Mas de Daumas Gassac

What Mas de Daumas Gassac does

Mas de Daumas Gassac is a family-owned French winery headquartered in Aniane (Haute Vallée du Gassac, Languedoc), operating under the legal entity SAS Moulin de Gassac. Founded in the early 1970s by Véronique and Aimé Guibert after geographer Henri Enjalbert identified a glacial scree terroir comparable to Burgundy's Côte d'Or, the estate planted its first vines in 1972 and released its first vintage (Mas de Daumas Gassac Rouge, 80% non-cloned Cabernet Sauvignon) in 1978 under the guidance of oenologist Emile Peynaud. The estate cultivates 50 hectares of vines embedded within 1,000 hectares of Mediterranean garrigue forest, maintaining 50 grape varieties — including 14 ancient non-cloned heritage varieties from across Europe and the Levant — at very low yields of 35–40 hl/ha.

The product portfolio is anchored by three Grand Vins from the estate itself (Mas de Daumas Gassac Rouge, Blanc, and Rosé Frizant), supported by the Atelier Guibert experimental cuvées and a satellite range operated through the SAS Moulin de Gassac subsidiary that spans six lines (Guilhem Collection, Classic Collection, Varietals, Lumière de Gassac, Pont de Gassac, and Folie sparkling). Adjacent gourmet products include cold-pressed estate extra virgin olive oil and artisanal balsamic vinegar produced in partnership with Granhota. Production is organic/AB-certified for the estate wines and Terra Vitis-certified for the Moulin de Gassac range.

The business model combines direct-to-consumer sales via the estate's own e-commerce boutique and appointment-based cellar tours and tastings, with export to 61 countries through wine merchants and fine dining establishments. The estate pioneered the en primeur (futures) purchasing system in 1978, sells at French independent wine fairs, and runs cultural-event programming (Jazz under the Stars, vertical tastings, harvest recruitment) that doubles as customer acquisition. Five second-generation siblings (Samuel, Gaël, Roman, Amélien, Basile Guibert) have managed the property since founder Aimé Guibert's death in May 2016. No external investors, parent company, or public listing is indicated in available sources.

Name

Mas de Daumas Gassac

Legal name

SAS MOULIN DE GASSAC

Website

https://daumas-gassac.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Mas de Daumas Gassac is a family-owned Languedoc winery producing premium Grand Vins from glacial scree terroir, serving wine collectors, fine dining establishments, and quality-conscious consumers through DTC e-commerce, estate visits, and export to 61 countries.

Ownership category

akta.pro rank

Product category

Fine Wines

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Premium French wines
• Estate-bottled reds
• Organic vineyard wines
• En primeur sales
• Wine tourism experiences

Headquarters

HQ city

Aniane

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Wine Sales: The estate generates revenue through direct sales of its wines including Mas de Daumas Gassac Rouge, Blanc, and Rosé Frizant, as well as the Moulin de Gassac range (Grands Terroirs, Guilhem Collection, Varietals, Classic, and Lumières de Gassac lines). Sales occur via the estate's e-commerce boutique, estate visits, and wine fair participation. The en primeur (futures) system, pioneered in 1978, allows customers to purchase wines before bottling.
2. Gourmet Products: The estate produces and sells premium gourmet products including extra virgin olive oil (cold-pressed from estate olives) and artisanal balsamic vinegar (produced from Grenache noir must by partner Granhota). These products leverage the estate's terroir brand and are sold through the same distribution channels.
3. Wine Tourism Experiences: Revenue is generated from guided cellar tours and wine tasting sessions offered by appointment. The estate also organizes exclusive events including the annual Jazz under the Stars concert, vineyard walks with tastings, and vertical tasting events for collectors and wine enthusiasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mas de Daumas Gassac is a family-owned Languedoc estate producing premium estate-bottled wines from 50+ non-cloned grape varieties grown on glacial-scree terroir, primarily the flagship Rouge (Cabernet Sauvignon-led), Blanc (Viognier/Chardonnay/Petit Manseng blend), and Rosé Frizant, supported by the Atelier Guibert research cuvées and the Moulin de Gassac satellite range. The estate also sells estate-produced extra virgin olive oil and artisanal balsamic vinegar, and operates cellar tours, tastings, and an annual Jazz under the Stars concert as customer experiences. Sales run through the estate boutique, French wine fairs, and international export to 61 countries, with a futures (en primeur) system since 1978.

