Hatz Diesel of North America

What Hatz Diesel of North America does

Hatz Diesel of North America operates as Hatz Americas Inc., a Wisconsin-incorporated private subsidiary of the German industrial engine manufacturer Motorenfabrik Hatz GmbH & Co. KG. The company supplies 1-to-4 cylinder industrial diesel engines with outputs up to approximately 85 horsepower, organized across the B-Series, D-Series, F-Series, and H-Series product families, alongside integrated AC power generation units and DC battery-charging systems built around its engine platforms. It targets OEM and end-user customers in construction machinery, power generation, agricultural equipment, industrial trucks, marine applications, compressors, and commercial vehicles across the United States, Canada, and Mexico.

The company's Lifecycle Solutions and Digital Solutions stack — comprising the HDS2 and HDS2 Lite diagnostic tools, remote diagnostics, telematics hardware, and a web-based fleet interface — extends its scope beyond engine hardware into connected-equipment services, while its Engineering Solutions and Drive / Energy Solutions practices provide application engineering and system integration support to OEMs adapting Hatz engines to specific equipment platforms. The business model is a hybrid of direct sales to OEMs and a structured dealer program that supports distribution, parts, and aftermarket service across the three North American countries, with the Waukesha, Wisconsin headquarters consolidating regional commercial, technical, and operational functions under the Hatz brand.

Name

Hatz Diesel of North America

Legal name

Hatz Americas Inc.

Website

https://hatznorthamerica.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

North American subsidiary of German industrial diesel engine maker Motorenfabrik Hatz, supplying 1-4 cylinder engines up to 85 hp plus power generation, telematics, and lifecycle services to OEMs and end users in construction, agriculture, power generation, marine, and material handling across the U.S., Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Industrial Diesel Engines

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)

Keywords

• Industrial diesel engines
• Power generation systems
• Engine diagnostic systems
• Construction machinery engines
• Telematics hardware solutions

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Diesel Engines: Sale of diesel engines (B-Series, D-Series, F-Series, H-Series) for construction machinery, compressors, commercial vehicles, agricultural equipment, industrial trucks, and marine vessels. Power outputs range up to 85 hp.
2. Power Generation Equipment: Sale of generators and power units including AC power generation systems for industrial and commercial applications.
3. Lifecycle Solutions and Parts: Genuine parts, maintenance kits, diagnostic systems, telematics hardware, and display solutions for Hatz-powered machines. Includes Hatz Lifecycle Solutions portfolio.
4. Service and Training: Academy training for service partners and repairs/maintenance support services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hatz Diesel of North America (operating as Hatz Americas Inc.) designs, manufactures, and sells 1- to 4-cylinder industrial diesel engines with power outputs up to 85 hp across four series (B, D, F, H). Its products are integrated into construction machinery, compressors, commercial vehicles, agricultural equipment, industrial trucks, marine vessels, and power generation systems. The company also provides complementary power generation equipment (AC generators, DC battery chargers) and a Lifecycle Solutions portfolio (diagnostic systems, remote diagnostics, telematics hardware, display solutions) backed by Hatz Warranty Protection.

Product overview

Hatz Diesel of North America is a globally active, independent specialist in 1- to 4-cylinder industrial diesel engines with power outputs up to 85 hp. The company offers a multi-tiered product portfolio consisting of four engine series (B-Series, D-Series, F-Series, and H-Series) as core products, complemented by power generation solutions (AC Power Generation and DC Battery Chargers). The Lifecycle Solutions suite provides add-on products including Display Solutions, Diagnostic Systems (HDS2/HDS2LITE), Remote Diagnostics, and Telematics Hardware. These products are applied across construction machinery, compressors, commercial vehicles, agricultural equipment, generator sets, industrial trucks, and marine vessels. The company also provides solution offerings including Digital Solutions, Engineering Solutions, Drive Solutions, and Energy Solutions to support complete customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• B-Series Engines

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Deutz AG: German manufacturer of compact and mid-range diesel and gas engines for industrial, construction, agricultural, and automotive applications. Closest direct competitor to Hatz given its similar sub-100 kW focus, German Mittelstand heritage, and global service network.
• Lombardini (Kohler Group): Italian manufacturer of small diesel engines for agricultural, construction, and generator applications. Direct sub-100 hp competitor with similar OEM-channel business model and overlapping European/NA distribution.
• Perkins Engines Company: UK-based manufacturer of industrial diesel engines up to ~250 hp for construction, agricultural, and power generation equipment. Overlaps with Hatz in the lower end of its range and in shared customer segments.
• Yanmar Power Technology: Japanese manufacturer of compact diesel engines for construction, agricultural, marine, and industrial applications. Directly competes with Hatz in the sub-100 hp industrial segment and shares a similar OEM-channel go-to-market model.
• Kohler Engines: US-based maker of small horizontal-shaft and vertical-shaft engines for residential, commercial, and industrial equipment. Competes with Hatz in compact power generation, agricultural, and industrial equipment applications in North America.
• Kubota Engine Corporation: Japanese maker of small industrial diesel engines (typically up to ~100 hp) used widely in construction equipment, generators, and agricultural machinery. Direct overlap with Hatz on power range, customer base, and application footprint in North America.

Broad incumbents

• Cummins Inc. Major global manufacturer of diesel and alternative-fuel engines for industrial, power generation, and commercial vehicle applications. Competes with Hatz in stationary gensets and some industrial segments, though focused on higher power outputs.
• Briggs & Stratton: US-based manufacturer of small gasoline and diesel engines for outdoor power equipment, generators, and industrial applications. Adjacent competitor with broader small-engine portfolio but weaker in the heavier industrial diesel niche Hatz targets.
• FPT Industrial: Engine brand of Iveco Group producing diesel and alternative-fuel powertrains for industrial, marine, and power generation applications. Overlaps with Hatz in compact industrial engines and gensets, with a much broader product portfolio.
• Caterpillar Inc. (CAT Industrial Power): Global leader in industrial engines across a much wider power range. Overlaps with Hatz at the low end of its compact engine offering and competes for OEM design-ins in construction and power generation, but with vastly broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HatzAmerica
• Facebookfacebook.com/HatzAmerica
• LinkedInlinkedin.com/company/hatz-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatz Diesel of North America