Cashpoint ATM

What Cashpoint ATM does

Cashpoint ATM (legal name: Cashpoint Payment Solutions) is an Australian private company, founded in 2004 and headquartered in Roseville, New South Wales, that provides ATM placement, cash dispensing technology, and integrated payment solutions to gaming venues, clubs, pubs, hospitality businesses, and off-premise liquor retailers across Australia, with a nascent extension into New Zealand via the ANZ Worldline partnership. The company's core hardware is sourced from Genmega (G3000, G2500, and 1700 Series ATMs — a platform with 150,000+ units deployed globally), supplemented by Cashpoint-developed Cash Redemption Terminals (CRTs), the Cashpoint Cashier machine, and EFT cash-out terminals designed for Victorian gaming venues. Software and platform capabilities are largely developed in-house, including the Switchlink merchant services and real-time data platform, remote ATM monitoring infrastructure, and the myPOS / myPOS Zero point-of-sale solutions (the latter powered by ANZ Worldline with integrated Ingenico Move 5000 EFTPOS terminals).

The business model is primarily transaction-based: Cashpoint places ATMs at venues at no cost to the venue, and in over 90% of cases pays the venue a commission for hosting the machine, with revenue generated from per-transaction surcharges on ATM withdrawals. Secondary revenue streams include hardware sales (CRTs, Cashier machines, POS systems), recurring POS software and managed-services subscriptions (myPOS, myPOS Zero, Switchlink merchant services), and consumables (receipt rolls, complimentary to contracted customers). Distribution is executed via a direct enterprise field-sales motion targeting venue GMs and Financial Controllers, supplemented by a self-serve customer portal for existing contracted customers, and a channel relationship with ANZ Worldline that extends reach into New Zealand. The company is led by CEO Scott Smith (20+ years payments experience) and Group General Manager Ash Azad, and operates as part of the Cashpoint Group with a wholly-owned R&D subsidiary, Switchlink Payment Technology.

Name

Cashpoint ATM

Legal name

Cashpoint Payment Solutions

Website

https://cashpoint.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cashpoint ATM (Cashpoint Payment Solutions) is an Australian private company that places zero-cost ATMs and provides integrated cash-dispensing, POS, and merchant-services technology to gaming venues, clubs, hospitality businesses, and bottleshops across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

ATM and Payment Solutions

akta.pro primary industry

Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)

akta.pro secondary industries

ATM / Cash Access Network Schemes (FSAMAAAH), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• ATM placement services
• Payment processing solutions
• Point-of-sale systems
• Cash dispensing terminals
• Merchant services technology

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ATM Placement/Commission Model: Cashpoint places ATMs at venues at no cost to the venue. In over 90% of cases, Cashpoint pays the venue. Revenue is generated from transaction fees on ATM withdrawals.
2. Hardware Sales: Sale of Cash Redemption Terminals (CRTs), Cashier machines, and POS systems. Receipt rolls available for purchase at cost plus shipping for non-contracted customers.
3. POS Software and Services: myPOS and myPOS Zero point-of-sale solutions with integrated payments, reporting, and support services.
4. Merchant Services: SwitchLink payment technology providing merchant services that simplify payment processing, reduce costs, and provide security.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cashpoint places Genmega-branded ATMs (G3000, G2500, 1700 Series), Cash Redemption Terminals (CRT), Cashpoint Cashier machines, and EFT cash-out terminals at gaming venues, clubs, pubs, hospitality businesses, and retail bottleshops across Australia, typically at no cost to the venue and paying the venue a share in over 90% of placements. The company also sells and supports myPOS point-of-sale systems for bottle shops and the myPOS Zero hospitality POS (powered by ANZ Worldline), with merchant services delivered through its in-house Switchlink platform. Revenue is generated from ATM transaction fees, hardware sales, POS software and managed services, and merchant processing fees.

Product overview

Cashpoint Payment Solutions is a payment solutions provider offering a unified portfolio of cash dispensing technology products. The core offering includes Genmega-branded ATM machines (G3000, G2500, 1700 Series), EFT cash-out terminals for gaming venues, and Cash Redemption Terminals (CRTs) including the Cashpoint Cashier. These hardware products are complemented by point-of-sale solutions (myPOS for bottle shops and myPOS Zero for hospitality powered by ANZ Worldline), merchant services through Switchlink platform, and integrated Container Deposit System functionality. The company positions itself as a one-stop payment solutions provider with in-house software development capabilities and remote monitoring technology for ATM maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• myPOS: Point of Sale solution for Off Premise Liquor Market with version 6 featuring new hardware and easy-to-use modules.
• myPOS Zero
• Switchlink
• Cashpoint Cashier

