Townsquare Media

What Townsquare Media does

Townsquare Media (NYSE: TSQ) is a Purchase, New York-based digital and broadcast media company that operates across local radio, digital advertising, subscription digital marketing, and live events. Founded in 2010 by Steven Price, Stuart Rosenstein, and Scott Schatz, the company has grown through acquisitions — most notably GAP Radio Broadcasting (2010), AOL Music assets (2013), and an asset exchange with Cumulus Media that added 55 stations — into the third-largest U.S. radio station owner, with 342 stations across 74 markets outside the top 50 DMAs and 21 states. Its core technology is Townsquare Ignite, a proprietary programmatic digital advertising platform with an in-house demand and data management platform that leverages first-party data from 400+ owned local news/entertainment websites and mobile apps and a national portfolio of music/entertainment properties (Taste of Country, Loudwire, XXL, PopCrush) reaching over 30 million monthly unique visitors.

Townsquare makes money through five distinct streams: traditional broadcast advertising on its radio stations (approximately 45% of FY2025 net revenue), digital advertising via Townsquare Ignite (which reached 59% of revenue and 63% of segment profit in Q1 2026), subscription-based digital marketing services for SMBs through Townsquare Interactive (serving approximately 26,800 SMB customers at record 33-34% segment profit margins), live event production and sponsorships (500+ events annually), and white-label Media Partnerships (11 partners, with revenue forecast to double to $12M in 2025 and targeting $50M long-term). Its go-to-market combines a field sales force targeting local advertisers in secondary/tertiary markets, an inside sales team for Townsquare Interactive subscriptions, and white-label distribution through media partners that extends reach into 31 incremental markets without overlapping its owned footprint.

In February 2025 the company refinanced approximately $490 million in credit facilities, extending maturities to 2030 and providing runway for the digital pivot. FY2025 net revenue was $427.4 million (-5.2% YoY) due to secular broadcast headwinds, but Q1 2026 digital revenue grew 6.8% YoY and Townsquare Ignite programmatic grew 21% YoY, with FY2026 guidance of $420-440 million. The company is led by CEO Bill Wilson (joined 2010, formerly President of AOL Media), with Executive Chairman Steven Price as founder and largest-equity-holder stakeholder Oaktree Capital Management providing institutional backing.

Name

Townsquare Media

Legal name

Townsquare Media, Inc.

Website

https://townsquaremedia.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Townsquare Media (NYSE: TSQ) is a digital-first local media company operating 342 radio stations across 74 U.S. secondary markets, a proprietary programmatic ad platform (Townsquare Ignite), an SMB digital marketing subscription service (Townsquare Interactive, ~26,800 customers), 500+ live events, and a white-label media partnerships division serving 11 partner companies.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting & Digital Advertising

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Buying Agencies (541830)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Local radio broadcasting
• Digital advertising platform
• Programmatic advertising
• Live event production
• SMB digital marketing

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Advertising: Traditional radio advertising revenue from local terrestrial radio stations. Broadcast advertising declined 8-12.6% year-over-year in 2025 due to secular headwinds in traditional broadcasting. Represented approximately 45% of total net revenue in 2025, down from 48% in prior year.
2. Digital Advertising (Townsquare Ignite): Revenue from digital advertising services including programmatic advertising, direct sales of owned digital properties, paid search, social media, display, video, and native advertising. Digital advertising revenue reached $39.3 million in Q1 2026, growing 6.8% year-over-year, representing 59% of total revenue and 63% of segment profit.
3. Subscription Digital Marketing Solutions (Townsquare Interactive): Subscription-based SAAS digital marketing services for SMBs including website design/hosting, SEO, reputation management, social media management, and business listings. Serves approximately 26,800 SMB customers. Segment profit margin reached 33-34% in 2025-2026, representing the highest in its 14-year history.
4. Live Events: Revenue from producing and sponsoring live events including music festivals (Taste of Country, CountryFest, Geek'd Con), food and BBQ festivals (Red Dirt BBQ, Taste of Fort Collins), craft beer events (America on Tap), and branded lifestyle events. Townsquare produces 500+ events annually across the U.S.
5. Media Partnerships: White-label digital advertising partnerships with other local media companies (11 partners as of April 2026). Revenue forecast to double to $12 million in 2025 with long-term goal of $50 million annual revenue. Partners include Broadway Media, NABCO, Kroenke Sports & Entertainment, and Renda Media.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Townsquare Media operates 342 local terrestrial radio stations across 74 U.S. markets outside the top 50 DMAs, paired with a proprietary programmatic digital advertising platform (Townsquare Ignite) and a subscription SaaS digital marketing platform for small businesses (Townsquare Interactive). The company also produces 500+ live music and lifestyle events annually and provides white-label digital advertising solutions to other local media companies through its Media Partnerships division.

