SMOK
SMOK is a Shenzhen-based vape hardware brand operating since 2010 under IVPS Technology, designing pod systems, mods, and tanks for adult vapers globally, distributed through DTC e-commerce and exclusive regional distributors.
- Company typePrivate
- Founded2010
- HeadquartersNanshanqu, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SMOK does
SMOK is the consumer-facing vape hardware brand of Hong Kong-registered HONG KONG IVPS INTERNATIONAL LIMITED, with the trademark held by IVPS Technology Co., Ltd. Founded in 2010 and headquartered in Shenzhen, China, the company designs, manufactures, and distributes a broad portfolio of personal vaporizers — pod systems (Novo series), pod mods (Nord, RPM series), advanced kits (Arco), high-wattage box mods (Morph, G-Priv, MAG), pen-style devices, and sub-ohm tanks (TFV families) — alongside disposable products under the NOVOBAR and Space Man sub-brands. Core technology centers on variable wattage and temperature control chipsets, sub-ohm coil engineering, and pod architecture, manufactured in ISO9001/14000-certified Shenzhen facilities with a Class 100,000 dust-free workshop, protected by approximately 500 patents.
The business sells hardware and replacement consumables (coils, tanks) through a hybrid model combining the official smoktech.com e-commerce store, regional storefronts across Canada, EU, France, Germany, Indonesia, Malaysia, and the Philippines, exclusive country distributors (Pakistan, Moldova), and authorized service partners such as DistroX in the US. Six warranty centers underpin after-sales support. The company pursues PMTA compliance for the US market and engages in industry events (Vaper Expo UK, Rap Stacja) for brand-building. Revenue is not publicly disclosed; pricing is quote-based through wholesale and OEM channels.
SMOK firmographics
Firmographics- Name
- SMOK
- Legal name
- HONG KONG IVPS INTERNATIONAL LIMITED
- Website
- https://smoktech.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SMOK is a Shenzhen-based vape hardware brand operating since 2010 under IVPS Technology, designing pod systems, mods, and tanks for adult vapers globally, distributed through DTC e-commerce and exclusive regional distributors.
- Ownership category
- akta.pro rank
SMOK industry classification
Industry- Product category
- Vaping Hardware / Personal Vaporizers
- NAICS
- Small Electrical Appliance Manufacturing (335210), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)
- akta.pro secondary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
Keywords
Where SMOK is headquartered
LocationHeadquarters
- HQ city
- Nanshanqu
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
SMOK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vaping Hardware Devices: SMOK generates primary revenue from selling vaping hardware devices including pod systems, box mods, and pen-style vaporizers across multiple product lines (Novo, Arco, Nord, RPM series)
- Replacement Coils and Accessories: Ongoing revenue from replacement coils, tanks, and accessories for the installed base of SMOK devices
- Wholesale/B2B Distribution: Wholesale distribution through authorized distributors and retailers globally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No publicly disclosed pricing tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SMOK product offering
Product offeringCore offering
SMOK designs, manufactures, and sells vaping hardware devices — pod systems, pod mods, box mods, pen-style vaporizers, sub-ohm tanks, and disposable vapes — organized into the Novo, Arco, Nord, RPM, and TFV tank product lines. The company sells directly to adult consumers through its official e-commerce site and regional storefronts, and indirectly through a global network of authorized distributors, with replacement coils and accessories generating ongoing revenue from the installed base.
Product overview
SMOK is a vaping technology company offering a comprehensive portfolio of hardware products. The product ecosystem consists of five main device series: Novo Series (pod systems), Arco Series (advanced kits), Nord Series (pod mods), RPM Series (high-power pod mods), and Others including box mods and tanks. SMOK also manufactures a range of TFV (Thousand Flavors Vortex) tank families for sub-ohm vaping. The products are positioned across all experience levels from starter (pen style, basic pods) to ultimate (high-wattage box mods). The company operates under parent company IVPS Technology Co., Ltd. and has been in the vaping industry since 2010, serving over 40 million vapers globally.
Differentiator
Problem solved
Functional benefit
Brands
- Novo Series: Product line featuring Novo kit devices including NOVO 6, NOVO 4, NOVO Axis Kit, NOVO Axis EZ Kit, and related products.
