Cashpoint ATM
Cashpoint ATM (Cashpoint Payment Solutions) is an Australian private company that places zero-cost ATMs and provides integrated cash-dispensing, POS, and merchant-services technology to gaming venues, clubs, hospitality businesses, and bottleshops across Australia and New Zealand.
- Company typePrivate
- Founded2004
- HeadquartersChatswood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cashpoint ATM does
Cashpoint ATM (legal name: Cashpoint Payment Solutions) is an Australian private company, founded in 2004 and headquartered in Roseville, New South Wales, that provides ATM placement, cash dispensing technology, and integrated payment solutions to gaming venues, clubs, pubs, hospitality businesses, and off-premise liquor retailers across Australia, with a nascent extension into New Zealand via the ANZ Worldline partnership. The company's core hardware is sourced from Genmega (G3000, G2500, and 1700 Series ATMs — a platform with 150,000+ units deployed globally), supplemented by Cashpoint-developed Cash Redemption Terminals (CRTs), the Cashpoint Cashier machine, and EFT cash-out terminals designed for Victorian gaming venues. Software and platform capabilities are largely developed in-house, including the Switchlink merchant services and real-time data platform, remote ATM monitoring infrastructure, and the myPOS / myPOS Zero point-of-sale solutions (the latter powered by ANZ Worldline with integrated Ingenico Move 5000 EFTPOS terminals).
The business model is primarily transaction-based: Cashpoint places ATMs at venues at no cost to the venue, and in over 90% of cases pays the venue a commission for hosting the machine, with revenue generated from per-transaction surcharges on ATM withdrawals. Secondary revenue streams include hardware sales (CRTs, Cashier machines, POS systems), recurring POS software and managed-services subscriptions (myPOS, myPOS Zero, Switchlink merchant services), and consumables (receipt rolls, complimentary to contracted customers). Distribution is executed via a direct enterprise field-sales motion targeting venue GMs and Financial Controllers, supplemented by a self-serve customer portal for existing contracted customers, and a channel relationship with ANZ Worldline that extends reach into New Zealand. The company is led by CEO Scott Smith (20+ years payments experience) and Group General Manager Ash Azad, and operates as part of the Cashpoint Group with a wholly-owned R&D subsidiary, Switchlink Payment Technology.
Cashpoint ATM firmographics
Firmographics- Name
- Cashpoint ATM
- Legal name
- Cashpoint Payment Solutions
- Website
- https://cashpoint.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cashpoint ATM (Cashpoint Payment Solutions) is an Australian private company that places zero-cost ATMs and provides integrated cash-dispensing, POS, and merchant-services technology to gaming venues, clubs, hospitality businesses, and bottleshops across Australia and New Zealand.
- Ownership category
- akta.pro rank
Cashpoint ATM industry classification
Industry- Product category
- ATM and Payment Solutions
- akta.pro primary industry
- Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)
- akta.pro secondary industries
- ATM / Cash Access Network Schemes (FSAMAAAH), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)
Keywords
Where Cashpoint ATM is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cashpoint ATM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- ATM Placement/Commission Model: Cashpoint places ATMs at venues at no cost to the venue. In over 90% of cases, Cashpoint pays the venue. Revenue is generated from transaction fees on ATM withdrawals.
- Hardware Sales: Sale of Cash Redemption Terminals (CRTs), Cashier machines, and POS systems. Receipt rolls available for purchase at cost plus shipping for non-contracted customers.
- POS Software and Services: myPOS and myPOS Zero point-of-sale solutions with integrated payments, reporting, and support services.
- Merchant Services: SwitchLink payment technology providing merchant services that simplify payment processing, reduce costs, and provide security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | ATM Placement - Zero cost to venue |
| Other | Monthly | Contracted Customer Supplies - Complimentary |
| Unit Pricing | Pay-as-you-go | Non-contracted Customer Supplies - Cost Plus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cashpoint ATM product offering
Product offeringCore offering
Cashpoint places Genmega-branded ATMs (G3000, G2500, 1700 Series), Cash Redemption Terminals (CRT), Cashpoint Cashier machines, and EFT cash-out terminals at gaming venues, clubs, pubs, hospitality businesses, and retail bottleshops across Australia, typically at no cost to the venue and paying the venue a share in over 90% of placements. The company also sells and supports myPOS point-of-sale systems for bottle shops and the myPOS Zero hospitality POS (powered by ANZ Worldline), with merchant services delivered through its in-house Switchlink platform. Revenue is generated from ATM transaction fees, hardware sales, POS software and managed services, and merchant processing fees.
