Anavale

What Anavale does

Anavale Produce Corp is a U.S.-based importer and distributor of fresh Mexican produce, headquartered in Pharr, Texas, at the principal Texas-Mexico border crossing. The company was founded in 2009 and reports 15 years of operating experience, with a workforce of 11-50 employees. Its product portfolio spans tomatoes, four pepper varieties (Poblano, Serrano, Bell, Jalapeño), white onion, lime, coriander, carrot, avocado, cucumber, and tomatillo, sourced from Mexican growers and sold primarily to small and mid-sized U.S. food companies.

The business model extends beyond simple import to an integrated services stack. Anavale offers brokerage, cross-border logistics, cold storage, repacking, food-safety consulting, and a re-branding service aimed at Mexican consumer brands seeking U.S. market entry. Revenue mechanics are not disclosed but appear to combine product margin on import sales with fee-based income from consulting, logistics, and re-branding engagements. The company positions itself with a dual go-to-market: serving Mexican exporters selling into the U.S. and serving Mexican brands pursuing U.S. growth, attempting to function as a one-stop border-to-shelf partner for Latin American produce and packaged-goods suppliers.

Public information is thin. The company is private, has not announced external funding, discloses no named customers, leadership team, third-party certifications, or audited financials, and its website copyright dates to 2019, indicating limited recent digital investment. As a result, traction, revenue scale, and customer concentration are not directly observable and remain key diligence gaps for any prospective investor or acquirer.

Name

Anavale

Legal name

Anavale Produce Corp

Website

https://anavaleproduce.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Anavale is a Pharr, Texas-based importer and distributor of fresh Mexican produce (tomatoes, peppers, onion, lime, avocado, and others) serving small and mid-sized U.S. food companies, with bundled brokerage, logistics, storage, repacking, and re-branding services.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Foodservice / HORECA Produce Wholesale (AFAIACAI), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce distribution
• Mexican produce export
• Cross-border produce trade
• Produce logistics services
• Food safety consulting

Headquarters

HQ city

Pharr

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Sale of fresh produce including tomatoes, peppers, onions, limes, avocados, cucumbers, carrots, coriander, and tomatillos. Products are sourced from Mexico and sold to US customers, with various size and quality grading options available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anavale sources, distributes, and sells Mexican-grown fresh produce — including tomatoes, peppers, onions, limes, avocados, cucumbers, carrots, coriander, and tomatillos — to US customers in graded box quantities. The company also delivers an integrated suite of business services (consulting, logistics, brokerage, temperature-controlled storage, repacking, food safety/FDA compliance consulting, and re-branding) aimed at helping Mexican producers export to the United States and supporting brands seeking US growth or consolidation.

Product overview

Anavale is a fresh produce company specializing in Mexican agricultural exports to the USA, with 15 years of market experience. The company operates a portfolio of 12 core produce products (Tomatoes, Poblano Pepper, White Onion, Lime, Coriander, Carrot, Avocado, Cucumber, Bell Pepper, Serrano Pepper, Jalapenos, and Green Tomato/Tomatillo) sold primarily to small and medium companies. Alongside produce sales, Anavale offers a suite of 7 business services including Consulting Services, Logistics Services, Brokerage, Storage Solutions, Repacking, Food Safety Consulting, and Re-Branding. The company serves two client perspectives: Mexican companies wanting to export to USA and brands looking for growth/consolidation in the US market.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomatoes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Transport Specialists NetworksupportingOthersAnavale maintains a network of transport specialists to handle import/export logistics and domestic transportation within the United States. This partnership enables them to make the transportation part of marketing as friendly and straightforward as possible.
• Customs Agencies NetworksupportingOthersPartnership with customs agencies to facilitate smooth import/export processes between Mexico and the United States, helping customers navigate regulatory requirements.
• Specialized Storage AlliancessupportingOthersStrategic alliances with specialized storage facilities to manage inventories including those with strict temperature requirements. Partners assist with inventory management and temperature-controlled storage solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Village Farms International: Controlled-environment agriculture producer with Mexican greenhouse operations supplying US markets. Comparable in Mexican-origin produce shipped to US retail/foodservice.
• Church Brothers Farms: Fresh produce grower and shipper supplying retail and foodservice customers. Comparable in B2B fresh produce distribution and value-added offerings.
• Pacific International Produce: Mid-sized US fresh produce distributor sourcing from Mexico and other Latin American origins. Comparable in product mix, supply chain role, and customer base.
• Progreso Produce: Texas/Mexico border-based wholesaler importing Mexican produce into the US. Comparable in size, geographic focus, and B2B distribution model to Anavale.
• J&D Produce: Texas-based grower-packer-distributor of fresh produce including Mexican-origin items. Comparable in size, regional focus, and B2B distribution.
• Borderlands Produce: Texas-based distributor of Mexican fresh produce operating at the US-Mexico border. Directly comparable to Anavale in cross-border model, target customer base, and product mix.
• SunFed: Texas-based grower-shipper of fresh produce with significant Mexican supply. Comparable in product mix and Texas-Mexico corridor positioning.

Broad incumbents

• Mission Produce: Largest global avocado distributor with significant Mexican sourcing and US distribution. Shares Anavale's Mexican-produce-to-US channel though at much larger scale and with vertical integration.
• Taylor Farms: Large US fresh produce processor and distributor with value-added offerings. Comparable in B2B fresh produce supply chain and repacking/value-add services.
• Calavo Growers: Established US distributor of Mexican-origin produce, particularly avocados. Comparable in end-market and product category though materially larger and publicly traded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anavaleproduce
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/anavale-produce-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anavale