- Arco Series
- Nord Series
- RPM Series
- Novo Bar
- Space Man
Products and services
- Novo Series (pod systems)
- Novo Axis Kit
- Novo Axis EZ Kit
- Novo 6 Ultra Kit
- Novo 4 Kit
- Arco Series (advanced kits)
- Arco Digi Pro Kit
- Nord Series (pod mods)
- Nord 5
- Nord 50W
- RPM Series (high-power pod mods)
- RPM 4
- RPM 85 & RPM 100
- RPM 5 & RPM 5 Pro
- Acro Kit
- Fortis Kit
- Arcfox Kit
- Rigel Mini Kit
- G-Priv4 Kit
- Morph 3 Kit
- MAG-18 Kit
- MAG-P3 Kit
- RHA 220W Kit
- Vape Pen V2 Kit
- Alpha Mix Kit
- Sinch
- TFV8 X-Baby Big Family
- Vape Pen Tank Big Family
- TFV12 Big Family
- TFV8 Baby Big Family
- TFV8 Big Family
- Novo Bar
Quantifiable outcome
- 40,000,000+ vapers worldwide use SMOK products
- +2 more outcomes
Companies that use SMOK
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
SMOK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SMOK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional.
- SMOK Distributor PakistanregionalExclusive distributor partnership for the Pakistan market
- SMOK Exclusive Distributor MoldovaregionalExclusive distributor partnership for the Moldova market
- DistroXregionalAuthorized Smoktech Service Provider for customers in the US market. Provides localized support with US service hours (7:00AM~4:00PM) and dedicated email support ([email protected]).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SMOK competitors and assessment
Company assessmentDirect peers
- Vaporesso: Vaporesso (owned by Smoore International) is one of the largest global vape hardware brands, directly competing with SMOK across pod systems, mods, and tanks with a similar multi-tier product strategy and global distribution model.
- Voopoo: Voopoo is a major Chinese vape hardware manufacturer competing head-to-head with SMOK in pod mods and box mods (Drag, Vinci series), targeting the same adult vaper segment with comparable pricing and retail channels.
- Elf Bar: Elf Bar is the leading disposable vape brand globally and competes with SMOK's Novo Bar disposable line and broader hardware portfolio, particularly in price-sensitive adult vaper segments.
- RELX: RELX is a major global vape brand focused on closed pod systems, competing with SMOK's open-system offerings in adult smoker conversion markets, especially across Asia and increasingly in regulated Western markets.
- Innokin: Innokin is an established vape hardware manufacturer with a comparable product range (pod mods, box mods, tanks) competing for the same adult vaper demographic across similar retail and online channels.
- Uwell: Uwell is a Chinese vape hardware brand offering pod systems and tanks (Caliburn, Crown series) that compete directly with SMOK's Novo and Nord product families in both domestic and international markets.
- Aspire: Aspire manufactures vape hardware (Breeze, Nautilus, Vilter series) targeting the same adult vaper segment with pod systems and mods, overlapping directly with SMOK's mid-tier product lines.
- Geekvape: Geekvape manufactures vape hardware (Aegis, Wenax, Obelisk series) directly competing with SMOK's RPM and box mod lines, sharing the same Shenzhen-based manufacturing ecosystem and global distribution.
Broad incumbents
- Smoore International: Smoore is the parent of Vaporesso and a publicly listed vape technology platform providing both branded devices (competing with SMOK) and OEM/atomization technology to other vape brands globally.
- JUUL Labs: JUUL is an established vape brand (Altria-backed) with strong US presence; while focused on closed pod systems rather than SMOK's open hardware range, both compete for the same adult smoker conversion opportunity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SMOK social profiles
Digital presenceSMOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMOK leadership team
Management profileNumber of profiles
SMOK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMOK
What does SMOK do?
SMOK designs, manufactures, and sells vaping hardware devices — pod systems, pod mods, box mods, pen-style vaporizers, sub-ohm tanks, and disposable vapes — organized into the Novo, Arco, Nord, RPM, and TFV tank product lines. The company sells directly to adult consumers through its official e-commerce site and regional storefronts, and indirectly through a global network of authorized distributors, with replacement coils and accessories generating ongoing revenue from the installed base.
Is SMOK a public or private company?
SMOK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMOK founded?
SMOK was founded in 2010. It employs 101 to 250 people.
Where is SMOK based?
SMOK is headquartered in Nanshanqu, China, in the Asia region.
How does SMOK make money?
Three revenue lines are on record. Vaping Hardware Devices are the primary driver. The others are replacement Coils and Accessories and wholesale/B2B Distribution.
Who are SMOK's main competitors?
Direct peers on record are Vaporesso, Voopoo, Elf Bar, RELX, Innokin, Uwell, Aspire and Geekvape. Broad incumbents are Smoore International and JUUL Labs.
Does SMOK have an API?
No public API is recorded for SMOK.
What industry is SMOK in?
SMOK's product category is Vaping Hardware / Personal Vaporizers. Its primary akta.pro industry code is CRANAEAF, Vape Wholesale Cash & Carry / Trade Retail, with a secondary code of CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail). Its NAICS code is 335210 and its SIC code is 5065.