Product overview
Cashpoint Payment Solutions is a payment solutions provider offering a unified portfolio of cash dispensing technology products. The core offering includes Genmega-branded ATM machines (G3000, G2500, 1700 Series), EFT cash-out terminals for gaming venues, and Cash Redemption Terminals (CRTs) including the Cashpoint Cashier. These hardware products are complemented by point-of-sale solutions (myPOS for bottle shops and myPOS Zero for hospitality powered by ANZ Worldline), merchant services through Switchlink platform, and integrated Container Deposit System functionality. The company positions itself as a one-stop payment solutions provider with in-house software development capabilities and remote monitoring technology for ATM maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- myPOS: Point of Sale solution for Off Premise Liquor Market with version 6 featuring new hardware and easy-to-use modules.
- myPOS Zero
- Switchlink
- Cashpoint Cashier
Products and services
- Genmega G3000 ATM Genmega G3000 Onyx ATM featuring modern design and standard features, positioned as the latest in ATM technology. Deployed by Cashpoint at gaming venues, clubs, pubs, hospitality, and retail bottleshops across Australia.
- Genmega G2500 ATM Genmega G2500 ATM machine suitable for various market applications with reliable cash dispensing capabilities, deployed by Cashpoint at venues.
- Genmega 1700 Series ATM Genmega 1700 Series ATM providing cash dispensing solutions for venue environments, supplied and serviced by Cashpoint.
- EFT Cash-Out Terminal EFT cash-out terminal enabling gaming venue patrons to access cash within gaming venues, positioned as the industry's most desirable cash dispensing solution for Victorian gaming venues.
- Cash Redemption Terminal (CRT) Cash Redemption Terminal allowing patrons to redeem cash privately and securely, reducing cash handling in venues, with integration into Container Deposit Systems Australia for automated payment of container deposit returns.
- Cashpoint Cashier Cashpoint Cashier is a cash dispensing terminal for private and secure cash redemption by venue patrons.
- myPOS Point-of-Sale System Feature-packed point-of-sale system for the off-premise liquor market (bottleshops), with version 6 introducing contemporary design, new hardware, and three new easy-to-use modules with dynamic management tools.
- myPOS Zero Hospitality POS Zero-cost hospitality point-of-sale solution powered by ANZ Worldline, combining hardware, software, payments, and support into a venue management system for restaurants and cafés, with 15.6" and 10.1" dual-screen displays and an integrated Ingenico Move 5000 EFTPOS terminal.
- Switchlink Merchant Services Platform Comprehensive merchant services platform developed in-house by Cashpoint that captures transactional and operational data in real time from all connected devices, kiosks, and systems, providing payment processing that simplifies merchant payments, reduces costs, and provides security.
Quantifiable outcome
- ATM issues resolved within 2 hours in rural areas
- +1 more outcomes
Companies that use Cashpoint ATM
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Cashpoint ATM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Cashpoint ATM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GenmegacoreGenmega is the ATM hardware provider for Cashpoint, with over 150,000 devices deployed globally. The G3000, G2500, and 1700 Series ATMs are supplied by Genmega.
- ANZ WorldlinecoreANZ Worldline provides bank-backed payments for Cashpoint's myPOS Zero solution. ANZ Worldline also provides EFTPOS terminal support for ANZ Worldline EFTPOS terminals deployed with Cashpoint solutions.
- Container Deposit Systems AustraliacoreCashpoint provides cash dispensing technology integrated with Container Deposit Systems Australia's scheme. The terminals scan tickets from ART or MIS systems and validate payments directly linked to state schemes.
- SwitchLinkcoreSwitchLink is Cashpoint's in-house R&D developed merchant services platform that captures transactional and operational data in real time from all connected devices, kiosks and systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Cashpoint ATM competitors and assessment
Company assessmentDirect peers
- NoteMachine: NoteMachine is a UK-based independent ATM operator placing cash machines in venues (pubs, clubs, retailers), earning revenue from transaction fees — a very similar business model to Cashpoint's zero-cost, venue-paid ATM placement approach.