Products and services

• Genmega G3000 ATM Genmega G3000 Onyx ATM featuring modern design and standard features, positioned as the latest in ATM technology. Deployed by Cashpoint at gaming venues, clubs, pubs, hospitality, and retail bottleshops across Australia.
• Genmega G2500 ATM Genmega G2500 ATM machine suitable for various market applications with reliable cash dispensing capabilities, deployed by Cashpoint at venues.
• Genmega 1700 Series ATM Genmega 1700 Series ATM providing cash dispensing solutions for venue environments, supplied and serviced by Cashpoint.
• EFT Cash-Out Terminal EFT cash-out terminal enabling gaming venue patrons to access cash within gaming venues, positioned as the industry's most desirable cash dispensing solution for Victorian gaming venues.
• Cash Redemption Terminal (CRT) Cash Redemption Terminal allowing patrons to redeem cash privately and securely, reducing cash handling in venues, with integration into Container Deposit Systems Australia for automated payment of container deposit returns.
• Cashpoint Cashier Cashpoint Cashier is a cash dispensing terminal for private and secure cash redemption by venue patrons.
• myPOS Point-of-Sale System Feature-packed point-of-sale system for the off-premise liquor market (bottleshops), with version 6 introducing contemporary design, new hardware, and three new easy-to-use modules with dynamic management tools.
• myPOS Zero Hospitality POS Zero-cost hospitality point-of-sale solution powered by ANZ Worldline, combining hardware, software, payments, and support into a venue management system for restaurants and cafés, with 15.6" and 10.1" dual-screen displays and an integrated Ingenico Move 5000 EFTPOS terminal.
• Switchlink Merchant Services Platform Comprehensive merchant services platform developed in-house by Cashpoint that captures transactional and operational data in real time from all connected devices, kiosks, and systems, providing payment processing that simplifies merchant payments, reduces costs, and provides security.

Quantifiable outcome

• ATM issues resolved within 2 hours in rural areas
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GenmegacoreTechnology or IntegrationGenmega is the ATM hardware provider for Cashpoint, with over 150,000 devices deployed globally. The G3000, G2500, and 1700 Series ATMs are supplied by Genmega.
• ANZ WorldlinecoreTechnology or IntegrationANZ Worldline provides bank-backed payments for Cashpoint's myPOS Zero solution. ANZ Worldline also provides EFTPOS terminal support for ANZ Worldline EFTPOS terminals deployed with Cashpoint solutions.
• Container Deposit Systems AustraliacoreTechnology or IntegrationCashpoint provides cash dispensing technology integrated with Container Deposit Systems Australia's scheme. The terminals scan tickets from ART or MIS systems and validate payments directly linked to state schemes.
• SwitchLinkcoreTechnology or IntegrationSwitchLink is Cashpoint's in-house R&D developed merchant services platform that captures transactional and operational data in real time from all connected devices, kiosks and systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NoteMachine: NoteMachine is a UK-based independent ATM operator placing cash machines in venues (pubs, clubs, retailers), earning revenue from transaction fees — a very similar business model to Cashpoint's zero-cost, venue-paid ATM placement approach.
• Tyro Payments: Tyro is an Australian merchant-acquiring and integrated EFTPOS provider serving hospitality, retail and gaming venues with payment hardware and software. It is directly comparable to Cashpoint's POS/payment business (myPOS, myPOS Zero, SwitchLink) targeting the same Australian merchant base.
• Armaguard: Armaguard is Australia's largest independent ATM operator and cash services provider, placing ATMs and providing cash-in-transit services for clubs, hotels, gaming venues and retail — directly comparable to Cashpoint's core ATM placement and cash-handling business across the same Australian end markets.
• Euronet Worldwide: Euronet operates one of the world's largest independent ATM networks (via the 'Your Cash' and ATM brands) alongside payment processing and EFT solutions, making it a global parallel to Cashpoint's combined ATM placement and SwitchLink merchant services offering.

Emerging players

• Zeller: Zeller is an Australian payments and POS fintech serving small and mid-sized businesses with integrated EFTPOS, bank accounts and merchant services. It is an emerging competitor to Cashpoint's merchant services and POS offerings in the Australian SME market.
• Phoenix Payments (POSCO Group): Phoenix Payments / POSCO provides EFTPOS, ATM, and payment services to Australian hospitality and retail venues. It competes directly with Cashpoint in placing payment terminals and merchant services within clubs, pubs and restaurants across Australia.

Broad incumbents

• NCR Atleos: NCR Atleos is the global ATM and merchant-servicing spin-off of NCR, providing ATM hardware, software and managed services worldwide. It is a broader incumbent player — more hardware-driven but operating in the same ATM-as-a-service category that Cashpoint addresses in Australia.
• Square (Block, Inc.): Square (part of Block) provides global integrated POS hardware, software and payment processing for SMBs across hospitality and retail. It competes with Cashpoint's myPOS/myPOS Zero offering at the broader POS/payments level, though from a much wider product portfolio standpoint.

Regional players

• eftpos Australia: eftpos is Australia's domestic debit card payments network and digital identity operator. It is a regional infrastructure peer underpinning the merchant-services rail that Cashpoint's SwitchLink and myPOS Zero integrate with via partners like ANZ Worldline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cashpointpaymentsolutions
• LinkedInlinkedin.com/company/cashpoint-atm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashpoint ATM