What VAPORESSO does

VAPORESSO is a designer, manufacturer, and global supplier of vaping hardware and e-liquids founded in 2015 and headquartered administratively in Cupertino, California with manufacturing operations in Shenzhen, China. The company serves adult smokers transitioning from combustible cigarettes and existing vapers seeking device upgrades, with a product portfolio spanning pod systems (XROS series including XROS 6, XROS Cube, XROS Pro), premium pod mods (LUXE XR MAX, LUXE X/XR, LUXE Q2/Q2 SE, LUXE Q3, LUXE X3), high-performance outdoor devices (ARMOUR MAX|S, ARMOUR ULTRA), and specialized solutions (VAPORESSO COSS, ECO NANO, VIBE series), with PRICE points ranging from $19.90 to €99.9.

The underlying technology stack rests on three proprietary platforms: COREX Heating Technology combining a Morph-Mesh structure with Cumulus Cotton microfiber for claimed 50% better flavor consistency, 50% longer coil lifespan, and 90% leak resistance; SSS Leak-Resistant Technology using triple-seal design; and the AXON intelligent chipset. The company holds registered patents on INSTA-JUICED, COREX, SSS, and Press-To-Fill technologies, with a pending filing on the Coil-Oil Separation System (COSS). DOJO, a wholly-owned sub-brand, addresses the disposable segment with INSTA-JUICED-enabled devices like PUREX 60K (60,000 puffs) and BLAST 10K, alongside DOJOLIQ and DELICIU e-liquids. VAPORESSO won 130+ industry awards in 2023 including the Golden Leaf Award for Innovation, and operates the UV Community platform founded in 2024.

Commercially, VAPORESSO runs a multi-channel GTM combining direct-to-consumer e-commerce (store.vaporesso.com, PowerShop), a global distributor network, regional online retailers in the US and UK, store-locator-driven physical retail, and event-driven flagship product launches at trade shows (TPE 2026, Outernet London). Pricing is one-time/perpetual with no subscription component; recurring revenue comes from replacement XROS pods ($11.90–$23.90) and GTX coils ($16.90/5pcs). The company maintains regulatory clearances across PMTA (US), TPD/EC-ID (EU), UK MHRA, GDPR, and Child-Resistant Packaging standards and operates in 600+ cities across six continents. VAPORESSO is a subsidiary of SMOORE Holdings (思摩尔, HKEX: 6969), which became the first company to announce an IPO in the vaping industry in 2020.

Name

VAPORESSO

Legal name

Vaporesso

Website

https://vaporesso.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

VAPORESSO designs, manufactures, and distributes vaping hardware and e-liquids globally, serving adult smokers and vapers through XROS, LUXE, ARMOUR, COSS, and VIBE lines plus DOJO disposables, leveraging proprietary COREX heating, AXON chipset, SSS leak-resistant, and INSTA-JUICED technologies across US, UK, EU, and LATAM markets.

Ownership category

akta.pro rank

Product category

Vaping Devices and Hardware

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Miscellaneous Chemical Products (2890), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)

akta.pro secondary industries

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Vaping devices
• Pod systems
• Vape mods
• E-liquids
• Replacement coils

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Device Sales: Primary revenue stream from selling vaping hardware including POD systems, POD MODs, Tank Mods, and Pen Style devices. Products sold through direct online store, retailers, and global distributors.
2. Consumable Pods and Coils: Replacement pods and GTX coils for existing device platforms, providing recurring revenue from established customer base.
3. DOJO Brand Products: Subsidiary brand generating revenue from disposable vaping products (BLAST 10K, PUREX 60K) and e-liquids (DOJOLIQ) under the VAPORESSO umbrella.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

VAPORESSO designs, manufactures, and supplies premium vaping hardware devices including pod systems, pod mods, tank mods, and pen-style vapes, along with e-liquids and replacement consumables such as pods and coils. The company sells its own branded portfolio (XROS, LUXE, ARMOUR, COSS, VIBE, ECO NANO series) and operates a DOJO subsidiary brand focused on disposable vapes, distributing globally through its own e-commerce store, distributor networks, and retail partners.

Product overview

VAPORESSO is a premium vaping brand established in 2015 with the goal of establishing a smoke-free world. The company offers a comprehensive portfolio of vaping products organized across several core device lines: the XROS Series (flagship versatile pod systems ranging from compact MTL to pro-level devices), LUXE Series (premium pod mods including LUXE XR MAX, LUXE X/XR, and LUXE Q variants), ARMOUR Series (high-performance devices for outdoor enthusiasts), and specialized products like COSS (all-in-one solution) and ZERO (entry-level pod system). The ecosystem is supported by proprietary technologies including COREX Heating Technology (MORPH-MESH structure with CUMULUS COTTON), AXON CHIP for intelligent performance, and SSS Leak-Resistant Technology. Accessories include GTX Coil Platform and compatible pods (XROS POD, LUXE XR POD, LUXE X POD) spanning various resistances. The subsidiary brand DOJO produces high-capacity disposable vaping products. VAPORESSO also operates VAPORESSO CARE ECO GO GREEN sustainability initiative and UV Community platform. The company has received 130+ awards in 2023 including the Golden Leaf Award for Innovation.