Product overview

Townsquare Media operates as a community-focused digital and broadcast media and digital marketing solutions company with a multi-product portfolio structured as a platform-plus-modules architecture. The core offerings include Townsquare Ignite (proprietary programmatic digital advertising platform), Townsquare Interactive (subscription-based digital marketing services for SMBs), and a traditional local radio station business with 342 stations across 74 markets. Supporting products include National Media Properties (music/entertainment websites reaching 30M+ monthly visitors), High-Impact Rich Media and Standard Media advertising products, Live Events (100-500+ events annually), and a Media Partnerships division providing white-label digital advertising solutions to 11 partner media companies.

Differentiator

Problem solved

Functional benefit

Brands

• radioPup: Streaming radio app available for iOS and Android
• Townsquare Ignite
• Townsquare Interactive

Products and services

• Townsquare Ignite Proprietary programmatic digital advertising platform with in-house demand and data management platform enabling hyper-targeted audience reach across desktop, mobile, apps, connected TV, email, paid search, and social media via display, video, and native content. Targets advertisers and white-label media partners.
• Townsquare Interactive Subscription-based digital marketing services platform for small and medium-sized businesses (SMBs) offering a SaaS business management platform, website design/creation/hosting, search engine optimization, reputation management, social media management, and business listings. Serves approximately 26,800 SMB customers.
• Local Radio Stations Portfolio of 342 terrestrial radio stations across 74 U.S. markets with corresponding local news and entertainment websites and apps, including brands such as WYRK, KLAQ, K2, and NJ101.5, plus the radioPup streaming app for iOS and Android. Broadcasts advertising-supported programming to local audiences.
• National Media Properties Portfolio of premium music and entertainment website properties including Taste of Country, XXL Mag, Loudwire, Ultimate Classic Rock, PopCrush, ScreenCrush, The Boot, and Gorilla vs. Bear, reaching over 30 million unique visitors and 180 million pages monthly. Sold as advertising inventory to national brands.
• Live Events Approximately 500+ live music and lifestyle events annually including music festivals (Taste of Country, CountryFest, Geek'd Con), food and BBQ festivals (Red Dirt BBQ, Taste of Fort Collins), craft beer events (America on Tap), and branded lifestyle events across secondary and tertiary U.S. markets. Sold via sponsorships and ticket revenue.
• Standard Media Digital advertising product line including Run of Network (Standard IAB), Precision Targeted Media (genre, demographic, geographic targeting), Video Pre-Roll, Mobile/Tablet Display, Newsletters, and Dedicated Email. Sold to advertisers across Townsquare's digital properties.
• High-Impact Rich Media Premium digital advertising units including Mobile Topper, Mobile Anchor, Billboard, High-Impact Skin Takeover, Amplifier Unit, Theater Unit, and Content Takeover designed for maximum brand impact and engagement. Sold to advertisers seeking premium placements.
• Media Partnerships (White-Label) White-label digital advertising services under Townsquare Ignite providing proprietary technology, data-driven strategies, and execution capabilities to other local media companies (11 partners as of 2026) reaching 31 incremental markets. Partners include Broadway Media, NABCO, Kroenke Sports & Entertainment, and Renda Media.