Product overview

Mas de Daumas Gassac is a historic Languedoc wine estate producing exceptional Grands Vins from its unique terroir in the Haute Vallée du Gassac. The product portfolio centers on three core wines from the estate itself (Rouge, Blanc, and Rosé Frizant), supplemented by the Atelier Guibert research cuvées, the SAS Moulin de Gassac satellite range (offering Guilhem Collection, Classic Collection, Varietal Wines, Lumière de Gassac, Pont de Gassac, and Folie sparkling), plus a delicatessen line of olive oil and artisanal balsamic vinegar. The estate's philosophy emphasizes non-cloned grape varieties, low yields, and respect for terroir expression.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier Guibert: A vineyard conceived as a viticultural research laboratory in Aniane's lands, reflecting a free and intuitive approach to winemaking.
• SAS Moulin de Gassac
• Guilhem Collection
• Lumière de Gassac
• Pont de Gassac
• Classic Collection
• Delicatessen
• Folie by Gassac

Products and services

• Mas de Daumas Gassac Rouge The estate's flagship Grand Vin, crafted from 80% non-cloned Cabernet Sauvignon sourced from 1930s-40s Bordeaux properties, blended with Malbec, Merlot, Syrah, Cabernet Franc, Pinot Noir, and Tannat; grown in glacial scree soils with a unique cold microclimate, producing age-worthy wines renowned for elegance and freshness.
• Mas de Daumas Gassac Blanc A white wine with high aromatic complexity, primarily a blend of Viognier, Chardonnay, Petit Manseng, and Chenin Blanc combined with roughly 15 rare grape varieties from across Europe and the Levant (including Neherleschol from Israel, Khodorni from Lebanon, and Tchilar from Armenia).
• Mas de Daumas Gassac Rosé Frizant A refined sparkling rosé in the style of an Espumante, produced from Cabernet Sauvignon using the saignée technique; now commercially available.
• Vin de Laurence A liqueur wine created in 1997, inspired by South African Constantia wines and Hungarian Tokays.
• Cuvée Émile Peynaud A specialty cuvée created in 2001 in homage to oenologist Emile Peynaud, designed to offer the best expression of the estate's unique terroir.
• Atelier Guibert A vineyard conceived as a viticultural research laboratory in Aniane, where each parcel, soil, and vintage becomes a unique canvas reflecting a free and intuitive approach to winemaking; sincere, fresh, distinctive wines.
• Guilhem Collection Terra Vitis certified single-parcel selections under the Moulin de Gassac range, expressing the family's philosophy through wines of pleasure, elegance, and freshness; recognized in over 70 countries. Includes Guilhem Rouge, Rosé, and Blanc.
• Classic Collection Everyday-tier wines for casual consumption, including Classic Rouge, Rosé, and Blanc, marketed as ideal for light meals, salads, and grills.
• Varietal Wines Single-grape-variety wines under the Moulin de Gassac range, including Grenache, Chardonnay, Pinot Noir, Sauvignon, Picpoul de Pinet, Cabernet Sauvignon, Merlot, Syrah, and Viognier; Terra Vitis certified.
• Lumière de Gassac Entry-level everyday wines including Antozonita (white and red), Itriocerita, and Clorofana, designed as approachable wines for light, elegant meals.
• Pont de Gassac Terra Vitis certified wines from select parcels near the Mediterranean, including Pont de Gassac Red (35% Syrah, 25% Grenache, 20% Cabernet Sauvignon, 20% Merlot) and White.
• Folie by Gassac A sparkling Chardonnay wine in the style of an Espumante, positioned for friendly aperitifs and pairing with seafood, sushi, and soft cheeses.
• Estate Extra Virgin Olive Oil Cold-pressed extra virgin olive oil made from the estate's olives, revealing delicate aromas of dried fruits with subtle vegetal notes; marketed for salads, fish, and Mediterranean dishes.
• Artisanal Balsamic Vinegar Handcrafted balsamic vinegar produced from Grenache noir grape must by partner Granhota using traditional artisanal methods without caramel, thickeners, or additives; highly concentrated and aromatic.

