Bears of Hope

Name

Bears of Hope

Legal name

Bears Of Hope Pregnancy & Infant Loss Support Inc.

Website

https://bearsofhope.org.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Perinatal Bereavement Support Services

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Pregnancy loss support
• Bereavement counselling
• Grief support services
• Infant loss charity
• Perinatal bereavement care

Headquarters

HQ city

Stanhope

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Fundraising: Primary revenue stream from individual donations, community fundraising events, corporate fundraising campaigns, and bequests. Fundraisers can create pages to raise funds for bears, cuddle cots, support packages, and general operations.
2. Merchandise Sales: Sale of Bears of Hope merchandise including bears ($50 per support package), baby keepsake books ($30 each), and branded merchandise like T-shirts through the online shop.
3. Corporate Sponsorships: Diamond, Bronze, and other tiered sponsorship arrangements with companies like Herbert Smith Freehills (pro bono legal), Aurea Designs (donates 15% of jewellery purchases), and Steadfast Foundation.
4. Monthly Giving Program (Embracing Hope): Recurring monthly donations through the Embracing Hope program with various subscription tiers that fund bears, counselling services, support groups, and grief workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bears of Hope is an Australian registered non-profit organization that supports families who experience the loss of a baby through miscarriage, stillbirth, neonatal death, or sudden infant death. The organization provides comfort bears (Hope Bear, Sophie Bear, Xavier Bear), free support packages, professional grief counselling, peer and group support programs, workshops, parent support weekends, and donates Cuddle Cot cooling devices to hospitals.

Product overview

Bears of Hope is a not-for-profit organization providing pregnancy and infant loss support across Australia. The organization's product portfolio centers on its flagship Bear of Hope products—Hope Bear, Sophie Bear, and Xavier Bear—each assigned based on the type of loss (general, miscarriage, or stillbirth). These bears form the core of comprehensive Support Packages that also include Baby Keepsake Books, support literature, and connections to services. The organization offers a complementary suite of grief support services including fee-free counselling (phone, in-person, online), professional-facilitated grief support groups, peer support groups, and workshops (Miscarriage Workshops, Sibling Workshops, Parent Workshops). Physical products include Cuddle Cots donated to hospitals for extended family time with babies, Certificates, and various educational brochures and resources. The organization operates a Shop for merchandise and an Embracing Hope monthly giving program. Health sector offerings include Hospital In-Services training and Support Packages for Health Professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Cuddle Cots: Cooling systems for hospitals that allow families to spend more time with babies who have passed away
• Support Packages
• Embracing Hope
• Hope, Sophie and Xavier Bears

Products and services

• Hope Bear

Quantifiable outcome

• Over 4,000 bears and resources donated to families annually
• +1 more outcomes

Named customers3 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Herbert Smith FreehillscoreStrategic or Co-development PartnerAustralian-based international law firm providing pro bono legal support and advice to Bears of Hope. Their commitment and work for the organisation is invaluable, operating as a Diamond Sponsor.
• Aurea DesignscoreStrategic or Co-development PartnerJewellery company that embodies sophistication and elegance. Donates 15% of all jewellery purchases from both their own Aurea Designs range and exclusive Bears of Hope range when Bears of Hope is mentioned.
• Simplicity FuneralsminorStrategic or Co-development PartnerBronze sponsor providing funeral services partnership for bereaved families.
• Australian Hospitals and Health ProfessionalscoreChannel Partner/ Reseller/ DistributorNetwork of hospitals, GPs, obstetricians, IVF clinics, children's hospitals, and emergency departments that refer families to Bears of Hope services and distribute support resources to bereaved families.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Others

• Flexmort (CuddleCot manufacturer): UK-based manufacturer of the Cuddle Cot cooling system used by hospitals worldwide. Bears of Hope fundraises to donate Cuddle Cots to Australian hospitals, making Flexmort a key supplier/enabler rather than direct competitor; comparable as part of the same bereavement-care value chain.
• Bears of Hope Legacy (alegacyoflove.com.au): Sub-brand/partner site referenced from the Bears of Hope website for the 'Donate a Bear of Hope' programme. Listed as an adjacent ecosystem participant within the same bear donation distribution channel rather than an independent peer.

Direct peers

• Pink Elephants Support Network: Australian charity providing early pregnancy loss support including miscarriage, ectopic pregnancy, and molar pregnancy. Comparable as a peer-led, Australia-wide nonprofit distributing support resources (including memory keepsakes) through health professional referrals and offering peer support groups for bereaved parents.
• SANDS Australia: Stillbirth and Neonatal Death Support charity operating across Australia with volunteer-led support networks, hospital partnerships, and bereavement counselling. Most directly comparable peer given shared mission, similar volunteer-driven governance model, and parallel hospital-referral distribution of support resources to bereaved parents.
• The Compassionate Friends Australia: Australian chapter of the global bereaved-parent support network offering peer support groups, bereavement resources, and community for families who have lost children of any age. Comparable in its volunteer-led, peer-support model and use of hospital/community referrals, though covers broader bereavement beyond baby loss.

Regional players

• Tommy's: UK-based charity funding research into miscarriage, stillbirth, and premature birth while also providing information and support to bereaved families. Comparable in mission and programme mix (information resources, midwife-led support, hospital partnerships) but operates primarily in the UK rather than Australia.
• Zoe's Place Baby Hospice: UK-based hospice providing palliative and bereavement care for infants and children, with family support including memory-making and counselling services. Comparable as a bereavement-support provider operating through clinical/hospital partnerships, though primarily UK-based and hospice-delivered rather than community-distributed like Bears of Hope.

Broad incumbents

• Red Nose Australia: Australia's largest baby and child loss charity (formerly SIDS and Kids), supporting families through miscarriage, stillbirth, SIDS, and infant death. Directly comparable as both distribute keepsake support resources through hospitals and provide counselling and peer support, though Red Nose operates at significantly greater scale with paid staff and broader research/advocacy remit.
• Pregnancy & Infant Loss Remembrance (PAIL) - RMHC: Ronald McDonald House Charities' Pregnancy and Infant Loss Remembrance program provides resources and support to bereaved families in hospital settings. Comparable as a hospital-partnered bereavement support programme, though RMHC operates at much larger scale across broader paediatric family services.

Emerging players

• MISS Foundation: US-based nonprofit providing counselling, peer support, and advocacy for families experiencing pregnancy and infant loss. Comparable as a bereaved-parent-led support organisation offering similar counselling, peer support groups, and memory-making resources through community and hospital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Bearsofhope
• Instagraminstagram.com/bearsofhope
• Xx.com/Bearsofhope

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bears of Hope