Quantifiable outcome

• Digital revenue reached 59% of total revenue and 63% of total segment profit in Q1 2026, all-time highs for the company
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Broadway MediacoreChannel Partner/ Reseller/ Distributor · 5 May 2026Strategic digital advertising partnership with Salt Lake City-based multimedia company operating seven radio stations, outdoor advertising network, and digital platform. Townsquare provides proprietary Townsquare Ignite digital advertising technology, data-driven strategies, and white-label services. Partnership is one of 11 alliances under Townsquare's Media Partnerships division, extending reach into 31 new markets beyond existing footprint including Top 50 DMAs. Broadway Media gains access to Townsquare's best-in-class digital solutions and technology.
• North American Broadcasting Company (NABCO)coreChannel Partner/ Reseller/ Distributor · 27 April 2026Strategic digital advertising partnership with locally-owned Columbus, Ohio radio broadcaster. Townsquare provides its Townsquare Ignite platform and data-driven digital advertising capabilities. NABCO operates four diverse radio stations in Columbus (Top 50 DMA), extending Townsquare's reach into the Columbus market. Partnership is one of 11 under the Media Partnerships division, reaching 31 incremental markets.
• Kroenke Sports & Entertainment (KSE)coreChannel Partner/ Reseller/ Distributor · 15 April 2026Strategic digital advertising partnership with Denver-based sports and entertainment company (owner of Denver Nuggets, Colorado Avalanche, Ball Arena, DICK'S Sporting Goods Park). Townsquare Ignite powers KSE's newly launched digital solutions arm, KSE Digital. KSE Radio has worked with Townsquare Ignite for over 6 years before formalizing this alliance. Partnership represents 11th partner in Media Partnerships division, covering Denver's #18-ranked radio market.
• Fox 21minorChannel Partner/ Reseller/ Distributor · 7 October 2025Partnership with Fox 21 for live event coverage and content distribution in the Duluth market.
• Renda MediacoreChannel Partner/ Reseller/ Distributor · 5 August 2025Strategic digital advertising partnership with Pittsburgh-based radio broadcasting company operating 18 stations in 6 markets (Florida, Pennsylvania). Townsquare provides white-label digital advertising solutions and expertise. Partnership expanded Townsquare's Media Partnerships division to 6 partners reaching 19 incremental markets. Digital now comprises over 50% of Townsquare's total revenue and profit.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with over 850 stations and a leading digital audio platform (iHeartRadio). It is Townsquare's most direct competitor in both local radio advertising and digital audio monetization, though iHeart operates primarily in larger markets.
• Beasley Broadcast Group: Beasley Broadcast Group operates radio stations in mid-size markets across the U.S. and has pursued digital diversification. It is a comparable smaller-scale radio broadcaster with overlapping market positioning to Townsquare.
• Salem Communications: Salem Communications operates radio stations nationally with a focus on Christian and conservative talk formats, plus digital media properties. It is a comparable smaller-scale radio broadcaster pursuing digital and podcast strategies similar to Townsquare's.
• Emmis Communications: Emmis Communications operates a smaller portfolio of radio stations and publishing assets (including Indianapolis monthly magazine). It is a small-cap public peer comparable to Townsquare in scale and focus on local-market media operations.
• Cumulus Media: Cumulus Media is the second-largest U.S. radio broadcaster with approximately 400 stations, comparable in scale to Townsquare's 342 stations. It was involved in a 2013 asset exchange with Townsquare and is a direct competitor in local radio advertising, particularly in mid-size markets.
• Saga Communications: Saga Communications is a mid-size U.S. radio broadcaster operating stations in smaller and mid-sized markets. Its focus on non-top-50 DMAs and integrated local advertising model closely mirrors Townsquare's strategic positioning.
• Audacy (formerly Entercom/CBS Radio): Audacy is a major U.S. radio broadcaster and podcast operator that emerged from the Entercom/CBS Radio merger. It competes directly with Townsquare in radio advertising and digital audio, and like Townsquare, has been navigating the digital transformation of radio.

Broad incumbents

• HubSpot: HubSpot is a leading SaaS marketing and CRM platform serving SMBs. Townsquare Interactive competes in the same digital marketing services space for SMB customers, though HubSpot operates at much larger scale with a broader product portfolio.
• The Trade Desk: The Trade Desk is a leading independent programmatic advertising platform. While Townsquare Ignite is a much smaller programmatic offering, both compete for digital advertising spend and operate demand-side platform technology with similar targeting capabilities.
• Sinclair Broadcast Group: Sinclair is a major U.S. television broadcaster with growing digital and sports media operations. As a broad local-media incumbent, it competes for the same local advertiser budgets that Townsquare targets, though in television rather than radio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/townsquaremedia
• Facebookfacebook.com/TownsquareMedia
• LinkedInlinkedin.com/company/townsquare-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townsquare Media