Differentiator

Problem solved

Functional benefit

Brands

• DOJO VAPE: Disposable vape products sub-brand featuring innovative technologies like INSTA-JUICED for sealed e-liquid structure
• DOJOLIQ
• DELICIU

Products and services

• XROS 6 Flagship MTL pod device from VAPORESSO's XROS series, featuring Smart Prime coil saturation technology, 3A Quick Charge, and Venturi Airflow System for adult vapers.
• XROS Series Flagship versatile pod series offering MTL and RDL vaping experiences across multiple generations (XROS 6, XROS 5, XROS 4, XROS 3, XROS Pro, XROS Cube) with varying form factors for adult vapers.
• XROS Pro

Quantifiable outcome

• 50% improvement in flavor consistency through COREX Heating Technology with Morph-Mesh and Cumulus Cotton
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• DOJO (Subsidiary Brand)flagshipStrategic or Co-development Partner · 8 April 2026VAPORESSO subsidiary brand showcasing at TPE 2026 with flagship products including PUREX 60K (world's first INSTA-JUICED vape with 60,000 puffs) and SPHERE S 40K. DOJO operates independently under VAPORESSO umbrella with focus on innovative vaping experiences and disposable products.
• Argentine Football Association (AFA)flagshipGTM or Marketing Partner · 18 March 2026Strategic partnership announced March 18-19, 2026 making VAPORESSO the Regional Sponsor of Argentine National Teams. Partnership includes co-branded merchandise development, joint marketing campaigns, and digital storytelling initiatives. Collaboration aims to enhance global brand expansion and engage audiences through football-themed experiences, integrating technology with athletic heritage under the 'Champion Spirit' and 'Move Beyond Ordinary' themes.
• ONE TREE PLANTEDcoreStrategic or Co-development Partner · 10 December 2023Global reforestation nonprofit organization committed to planting trees worldwide, having planted 100 million trees since 2014. Partnership under VAPORESSO Care ECO GO GREEN initiative contributes to carbon neutrality goals through tree-planting projects across multiple regions.
• CHINA GREEN FOUNDATIONcoreStrategic or Co-development Partner · 10 December 2023Leading Chinese nonprofit organization facilitating community involvement in reforestation projects. Partnership supports VAPORESSO's global carbon reduction mission and environmental sustainability initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SMOK: Shenzhen-based designer and manufacturer of vaping devices (pods, mods, tanks) and e-liquids. SMOK is VAPORESSO's closest direct competitor in the open-system pod segment, sharing similar product taxonomy, distribution through vape shops, and reliance on Chinese manufacturing.
• Geekvape: Shenzhen-headquartered vaping hardware maker with comparable sub-ohm mod, pod, and coil platforms and global distribution through vape specialty retail. Direct overlap with VAPORESSO in performance and aesthetic positioning.
• Uwell: Chinese vaping hardware brand best known for its Caliburn and Crown pod/tank lines. Competes head-to-head with VAPORESSO's XROS and LUXE series in the open-system pod market.
• Voopoo: Vape device manufacturer with strong pod mod (Drag, Vinci) and disposable offerings. Competes with VAPORESSO across both open-system hardware and disposable segments (DOJO).
• Aspire: Established vaping hardware brand with broad pod, tank, and mod lineups and global distribution. Comparable to VAPORESSO in product breadth and target adult-vaper customer.
• Innokin: Long-standing vaping hardware manufacturer with comparable pod system, mod, and coil platforms, and similar regulatory (TPD, PMTA) focus. Direct competitor in the open-system category.
• Lost Vape: Premium vaping hardware maker positioned similarly to VAPORESSO in design, chipset sophistication, and price tier. Overlaps with VAPORESSO in higher-end mod and pod mod offerings.

Emerging players

• OXVA: Fast-growing Chinese vaping hardware brand whose Xlim and NeXlim pod systems compete directly with VAPORESSO's XROS series in MTL/RDTL. Emerging player with rapid share gains in the same retail channels.

Broad incumbents

• ELF Bar / EBDesign (iMiracle): Largest global disposable vape brand. Competes with VAPORESSO's DOJO sub-brand in disposables and increasingly in pod systems; a broad incumbent that has reshaped category economics.
• JUUL Labs: US-focused closed-pod system brand now majority-owned by Altria. While a different format, JUUL competes for the same adult smoker/vaper customer and is subject to similar PMTA and flavor regulation that shapes VAPORESSO's US strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vaporessoecig
• YouTubeyoutube.com/channel/UCA0hcyg3cEfbQMHJgEqkAig
• Facebookfacebook.com/VaporessoEcig
• Instagraminstagram.com/vaporesso_global
• LinkedInlinkedin.com/company/vaporesso

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAPORESSO