Equipotel

What Equipotel does

Equipotel is Brazil's principal hospitality trade show, founded in 1962 and operated by RX (Reed Exhibitions), a division of RELX Inc. The annual event is held at Expo Center Norte in São Paulo, occupying a 98,000 m² venue with 5 pavilions and 21 auditoriums. The 63rd edition, scheduled for September 15-18, 2026, projects 420 exhibiting brands (10% international), 22,000-25,000 visitors, 200+ hours of content programming, and 13+ branded experiences including Conotel, Arena Conexões, Food Solutions, Quarto do Futuro, HSMAI Innovation, Motel Experience, and three new 2026 launches: Gente Hoteleira, FBHI, and TurisTalk.

The core technology stack is the RX event management platform, augmented by digital tools such as personalized matchmaking, Sacola Digital (digital product bag), Ativação Digital (exhibitor activation), and an Exhibitor Dashboard for lead capture and analytics. The business model is event-driven B2B, monetizing the event primarily through booth space sales, sponsorship packages, and digital products sold to exhibitors; visitor registration is free, deliberately reducing buyer-side friction to maximize qualified traffic. Co-location with Expolux (Latin America's main lighting fair) generates cross-sector synergies, and a 40+ association partner network (ABIH, BLTA, FoHB, SINDEPAT, FHORESP, Resorts Brasil, FBHA, ANR) drives qualified attendance from the hotels, restaurants, bars, motels, wellness, architecture, and tourism attractions segments.

Name

Equipotel

Legal name

Reed Exhibitions (RX), a division of RELX Inc.

Website

https://equipotel.com.br

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Equipotel is Brazil's principal hospitality trade show, organized annually since 1962 by RX (Reed Exhibitions) at Expo Center Norte in São Paulo, connecting 420+ exhibitor brands with 22,000-25,000 hospitality professionals across lodging, F&B, wellness, and tourism.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Hospitality trade show
• Exhibition services
• Event organization
• Business networking events
• Trade fair management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Space Sales: Equipotel generates revenue primarily through selling exhibition booth space to hospitality industry suppliers, brands, and service providers. Additional revenue comes from sponsorship opportunities and digital products for exhibitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Equipotel organizes and operates an annual B2B hospitality trade show held at Expo Center Norte in São Paulo, Brazil. The event aggregates innovative solutions for the entire hospitality market—including hotels, restaurants, bars, spas, fitness, architecture, and design—by selling exhibition booth space and sponsorship packages to industry suppliers and brands, while offering free professional registration to qualified hospitality buyers. It is the largest hospitality trade show in Latin America and ranks among the top five globally.

Product overview

Equipotel is Brazil's principal hospitality trade show and event platform, held annually at Expo Center Norte in São Paulo. The core offering is the main Equipotel exhibition event featuring diverse exhibitor categories (lodging, architecture, decoration, wellness, equipment, services, laundry, technology and security), complemented by branded experiences including Conotel (hotel management congress), Arena Conexões (networking), Food Solutions (food & beverage innovation), Fitness Experience (wellness equipment), Hotel Talks (industry discussions), Quarto do Futuro (future hotel room concepts), Rodada de Negócios (business matchmaking), HSMAI Innovation, Motel Experience, and the new 2026 attractions Gente Hoteleira, FBHI and TurisTalk. Supporting platforms include the Blog Hospitalidade Brasil (content/news portal), Matchmaking (personalized recommendation service), digital exhibitor tools (Sacola Digital, Ativação Digital, Exhibitor Dashboard), and the Decor Light Show sub-event for decoration and lighting. The event operates in strategic co-location with Expolux (lighting industry event).

Differentiator

Problem solved

Functional benefit

Brands

• Conotel: Congress and networking event within Equipotel focused on hospitality industry content and professional development.
• Decor Light Show
• Gente Hoteleira
• Fórum Brasileiro de Hotéis Independentes (FBHI)
• TurisTalk
• Quarto do Futuro
• Food Solutions
• Arena Conexões

Products and services

• Equipotel (Main Annual Event)
• Conotel
• Decor Light Show
• Matchmaking Service
• Blog Hospitalidade Brasil
• Digital Exhibitor Tools (Sacola Digital, Ativação Digital, Exhibitor Dashboard)
• Sponsorship Packages

