 220 guests managed by event planner Rebecca Toms, and a Wine Club subscription with exclusive offers and early release access.
The business model is direct-to-consumer centric, with revenue drawn from unit-priced DTC e-commerce sales (Shopify storefront, NZD pricing, $8.50 flat shipping with free freight over $100, Windcave-processed card payments), cellar door and bistro on-premise sales, weddings and private events, gift cards ($25-$200, redeemable on-premise only), Wine Club subscriptions, and limited wholesale (Liquorland named as a NZ retail partner). Online sales are currently restricted to New Zealand customers, with export activity historically originating from a 1992 UK shipment but no current large-scale distributor relationships disclosed. The portfolio has accumulated 30+ awards and 90+ point ratings across Wine Spectator, James Suckling, Bob Campbell, Cameron Douglas, Halliday, and Wine Orbit, providing ongoing third-party validation across vintages.
Allan Scott Wines firmographics
Firmographics- Name
- Allan Scott Wines
- Legal name
- Scott Family Winemakers Limited
- Website
- https://allanscott.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allan Scott Family Winemakers is a Marlborough, New Zealand family-owned winery producing around 30 wines across entry-level, premium, and ultra-premium ranges, plus an on-site bistro, cellar door, weddings, and events, selling primarily through direct-to-consumer channels to New Zealand customers.
- Ownership category
- akta.pro rank
Allan Scott Wines industry classification
Industry- Product category
- Marlborough Wines
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Allan Scott Wines is headquartered
LocationHeadquarters
- HQ city
- Spring Creek
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Allan Scott Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct wine sales: Direct-to-consumer wine sales through owned e-commerce platform and cellar door. Products shipped within New Zealand with flat rate shipping $8.50, free freight over $100 NZD.
- Bistro dining: Allan Scott Bistro open daily 10am-4pm, offering seasonal menus with locally sourced ingredients. Led by owner Matt Heath and Picton Food Cartel team.
- Events and weddings: Wedding venue hire and private event hosting at Allan Scott Bistro. Corporate events up to 220 people. Event planner Rebecca Toms manages bookings.
- Wine Club membership: Wine Club offering exclusive offers, news, and updates. Members receive early access to releases and special offers delivered to inbox.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Estate Range - Entry level wines |
| Unit Pricing | Pay-as-you-go | Black Label Range - Premium single-vineyard wines |
| Unit Pricing | Pay-as-you-go | The Eli Collection - Ultra-premium reserve wines |
| Unit Pricing | Pay-as-you-go | Cecilia - Sparkling wine range |
| Unit Pricing | Pay-as-you-go | By Josh Scott - Experimental/natural wines |
| Unit Pricing | Pay-as-you-go | Scott Base - Central Otago premium wines |
| Unit Pricing | Pay-as-you-go | Bistro High Tea |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Allan Scott Wines product offering
Product offeringCore offering
Allan Scott Family Winemakers is a family-owned Marlborough, New Zealand winery producing and selling a tiered portfolio of wines across six distinct ranges (Estate, Black Label, By Josh Scott & Cavalier, The Eli Collection, Cecilia, and Scott Base) at price points from NZ$17 to NZ$2,000. The company sells directly to consumers through its owned e-commerce storefront (allanscott.com), its cellar door at 229 Jacksons Road, and through retail partner Liquorland. Hospitality services including the Allan Scott Bistro, cellar door tastings, weddings, and private event hosting complement wine sales as experiential revenue streams.
Product overview
Allan Scott Family Winemakers is a Marlborough, New Zealand winery founded in 1990, operating as a family-owned multi-product wine company with a portfolio of distinct wine ranges and hospitality services. The core offering consists of the Estate Range (foundational blends reflecting Marlborough terroir), the Black Label Range (premium single-vineyard wines with more sophistication), the experimental By Josh Scott & Cavalier line (natural wines and innovative styles), The Eli Collection (ultra-premium single-vineyard reserves), and the Cecilia sparkling wine series (including the rare ocean-aged Effervesce). The subsidiary Scott Base range sources grapes from Central Otago. Beyond wines, the company operates Allan Scott Bistro as an on-site restaurant and event venue, a Gift Shop selling merchandise and vouchers, and offers wedding and private event hosting services. The product architecture follows a tiered model from accessible everyday wines to ultra-premium limited editions, with vertical integration from grape growing across multiple Marlborough sub-regions to cellar door sales.
Differentiator
Problem solved
Functional benefit
Brands
- Black Label Range: Single-vineyard range with more sophistication, edginess and provenance than the Estate Range
- Cecilia
- By Josh Scott & Cavalier
- Scott Base
- The Eli Collection
Products and services
- Estate Range The foundational wine range where each wine stays true to its variety and reflects the character of the Marlborough region. A white label range blending the best traits from vineyards scattered across the valley around the estate. Entry-level wines from NZ$17.
- Black Label Range A single-vineyard range bringing more provenance, edginess and sophistication compared to the Estate Range. Features elegant charm and uncompromised quality with a touch more winemaking technique, highlighting the character of individual vines. Premium wines priced from NZ$23 to NZ$35.
- By Josh Scott & Cavalier An experimental range focused on new winemaking styles and pushing Marlborough's boundaries. Josh Scott experiments with natural wines, unique products, and unconventional approaches including natural Pinot Noir, Natural Rosé, Natural Sauvignon Blanc, Pétillant Naturel, and Cavalier sherry-style wines.
- The Eli Collection A premium single-vineyard range made from the best grapes grown on the Scott family's own estates. Named after great-grandfather Eli Scott, featuring limited production wines including Pinot Noir and Sauvignon Blanc aged in Tonnellerie François Frères barrels. The Eli Collection Pinot Noir 2022 is priced at NZ$150 with only 500 litres bottled.
- Cecilia A sparkling wine range named after the family matriarch, featuring Brut and Rosé Marlborough Cuvée NV (NZ$24), Vintage Méthode Traditionnelle, and the rare Effervesce Méthode Traditionnelle aged underwater in the Marlborough Sounds for nine years (NZ$2,000).
- Scott Base A premium collection made from grapes grown in Central Otago, New Zealand's southernmost wine region. Features Emperor Rosé Méthode Traditionnelle and Central Otago Pinot Noir. Vineyard framed by the Pisa Mountain Range with views of Lake Dunstan.
- Allan Scott Bistro An on-site restaurant and event venue open daily from 10am-4pm, offering seasonal dishes crafted to pair with Allan Scott wines. Features indoor and outdoor dining spaces including garden bean bags, pergola seating, and indoor fireplace. Provides Cecilia High Tea, wedding venues, and private event hosting for up to 220 people.
- Gift Shop Wine accessories and gift items including tote bags, the Marlborough Man book by Allan Scott, lunch date vouchers, and Allan Scott Bistro gift cards available in denominations of NZ$25, NZ$50, NZ$100, and NZ$200.
- Limited Editions Limited release wines crafted for memorable occasions, featuring experimental varieties and unique aging methods. Includes Black Label Range special releases and rare offerings such as limited-production reserve wines.
- Effervesce Méthode Traditionnelle Ocean-cellared sparkling wine aged for nine years on the ocean floor at 13 meters depth in the Marlborough Sounds. Made from Pinot Noir and Chardonnay grapes using the traditional Champagne method, with hints of maritime salinity. Priced at NZ$2,000.
Quantifiable outcome
- 93 points - Wine Orbit, Sam Kim, 2025 (Marlborough Pinot Gris 2026)
- +2 more outcomes
Companies that use Allan Scott Wines
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Allan Scott Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Allan Scott Wines partnerships and signals
Strategic signalScale indicators5 records
Recent moves11 records
Expansion highlights5 records
Allan Scott Wines competitors and assessment
Company assessmentDirect peers
- Saint Clair Family Estate: Family-owned Marlborough winery founded in 1994, similarly producing a tiered portfolio (Saint Clair, Premium, Reserve) with cellar door and restaurant operations. Closely comparable in ownership structure, regional focus, and product architecture to Allan Scott.
