KLIX 1310 News Radio

What KLIX 1310 News Radio does

News Radio 1310 KLIX is a local news and talk radio station licensed to Twin Falls, Idaho, broadcasting on 1310 AM and 96.1 FM under the legal entity Townsquare Media Twin Falls, LLC, a subsidiary of Townsquare Media, Inc. The station serves the Magic Valley region with a programming mix that combines local Magic Valley and Idaho state news, weather, school closure alerts, sports coverage, and community event reporting with nationally syndicated conservative talk programming including Clay Travis & Buck Sexton, Sean Hannity, Mark Levin, Glenn Beck, Dave Ramsey, George Noory, and Rich DeMuro, plus local host Bill Colley.

The station operates a hybrid broadcast and digital platform. The technical foundation is conventional AM/FM broadcast infrastructure augmented by digital streaming at newsradio1310.com, dedicated iOS and Android mobile applications, and Amazon Alexa and Google Home smart speaker integration; no proprietary technology layer, APIs, or AI components are documented. Content is organized into news verticals (Magic Valley, Idaho & Regional, National & World), plus weather, entertainment, lifestyle, and sports sections on the website.

Revenue is generated through three advertising streams: on-air radio spots sold to local and regional businesses targeting the Twin Falls market, digital advertising on the station website (display ads, sponsored content, and digital promotions), and contest/promotion sponsorships such as recurring Win Cash contests with prizes ranging from $1,000 to $5,000. Pricing is not publicly disclosed; advertising packages are sold via direct contact with the station. KLIX is part of Townsquare Media's four-station Twin Falls cluster alongside KEZJ-FM, KLIX-FM, and KSNQ-FM.

Name

KLIX 1310 News Radio

Legal name

Townsquare Media Twin Falls, LLC

Website

https://newsradio1310.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

News Radio 1310 KLIX is a Twin Falls, Idaho news/talk station on AM 1310/FM 96.1, owned by Townsquare Media. It serves Magic Valley listeners with syndicated conservative talk, local news, and weather, and sells radio and digital advertising to local businesses.

Ownership category

akta.pro rank

Product category

Local News / Talk Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local news radio
• Talk radio broadcasting
• AM FM radio station
• News and weather coverage
• Sports radio programming

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: Radio broadcast advertising including on-air spots, sponsored segments, and promotional announcements during programming. Sold to local and regional advertisers targeting the Magic Valley/Twin Falls market.
2. Digital Advertising: Website advertising including display ads, sponsored content, and digital promotions across newsradio1310.com. Available through marketing and advertising solutions page.
3. Contest/Promotion Sponsorships: Contest prizes and promotional events may include sponsorship elements from co-sponsor companies. Multiple Win Cash contests have been conducted with prizes ranging from $1,000 to $5,000.

Distribution channels6 records

Marketing channels7 records

Core offering

KLIX 1310 News Radio is a local AM/FM radio station serving the Twin Falls / Magic Valley region of Idaho on frequencies 1310 AM and 96.1 FM. The station delivers local news, weather, sports coverage, community information, and syndicated conservative talk programming to area listeners. Beyond its over-the-air broadcast, the station is also accessible through website streaming, a branded mobile app, and smart-speaker platforms.

Product overview

KLIX 1310 News Radio operates as a traditional AM/FM radio broadcast station (1310 AM and 96.1 FM) owned by Townsquare Media, serving the Twin Falls, Idaho Magic Valley region. The station offers a single integrated platform combining over-the-air radio broadcasting with internet streaming capabilities. Key products include the core News Radio 1310 KLIX broadcast, Listen Live streaming accessible via website, mobile app, and smart speakers (Alexa, Google Home), the VIP Loyal Listener Club for contests and promotions, and on-air talk programming featuring hosts such as Bill Colley, Clay Travis & Buck Sexton, Sean Hannity, Mark Levin, Glenn Beck, Dave Ramsey, Rick Hughes, George Noory, and Rich DeMuro.

Differentiator

Problem solved

Functional benefit

Products and services

• KLIX 1310 AM News/Talk Radio Station AM radio broadcast (1310 kHz) delivering local news, weather, sports, community information, and syndicated conservative talk programming to Twin Falls / Magic Valley listeners.
• KLIX 96.1 FM Translator / Simulcast FM broadcast on 96.1 MHz simulcasting KLIX 1310 AM's news, talk, weather, and sports content to expand reach across the Magic Valley market.
• KLIX Online Streaming & Mobile App Digital streaming of KLIX 1310's live news/talk programming via station website and a branded mobile application, allowing listeners outside the AM/FM coverage area to access KLIX content.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Townsquare Media, Inc.coreOthersParent company and operator of News Radio 1310 KLIX. Townsquare Media, Inc. is a large radio broadcasting company headquartered in Greenwich, Connecticut that owns and operates multiple radio stations across the United States. KLIX is part of Townsquare Media's Twin Falls cluster including KEZJ-FM, KLIX-FM, and KSNQ-FM.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Audacy, Inc. Major US radio operator (formerly Entercom/CBS Radio) with a large portfolio of AM/FM news/talk and music stations. Comparable as a competitor for ad share and a benchmark for news/talk station operating models at scale.
• Townsquare Media, Inc. Parent company of KLIX and operator of a large portfolio of local radio stations across small and mid-sized US markets. Townsquare is a direct portfolio-level comparable for any PE buyer assessing cluster-level economics, station operating models, and small-market radio unit economics.
• Salem Communications: US radio operator specializing in news/talk and Christian/conservative formats, with a portfolio of small and mid-market stations. Closest format peer to KLIX among public radio operators due to its heavy emphasis on conservative syndicated talk programming.
• iHeartMedia, Inc. Largest US radio operator with 800+ stations including KIDO, KOA, and numerous small-market AM/FM outlets. Broadly comparable to KLIX as a competitor for local ad budgets and syndication affiliation, though operating at vastly larger scale.
• Cumulus Media: Second-largest US radio operator with extensive news/talk holdings including KBOI in Boise, Idaho. Direct competitor for KLIX in shared regional markets and a benchmark for small/mid-market AM station economics.

Direct peers

• KIDO 580 AM: Boise, Idaho news/talk AM station owned by iHeartMedia. Closely mirrors KLIX's format (local news + national syndicated conservative talk) and target advertiser base, with a larger Boise metro audience.
• KXLY 920 AM / 100.7 FM: News/talk radio station serving the Spokane, Washington market, operated by Cox Media Group. Comparable to KLIX as a regional Intermountain/Pacific Northwest news/talk station with a mix of local news coverage and syndicated programming.
• KBOI News Radio 670 AM: News/talk AM radio station serving the Boise, Idaho market, owned by Cumulus Media. Directly comparable to KLIX as an Idaho-based news/talk AM station carrying similar syndicated conservative talk programming (Hannity, Levin, etc.) to a local Idaho audience.
• KSL Newsradio: Major market news/talk AM/FM station serving Salt Lake City, owned by Bonneville International. Directly comparable format to KLIX (local news, weather, syndicated talk) and serves a similar Intermountain West audience with strong local-news utility orientation.
• KOA 850 AM: Flagship news/talk AM station for the Denver, Colorado market, owned by iHeartMedia. Directly comparable format to KLIX (news + conservative syndicated talk) but operating at substantially larger scale in a top-25 US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1310KLIX
• YouTubeyoutube.com/user/newsradio1310
• Facebookfacebook.com/newsradio1310

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLIX 1310 News Radio