Southern Comfort

What Southern Comfort does

Southern Comfort Protective Systems is a privately and locally owned HVAC protection services company headquartered at 1315 LPGA Blvd, Daytona Beach, Florida. The firm operates as an authorized Master Applicator for ADSIL™, applying the proprietary MicroGuard® family of inorganic, self-curing siloxane coatings to HVAC/R equipment deployed in corrosive coastal and industrial environments. Field-based, factory-trained applicators deliver services to commercial, industrial, governmental, and residential customers, with a documented 5-year product warranty on condenser coils and the capability to coat up to 12-row coil assemblies with minimal dis-assembly.

The company's underlying technology is a siloxane-based surface treatment (Adstil AD 35 / MicroGuard1™ 3500) engineered for non-ferrous metals and HVAC components. The coating has been validated through more than 6,000 hours of ASTM B-117 salt spray chamber testing with no consequential degradation, supporting claims of corrosion retardation, UV resistance, chemical resistance, and hydrophobic performance. The product portfolio is complemented by the MicroKleen line (PLC-1, PLC-AN, AD72-930, AD1-919), a set of cleaners, neutralizers, and rinses used during surface preparation before coating application.

Revenue is generated through professional service fees for on-site coating application, with quote-based pricing driven by the customized nature of each engagement. The go-to-market motion is enterprise field sales plus direct phone and website inquiry, primarily serving Florida and surrounding regions but extending to national accounts. Named customers include the University of Florida, University of Central Florida, Sea World, Disney Properties, Orange County Government, county school boards, Coast Guard facilities, major HVAC equipment manufacturers, and HVAC/R contractors. The firm has no disclosed headcount, no public funding history, and operates as an independent, privately held service business.

Name

Southern Comfort

Legal name

Southern Comfort Protective Systems

Website

https://hvaccoatings.com

Company type

Private

Operating status

Operating

Short description

Southern Comfort Protective Systems is a Florida-based Master Applicator for ADSIL™ that applies MicroGuard® siloxane coatings to HVAC/R equipment in corrosive environments. The company serves commercial, industrial, government, and residential customers through certified field applicators nationwide.

Ownership category

akta.pro rank

Product category

HVAC Protective Coatings Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

akta.pro secondary industry

Industrial Protective Coatings (IMADAKAB)

Keywords

• HVAC protective coatings
• Corrosion protection services
• Siloxane coating application
• HVAC equipment protection
• Coastal HVAC services

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. HVAC Coating Application Services: Professional on-site application of MicroGuard® protective coatings to HVAC/R equipment. Services include coating new or existing equipment in corrosive environments (coastal, industrial) to extend equipment life and improve cooling efficiency. Revenue generated through service fees for coating application, with a 5-year product warranty on condenser coils.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Southern Comfort Protective Systems provides professional on-site application of MicroGuard® siloxane-based protective coatings to HVAC/R equipment (coils, fins, tubes, fans, cabinets) operating in corrosive coastal and industrial environments. The company is a Master Applicator for ADSIL™ authorized to apply Adsil AD 35 with a 5-year product warranty on condenser coils, combining proprietary coating technology with factory-trained certified applicators and next-day service availability.

Product overview

Southern Comfort Protective Systems is a Master Applicator for ADSIL™ offering a suite of MicroGuard® products for HVAC/R equipment protection. The core product is the MicroGuard1™ 3500 HVAC/R Clear Coating (Adsil AD 35), an inorganic siloxane-based treatment that provides corrosion resistance, UV protection, and extends equipment lifespan. The product family is supported by the MicroKleen cleaning product line (PLC-1 Industrial Cleaner, PLC-AN Acid Cleaner/Neutralizer, AD72-930 Final Rinse, AD1-919 Spray Equipment Cleaner) which enables proper surface preparation before coating application. The company provides field and factory coating services with a 5-year product warranty on condenser coils.

Differentiator

Problem solved

Functional benefit

Brands

• MicroGuard®: Family of self-curing, inorganic, siloxane protective coating products designed for protection of non-ferrous metals, concrete floors, walls, and HVAC/R equipment including coils, fins, tubes, and fans.

Products and services

• MicroGuard1™ 3500 HVAC/R Clear Coating A clear, inorganic siloxane-based protective coating (Adsil AD 35) applied to HVAC/R equipment including coils, fins, tubes, fans, and cabinets to provide corrosion resistance, UV protection, and extended equipment lifespan in coastal and industrial environments. Applied as part of Southern Comfort's professional coating service with a 5-year product warranty on condenser coils.
• MicroGuard® HVAC/R Protective Coating Application Service Professional on-site application of MicroGuard® siloxane protective coatings to new or existing HVAC/R equipment by factory-trained and certified applicators. Service targets commercial, industrial, governmental, and residential customers in corrosive coastal and industrial environments with next-day service availability in most cases.
• MicroKleen Industrial Cleaner & Degreaser PLC-1 Industrial-strength cleaner and degreaser used in the preparation and maintenance of HVAC equipment before and after MicroGuard coating application.
• MicroKleen Acid Cleaner/Neutralizer PLC-AN Acid-based cleaner and neutralizer for HVAC equipment preparation, part of the MicroKleen product family for comprehensive equipment cleaning prior to coating.
• MicroKleen Final Rinse AD72-930 Final rinse solution used in the HVAC coating preparation process to ensure surfaces are clean and ready for MicroGuard application.
• MicroKleen Spray & Equipment Cleaner AD1-919 Equipment cleaner for spray equipment and tools used in the MicroGuard coating application process.

Quantifiable outcome

• Coated aluminum fin stock tested to 6,000+ hours in ASTM B-117 salt spray chamber with no consequential degradation due to corrosion
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ADSIL™coreTechnology or IntegrationSouthern Comfort Protective Systems is a Master Applicator for ADSIL™, approved and certified to apply Adsil AD 35 coating products. This certification provides them authorized status to offer the MicroGuard® product line with a 5-Year Product Warranty on Condenser Coils. The partnership involves application of proprietary siloxane coating technology for HVAC/R equipment protection in corrosive environments.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• ADSIL: ADSIL is the manufacturer of the MicroGuard® and Adsil AD 35 siloxane coating technology that Southern Comfort is certified to apply. While Southern Comfort is a Master Applicator partner, ADSIL also works with other applicators and directly competes for larger institutional engagements, making it a broader incumbent in the same product category.
• AkzoNobel: AkzoNobel is a global paints and coatings manufacturer with specialty protective coatings for industrial and marine environments. Its International Paint and powder coatings lines compete for the same protective coating use cases on HVAC/R and industrial equipment in corrosive conditions.
• PPG Protective & Marine Coatings: PPG is a global coatings manufacturer with a substantial Protective & Marine portfolio serving industrial, marine, and infrastructure customers. It competes indirectly through broader protective coating solutions that can be applied to HVAC equipment in corrosive service environments.
• Tnemec: Tnemec manufactures high-performance protective and industrial coatings for infrastructure, equipment, and architectural applications. Its product portfolio overlaps with the corrosion-resistance value proposition of MicroGuard® in industrial and commercial environments.
• Sherwin-Williams Protective & Marine: Sherwin-Williams operates a large Protective & Marine coatings division serving industrial, marine, and commercial maintenance markets. While not focused on HVAC, its protective coating catalog and contractor applicator network overlap with the customer and use cases Southern Comfort serves.
• Carboline: Carboline is a major manufacturer of industrial protective coatings used across infrastructure, marine, and industrial applications. While it does not specialize narrowly in HVAC, its high-performance protective coatings compete for the same corrosion-resistance use cases on HVAC and industrial equipment.

Emerging players

• Coatings for Industry (CFI): CFI formulates and applies custom protective and high-performance coatings for industrial and commercial equipment, including HVAC and process equipment. Its contract coating services and specialty formulations overlap with Southern Comfort's field-applied, corrosion-resistant coating business.
• Direct Coil: Direct Coil supplies replacement and new HVAC coils, including coated options for corrosive environments. It represents an adjacent emerging player in the protective HVAC coil market, with product offerings that combine coil replacement and pre-applied protective coatings.

Direct peers

• Heresite Protective Coatings: Heresite manufactures protective coatings specifically engineered for HVAC/R coils, fins, and heat exchangers serving coastal and industrial environments. Direct product overlap with MicroGuard® and shared customer base of industrial and commercial HVAC operators make it the closest direct competitor in the HVAC protective coatings market.
• Bronz-Glow Coatings: Bronz-Glow specializes in protective coatings for HVAC fin/coil assemblies in corrosive environments, including coastal and industrial applications. Its product line and target customers align directly with Southern Comfort's MicroGuard® offering and service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Comfort