- Tyro Payments: Tyro is an Australian merchant-acquiring and integrated EFTPOS provider serving hospitality, retail and gaming venues with payment hardware and software. It is directly comparable to Cashpoint's POS/payment business (myPOS, myPOS Zero, SwitchLink) targeting the same Australian merchant base.
- Armaguard: Armaguard is Australia's largest independent ATM operator and cash services provider, placing ATMs and providing cash-in-transit services for clubs, hotels, gaming venues and retail — directly comparable to Cashpoint's core ATM placement and cash-handling business across the same Australian end markets.
- Euronet Worldwide: Euronet operates one of the world's largest independent ATM networks (via the 'Your Cash' and ATM brands) alongside payment processing and EFT solutions, making it a global parallel to Cashpoint's combined ATM placement and SwitchLink merchant services offering.
Emerging players
- Zeller: Zeller is an Australian payments and POS fintech serving small and mid-sized businesses with integrated EFTPOS, bank accounts and merchant services. It is an emerging competitor to Cashpoint's merchant services and POS offerings in the Australian SME market.
- Phoenix Payments (POSCO Group): Phoenix Payments / POSCO provides EFTPOS, ATM, and payment services to Australian hospitality and retail venues. It competes directly with Cashpoint in placing payment terminals and merchant services within clubs, pubs and restaurants across Australia.
Broad incumbents
- NCR Atleos: NCR Atleos is the global ATM and merchant-servicing spin-off of NCR, providing ATM hardware, software and managed services worldwide. It is a broader incumbent player — more hardware-driven but operating in the same ATM-as-a-service category that Cashpoint addresses in Australia.
- Square (Block, Inc.): Square (part of Block) provides global integrated POS hardware, software and payment processing for SMBs across hospitality and retail. It competes with Cashpoint's myPOS/myPOS Zero offering at the broader POS/payments level, though from a much wider product portfolio standpoint.
Regional players
- eftpos Australia: eftpos is Australia's domestic debit card payments network and digital identity operator. It is a regional infrastructure peer underpinning the merchant-services rail that Cashpoint's SwitchLink and myPOS Zero integrate with via partners like ANZ Worldline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cashpoint ATM social profiles
Digital presenceCashpoint ATM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cashpoint ATM leadership team
Management profileNumber of profiles
Profiles2 records
Cashpoint ATM subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cashpoint ATM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cashpoint ATM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cashpoint ATM
What does Cashpoint ATM do?
Cashpoint places Genmega-branded ATMs (G3000, G2500, 1700 Series), Cash Redemption Terminals (CRT), Cashpoint Cashier machines, and EFT cash-out terminals at gaming venues, clubs, pubs, hospitality businesses, and retail bottleshops across Australia, typically at no cost to the venue and paying the venue a share in over 90% of placements. The company also sells and supports myPOS point-of-sale systems for bottle shops and the myPOS Zero hospitality POS (powered by ANZ Worldline), with merchant services delivered through its in-house Switchlink platform. Revenue is generated from ATM transaction fees, hardware sales, POS software and managed services, and merchant processing fees.
Is Cashpoint ATM a public or private company?
Cashpoint ATM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cashpoint ATM founded?
Cashpoint ATM was founded in 2004. It employs 11 to 50 people.
Where is Cashpoint ATM based?
Cashpoint ATM is headquartered in Chatswood, Australia, in the Oceania region.
How does Cashpoint ATM make money?
Four revenue lines are on record. ATM Placement/Commission Model is the primary driver. The others are hardware Sales, POS Software and Services and merchant Services.
Who are Cashpoint ATM's main competitors?
Direct peers on record are NoteMachine, Tyro Payments, Armaguard and Euronet Worldwide. Emerging players are Zeller and Phoenix Payments (POSCO Group). Broad incumbents are NCR Atleos and Square (Block, Inc.). eftpos Australia is listed as a regional player.
Does Cashpoint ATM have an API?
No public API is recorded for Cashpoint ATM.
What industry is Cashpoint ATM in?
Cashpoint ATM's product category is ATM and Payment Solutions. Its primary akta.pro industry code is HDACAKAE, Cash Drawers, Cash Handling & Coin/Bill Counters, with a secondary code of FSAMAAAH, ATM / Cash Access Network Schemes.