Quantifiable outcome

• Wines recognized as comparable to first-growth Bordeaux ( Lafite and Latour) by leading wine critics
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sanchez Family (Oyster Producers)minorStrategic or Co-development Partner · 1 July 2020Moulin de Gassac partnered with the Sanchez Family, four-generation oyster producers on the Thau Lagoon, in July 2020. The partnership involves cross-promotion where Sanchez Family organizes oyster farm visits where visitors can taste Moulin de Gassac wines, particularly Picpoul de Pinet and Eraus, which pair well with oysters. Both families share passion for their crafts and commitment to sharing and transmitting their heritage.
• Granhota (Balsamic Vinegar Producer)minorImplementation/ SI/ Consulting PartnerThe estate partners with Granhota, a specialist in traditional artisanal balsamic vinegar production, to produce their premium balsamic vinegar from Grenache noir grape must. Granhota's slow, meticulous production process follows traditional methods without additives, transforming the estate's grapes into the artisanal condiment.
• Aniane Wine Festival (La Grande Tablée des Vins d'Aniane)coreGTM or Marketing PartnerRoman Guibert serves as president and organizer of the Aniane Wine Festival, now in its 26th edition (July 2026). The festival celebrates the excellence of regional wines, terroir beauty, and art de vivre. The estate is a founding and central participant in this regional wine promotion event.
• Fiest'A Sète (World Music Festival)coreGTM or Marketing PartnerThe estate is a partner of the Fiest'A Sète festival, a 16-day world music event with 200+ artists and 12 concerts at Théâtre de la Mer. Now in its 29th edition (July-August 2026), the festival promotes musical modernity and cultural miscegenation aligned with the estate's cultural values.
• Amis de Saint-Guilhem-le-Désert (Musical Season)minorGTM or Marketing PartnerThe estate has been a patron (mécène) of the Amis de Saint-Guilhem-le-Désert music association for 30 years. The partnership supports classical and traditional music programming in the historic abbey town, reflecting shared passion for music and cultural heritage.
• CINEMED (Mediterranean Film Festival)minorGTM or Marketing PartnerThe estate has partnered with the International Festival of Mediterranean Cinema in Montpellier since 2015. Now in its 47th edition (October 2026), CINEMED promotes knowledge of Mediterranean basin cinemas and cultural exchanges.
• Festival Fernande (Music Festival)minorGTM or Marketing PartnerThe estate partners with the Fernande Music Festival, held at Théâtre de la Mer since 2002, defending contemporary French chanson. The festival, running June 22-26, 2026, offers diverse musical programming accessible to all generations.
• Jazz à Sète FestivalcoreGTM or Marketing PartnerThe estate supports the Jazz à Sète festival (31st edition, July 15-21, 2026), founded by musician Louis Martinez. The festival promotes jazz in all forms while democratizing access with a free OFF program, sharing values of artistic excellence and accessibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Domaine de la Romanée-Conti (DRC): Ultra-premium Burgundy estate and global benchmark for terroir-expressive fine wines from limited vineyard holdings. Closely comparable business model: small family-held estate, ultra-low yields, en primeur futures sales, and reputation as a top-tier French wine producer.
• Gérard Bertrand: Largest premium biodynamic wine producer in Languedoc, also headquartered in the region and pioneering quality Languedoc wines with similar terroir-driven and estate-tourism positioning. Most direct regional peer competing in the same appellation and customer segments.
• Egon Müller (Scharzhof): Iconic German Mosel Riesling estate with similar family-held structure, ultra-low yields, and reputation as one of the world's most prestigious fine wine producers. Comparable boutique estate model targeting collectors and fine dining globally.
• Domaine Ott: Premium Provence rosé producer with similar estate-visit tourism model, multi-tier portfolio from everyday to prestige, and strong international presence. Closest comparable in rosé production and Provençal-style premium positioning.
• Château de Beaucastel: Family-run Châteauneuf-du-Pape estate with similar biodynamic/organic viticulture approach, multi-generational family ownership, and emphasis on terroir-expressive premium wines. Comparable estate model combining gastronomy, tourism, and global prestige distribution.
• Domaine Zind-Humbrecht: Alsace biodynamic estate producing terroir-driven single-varietal wines with very low yields and an emphasis on minerality. Comparable small family-owned premium French wine producer using biodynamic viticulture and rare grape varieties.
• Maison Chapoutier: Leading Rhône Valley négociant and estate producer using biodynamic viticulture with strong international distribution and premium positioning. Comparable family-led premium French wine business with similar focus on terroir expression and global DTC channels.
• Domaine Tempier: Iconic Bandol (Provence) family estate renowned for terroir-expressive Mourvèdre wines. Comparable small family-held estate with similar generational succession, premium positioning, and emphasis on traditional Mediterranean grape varieties.

Emerging players

• Ridge Vineyards: California estate famous for terroir-focused single-vineyard wines and Bordeaux-inspired blends. Comparable philosophy of producing age-worthy, terroir-expressive wines from carefully selected sites with minimal intervention, though operating outside France.

Broad incumbents

• Château Lafite Rothschild: First-growth Bordeaux estate whose name was used in the seminal 1982 comparison establishing Mas de Daumas Gassac's prestige. Larger, more established global benchmark against which the subject company positions itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/masdaumasgassac
• YouTubeyoutube.com/user/DaumasGassac
• Facebookfacebook.com/masdedaumasgassac
• LinkedInlinkedin.com/company/mas-de-daumas-gassac
• Instagraminstagram.com/masdedaumasgassac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas de Daumas Gassac