What Mayberry Gardens Assisted Living Homes does

Mayberry Gardens Assisted Living Homes is a privately held, for-profit residential senior care provider founded in 1998 and headquartered in Garland, Texas. The company operates family-style assisted living and memory care homes across the Dallas-Fort Worth metroplex, with physical locations in Garland, Richardson, Denton, and Grand Prairie, and references to at least 11 individual residential homes on the original Garland/Richardson campus. Its core services include assistance with activities of daily living (bathing, grooming, dressing, medication reminders), specialized memory care for residents with dementia and Alzheimer's, respite care, and ancillary support services such as family support groups and an ombudsman program. The company positions itself as a residential, home-like alternative to institutional nursing homes, with marketing emphasizing small-scale homes, high staff-to-resident ratios, and personalized attention rather than medical or skilled nursing care.

The business model is subscription-based residential care, with monthly fees billed to residents or their families for housing, personal care, meals, activities, and medication management. Pricing is quote-based and varies by level of care, room type, and specific services, and the company advertises a no-lease, flexible month-to-month arrangement. Distribution and customer acquisition are entirely direct-to-consumer, relying on website contact forms, dedicated phone lines per location, facility tours as the primary conversion action, a 150+ article content marketing library covering assisted living and memory care topics, location-specific SEO landing pages for 15+ North Texas service-area cities, and community engagement through chamber memberships in Richardson and Denton and partnerships with local schools, churches, and youth organizations.

The company is owned and led by founder Scott Mayberry, has 101-250 employees, and has received the BBB A-Plus accreditation and Senior Advisor Best of Senior Living 2021 recognition. There is no public listing, no disclosed institutional ownership, no app or proprietary technology platform, and no disclosed revenue or financial metrics in the source materials.

Name

Mayberry Gardens Assisted Living Homes

Legal name

Mayberry Gardens

Website

https://mayberrygardens.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Mayberry Gardens is a privately held, family-style assisted living and memory care provider operating residential homes across the Dallas-Fort Worth metroplex (Garland, Richardson, Denton, Grand Prairie), serving seniors who need help with daily living or specialized dementia care on a monthly subscription basis.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Assisted living services
• Memory care facilities
• Senior residential care
• Dementia care homes
• Respite care services

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Residential Care Services: Mayberry Gardens generates revenue through monthly residential fees charged to residents for assisted living and memory care services. The pricing is quote-based and varies by level of care needed, room type, and specific services required. As a residential care provider, they operate on a subscription/monthly billing model typical of senior living facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mayberry Gardens operates 11 small-scale residential assisted living and memory care homes across the Dallas-Fort Worth metroplex, providing family-style living for seniors who need assistance with activities of daily living but do not require full-time skilled nursing. Core services include personal care assistance (bathing, grooming, dressing), medication reminders, meal preparation, social activities, transportation to medical appointments, and specialized dementia and Alzheimer's care in secure, home-like environments. The company also offers short-term respite stays, family support groups, and access to long-term care ombudsman services.

Product overview

Mayberry Gardens is a residential assisted living and memory care provider offering family-style homes in Texas. The company operates two primary locations in Denton and Grand Prairie, providing core services in assisted living (help with bathing, grooming, dressing, medication reminders) and specialized memory care for seniors with dementia and Alzheimer's. The homes are designed to provide a 'home like' environment as an alternative to institutional nursing homes. Additional support services include family support groups and ombudsman programs for resident advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Services Family-style assisted living providing assistance with activities of daily living including bathing, grooming, dressing, and medication assistance and reminders for seniors who need some support but do not require full-time skilled nursing care.
• Memory Care Services Specialized residential memory care for seniors with Alzheimer's disease and other forms of dementia, providing a home-like environment with dedicated support and activities designed for cognitive impairment.
• Respite Care Services Short-term respite stays designed to give family caregivers a break or provide temporary care during transition periods.
• Family Support Group Support group meetings for family members of residents to provide guidance and emotional support during the caregiving journey.
• Long-Term Care Ombudsman Program Long-term care ombudsman service to help residents resolve complaints confidentially and free of charge through the toll-free number 1-800-252-2412.

Quantifiable outcome

• Majority of seniors who move into senior living report increase in overall happiness and well-being
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Reliant Home HealthcoreStrategic or Co-development PartnerMayberry Gardens partnered with Reliant Home Health to implement a hydration therapy program specifically designed to prevent urinary tract infections (UTIs) among senior residents. UTIs are a common health concern for seniors that can lead to general weakness, dizziness, pain, and hospitalization. The partnership demonstrates integration of healthcare services into the residential care model.
• ACTS Methodist Food BankminorOthersCommunity partnership for canned food drives benefiting local residents of Garland and Richardson. Mayberry Gardens has hosted multiple successful food drives collecting close to 1,000 pounds of canned goods. Competition between houses encourages participation.
• Richardson Chamber of CommercecoreGTM or Marketing PartnerMayberry Gardens is an active member of the Richardson Chamber of Commerce. Participation includes ribbon cutting ceremonies for new memory care homes and networking opportunities within the local business community. Membership supports local visibility and credibility.
• Naaman Forest High School FFA and Horticulture DepartmentminorOthersAnnual partnership where the high school's FFA and horticulture students create and deliver Christmas flower arrangements to each of Mayberry Gardens' residential homes. Ongoing tradition brightening the holidays for residents.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Avanti Senior Living: Texas-based luxury assisted living and memory care operator. While focused on upscale communities, it shares Mayberry's regional Texas base and primary service mix of assisted living with memory care.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities across multiple states. Operates assisted living, memory care, and continuing care in the DFW market, representing the broad-incumbent competitive benchmark against which Mayberry's small-home model differentiates.
• Sunrise Senior Living: Established national operator known for memory care programming (Reminiscence neighborhoods) and assisted living. Active in Texas and competes for the same memory-care-resident family segment that Mayberry targets.
• Atria Senior Living: Major US assisted living and memory care operator with communities across multiple states including Texas. Comparable in offering memory care and assisted living, though Atria typically operates larger, amenity-rich communities rather than small residential homes.
• Belmont Village Senior Living: Upscale assisted living and memory care operator with communities in Texas. Comparable in its memory care specialization and premium positioning, though Belmont typically operates larger purpose-built communities.

Direct peers

• Sonida Senior Living (formerly Capital Senior Living): Texas-headquartered assisted living and memory care operator with multiple communities across the state. Directly comparable as a Texas-based multi-location senior living provider competing in overlapping DFW-area submarkets.
• Pegasus Senior Living: Texas-based operator of assisted living and memory care communities. Comparable multi-location Texas operator competing in similar regional markets with overlapping service offerings.
• The Cottages Senior Living: Texas-based operator of small residential assisted living and memory care homes. Directly comparable to Mayberry Gardens in its family-style home model, regional Texas focus, and dementia care specialization, making it the closest behavioral and operational peer.

Others

• Encompass Health: Major US operator of inpatient rehabilitation and skilled nursing facilities. Not a direct competitor, but represents the higher-acuity step-down care provider that Mayberry's residents may transition to and a potential partnership target for clinical services.
• Reliant Home Health: Texas-based home health agency that has an active partnership with Mayberry Gardens for hydration therapy. Adjacent service provider rather than competitor, but illustrates the type of clinical partner Mayberry integrates into its care model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayberry Gardens Assisted Living Homes