- Giesen Wines: Family-owned Marlborough winery with broad portfolio (including premium 0% wines) and strong export presence. Comparable in family heritage and Marlborough production focus, though larger in scale.
- Dog Point Vineyard: Premium Marlborough winery founded by former Cloudy Bay veterans, focused on organic/biodynamic wines with strong cellar door hospitality. Comparable in premium positioning, Marlborough focus, and emphasis on single-vineyard wines.
- Craggy Range: Premium NZ winery with multi-region sourcing (Hawke's Bay, Martinborough, Marlborough), bistro/dining experiences, and award-winning wines. Comparable in premium positioning and integrated hospitality-wine business model.
- Palliser Estate: Family-owned Martinborough winery with cellar door, restaurant, and events business. Comparable in integrated wine-hospitality-events model and family ownership structure, though based in Wairarapa rather than Marlborough.
- Whitehaven Wines: Family-owned Marlborough winery specializing in Sauvignon Blanc and Pinot Noir with a similar multi-tier portfolio and export focus. Operates cellar door experiences and competes in the same mid-market Marlborough SB category.
- Spy Valley Wines: Marlborough winery with single-vineyard and Méthode Traditionnelle sparkling range. Comparable in product breadth (sparkling, still, premium tiers) and Marlborough-centric estate model.
Broad incumbents
- Brancott Estate: Large-scale Marlborough producer (formerly Montana, owned by Pernod Ricard) dominating the entry-to-mid Sauvignon Blanc segment. Competes head-to-head with Allan Scott Estate Range on price/value positioning.
- Villa Maria: New Zealand's largest family-owned winery (now under Indevin Group), with extensive portfolio across multiple regions and strong domestic and export presence. Broader in scope but competes across overlapping wine categories.
- Cloudy Bay: Iconic Marlborough winery founded in 1985 (LVMH-owned), a pioneer that defined the region's Sauvignon Blanc category. Comparable in Marlborough heritage and premium positioning, but with significantly larger scale and global distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allan Scott Wines social profiles
Digital presenceAllan Scott Wines compliance and trust
Trust signalCompliance14 records
Allan Scott Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allan Scott Wines leadership team
Management profileNumber of profiles
Profiles10 records
Allan Scott Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allan Scott Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allan Scott Wines
What does Allan Scott Wines do?
Allan Scott Family Winemakers is a family-owned Marlborough, New Zealand winery producing and selling a tiered portfolio of wines across six distinct ranges (Estate, Black Label, By Josh Scott & Cavalier, The Eli Collection, Cecilia, and Scott Base) at price points from NZ$17 to NZ$2,000. The company sells directly to consumers through its owned e-commerce storefront (allanscott.com), its cellar door at 229 Jacksons Road, and through retail partner Liquorland. Hospitality services including the Allan Scott Bistro, cellar door tastings, weddings, and private event hosting complement wine sales as experiential revenue streams.
Is Allan Scott Wines a public or private company?
Allan Scott Wines is a private company. It is classified as family owned and is currently operating.
When was Allan Scott Wines founded?
Allan Scott Wines was founded in 1990. It employs 1 to 10 people.
Where is Allan Scott Wines based?
Allan Scott Wines is headquartered in Spring Creek, New Zealand, in the Oceania region.
How does Allan Scott Wines make money?
Four revenue lines are on record. Direct wine sales are the primary driver. The others are bistro dining, events and weddings and wine Club membership.
Who are Allan Scott Wines's main competitors?
Direct peers on record are Saint Clair Family Estate, Giesen Wines, Dog Point Vineyard, Craggy Range, Palliser Estate, Whitehaven Wines and Spy Valley Wines. Broad incumbents are Brancott Estate, Villa Maria and Cloudy Bay.
Does Allan Scott Wines have an API?
No public API is recorded for Allan Scott Wines.
What industry is Allan Scott Wines in?
Allan Scott Wines's product category is Marlborough Wines. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 5180.