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• SINDEPAT (Sistema Integrado de Parques e Atrações Turísticas)coreStrategic or Co-development Partner · 1 May 2026Partnership with the association representing Brazil's main parks and tourist attractions. SINDEPAT responds for over 202,000 jobs (direct and indirect) and 143 million visitors annually. The partnership strengthens connections between hospitality and tourism attractions sectors.
• Brazilian Luxury Travel Association (BLTA)coreStrategic or Co-development Partner · 1 May 2026Partnership with BLTA, a non-profit founded in 2008, comprising 67 top hotels and 8 tourism operators. The partnership promotes authentic and sustainable Brazilian luxury tourism, showcasing Brazilian hospitality, cultural connection, and natural richness internationally.
• ABIH (Associação Brasileira da Indústria de Hotéis)coreGTM or Marketing PartnerBrazilian Hotel Industry Association with 27 regional offices across all 26 Brazilian states and Federal District, providing extensive reach for event promotion.
• FoHB (Fórum de Operadores Hoteleiros do Brasil)coreGTM or Marketing PartnerHotel Operators Forum with a decade-long partnership supporting the event, providing industry credibility and network access.
• FHORESP (Federação de Hotéis, Restaurantes e Bares do Estado de São Paulo)coreGTM or Marketing PartnerSão Paulo state federation representing hotels, restaurants, and bars, supporting regional industry participation.
• Resorts BrasilcoreGTM or Marketing PartnerResort association partner with Nestlé Professional as a new supporter, promoting resort sector participation.
• ExpoluxcoreStrategic or Co-development PartnerCo-located event, the main lighting industry event in Latin America. Both events are interlinked at Expo Center Norte with strategic passage between pavilions. Synergies include decoration and design sectors, increasing qualified visitor flow and business opportunities for exhibitors.
• HSMAI EuropeminorStrategic or Co-development PartnerHSMAI Europe co-locating its first Commercial Strategy Forum in Paris with EquipHotel Paris at Paris Expo Porte de Versailles on November 5, 2026. Forum focuses on sales, marketing, revenue optimization, distribution, technology, and leadership for hospitality executives.
• HFTP (Hospitality Financial and Technology Professionals)minorStrategic or Co-development PartnerCo-locating with the EquipHotel Paris event, creating a combined platform for knowledge sharing and networking across the European hospitality industry.
• Revista HotéiscoreGTM or Marketing PartnerOfficial media partner producing Equipotel Studio interviews and industry coverage.
• Portal Hotelier NewsminorStrategic or Co-development PartnerPartnership for Gente Hoteleira experience, promoting debates, content, and experiences focused on hospitality's main asset: people. Topics include talent management, leadership, organizational culture, professional training, and challenges in attracting and retaining sector professionals.
• FBHI (Fórum Brasileiro de Hotéis Independentes)minorStrategic or Co-development PartnerBrazilian Independent Hotels Forum bringing together leaders and specialists to discuss strategies, trends, and challenges faced by independent establishments in an increasingly competitive market.
• SENACminorStrategic or Co-development PartnerConecta Senac experience, providing professional development and training content.
• AB Motéis (Associação Brasileira de Motéis)coreGTM or Marketing PartnerBrazilian Motel Association supporting the event with Motel Experience attraction.
• ANR (Associação Nacional de Restaurantes)coreGTM or Marketing PartnerNational Restaurant Association supporting food & beverage sector participation.
• FBHA (Federação Brasileira de Hospedagem e Alimentação)coreGTM or Marketing PartnerBrazilian Federation of Lodging and Food supporting hospitality sector representation.
• UnedestinoscoreGTM or Marketing PartnerTourism destination organization supporting event participation.
• SINHORES (Sindicato de Hotéis, Restaurantes, Bares e Similares)minorGTM or Marketing PartnerRegional hotel and restaurant unions (Aparecida, Vale Histórico, Marília, and Litoral Norte - SP) supporting local participation.
• RX (Reed Exhibitions)coreOthersOrganizer of Equipotel. RX is part of RELX group, offering business connection and building opportunities across 350+ events annually in 25 countries for 41 industries. RX is dedicated to creating positive societal impact and committed to an inclusive workplace.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HOST Milano: HOST Milano is one of the largest hospitality industry trade shows globally (hosting the bread of SIGEP), held biennially in Milan. It serves a comparable audience of hospitality suppliers, food service operators, and HoReCa professionals and is widely regarded as the European counterpart to Equipotel.
• ABAV Expo (Brazil): ABAV Expo is the Brazilian Association of Travel Agencies' annual trade show, focused on the travel distribution side of the same market Equipotel serves. It is a domestic Brazilian peer with overlapping exhibitor and association audiences, often co-attended by Equipotel's buyer base.
• EquipHotel Paris: EquipHotel is the European flagship hospitality trade show operated by RX (the same parent company as Equipotel). It targets hotels, restaurants, and food service in Paris and is the most direct structural peer — same operator, same industry vertical, sister event in another geography.
• Fira Hostelco / Alimentaria Hostelco (Barcelona): Alimentaria Hostelco is a major Iberian hospitality and food service trade show held biennially in Barcelona. It targets a similar audience of hotels, restaurants, and hospitality suppliers in the Spanish-speaking world, making it a natural comparable to Equipotel in the Latin/Southern European market.
• FITUR (Madrid): FITUR is Spain's flagship international tourism trade fair, hosted by IFEMA in Madrid annually. While broader (tourism vs. purely hospitality supply chain), it overlaps significantly with Equipotel's hotelier, resort, and tourism-attraction audience and is the most relevant Iberian-language comparison.

Emerging players

• HITEC (Hospitality Industry Technology Exposition and Conference): HITEC is the world's largest hospitality technology trade show, organized by HFTP. It is a partial peer that intersects with Equipotel on the hotel operations and technology audience, but it specializes in tech/software rather than physical hospitality supplies.

Broad incumbents

• ITB Berlin: ITB Berlin is the world's largest travel and tourism trade show, drawing ~160,000 visitors annually. It is a broad incumbent that overlaps with Equipotel on the international hotelier audience but operates at vastly greater scale and scope.

Regional players

• EXPHOTEL (Mexico/Peru): EXPHOTEL is a Latin American hospitality trade show serving the Mexican and Central American markets. It targets a similar audience of hoteliers and hospitality suppliers but operates in a different geography and therefore does not directly compete with Equipotel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/equipotelsp
• Facebookfacebook.com/eqpsp
• LinkedInlinkedin.com/company/grupo-equpoitel
• Instagraminstagram.com/equipotelbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipotel